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Adur District Retail Study: 2013 Update

Adur District Council October 2013

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Contents

1. Introduction 3 2. National Trends in Retailing and Retail Development 5 3. Retail Planning Policy Framework 13 4. Healthcheck Assessments of Shoreham, Lancing and Southwick 19 5. Basis of the Retail Capacity Forecasts 32 6. Quantitative Capacity for New Retail Development 43 7. Qualitative Retail Needs Assessment 55 8. Potential Opportunities for New Retail Development 59 9. Conclusions and Implications for Strategy 65

Appendix A – Catchment Plan Appendix B – Technical Report of the Household Interview Survey 2013

Appendix C – Adur District RECAP Model 2013 Appendix D – Results of the Household Interview Survey 2013

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1 Introduction

1.1 Adur District Council has commissioned DTZ to undertake a new and up-to-date Retail Study for the District. The purpose of this Study is to assess the qualitative and quantitative needs for retail development over the plan period (2011-2031). It replaces the 2009 Retail Study Update (prepared by DTZ); and should be read alongside the 2012 Retail Report for Adur’s Town Centres (also prepared by DTZ).

1.2 This Study is prepared in the context of a number of events and forecasting parameters, which have served to change the retail landscape in Adur District. These include:

The publication of the National Planning Policy Framework (NPPF), which requires local

planning authorities to plan for growth and allocate sites for retail development based on a robust and up-to-date evidence base;

The impact of economic conditions, reduced consumer expenditure and the continued shift towards internet shopping on retail floorspace forecasts and shopping habits;

Changes in retailers’ sales densities; and Competition from the out-of-centre Holmbush Centre in terms of retail attractiveness.

1.3 The retail capacity forecasts in this Study are therefore based on the most up-to-date information

currently available, including a new 2013 household interview survey of shopping patterns.

1.4 For clarity, the remainder of this Study is structured as follows:

Chapter 2: National Trends in Retailing and Retail Development – we describe the latest trends in retailing and retail development across the UK, and their implications for Adur District.

Chapter 3: Retail Planning Policy Framework – we set out the national and local planning policy framework for retail development.

Chapter 4: Healthcheck Assessments of Shoreham, Lancing and Southwick – we review

the current health and performance of Adur’s town centres based on selected indicators.

Chapter 5: Basis of the Retail Capacity Forecasts – we describe the basis of our retail capacity forecasts, and the data inputs and assumptions on which these are based.

Chapter 6: Quantitative Capacity for New Retail Development – we set out and describe the up-to-date forecasts for Adur’s town centres and out-of-centre shopping destinations.

Chapter 7: Qualitative Retail Needs Assessment – we discuss the qualitative needs for new

retail development in Adur’s town centre.

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Chapter 8: Potential Opportunities for New Retail Development – we review the potential retail development opportunities in Adur’s town centres.

Chapter 9: Conclusions and Implications for Strategy – we provide an overview of our principal findings and the implications for retail planning and development in Adur District.

1.5 This Study therefore provides the Council with a sound retail evidence base to inform the emerging Local Plan, and to assess retail development proposals in Adur.

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2 National Trends in Retailing and Retail Development

2.1 Town centres across the UK are in a period of rapid change. In this chapter, we comment in broad terms on the national trends in retailing and retail development; and the implications for retail planning and development in Adur District. To that end, we consider the following factors:

Growth of e-retailing; Changing store formats; Reduced retail expenditure; Retail sales densities; Retailer polarisation and downsizing; and Increasing importance of leisure uses.

Growth of e-retailing

2.2 Internet shopping has experienced rapid and significant growth since the late 1990s. It is estimated by the British Council of Shopping Centres (BCSC) that 25% of total UK retail sales will be conducted through online channels by 2020. This will mainly be driven by mobile telephone e-retail sales, which accounted for 8.2% of all e-retail sales (a two-year growth rate of over 2,000%) in Q1 20121

.

2.3 Information for the UK provided to us by Verdict Research Limited includes estimates, and trend-based forecasts to 2015, of e-retail sales for both comparison (i.e. non-food) and convenience (i.e. food) retail goods. Verdict predicts that total online sales of all comparison goods will increase by 6.5% between 2010 and 2015 to 18%. For some categories of comparison goods (i.e. music & video) the proportion of total UK retail sales accounted for by e-retailing was already substantial in 2010 (55.2%), and is expected to become much more so by 2015 (93.4%). Other categories of comparison goods, Verdict predicts, are likely to experience limited growth over the same period (0.9% in the case of DIY & gardening goods). In terms of convenience goods, Verdict predicts that total online sales of such goods (i.e. food & grocery) will increase by 2% between 2010 and 2015 to 5.8%. We have made an allowance for Special Forms of Trading (including internet shopping) in our retail capacity forecasts set out and described in chapter 6 of this Study.

2.4 It is widely expected that the growth of e-retailing will impact on retailer portfolios. BCSC estimate2

that almost 20% of current UK retail space could be surplus to modern retailer requirements in its current form.

1 The Rise and Rise of Multi-Channel Retailing (BCSC, 2012). 2 The Rise and Rise of Multi-Channel Retailing (BCSC, 2012).

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2.5 While it is impossible to accurately predict how these factors may impact on retailer portfolios in terms of the quantum of retail space, we summarise below the possible implications for retail planning and development:

The larger retailers are increasingly likely to focus on a smaller number of core locations for their store portfolios, where they can have flagship-type stores and attract the most affluent and extensive catchments (as discussed below in further detail).

Some retailers, such as foodstore operators, operate online sales from their traditional stores and thus the growth of e-retailing does not necessarily mean a reduction in the need for retail space.

2.6 That said, the town centres that can offer a wider, all-round experience to shoppers and other users are likely to be better positioned than others in terms of countering the challenges of e-retailing and its associated implications for town centres. Attractions such as a good quality leisure offer may help, since one cannot visit a leisure attraction over the internet. This is discussed in further detail below. Other attractions may include a good quality independent retail offer, and/or a public realm with good quality seating and other street furniture. Essentially, however, it is shops that attract shoppers and therefore the priority for town centres in Adur District should be retaining (and attracting) as many shops, and thus shoppers, as possible in this changing retail landscape.

Changing store formats

2.7 Retailing is changing, with new formats emerging in recent years as an alternative to traditional retail space. Modern multiple retailers now demand flexible, more efficient retail space of a sufficient size to showcase their brand(s) in prime retail areas. As mentioned above, the BCSC estimate that almost 20% of current UK retail space is potentially surplus to modern retailer requirements in its current form. This is largely in response to the growth of e-retailing and the increased use of smart phone technology (i.e. Apps) and social media (i.e. Facebook). Much of the redundant retail space is in commercially secondary or tertiary shopping areas in large centres, or in smaller town and district centres.

2.8 Major retailers such as Argos, John Lewis, Marks & Spencer and Next are incorporating ‘click-and-collect’ services into their stores, whereby customers can collect and return their goods ordered online. Major retailers are also pursuing new ‘all-product’ out-of-centre store formats, providing a substantially expanded range of comparison goods (often including but not limited to clothing and footwear, furniture and soft furnishings, domestic appliances and DIY goods). Such stores, which require extensive showroom floorspace, enable the retailer to showcase their full range of products. These can be purchased online and collected via ‘click-and-collect’ services.

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2.9 A further key trend in retailing in recent years is the proliferation of town centre format foodstores (namely Tesco Express, Sainsbury’s Local, Morrisons M-Local and Little Waitrose), as foodstore operators seek to enhance their ‘top-up’ market shares and, ultimately, their profits in a highly competitive environment. According to Mintel Retail Rankings, the number of such UK stores3

has increased as follows:

Tesco Express – 1,130 in 2010 to 1,427 in 2012 (26% increase) Sainsbury’s Local – 335 in 2010 to 440 in 2012 (31% increase) Little Waitrose – 4 in 2010 to 31 in 2012 (675% increase)

2.10 The UK’s high streets have also seen an increase in the number of ‘pop-up’ shops since the economic downturn. This concept enables retailers, usually independents, to lease retail space on a short-term basis. Whilst temporary, such shops can generate interest and activity in an area and are particularly popular for seasonal items (i.e. Christmas gifts, Halloween costumes, or fireworks). Reduced retail expenditure

2.11 Historical trends, particularly since the late 1990s, indicate that there has been substantial growth in retail expenditure. MapInfo Brief 08/02 indicates that per capita expenditure on comparison goods in the UK increased between 1997 and 2007 at an annual average of 6.7% in real terms. This growth fuelled the development of new retail floorspace, including major out-of-centre retail parks. For convenience goods, expenditure growth has historically been considerably less at 1.1% per annum over the same period (1997 to 2007).

2.12 Since 2007 and the economic downturn, however, such growth in retail expenditure has slowed. Pitney Bowes comment that “total spending on convenience goods fell in real terms in 2009 and comparison goods spending practically ground to a halt as the recession took hold” (Retail Expenditure Guide 2012/13). In regards to spending on comparison goods, this was the weakest annual growth rate since 1991; whilst some categories of comparison goods have fared worse than others. For example, Conlumino report that spending on electrical goods decreased by 16.2% between 2007 and 2012.

2.13 More recently, signs of an economic recovery in the UK in 2010 were short lived, with per capita expenditure growth in comparison goods falling from around 3.3% to 1.3% in Q4 2011. Over the same period, Pitney Bowes note that “spending on convenience goods continued its fall for the fifth year in a row” (Retail Expenditure Guide 2012/13). In this context, a return to previous levels of growth is unlikely to be achieved in the short term.

3 Figures for Morrisons M-Local not available.

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2.14 For the purpose of our retail capacity forecasts in this Study, we adopt per capita expenditure growth forecasts sourced from Pitney Bowes. These are specific to the catchment area, and are described further in chapter 5 below. Retail sales densities

2.15 The sales density of comparison goods floorspace has been rising over time, as the provision of new floorspace has not, in some locations, kept pace with expenditure growth. Further, retailers have been achieving improvements in the productivity and efficiency in the use of floorspace; benefitting from extended opening hours, larger and more modern floorplates, and the growth of internet and multi-channel retailing. Another key driver in this respect is the sale of higher value goods, which do not necessarily need more space for storage and display.

2.16 Thus, whilst there is currently a downward pressure on sales densities, due to economic conditions and hence the limited ability of retailers to increase their prices at this time, productivity and efficiency improvements in the use of comparison goods floorspace are likely to continue for the foreseeable future. We have made an allowance for such in our retail capacity forecasts set out and described in chapter 6 below.

2.17 In contrast, following a period of considerable growth between the years 2000/01 and 2007/08, convenience goods sales densities have not been rising across the board over the last few years. For some retailers (in particular discount foodstores such as Aldi and Lidl) they have risen but for others they have fallen. This includes the ‘Big 4’ of Asda, Morrisons, Sainsbury’s and Tesco. Therefore, in our retail capacity forecasts (chapter 6), we make no allowance for increases in sales densities of convenience goods floorspace over the forecasting period.

2.18 A further trend is the increasing proportion of supermarket floorspace dedicated to the sale of high value comparison goods (i.e. audio-visual equipment, mobile telephones). The average comparison goods sales densities achieved by the ‘Big 4’ foodstores is now higher than most national multiple comparison goods retailers. By way of example, Tesco achieves an average comparison goods sales density of £8,854 per sq m net4 compared with the £6,046 per sq m net5

achieved by Marks & Spencer.

4 Verdict Research Limited 2012/13 (2011 Prices inclusive of VAT). 5 Mintel Retail Rankings 2013 (2011 Prices inclusive of VAT).

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Retailer polarisation and downsizing

2.19 Retailing is ever-evolving, with retailers entering and exiting the market on a regular basis. Some of this change is due to the spate of retailer administrations since the economic downturn (with Clinton Cards, Comet, Game, Habitat, JJB Sports and Woolworths to name a few), leaving major voids within town centres and retail parks. Another significant, recent change has been the strategy of new retailers entering the UK market and their approach to store expansion and coverage. This change is driving demand in a smaller number of larger, prime locations and has led to a reduction in multiple retailer representation across the UK.

2.20 New international retailers are still entering the UK market; however they are increasingly selective about their store coverage. Major retailers to enter the UK in the last 3-4 years include Hollister, Forever 21, Victoria’s Secret, J.Crew and Aeropostale. Such retailers have, or are seeking, stores in London (often a flagship store with multiple satellite stores) and the next 10-15 major cities including the likes of Glasgow, Liverpool and Manchester. At this point, they have looked to increase their geographical spread across Europe (to similarly major cities) as opposed to achieving more concentrated coverage in the UK. This contrasts with the typical strategy of international retailers 15-20 years ago, when they would seek greater coverage across the UK before moving to the next market.

2.21 These strategies can be witnessed in the example of the upmarket fashion retailer Banana Republic and its parent company, Gap (more of a mid-market retailer). Banana Republic opened its first UK and European store in 2008 with a flagship offering on Regent Street, in the heart of the West End of London. Since then, only an additional seven stores have been opened; five of which are in prime retail areas of London. The other two stores are in prime regional shopping locations, namely Bath and Manchester’s Trafford Centre. By comparison, Gap opened its first UK store in London in 1987. Since then, it has opened around 140 additional stores in the UK; this equates to around five stores per year.

2.22 This example illustrates the wider trend of polarisation between prime retail areas and the more secondary locations. Most existing, major retailers in the UK are either in the process of exiting large numbers of non-prime stores or forming business plans for this strategy; so as to concentrate on stores with larger, more affluent catchments and better opportunities for e-commerce. This structural change has been driven considerably by the impact of the recession and the growth of internet shopping. There is a significant quantum of secondary/tertiary retail space on the UK’s high streets that is no longer fit for purpose for modern multiple retailers.

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2.23 Furthermore, service-based retail uses (i.e. financial services, travel agents) have seen a gradual contraction in store numbers since the onset of the recession and the continued growth of e-retailing, which provides convenient access to online banking and holiday price-comparison websites (etc). To that end, Thomas Cook closed 149 stores in the 12 months from September 2011 to 2012. This form of structural change has consequences for footfall and consumer spending, most notably in the secondary locations which are more dependent on service-based retail uses.

2.24 The trend towards ‘right-sizing’ has led retailers and investors to target the most defensive locations, where footfall and consumer spending is most resilient to economic changes. As a result, there is increasing uncertainty as to the sustainability of over-supplied secondary locations. Adur’s town centres currently fit into the bracket of commercially secondary locations, and are therefore at risk from such trends.

Increasing importance of leisure uses

2.25 The increased importance of leisure uses in terms of anchoring town centres and major new shopping centres has become apparent in recent years. This is due in part to reduced retail expenditure, the growth of internet shopping and the polarisation of retailers to fewer, prime locations. There are also fewer retailers to fill the voids left by others, following the spate of retailer administrations since the economic downturn. This structural change in the retail landscape has highlighted the need to provide shoppers and other users with alternative, non-retail attractions and, ultimately, a high quality experience. As mentioned above, one cannot visit a leisure attraction (such as a bar, cafe or restaurant) over the internet. In light of their ability to increase dwell time and thus consumer spending, such attractions are forming an increased proportion of floorspace in the most successful and prosperous centres.

2.26 To illustrate this point, over 20% of total floorspace at the new Trinity Leeds shopping centre, which opened in Spring 2013, is dedicated to leisure uses6

; including a cinema and a range of food and drink uses. Originally, only 12% of total floorspace was due to be occupied by leisure uses; however this increased due to soaring demand from operators. This marks a recent but considerable shift from retail to leisure uses within major new shopping centres. Whilst rents for leisure uses are typically lower than those achievable for retail uses, the owners of shopping centres (such as Land Securities in the case of Trinity Leeds) are recognising the value of providing leisure uses in order to create an all-round experience for shoppers.

6 DTZ Research, August 2013.

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2.27 Furthermore, according to Goad Centre Reports, the average proportion of floorspace dedicated to leisure uses (namely A3-A5) within centres across the UK has increased from 9.52% in 2008 to 11.63% in 2013; whilst the average proportion of such units has increased from 14.82% to 16.34% over the same period.

2.28 Despite the economic downturn and the effects on consumer spending, there is evidence that consumers have largely maintained the level of discretionary expenditure on eating out. Compared to say the early to mid 1990s, eating out is no longer seen as such a luxury item. The options in the marketplace for mid-market and higher-quality ‘chain’ dining have soared in recent years, particularly with the advent of television chefs and their branded restaurant chains. Some of the major chains that have emerged in recent years, as the branded element of the market has grown substantially, include:

Fast Casual Dining – PieMinster; Pret-A-Manger; Yo! Sushi; and Chop’d. Casual Dining – Prezzo; GBK; Leon; and Giraffe. Premium/Fine Dining – Jamie’s Italian; Gaucho; Chaophraya; and Bumpkin.

2.29 In terms of non-A3 uses, the cinema sector has performed relatively well throughout the recession –

albeit there are signs that such growth is slowing in some locations due to market saturation. The advent of digital and 3D movies has increased cinema attendances; whilst enabling operators to charge premium prices for the product. To that end, cinema attendances in April 2012 were 35% higher year-on-year, and Cineworld (one of the UK’s leading cinema operators) reported a 5% increase in revenue over the same period.

2.30 The health and fitness market is also an increasingly important town centre use, helping to generate

footfall for other uses. The no-contract, budget operators (such as Pure Gym, The Gym Group and easyGym) are performing particularly well. However, the economic downturn and the squeeze on disposable incomes has affected the established multiple operators; most notably Fitness First, which has been forced to close a number of health and fitness clubs as a result of falling revenues.

Implications for Adur District

2.31 The above trends have a number of implications for retailing and retail development in the District. These are summarised below:

Adur’s town centres will be constrained by the downsizing and polarisation of national multiple retailers, more so in terms of their ability to attract new such retailers. They are commercially secondary locations, whereas demand is predominantly focused in a small number of the UK’s prime locations.

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As indicated in chapter 4 below, Adur’s town centres comprise few national multiple retailers. However, those that exist (such as Asda, Co-Op and Boots) predominantly cater for the day-to-day needs of local residents and are therefore likely to continue to perform vital anchoring roles in the main town centres. Other national multiple retailers, which do not necessarily serve the day-to-day convenience needs of shoppers, (such as WH Smith) may be more vulnerable to the national trends in retailing and the decline of town centre prosperity.

The impact of reduced retail expenditure and the growth of internet shopping will continue to squeeze retailers’ profitability, not only national multiple retailers but also smaller, independent retailers. As discussed above, this is a nationwide issue and not Adur-specific.

Key to attracting new modern retailers to Adur District will be the provision of large, efficient units in prominent and well connected town centre locations. Accordingly, the Council should positively plan for town centre development opportunities.

It will be increasingly important for the District’s mix of independent retailers to provide a high quality, distinguished offer. In the context of the shift towards e-retailing, such retailers should also be encouraged to establish their own transactional websites so as to expand their potential market and thus profitability.

In order to prevent the loss of existing retailers and sustain as many shops as possible, action should be taken to ensure that Adur’s town centres become more attractive and, in the case of Shoreham and Lancing, more than simply places to shop.

The introduction of more leisure uses (i.e. A3 food and drink uses in appropriate locations as per the recommendations of the 2012 Retail Report) is especially important in this respect, thus helping to increase dwell time and enhance the overall town centre offer and experience. The additional footfall and consumer spending will also help to support shops. (Realistically, the main town centres are unlikely destinations for major commercial leisure uses i.e. cinemas.)

In parallel to this, the Council should take action to improve the environmental quality of Adur’s town centres as appropriate. We highlight a series of possible improvement measures in chapters 4 and 7 below. Further, whilst we identify few vacant units within the main town centres, the introduction of ‘pop-up’ shops (in appropriate locations) should be considered in order to maximise unit occupancy and thus improve shoppers’ perceptions.

The emergence of new store formats in out-of-centre locations, especially those being pursued by major retailers selling ‘all-product’ ranges – including ‘non-bulky goods’ which, traditionally, have been sold from town centres – represent a threat to the future vitality and viability of Adur’s town centres. This underlines the need for the Council to positively plan for town centre development opportunities.

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3 Retail Planning Policy Framework

3.1 Important planning policy changes have taken place since the 2009 Retail Study Update, including the revocation of the South East Plan and, more significantly, the publication of the National Planning Policy Framework (NPPF) in March 2012. At the District level, the Council is progressing with the emerging Local Plan; with public consultation on the Revised Draft Local Plan due to take place between September and November 2013.

3.2 This chapter reviews the key principles and planning policies relating to town centres and retail

development in Adur District.

National Planning Policy and Guidance

3.3 The NPPF was published in March 2012 and consolidates guidance set out in the preceding Planning Policy Statements (PPS) and Planning Policy Guidance (PPG), and a number of related Circulars, into a single framework. The provisions of this framework, specifically in regards to town centres and retail development, are outlined below. National Planning Policy Framework

3.4 The NPPF must be taken into account in the preparation of local plans, and is a material consideration in decisions on planning applications. At the heart of the NPPF is a presumption in favour of sustainable development, which should be seen as a “golden thread” running through both plan-making and decision-taking.

3.5 For planning policies relating to retail and other town centre development, the NPPF requires local

plans to be positive and to promote competitive town centre environments over the plan period. In particular, local planning authorities should:

• recognise town centres as the heart of their communities and pursue policies to support

their viability and vitality; • define a network and hierarchy of centres that is resilient to anticipated future economic

changes; • define the extent of town centres and primary shopping areas, based on a clear definition of

primary and secondary frontages in designated centres, and set policies that make clear which uses will be permitted in such locations;

• promote competitive town centres that provide customer choice and a diverse retail offer and which reflect the individuality of town centres;

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• retain and enhance existing markets and, where appropriate, re‑ introduce or create new ones, ensuring that markets remain attractive and competitive;

• allocate a range of suitable sites to meet the scale and type of retail, leisure, commercial, office, tourism, cultural, community and residential development needed in town centres. It is important that needs for retail, leisure, office and other main town centre uses are met in full and are not compromised by limited site availability. Local planning authorities should therefore undertake an assessment of the need to expand town centres to ensure a sufficient supply of suitable sites;

• allocate appropriate edge of centre sites for main town centre uses that are well connected to the town centre where suitable and viable town centre sites are not available. If sufficient edge of centre sites cannot be identified, set policies for meeting the identified needs in other accessible locations that are well connected to the town centre;

• set policies for the consideration of proposals for main town centre uses which cannot be accommodated in or adjacent to town centres;

• recognise that residential development can play an important role in ensuring the vitality of centres and set out policies to encourage residential development on appropriate sites; and

• where town centres are in decline, local planning authorities should plan positively for their future to encourage economic activity.

3.6 Paragraph 24 of the NPPF requires local planning authorities ”to apply a sequential test to planning

applications for main town centre uses that are not in an existing centre and are not in accordance with an up-to-date Local Plan.” Paragraph 24 also sets what the policy means in terms of ‘town centres first’. Applications for planning permission for such developments (which includes retail development) will therefore be subject to such a sequential test, and should be accompanied by objective evidence that they are appropriately located in the light of this test.

3.7 Paragraph 26 of the NPPF requires planning applications for retail developments of greater than a

locally set threshold floorspace (or 2,500 sq m in default of such a threshold7

), which are not in town centres and not in accordance with an up-to-date development plan, to be subject to an impact assessment. The tests in paragraph 26 are:

the impact of the proposal on existing, committed and planned public and private investment in a centre or centres in the catchment area of the proposal; and

the impact of the proposal on town centre vitality and viability, including local consumer choice and trade in the town centre and wider area, up to five years from the time the application is made. For major schemes where the full impact will not be realised in five

7 Revised Draft Policy 27 of the Draft Adur Local Plan includes a locally set threshold of 1,000 sq m.

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years, the impact should also be assessed up to ten years from the time the application is made.

3.8 Paragraph 27 of the NPPF makes clear that the sequential test and the impact test are ‘gateway’

tests, and that if an application fails either or both, it should be refused.

Adur District Planning Policy and Guidance

3.9 Adur District Council is in the process of producing a new Local Plan for Adur. Once adopted, this will form part of the Adur’s Local Development Framework (LDF). It is necessary, as part of this process, to prepare an up-to-date evidence base to inform the emerging Local Plan (including new and up-to-date retail capacity forecasts). We review below the key principles of the emerging, Revised Draft Local Plan and its planning policies relating to retail and town centre development. First, however, we review other principal LDF documents in the context of this Study.

Adur District Local Plan (1996-2006)

3.10 Adur District Local Plan was adopted in 1996. While the Council is in the process of producing a new Local Plan (and other LDF documents) for Adur, some of the policies of the adopted Local Plan remain ‘saved’ and thus form part of the development plan. Such policies have been assessed by the Council for their degree of consistency with the NPPF. Therefore, only those ‘saved’ policies which are considered either fully or partly consistent are reviewed below.

3.11 The adopted Local Plan (Part 11) aims to “maintain and improve shopping facilities to meet the needs

of the District’s residents” by protecting the role of established shopping centres, and improving the vitality, viability and character of the District’s town centres (namely Shoreham, Lancing and Southwick). These objectives are supported by Policies AS2, AS3 and AS4; albeit they lack reference to impact and sequential approach assessments.

3.12 In addition, the adopted Local Plan (Part 7) seeks to “enhance the vitality and viability of the District’s town centres in order to protect their economy”. As such, Policy AB14 aims to maintain and enhance the economic vitality of the town centres; stating that new shopping development within the town centres will be encouraged but must by sympathetic to the location.

Strategy for Shoreham Renaissance (2006)

3.13 This Strategy was prepared for the Shoreham Renaissance working group – comprising Adur District Council, SEEDA, West Sussex County Council, Worthing and Southlands Hospitals Trust, local PCT’s and the Architecture Centre. It was adopted by Adur District Council in March 2006.

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3.14 The Strategy sets out objectives, a vision and a series of key development principles for the future

development of Shoreham town centre. It forms a material consideration to any related planning application that is submitted.

3.15 Shoreham town centre is identified as a key location for regeneration, in order to establish Shoreham

town centre as “a sustainable community possessing economic, social and environmental diversity”. As such, the Strategy outlines a number of objectives relating to retail development and shopping provision; and the provision of high quality, sustainable and sensitive development so as to improve Shoreham’s attractiveness to investors and visitors.

3.16 The Strategy notes that Shoreham town centre is well served by public transport; and that to

promote sustainable patterns of development, new development in the town centre should support its vitality and viability and reinforce Shoreham’s image as a sustainable community and visitor destination.

3.17 A series of areas for potential public realm improvements in the town centre are identified, which

will act as a catalyst for new development. Some of these improvements have been implemented (i.e. the pedestrianisation of East Street), or are currently being implemented (i.e. the new pedestrian footbridge connecting the town centre with Shoreham’s seafront). Further proposals are outlined within the Strategy that will improve the network of pedestrian routes in the town centre, thus making a more attractive pedestrian and shopping environment and encouraging a shift from car use to more sustainable modes of travel.

3.18 In order to protect Shoreham's district-wide retail function, the Strategy comments that: “the retail

function should be protected and key retail frontages retained. Where opportunities arise for new retail development these should take place within the established retail core where possible”.

Retail Report for Adur’s Town Centres (2012)

3.19 This Retail Report was prepared by DTZ in July 2012 to inform the Council’s evidence base for the emerging Local Plan, in accordance with the requirements of the (then new) NPPF. The purpose of the Retail Report was to assess and define the town centre boundaries of Shoreham, Lancing and Southwick. It also identified their primary and secondary shopping frontages, and considered separate policies for change of use within each town centre.

3.20 To inform the assessment of town centre boundaries, the Retail Report considered and applied the

following principles:

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include main town centre uses that are well connected to the retail area; include sites that represent future development opportunities for main town centre uses,

namely those that are well connected to the retail area and its primary shopping frontages; exclude areas that predominantly comprise residential uses or other non-main town centre

uses; and have regard for physical barriers to pedestrian movements (i.e. major roads, railway lines).

3.21 The primary and secondary shopping frontages, as proposed within the Retail Report, were informed

by the following principles:

composition of uses; key anchors / attractors; levels of accessibility and connectivity; pedestrian flows; and rental levels.

3.22 As mentioned above, the Retail Report also proposed separate policies for change of use within

specific ‘blocks’ of each town centre (where appropriate), which would enable the Council to manage shopping frontages and permit only compatible retail and service uses.

Specification for Retail Assessments in Adur (2012)

3.23 DTZ previously prepared a detailed Specification for Retail Assessments in Adur, in compliance with the requirements of the NPPF (as detailed above). This Specification provides further detail within the broad framework set out by the NPPF and Practice Guidance; of how retail assessments should be undertaken in the District. It is intended to improve the reliability of retail impact assessments, and the realism of sequential approach assessments. However it does not form part of the development plan for Adur District.

3.24 The Specification can be applied to all planning applications for retail development in the District,

which is not in a town centre and not in accordance with an up-to-date development plan. This includes new foodstores and retail warehouses, extensions to existing foodstores and retail warehouses, and relaxations of restrictive conditions on existing retail floorspace.

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Draft Adur Local Plan

3.25 Following the publication of the Draft NPPF in July 2011, the Council took the decision to prepare a new Local Plan (rather than a Core Strategy). The new Local Plan, once adopted, will provide a clear strategy for development in the District. It will include district-wide objectives, site-specific planning policies (including site allocations for retail and other town centre uses) and development management policies.

3.26 The Revised Draft Local Plan 2013 was subject to public consultation in September, October and

November 2013. The proposed objective for the District’s town centres is: “Enhancements to the streetscene of the town and village centres will be made to ensure they remain attractive, vital and viable, and their role as retail centres serving local communities is maintained.”

3.27 We summarise below the planning policies, as set out in the Revised Draft Local Plan 2013, relating

to retailing and retail development in the District’s town centres. Essentially, the Draft Local Plan reinforces the ‘town centre first’ approach to new retail development, in line with national and other local planning policy and guidance.

Revised Draft Policy 27 (Retail, Town Centres and Local Parades) – The draft policy permits the development of town centre uses within the defined town centre boundaries of Shoreham, Lancing and Southwick; subject to compliance with other relevant policies. It also requires planning applications for retail development of 1,000 sq m or more to be subject to an impact assessment.

Revised Draft Policy 9 (Lancing) – The draft policy supports “appropriate retail development” in the town centre and seeks to strengthen the shopping frontage along North Road by restricting non-retail uses, while affording greater flexibility for change of use along South Street.

Revised Draft Policy 11 (Shoreham) – The draft policy identifies the town centre, in addition to Shoreham Harbour, as the main focus for new development in Shoreham to meet needs including retail, housing, employment and community facilities. It also emphasises the role of Shoreham town centre as a “shopping centre meeting day-to-day needs and providing a niche retail offer”. In addition, the draft policy outlines separate policies for change of use within Shoreham’s primary and secondary shopping frontages.

Revised Draft Policy 12 (Southwick) – The draft policy supports environmental improvements in Southwick Square, the main shopping precinct, so as to enhance the pedestrian and shopping environment. It further seeks to maintain and improve the vitality and viability of the town centre though separate policies for change of use.

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4 Healthcheck Assessments of Shoreham, Lancing and Southwick

4.1 This chapter considers the vitality and viability of Adur’s town centres (namely Shoreham, Lancing and Southwick) based on selected ‘healthcheck’ indicators. These include:

• Diversity of uses – analysis of the mix of retail uses within each town centre relative to South

East averages to identify any potential weaknesses and/or gaps in provision. This analysis focuses on a number of retail categories, namely:

o A1 Comparison Retail (i.e. clothing and footwear, electrical goods, furniture, jewellery, toys); o A1 Convenience Retail (i.e. butchers, bakers, supermarkets); o A3 Services (i.e. cafes, restaurants); o Non-A3 Services (i.e. estate agents, health and beauty salons, hot-food takeaways); and o Miscellaneous (i.e. hotels, schools, places of worship).

• Vacancy rates – analysis of vacancy rates (expressed as a proportion of total units and floorspace) to indicate the relative health of each town centre and any variances in performance therein.

• Retailer representation and demand – overview of current retailer representation within each town centre, including both national multiple and independent retailers, and current retailer demand.

• Accessibility – review of the means and quality of access within each town centre.

• Environmental quality – review of the attractiveness of the built environment and public realm within each town centre.

4.2 In the first instance, however, we measure the relative performance of Adur’s town centres based on their Venuescore national retail ranking over the period 2010-2013. We also measure the performance of the Holmbush Centre for comparative purposes. Our findings are set out in FIGURE 4.1 below.

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4.3 Within the 2013 Venuescore national hierarchy of shopping centres8

, Shoreham is currently ranked 1,383rd (an increase of 286 places since 2010) and the highest of Adur’s town centres. Lancing has decreased in the rankings over the same period, by 456 places to 1,798th in 2013.

4.4 As expected, the Holmbush Centre – with its attractive and extensive retail offer – has a higher ranking than Adur’s town centres. It has, however, fallen in the rankings to 930th (a decrease of 157 places since 2010). This is despite the opening of the new Next Home and Garden flagship store August 2011. Figure 4.1

Hierarchy of shopping centres (Source: Venuescore Ranking Index – 2013)

Town Centres 2010 Venuescore

Rank

2013 Venuescore

Rank

Movement (2010-2013)

Shoreham 1,669 1,383 +286 Lancing 1,342 1,798 -456 Southwick9 n/a n/a n/a Holmbush Centre 773 930 -157

4.5 Shoreham’s rise in the rankings may be attributable to the relative decline of similarly-ranked

shopping centres across the UK, as opposed the substantial improvement of Shoreham town centre since 2010. That said, it is positive that Shoreham has maintained and enhanced its relative performance; whilst the rankings may indicate that Shoreham has successfully retained its main retail attractions at a time of retailer polarisation and downsizing (perhaps unlike other similarly-ranked shopping centres).

4.6 The relative decline of Lancing town centre – and the Holmbush Centre – since 2010 is likely to be attributable to the relative improvement of similarly-ranked shopping centres across the UK, or reflective of a lack of inward investment10

; or a combination of both factors. Whilst not expressly shown by the rankings set out in FIGURE 4.1, owing to the lack of retail-led development and improvement in Adur’s shopping centres over the period 2010-2013, there is a significant correlation between position in the rankings and the delivery of such development and improvement.

8 Venuescore is a national ranking index based on the presence and nature of multiple retailers; it further has regard for characteristics of market positioning, age focus, attractiveness of retail offer and shopping centre or High Street dominated. 9 Venuescore rankings not available for Southwick, given that this is a small shopping centre with very few retail attractions. 10 Particularly in the case of Lancing town centre, but less so for the Holmbush Centre (given that Marks & Spencer has expanded and Next Home & Garden has replaced Homebase).

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Shoreham

Diversity of uses

4.7 FIGURE 4.2 below sets out the composition of retail uses in Shoreham town centre.

Figure 4.2

Diversity of uses in Shoreham (Source: Experian Goad – April 2012 DTZ Update)

Category Units

Units (%)

Units - SE Average (%)

Floorspace (sq m)

Floorspace (%)

Floorspace - SE Average (%)

A1 Comparison Retail 52 28.4 43.1 5,470 23.3 49.2 A1 Convenience Retail 18 9.8 7.5 4,160 17.7 16.0 A3 Services 12 6.6 10.0 1,540 6.6 4.6 Non-A3 Services 81 44.3 15.5 8,720 37.2 11.2 Miscellaneous 12 6.6 1.2 2,970 12.6 1.1 Vacant 8 4.4 12.2 610 2.6 9.9 TOTAL 183 100 100 23,470 100 100

4.8 There are 183 units in Shoreham town centre, equating to 23,470 sq m of floorspace11

. The main findings from our analysis include:

• The highest proportion of units and floorspace (44.3% and 37.2% respectively) is dedicated to Non-A3 Services. Whilst considerably greater than the South East average, the dominance of such uses (i.e. estate agents, health and beauty salons, hot-food takeaways) is to be expected within a centre the size and nature of Shoreham.

• Notwithstanding this, Shoreham town centre – in its role as the District’s largest town centre – has a notable lack of A1 Comparison Retail in terms of both units (28.4% compared with the South East average of 43.1%) and floorspace (23.3% compared with the South East average of 49.2%). This may reflect the proximity of the Holmbush Centre and its attractive retail offer, and the much larger town centres of Brighton and Worthing, with which Shoreham is unable to compete on a like-for-like basis.

11 Floorspace (sq m) is Experian Goad gross floorspace.

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• Shoreham town centre is relatively well served by A1 Convenience Retail, with 18 units occupied by the likes of bakers, convenience stores and off licences. The current proportion of such uses (9.8% units, 17.7% floorspace) is slightly above the South East average, thus reflecting the main function of the town centre; to serve the day-to-day convenience needs of shoppers. The main provision in this respect is the Co-Op supermarket off Ham Road.

• A3 Services account for only 6.6% of the total number of units (and floorspace) in Shoreham town centre. These types of uses, including cafes and restaurants, are performing an increasingly important role in successful centres; helping to enhance dwell time and improve the overall experience for shoppers and other town centre users. On this basis, it is our view that Shoreham town centre is slightly under-represented by A3 Services, especially in terms of its family-orientated offer.

4.9 In addition to the above retail uses, the monthly Shoreham Farmers Market on East Street includes

around 45 stalls offering a wide range of local fresh produce. This key attraction helps to create footfall and interest in the town centre.

Vacancy rates

4.10 As shown in FIGURE 4.2 above, there are 8 vacant units in Shoreham town centre. The proportion of vacant units (4.4%) is therefore considerably lower than the South East average (12.2%), which is positive in the context of recent economic conditions and indicates that Shoreham is a vital and viable town centre within its limitations of scale. Furthermore, the overall quantum of vacant floorspace in Shoreham is 610 sq m; or 2.6% of total floorspace compared with the South East average of 9.9%. This demonstrates that those vacant units within the town centre are small, with the vast majority measuring less than 100 sq m.

4.11 In terms of the distribution of these 8 vacant units, having regard for the ‘primary’ and ‘secondary’ shopping frontages defined in the 2012 Retail Report, we note that 3 vacant units are situated along the primary shopping frontage (namely Brunswick Road and East Street); and 2 vacant units are situated along the secondary shopping frontage (namely High Street). The other 3 vacant units are situated outside of Shoreham’s designated shopping frontages.

4.12 It is therefore apparent that the limited number of vacant units in Shoreham are dispersed throughout the town centre, with no particular concentration(s) of vacant units therein.

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Retailer representation and demand

4.13 Shoreham town centre includes only 2 of the top 31 ‘major retailers’ defined by Experian Goad, namely Boots (High Street) and WH Smith (East Street). The main representation of multiples is also located along the southern, pedestrianised end of East Street and High Street. These multiples include the Co-Op and Premier convenience stores, Thomas Cook, Subway and a number of retail banks (i.e. Barclays, HSBC, Natwest). This part of the town centre is therefore identified as part of the primary shopping frontage within the 2012 Retail Report.

4.14 Beyond this ‘prime’ area of the town centre, the Co-op supermarket at the Gateway Shopping Precinct (off Ham Road) is a key attraction for shoppers. It generates substantial pedestrian activity in a part of the town centre which would otherwise be a ‘secondary’ location.

4.15 Shoreham town centre has a relatively strong independent retail offer; including antique dealers, delicatessens, florists and grocers. While such retailers are dispersed throughout the town centre, particular concentrations can be found on the east side of East Street (between St Marys Road and Brighton Road), the south side of High Street, and Brunswick Road.

4.16 In terms of retailer demand, there is no published list of requirements for Shoreham town centre (only ‘blanket’ requirements for the wider sub-region). However, those retailers – aside from independents – which may be interested in representation within the town centre are likely to include the more ‘local’ multiples such as coffee shops, local convenience stores, and hot-food takeaways and restaurants.

Accessibility

4.17 Shoreham town centre is easily accessible by a choice of means of transport. To that end, Shoreham railway station is situated off Buckingham Road at the northern end of the town centre. It is close to the primary shopping frontage, and provides frequent services to/from Brighton, Littlehampton and London Victoria; as well as hourly services to/from Portsmouth and Southampton. The town centre is also accessible by bus to/from the surrounding hinterland.

4.18 We consider the town centre to be reasonably well served by car parks. These include c. 90 spaces adjacent to the Co-Op supermarket on Ham Road, c. 70 spaces adjacent to the Telephone Exchange and 78 spaces at Pond Road.

4.19 The A259, comprising Brighton Road and High Street, is a major ‘A’ road linking Shoreham with Brighton (eastbound) and Worthing (westbound) and beyond. This route serves a high level of vehicular movements, with some congestion at peak times in particular.

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Environmental quality

4.20 Shoreham town centre is a designated conservation area and has numerous listed buildings, including the historic Church of St Mary de Haura (Grade I). It forms a prominent landmark within the conservation area and the wider town centre. This part of the town centre – in and around Church Street, East Street and St Mary’s Road – is particularly pleasant with historic street patterns and good pedestrian connections to Shoreham’s retail and service offer.

4.21 The southern end of East Street has benefitted from public realm improvements and is now

pedestrianised, creating a safe and attractive street for shoppers and other town centre users. The eastern end of the High Street has also benefitted from public realm improvements, with wide pavements and good quality street furniture; views across River Adur’s estuary further enhance the quality of the environment in this part of the town centre.

4.22 However, traffic congestion – and the associated noise and air pollution – along the High Street has an adverse impact on the overall environmental quality of the town centre (particularly to the south). Parts of the town centre also suffer from problems with on-street car parking and street clutter.

Lancing

Diversity of uses

4.23 FIGURE 4.3 below sets out the composition of retail uses in Lancing town centre.

Figure 4.3

Diversity of uses in Lancing (Source: Experian Goad – April 2012 DTZ Update)

Category Units

Units (%)

Units - SE Average (%)

Floorspace (sq m)

Floorspace (%)

Floorspace - SE Average (%)

A1 Comparison Retail 46 26.6 43.1 7,590 23.7 49.2 A1 Convenience Retail 11 6.4 7.5 3,940 12.3 16.0 A3 Services 7 4.0 10.0 530 1.7 4.6 Non-A3 Services 77 44.5 15.5 8,970 28.0 11.2 Miscellaneous 16 9.2 1.2 9,860 30.8 1.1 Vacant 16 9.2 12.2 1,120 3.5 9.9 TOTAL 173 100 100 32,010 100 100

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4.24 There are 173 units in Lancing town centre, equating to 32,010 sq m of floorspace12

. The main findings from our analysis include:

• The highest proportion of units and floorspace (44.5% and 28% respectively) is dedicated to Non-A3 Services such as estate agents, hairdressers, and hot-food takeaways. This is significantly higher than the South East average (15.5% and 11.2% respectively), as expected within a centre the size and nature of Lancing. The town centre lacks A4 bars, however.

• A1 Convenience Retail accounts for 6.4% of total units and 12.3% of total floorspace in the town centre compared with the South East average of 7.5% and 16% respectively. In terms of supermarket provision, Lancing includes Asda (South Street) and Co-Op (North Street); while there are a number of smaller convenience stores, bakers and a butcher.

• The town centre has a limited number of units (7 units or 4% of total units) dedicated to A3 Services such as bars, cafes and restaurants. This compares to the South East average of 10%; whilst only 1.7% of Lancing’s total floorspace is occupied by such uses (compared with the South East average of 4.6%). This limited offer is likely to have implications for dwell time within the town centre.

• Lancing town centre also has a comparatively limited A1 Comparison Retail offer, reflecting its primary role and function as a convenience and serviced-based shopping destination. That said, the town centre does include a number of established independent stores selling carpets and floor coverings, furniture, and electrical and other durable goods. A1 Comparison Retail accounts for 26.6% of total units within the town centre compared with an average of 43.1% in the South East. In terms of floorspace, 23.7% of total floorspace is occupied by shops selling comparison goods (thus less than half of the South East average of 49.2%).

Vacancy rates

4.25 As shown in FIGURE 4.3 above, there are 16 vacant units in Lancing town centre; equating to 1,120 sq m of vacant floorspace. The proportion of vacant units (9.2%) and floorspace (3.5%) is therefore lower than the South East average (12.2% and 9.9% respectively). These findings for Lancing are positive in the context of recent economic conditions.

12 Floorspace (sq m) is Experian Goad gross floorspace.

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4.26 The majority of these vacant units are concentrated at the southern end of the town centre, furthest from the ”village heart” (as defined in the Lancing Vision13

report) and Lancing’s main retail attractions such as Asda, Boots and WH Smith. There are 9 vacant units to the south of the railway line, of which – having regard for the 2012 Retail Report – 8 are situated along the secondary shopping frontage (namely South Street). The other vacant unit, on Alma Street, is outside of Lancing’s designated shopping frontages.

4.27 We note that 6 vacant units are situated along the primary shopping frontage to the north of the railway line (namely North Road and Queensway Shopping Precinct). There is a further vacant unit at Crabtree Arcade, at the northern end of Lancing town centre.

Retailer representation and demand

4.28 Lancing town centre includes only 2 of the top 31 ‘major retailers’ defined by Experian Goad, namely Boots and WH Smith (both North Road). It comprises two mainstream supermarkets, Asda (South Street) and Co-Op (North Road), and other national multiples such as Premier, Poundstretcher and Rowlands Pharmacy. There is also a cluster of retail banks (i.e. HSBC, Lloyds TSB, Natwest) on the east side of North Road.

4.29 As evidenced within the 2012 Retail Report, the west side of North Road is the most ‘prime’ area of the town centre. It contains a high proportion of comparison goods retailers and most of Lancing’s main shopping attractions (including Boots, Co-Op and WH Smith). Adjacent to the railway station, off North Road, is the Asda supermarket. This generates substantial pedestrian activity and helps to support the wider town centre offer.

4.30 Lancing town centre has a relatively strong independent retail offer. There are several stores selling carpets, doors and windows, furniture, and durable and electrical goods. Most of these stores are focused outside of the primary shopping frontage, particularly along South Street. In addition, the town centre has a number of charity shops.

13 Lancing Vision, Adur District Council, May 2012.

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4.31 In terms of retailer demand, there is no published list of requirements for Lancing town centre (only ‘blanket’ requirements for the wider sub-region). However, those retailers – aside from independents – which may be interested in representation within the town centre are likely to include the more ‘local’ multiples such as coffee shops, local convenience stores, and hot-food takeaways and restaurants. As mentioned above, Lancing town centre has a limited leisure-service offer (i.e. bars, cafes and restaurants) and would benefit from the introduction of such uses; albeit this is subject to operator demand.

Accessibility

4.32 Lancing town centre is accessible by a variety of transport modes, this being a core objective of the Lancing Vision report. The railway station is situated in the heart of the town centre and is therefore close to Lancing’s main shopping attractions. There are hourly services to/from Brighton, Littlehampton, London Victoria, Southampton Central and West Worthing; however, in our view, the town centre offer is not of a sufficient scale and nature to attract shoppers by rail services. The town centre is also accessible by bus, with services to/from Shoreham, Southwick, Brighton and Worthing.

4.33 The town centre’s largest car park (c. 120 spaces) is located to the rear of the Asda supermarket. Beyond this, provision is primarily available in the form of on-street car parking which, to an extent, is convenient for passers-by and ‘top-up’ shoppers. We would expect most shoppers to visit the town centre either by car or on foot. Environmental quality

4.34 The quality of the environment in Lancing town centre is, on the whole, of low quality. The streetscape is fragmented and, in places, dominated by on-street car parking (as reported by the Lancing Vision report), while pedestrian connections between Lancing’s key attractions are poor. Accordingly, the town centre is in need of public realm improvements. These should focus on encouraging pedestrian activity between the railway station and the seafront via South Street; and enhancing the attractiveness of the most ‘prime’ area of the town centre (i.e. North Road).

4.35 The proposed improvements to Queensway, which fronts Queensway Shopping Precinct, should help to revitalise this part of the town centre with improved street furniture, landscaping and planters. Such improvements should, in turn, help to attract new occupiers and create footfall. In our view, the town centre would also benefit from other environmental improvements such as traffic management and car parking schemes.

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Southwick

Diversity of uses

4.36 FIGURE 4.4 below sets out the composition of retail uses in Southwick town centre.

Figure 4.4

Diversity of uses in Southwick (Source: DTZ – April 2012)

Category Units

Units (%)

Units - SE Average (%)

Floorspace (sq m)

Floorspace (%)

Floorspace - SE Average (%)

A1 Comparison Retail 13 30.2 43.1 1,450 21.8 49.2 A1 Convenience Retail 6 14.0 7.5 1,590 23.9 16.0 A3 Services 3 7.0 10.0 230 3.5 4.6 Non-A3 Services 17 39.5 15.5 2,470 37.1 11.2 Miscellaneous 3 7.0 1.2 830 12.5 1.1 Vacant 1 2.3 12.2 80 1.2 9.9 TOTAL 43 100 100 6,650 100 100

4.37 There are 43 units in Southwick town centre, equating to 6,650 sq m of floorspace14

. The main findings from our analysis include:

• A1 Convenience Retail units account for 14% of the total number of units in Southwick town centre, or 23.9% in terms of floorspace (compared with the South East average of 7.5% and 16% respectively). This is a typical characteristic of a shopping destination of this size and nature, which caters for the day-to-day needs of local residents. The main provision in this respect is the Co-Op convenience store (Southwick Square), which sells items such as groceries, frozen and chilled foods, health and beauty products, and newspapers and magazines.

• As expected for a centre the size of Southwick, its A1 Comparison Retail offer is limited and below the South East average; with 30.2% of total units and 21.8% of total floorspace. Such provision is limited to WH Smith and independent retailers of (inter alia) household goods, domestic appliances and fishing tackle.

14 Floorspace (sq m) is DTZ/Promap gross floorspace.

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• There are only 3 units in Southwick town centre dedicated to A3 Services. The current proportion of food and drink uses (7% units, 3.5% floorspace) is slightly below the South East average (10% and 4.6% respectively).

• Southwick town centre is well represented by Non-A3 Services providing retail, leisure, financial and business services. The 17 such units account for 39.5% of the total number of units in the town centre, or 37.1% in terms of floorspace. These proportions are high relative to the South East average (15.5% and 11.2% respectively).

Vacancy rates

4.38 As shown in FIGURE 4.4 above, there is only one vacant unit in Southwick town centre. This lies adjacent to WH Smith and measures 80 sq m. The proportion of vacant units (2.3%) and floorspace (1.2%) is therefore significantly lower than the South East average, indicating that Southwick town centre performs well in its function as a day-to-day shopping destination.

Retailer representation and demand

4.39 Southwick town centre includes only one of the top 31 ‘major retailers’ defined by Experian Goad; WH Smith. It further comprises a very limited number of national multiples, including the Co-Op and Premier convenience stores, Johnsons’ dry cleaners and some retail banks.

4.40 As expected, the town centre’s retail and service offer is dominated by independents. There is no published list of requirements for Southwick town centre and we are not aware of any retailer demand. Accessibility

4.41 Southwick town centre is served by bus stops to the east (Southwick Square and Southwick Street) and west (Grange Road). These serve the surrounding hinterland, including Shoreham and Lancing.

4.42 While Southwick’s railway station is situated within a 5-10 minute walk of the main shopping precinct

(Southwick Square), the town centre offer is not of a scale and nature to attract shoppers by rail services. It predominantly serves a large walk-in catchment and passers-by and, as such, we would expect most shoppers to visit the town centre either on foot or by car.

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4.43 In terms of car parking, there is a car park (c. 60 spaces) to the immediate north of Southwick town centre, beyond the shopping precinct fronting Southwick Square. There is also some on-street car parking along Southwick Square.

Environmental quality

4.44 Southwick’s shopping precinct is well occupied and fairly well maintained, and therefore provides a reasonably pleasant environment for shoppers and other users. The eastern end of the town centre comprises a landscaped square with seating and planters, in front of the Co-Op convenience store.

4.45 To the west of Southwick town centre is an area of large greenspace, which includes a playground

and a cricket pitch. This provides a pleasant, open setting at this end of the town centre.

Overview

4.46 In summary, we provide below an overview of the vitality and viability of Adur’s town centres:

• Shoreham – We conclude that Shoreham is currently a vital and viable town centre, and the

most successful and prosperous town centre in the District. This is supported by its Venuescore national retail ranking, which is the highest of Adur’s town centres and has increased considerably over the period 2010-2013. Whilst there are very few ‘major retailers’ within the town centre, as defined by Experian Goad, there is a mix (albeit fairly limited) of national multiples. The shopping environment is generally pleasant – particularly along East Street near the Church of St Mary de Haura – although the A259 route to the south of Shoreham does suffer from traffic congestion, which detracts from the overall environmental quality of the town centre. Vacancy rates are relatively low, while such voids are small in floorspace terms and dispersed throughout the town centre. In our view, Shoreham town centre would benefit from a better range of higher quality A3 food and drink uses in order to enhance dwell time and improve the overall experience for shoppers and other users. It would also benefit from more ‘anchor’ retailers, if these could be attracted, for example to a new town centre retail development.

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• Lancing – Substantial areas of the town centre (including those defined as part of the primary shopping frontage within the 2012 Retail Report) are in need of environmental and public realm improvements to enhance its overall attractiveness. We further highlight that Lancing’s position in the national retail rankings has fallen significantly over the period 2010-2013. That said, the town centre has a reasonable range of retail and service uses, which reflect Lancing’s primary role and function as a convenience and service-based shopping destination. It also includes two supermarkets (namely Asda and Co-Op) and a number of established independent businesses. In the light of our assessment, we conclude that Lancing is a vital and viable town centre; albeit the state of the shopping environment and the lack of A3/A4 leisure uses is a weakness.

• Southwick – Southwick is Adur District’s smallest town centre and performs well in its role of serving the day-to-day needs of local residents. Southwick’s shopping precinct is well occupied and well maintained, and includes the Co-Op convenience store, WH Smith and some strong independent retailers. We consider that Southwick town centre is vital and viable within the limitations of its small size and localised nature.

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5 Basis of the Retail Capacity Forecasts

5.1 For the retail capacity forecasting in this Study, we have used our RECAP retail capacity forecasting Model. The RECAP Model is an empirical ‘step by step’ model, based on the results of the 2013 Adur Household Interview Survey of shopping patterns as its method of allocating retail expenditure from catchment zones to shopping destinations. It is therefore not a theoretical gravity model, but is based on consumer responses about actual shopping patterns. It is also a growth allocation model; which allocates growth in expenditure to shopping destinations based on shopping patterns indicated by the household interview survey, and informed professional judgements about how these will be likely to change in the future as a result of committed or potential new retail developments.

5.2 The RECAP Model forecasts the expenditure-based capacity for additional retail floorspace in the

following way:

Calculate the total amount of convenience and comparison goods expenditure which is available within the 7 zones comprising the catchment area;

Allocate the available expenditure to Shoreham Town Centre, Lancing Town Centre, Southwick Town Centre, the out-of-centre Holmbush Centre, and Other Non-central shops and stores in Adur (based on the results of the 2013 household interview survey of shopping patterns); so as to obtain estimates of current sales and forecast future sales in each shopping destination;

Compare the estimated sales in Shoreham Town Centre, Lancing Town Centre, Southwick

Town Centre, the out-of-centre Holmbush Centre, and Other Non-central shops and stores in Adur with existing floorspace; so as to assess the current trading performance of each shopping destination, and the capacity to support further growth in convenience and comparison goods floorspace; and

Assess the potential impact on sales and capacity forecasts of any future changes to the

measured 2013 pattern of market shares; specifically higher market shares in Shoreham Town Centre arising from new retail development and, conversely, lower market shares at the Holmbush Centre, Other Non-central shops and stores in Adur, and Lancing Town Centre (in the case of convenience goods only).

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5.3 The RECAP Model (like any other forecasting model of this type) is an exploratory tool, rather than a prescriptive mechanism. Thus the resulting forecasts of quantitative need are not intended as growth targets which must be achieved, or as rigid limits to future growth. Rather, they are a realistic guide to planning policies and decisions on planning applications. Separate capacity forecasts have been prepared for Shoreham Town Centre, Lancing Town Centre, Southwick Town Centre, the out-of-centre Holmbush Centre, and Other Non-central shops and stores in Adur; in order to assist the Council with identification and testing of alternative options for Adur’s town centres, developing a preferred strategy and formulating policies for new retail development.

5.4 When using the retail capacity forecasts as a guide to future planning policy, it is also important to

remember that the further ahead the forecasting date, the less certain the forecast. Thus the forecasts for 2016 are more robust than those for 2031. In particular for 2026 and 2031, we suggest that forecasts such as these should be treated with some caution, since they only indicate the broad order of magnitude of retail capacity at this date, if all of the forecast trends occur. There are also particular uncertainties at the present time as a result of the recent economic recession, the financial and economic difficulties in the Eurozone, and government austerity, for which there is very little precedent. It is therefore a matter of some conjecture as to how long it will take the economy to recover and at what rate. Furthermore, the long term growth in the use of internet shopping is as yet unknown (although it has to a substantial degree been taken into account in this Study), and reinforces the need to revise the forecasts of retail floorspace capacity before 2021.

5.5 We described below the principal data inputs, the development scenarios assessed, and the format of the RECAP Model tables.

Principal Data Inputs

Catchment Area 5.6 For this Study, the catchment area is informed by the results of the most recent previous household

interview survey for Adur (2009), together with those of recent household interview surveys undertaken for surrounding local planning authorities. This catchment area was divided into 7 catchment zones. A map of the catchment area showing these 7 zones is included in Appendix A. These zones were defined having regard to the results of previous surveys, and in order to obtain the most cost-effective sampling specification. Base and Forecasting Years

5.7 The new household interview survey was undertaken in June and July 2013, so we have used 2012 as

our base year for the forecasts. The RECAP Model therefore provides estimates of the current retail sales in Shoreham Town Centre, Lancing Town Centre, Southwick Town Centre, the out-of-centre Holmbush Centre and Other Non-central shops and stores in Adur as at 2012. As instructed by the

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Council, we have prepared capacity forecasts at 2016, 2021, 2026 and 2031, so as to cover the forthcoming plan period.

Catchment Population

5.8 The starting point for the population forecasts was a report, dated June 2013, commissioned from

Pitney Bowes on the current and projected future population of each catchment area zone. These population forecasts cover the period up to 2022; and we have therefore extrapolated them to 2026 and 2031 by trend projection. The result is that for the catchment area as a whole the population is expected to increase from 485,478 in 2012 to 559,957 by 2031, which is an increase of just over 15% between 2012 and 2031.

5.9 The catchment zones are based on postcode geography and do not match local authority

administrative boundaries. Zone 1 includes the urban areas of Shoreham-by-Sea and Southwick; the 2012 population of this zone is forecast to increase over the period to 2031 by 8,053 (about 15%). Zone 4 includes the Lancing urban area, the 2012 population of which is forecast to increase over the period to 2031 by 2,991 (about 11%). The population forecasts mean that there will be an increasing need for new retail development in Adur’s town centres, in order to meet the needs of this growing population.

Price Basis

5.10 All monetary values in this report are in constant 2011 prices, unless otherwise stated, so as to

exclude the effects of price inflation. Price conversions, for both comparison and convenience goods, from other price bases have been undertaken using Table 3.2 of ‘Retail Expenditure Guide’ (Pitney Bowes & Oxford Economics, August 2012). Per Capita Expenditure

5.11 For this Study, we obtained from Pitney Bowes estimated average per capita expenditure on convenience and comparison goods in each catchment zone for the years 2010, 2011 and 2012, together with forecasts for 2017 and 2022. These estimates and forecasts take account of differences in average per capita expenditure on convenience and comparison goods from zone to zone. We have used these figures as the basis for our base year (2012) estimates and new forecasts. For the forecasting years of 2016 and 2021 we interpolated between the Pitney Bowes figures; and for our forecasting years of 2026 and 2031 we applied trend extrapolation to the Pitney Bowes figures. The resulting estimates and forecasts of per capita expenditure on both convenience and comparison goods, including expenditure on Special Forms of Trading, are set out in the top half of RECAP Model Table 2 in Appendix C.

5.12 The forecast growth in per capita expenditure in RECAP Model Table 2 is specific to the catchment area, and does not apply national average growth forecasts to the local catchment area base figures

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(such local catchment area growth forecasts have only recently become available from Pitney Bowes & Oxford Economics). Use of local growth forecasts is expected to be more reliable, as stated by Oxford Economics:

‘Forecast expenditure (2016 and 2021) are based on Oxford Economics’ published UK Macroeconomic forecasts with local level projections incorporating additional data from Oxford Economics' published regional and local authority level forecasts. The results are much more targeted to the prospects for a particular locality than simply taking the latest expenditure estimates for the area and increasing them in line with national trend-based projections for the appropriate category of goods. This is partly because our consumer spending forecasts enable us to take account of changes in the underlying forces driving different elements of consumer spending in a much more sophisticated way than simply extrapolating trends. But, equally importantly, our local and regional forecasts allow us to take account of how underlying differences in economic performance in different parts of the country are likely to affect relative spending power in different locations.’ (Pitney Bowes report for the catchment area, June 2013).

Special Forms of Trading including internet shopping

5.13 We have made deductions from the per capita expenditure figures supplied by Pitney Bowes to allow for expenditure via special forms of trading (SFT). This includes mail order, vending machines, party plan retailing, on-line shopping via the internet or interactive TV, and expenditure at temporary market stalls; and is therefore expenditure not made in retail shops. RECAP Model Table 2 shows the growing deductions which we have made, based on information for the UK published by Verdict Research Limited on growth in ‘e-retail’ (i.e. internet shopping and shopping via interactive TV) and forecast trends; and forecasts by Oxford Economics published in Pitney Bowes ‘Retail Expenditure Guide’ 2012/13. FIGURE 5.1 below shows Verdict’s estimates for the proportion of all retail sales (both comparison and convenience goods) in the UK in 2010 accounted for by electronic shopping, and its trend-based forecasts for 2015. This shows the proportion of such sales growing substantially over the 5 years to 2015. For some categories of comparison goods, the proportion is already substantial and is expected to become much more so. Based on these, we have judged the deductions for SFT shown in RECAP Model Table 2. Our deductions:

• Assume a flattening of the growth trend after 2015 as internet shopping matures; • Allow for the fact that internet shopping sales are included in the retail sales densities of some retailers which operate multi-channel retailing; and • Include other SFT apart from the internet, in particular sales from temporary markets such as Farmers’ Markets and other periodic street markets.

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Figure 5.1

UK ‘e-retail’ Shopping Estimates and Forecasts (Source: Verdict Research Limited – 2011)

Goods Type Online sales as proportion of all UK retail sales (%) 2010 2015

Comparison Goods: Music & video 55.2 93.4 Electrical goods 28.0 37.2 Books 35.1 58.6 Homewares 9.0 12.8 DIY & gardening goods 5.5 6.4 Clothing & footwear 7.7 13.2 Furniture & floor coverings 4.2 6.6 Health & beauty 3.6 5.6 Other comparison goods 9.8 20.5 All Comparison Goods 11.5 18.0 Convenience Goods: Food & grocery

3.8

5.8

5.14 For comparison goods, Oxford Economics estimate that non-store retail sales (i.e. SFT) accounted

for 11.5% of all comparison goods expenditure in the UK in 2010; and forecast that this will rise to 14.3% by 2015 and 14.7% by 202115

. Their estimate for 2010 is consistent with Verdict’s estimate for e-retail shopping alone in that year. However Oxford Economics’ forecasts are well below those of Verdict. For 2016 therefore, we have applied a SFT deduction which is between these two forecasts (15%), as indicated in RECAP Model Table 2 in Appendix C. For subsequent years we have assumed further growth in SFT at a higher rate than forecast by Oxford Economics in their ‘Central Case’, but lower than if Verdict’s trend was to be extrapolated. The bottom half of RECAP Model Table 2 shows forecast growth in per capita expenditure on comparison goods in each catchment zone, after deducting expenditure on SFT at the rates indicated in the table.

5.15 The combined effect of the forecast growth in population and in per capita expenditure is that (after deducting expenditure on SFT) we expect total catchment area expenditure on comparison goods (set out in RECAP Model Table 3 in Appendix C) to increase by about £1,420m (about 109%) over the period 2012 to 2031. This compares with growth in total catchment area population of around 15% over the period. Thus only a small proportion of the growth in catchment area expenditure on comparison goods is accounted for by forecast growth in population. This means that the comparison goods floorspace capacity forecasts are very insensitive to population growth and much more sensitive to the assumptions about growth in per capita expenditure, particularly in the later part of the forecasting period. The large increase in forecast expenditure on comparison goods indicates that a need for additional comparison goods retail floorspace will grow

15 Broad Definition and Central Case ‘Retail Expenditure Guide 2012/13’ (Table 3.1).

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substantially to 2031 (particularly in the middle and later parts of this forecasting period). However, this should be reviewed at regular intervals over that period.

5.16 For convenience goods, Oxford Economics estimate that SFT accounted for 5.1% of all convenience goods expenditure in 2010; and forecast that this will rise to 6.5% by 2015 and 6.7% by 202116

SFT deductions for convenience goods expenditure set out RECAP Model Table 2.

. This is slightly higher than Verdict’s estimates and forecasts for food & grocery sales alone, but includes other forms of SFT apart from internet shopping. After allowing for some internet sales from superstores and other retail outlets, and for other forms of SFT, we have adopted the

Shopping Patterns in the Catchment Area

5.17 For this Study, we designed and commissioned a new household interview survey of shopping

patterns in the catchment area – the results of which are included at Appendix D. It covered the area shown on the map in Appendix A which was divided into the 7 catchment zones shown on that map. A total of 1,000 interviews were undertaken for us by NEMS Market Research in June and July 2013. These interviews were divided between the 7 catchment zones approximately in proportion to the population of each zone; but with adjustments to ensure that not less than 80 interviews were undertaken in any zone, and to optimise confidence limits within the budgeted limit of 1,000 interviews. Within each zone, the interviews were distributed as far as practicable in proportion to the distribution of population within the zone.

5.18 A number of measures were set for the sample in each zone, to ensure that the sample was broadly

representative of the main shopper profile (i.e. the profile of the person responsible for most of the shopping in a household). Accordingly, NEMS Market Research examined the age profile of the catchment area (based on Census 2011 data) and collected information on the age profile of the main shopper in the catchment area. The target main shopper age-profiles for the 2013 Adur Household Interview Survey are set out and described in the technical report prepared by NEMS Market Research at Appendix B. In the event, those achieved were broadly representative of the target main shopper age-profiles (refer to Appendix B). The age weightings used for the survey do not exceed 1.3 in any of the 7 zones, and are therefore robust and reflect the main shopper profile of each zone. We used these age-weighted results, provided in Appendix D, as indicative of market shares in our RECAP Model.

5.19 The survey asked questions about households’ shopping habits for main food and top-up food (i.e. convenience goods) shopping. The survey also asked questions about households’ shopping habits for 8 different sub-categories of comparison goods shopping17

16 Broad Definition and Central Case ‘Retail Expenditure Guide 2012/13’ (Table 3.1).

. These categories were closely matched to the international COICPO categories of retail expenditure set out in Appendix A of the

17 The survey further asked questions in regards to ‘where else’ do households shop for the 8 different sub-categories of comparison goods shopping.

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DCLG ‘Practice Guidance’. We combined the results of Questions 5, 7, 9, 11, 13, 15, 17 and 19 of the household interview survey to provide weighted average market shares of all comparison goods expenditure which are attracted to each shopping destination, using weights according to the amount of expenditure on each of these 8 sub-categories of comparison goods. These are set out in RECAP Model Table 7 for Shoreham Town Centre, Table 15 for Lancing Town Centre, Table 23 for Southwick Town Centre, Table 31 for the Holmbush Centre, and Table 40 for the Other Non-central shops and stores in Adur. The weighted averages are then corrected as described below, rounded to the nearest integer, and set out in RECAP Model Tables 8, 16, 24, 32 and 41 respectively.

5.20 The household interview survey results are therefore a statistically robust basis for retail capacity forecasting. This is supported by NEMS Market Research’s technical report included at Appendix B.

Market Share Corrections 5.21 The household interview survey provides a detailed picture of where households in each of the 7

catchment zones do most of their shopping for convenience goods and the 8 different categories of comparison goods. Its results do not directly indicate actual expenditure flows, but are the best available data to use as a proxy for modelling retail expenditure flows from residential areas to shopping destinations. However, like all such surveys, this means that its results cannot be applied uncritically in the RECAP Model. Thus for example, in our extensive experience, such surveys (undertaken by ourselves and by other consultants) tend to over-emphasise comparison goods shopping in large centres, and under-represent it in small centres18

. The main reason is because in a small sample survey, the probability of interviewing the small number of people who use small centres is much less than the probability of interviewing the much larger number of people who use larger centres.

5.22 It is therefore sometimes necessary to introduce market share correction factors; so as to transfer expenditure in the Model from one or more locations to others, to balance (or calibrate) the Model and make it represent reality more accurately. This is not uncommon, and has been necessary in this case for some of the shopping destinations for comparison and/or convenience goods market shares.

5.23 These market share corrections do not alter the centres or retail parks themselves in any way, but

are simply a means of calibrating the Model to make it as realistic as possible a representation of actual expenditure flows. There is an approximate correlation between centre size and average sales density, with larger centres generally having higher sales densities than smaller centres (and hence higher shop rental values). This experience has informed our judgements about the market

18 This is confirmed by the DCLG ‘Practice Guidance’ which states, ‘Also, surveys that use simple questions about where people shop, provide answers that relate to trips and not spending flows. They can also overstate the importance of the larger centres and stores, and can understate the smaller and less frequently visited stores.’ (Appendix B, paragraph B.34).

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share corrections needed to make the RECAP Model a realistic representation of sales in the District’s shopping destinations.

5.24 Thus for Shoreham Town Centre, for example, use of the comparison goods market shares from the

2013 household interview survey without correction would result in an unrealistically low sales density for the town centre. Respondents to the survey were asked where they do ‘most of’ their shopping for the 8 categories of comparison goods. However, we consider that the uncorrected survey results have under-estimated the scale of expenditure in Shoreham Town Centre. We have therefore increased the survey-indicated comparison goods market shares for every catchment zone by the market share correction factor of 125% indicated in the header to RECAP Model Table 8 (i.e. we have increased them by 25% from the no-change default factor of 100%). In terms of convenience goods market shares in Shoreham Town Centre, we have increased the survey-indicated market shares by the correction factor of 175% indicated in the header to RECAP Model Table 8 (i.e. we have increased them by 75% from the no-change default factor of 100%). Adjustments for the other shopping destinations modelled are indicated in the equivalent RECAP Model tables, as appropriate.

5.25 In the case of Other Non-central shops and stores in Adur, we have reduced the survey-indicated

comparison goods market shares, as the survey-indicated market shares result in unrealistically high sales. These corrections to the survey-indicated market shares are our professional judgements, in the light of experience with undertaking a large number of such studies over many years. We therefore consider that the RECAP Model realistically represents the current patterns of shopping in the District’s shopping destinations, and provides a reliable basis for forecasting future shop floorspace capacity.

Existing Shop Floorspace 5.26 We have obtained the most up-to-date details of existing occupied shop floorspace for Shoreham

Town Centre and Lancing Town Centre based on our survey update (April 2012) of Experian Goad data. In the case of Southwick Town Centre, for which no Experian Goad data is available, floorspace data is based on our town centre inspections (April 2012) and measurements derived from Promap. In terms of the out-of-centre shopping destinations modelled, namely the Holmbush Centre and Other Non-central shops and stores in Adur, floorspace data has been sourced from IGD and the Valuation Office Agency (VOA) as appropriate. We have used these figures in our RECAP Model. For each shopping destination, lower and upper floors have been included.

Committed Developments

5.27 There are currently two notable committed retail developments in the District’s shopping destinations (as follows):

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• In Shoreham Town Centre (RECAP Model Table 12) we have included the new retail floorspace expected to come forward at the Parcelforce Site, Brighton Road. This scheme has planning permission19

• In Southwick Town Centre (RECAP Model Table 28) we have included the new retail floorspace expected to come forward at the Pilot Public House, Station Road. This scheme has planning permission

for 1,078 sq m net of new retail floorspace, of which we assume 916 sq m net (85%) will comprise convenience goods floorspace.

20

for 250 sq m net of new retail floorspace, of which we assume 213 sq m net (85%) will comprise convenience goods floorspace.

5.28 In addition, there is currently some vacant retail floorspace in Shoreham Town Centre, partly as a result of the recession. We have included a proportion of the vacant floorspace in RECAP Model Table 12 as committed development for comparison goods floorspace21

; because it is likely that most of it will be reoccupied for retail use as the economy improves. Given that details of existing shop floorspace in the town centre (sourced from Experian Goad) do not provide information on the Use Class of vacant retail floorspace, we have made assumptions relating to the actual proportion of vacant retail floorspace included in the Model as committed comparison goods floorspace. These assumptions are informed by the location of such floorspace within the town centre (as follows):

• We have identified all vacant shops in the ‘prime’ locations, namely Shoreham Town Centre’s primary shopping frontage (as defined in the 2012 Retail Report); and

• We have assumed that 50% of all vacant shops would comprise comparison goods floorspace.

5.29 The resultant quantum of vacant, comparison goods floorspace (145 sq m gross) is thus identified as committed development in the Model for Shoreham Town Centre. We have excluded all vacant shops outside of the primary shopping frontage, as we would not expect much of that floorspace to be reoccupied for comparison goods shopping, even when economic and retail growth resumes. From past experience, we would expect much of it to go over to other uses, such as service businesses, in due course.

5.30 We have adopted the same assumptions for vacant retail floorspace in Lancing Town Centre.

Accordingly, we have included 265 sq m gross as committed development for comparison goods floorspace in RECAP Model Table 20.

5.31 Given the very limited amount of vacant retail floorspace at Southwick Town Centre (as at the survey date of April 2012), no such floorspace is identified as committed development in the Model. Further, no such allowance has been made for the Holmbush Centre and Other Non-central

19 Ref. AWDM/0501/12. 20 Ref. AWDM/0203/11. 21 We have not assumed any committed development for convenience goods floorspace given the role and function of the town centre as primarily a shopping destination for comparison goods.

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shops and stores in Adur, as there are no existing vacant retail warehouses at these shopping destinations.

Development Scenarios Assessed 5.32 We have assessed the following scenario for new strategic retail development, as follows: Scenario 1 – the ‘baseline’ scenario, in which we assume that the 2013 pattern of market shares of

convenience and comparison goods shopping in Shoreham Town Centre, Lancing Town Centre, Southwick Town Centre, the out-of-centre Holmbush Centre, and Other Non-central shops and stores in Adur indicated by the household interview survey (corrected for Shoreham and Lancing Town Centres, the Holmbush Centre, and Other Non-central shops and stores in Adur as described above) remains unchanged throughout the forecasting period to 2031. The implicit assumption in this scenario is that any new retail development in these shopping destinations does not change the market shares of expenditure attracted from the catchment area.

Scenario 2 – we assume new retail development in Shoreham Town Centre, altering the balance of

market shares with other shopping destinations from 2016 onwards, such that potential growth in floorspace at the Holmbush Centre and Other Non-central shops and stores in Adur, together with convenience goods growth at Lancing Town Centre, is transferred to Shoreham Town Centre.

5.33 Scenario 2 is therefore specifically designed to test the concept of diverting growth in trade (above

an allowance for growth in expenditure in the existing shops) from other shopping destinations22

to Shoreham Town Centre; and the resultant capacity for new retail development to support it. This scenario demonstrates the practical implications of this growth transfer.

Format of the RECAP Model Tables 5.34 The RECAP Model Tables are set out in Appendix C. Tables 1 to 5 set out the population and

expenditure forecasts for the catchment area. Tables 6 to 13 are the Scenario 1 tables for Shoreham Town Centre. Tables 6 and 7 show the pattern of market shares of expenditure on each category of convenience and comparison goods respectively attracted from the catchment area, as indicated by the household interview surveys before correction. Table 8 shows the corrected market share patterns for all convenience and comparison goods expenditure in the town centre. Table 9 shows the amounts of expenditure on each comparison goods sub-category attracted, and the amounts of all comparison goods. Table 9 is the product of Table 5 and Table 7. Table 10 sets out forecast retail sales for both convenience and comparison goods, on a zone-by-zone basis and overall. Table 11 accounts for the sales capacity of existing main food and convenience goods shops in the town centre, and Table 12 sets out the committed town centre developments and their

22 Namely the Holmbush Centre, Other Non-central shops and stores in Adur, and Lancing Town Centre (in the case of convenience goods only).

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expected sales levels (for both convenience and comparison goods). Table 13 brings together the expenditure attracted, existing floorspace and committed developments, to arrive at the retail capacity forecasts for Shoreham Town Centre. It also shows the overall market shares of total catchment area expenditure on convenience and comparison goods which are shown as attracted by the town centre.

5.35 Tables 14 to 21 are the Scenario 1 tables for Lancing Town Centre, and Tables 22 to 29 are the

Scenario 1 tables for Southwick Town Centre. These tables follow the same arrangement as the tables for Shoreham Town Centre.

5.36 Tables 30 to 38 are the Scenario 1 tables for the Holmbush Centre, and Tables 39 to 47 are the

Scenario 1 tables for Other Non-central shops and stores in Adur. These tables follow the same arrangement as the tables for Adur’s town centres; however an additional table is included (Tables 36 and 45 respectively) indicating ‘benchmark’ comparison goods sales in the existing out-of-centre retail warehouses and foodstores.

5.37 The RECAP Model tables for Scenario 2 are simpler. For Shoreham Town Centre these are Tables 48

to 50, and are the same as Tables 8, 10 and 13 respectively in Scenario 1. These Scenario 2 tables follow the same arrangement for Lancing Town Centre, the Holmbush Centre and Other Non-central shops and stores in Adur. We have not modelled a Scenario 2 for Southwick Town Centre, given that any retail development in Shoreham Town Centre is unlikely to compete on a like-for-like basis and is thus unlikely to affect market shares in Southwick Town Centre.

5.38 The RECAP Model is completed by summary Tables 60 to 62. Table 60 shows the (corrected) market shares attracted in 2012 by each of the shopping destinations modelled, for each of the 8 comparison goods categories. This provides the basis for the Retail Sector Analysis described below. Tables 61 and 62 show the patterns of combined market shares for convenience goods and each of the 8 comparison goods categories (as corrected) in Adur District23

under Scenarios 1 and 2 respectively.

23 Includes Shoreham Town Centre, Lancing Town Centre, Southwick Town Centre, the Holmbush Centre, and Other Non-central shops and stores in Adur.

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6 Quantitative Capacity for New Retail Development

6.1 In this chapter, we set out and describe our retail capacity forecasts for the District’s shopping destinations as at the 2012 ‘baseline’ year and throughout the forecasting period (i.e. 2016, 2021, 2026 and 2031). Accordingly, we indicate forecast capacity in Shoreham Town Centre, Lancing Town Centre, Southwick Town Centre, the out-of-centre Holmbush Centre, and Other Non-central shops and stores in Adur.

6.2 The convenience goods forecasts are summarised in FIGURES 6.1 and 6.2; and the comparison goods forecasts in FIGURES 6.3 and 6.4. In setting out our forecasts, we define comparison goods as follows:

Convenience goods: Food, alcoholic drink, tobacco products, newspapers and periodicals, non-durable household goods. Comparison goods: Clothing and footwear; household textiles and soft furnishings; Furniture and floor coverings; household appliances; audio visual equipment; hardware, DIY goods, decorating supplies; chemist and medical goods, cosmetics and beauty products; books, jewellery, watches, china, glassware and kitchen utensils, recreational, personal and luxury goods.

Convenience Goods Forecasts

6.3 Our forecasts of the capacity for new convenience goods floorspace in the District are summarised in FIGURE 6.1 below. This represents the Scenario 1 forecasts (i.e. no change in the 2013 survey-indicated convenience goods market shares throughout the forecasting period) for each shopping destination modelled. It further indicates the overall (i.e. combined) forecast capacity for convenience goods floorspace in Adur District.

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Figure 6.1

Summary of Retail Capacity Forecasts: Convenience Goods - sq m net sales area (Source: Adur RECAP Model 2013)

Scenario 1 Location 2016 2021 2026 2031 RECAP

Model Table Shoreham Town Centre -450 -450 -400 -350 13 Lancing Town Centre 250 300 350 400 21 Southwick Town Centre -100 -50 -50 -50 29 Holmbush Centre 1,850 2,000 2,200 2,400 38 Other Non-central shops and stores in Adur -50 -50 -50 -50 47 Combined Forecasts in Adur District 1,500 1,750 2,050 2,400 n/a Notes:

(a) The forecasts are cumulative, i.e. the forecasts for each date include the forecasts for the previous dates and are not additional to those earlier forecasts.

(b) The forecasts are for future retail capacity after allowing for the committed developments. (c) Floorspace figures from RECAP Model rounded to the nearest 50 sq m net. (d) The sub-totals and grand totals (i.e. combined forecasts) may not exactly equal the sum of their parts, owing to rounding.

6.4 Our forecasts for convenience goods floorspace in the District assume that convenience goods

market shares, and therefore capacity for convenience goods floorspace, will not change as a result of new retail development in Shoreham Town Centre (as per Scenario 2). Before we comment on the convenience goods retail capacity forecasts in FIGURE 6.1, some additional general points should be noted.

6.5 First, the forecasts are all on the assumption that where retailers are shown by the RECAP Model to

be trading above or below the level based on estimated company average levels, their sales densities will fall or rise to that company average based level. This is a conventional assumption in retail studies of this type. However, some stores may well continue to trade successfully above or below their company average sales density. The retail capacity forecasts should therefore be seen as realistic maxima, rather than targets which must be achieved through new development. By way of example; RECAP Model Table 13 shows that, we estimate, the existing convenience goods floorspace in Shoreham Town Centre was achieving an average sales density of £6,171 per sq m net in 2012. This figure is very slightly above the combined ‘benchmark’ sales density of existing main food and convenience stores in the town centre (£6,110 per sq m net) shown in RECAP Model Table 11. Our capacity forecasts for convenience goods floorspace therefore allow for sales to drop to that ‘benchmark’ level by 2016, before new floorspace becomes supportable by growth in expenditure. Thereafter, the forecasts assume that the average sales density of the existing floorspace remains constant from 2016 onwards. The same approach has been applied to all other shopping destinations modelled.

6.6 Second, the convenience goods forecasts are all on the assumption that potential new floorspace will be provided in the form of new food superstores, trading at a ‘generic’ average sales density for such

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stores of £12,000 per sq m net. Whilst some food superstore operators trade above this level (i.e. Asda, Morrisons, Sainsbury’s, Tesco), other types of supermarket, in particular discount supermarkets, trade at far below £12,000 per sq m net. In addition, Marks & Spencer, Co-op and Waitrose trade below this average sales density. Thus the format in which new convenience goods floorspace is provided will affect the amount of such floorspace which can be supported in terms of retail capacity. If it is provided only in the form of discount supermarkets, for example, the forecast growth in expenditure would be sufficient to support substantially more floorspace than indicated in FIGURE 6.1. At this time, it is of course not possible to predict over the forecasting period the format in which potential food store developments might come forward. It will therefore be necessary to review the implications for retail capacity in each shopping destination when specific proposals for new stores come forward, taking account of the format of the proposed stores and their likely occupiers.

6.7 Third, we have made no allowance for increases in sales densities of convenience goods floorspace

over the forecasting period. This is because convenience goods sales densities have not been rising across the board over the last few years. For some retailers they have risen but for others they have fallen. However, at the next review of the forecasts, the most up-to-date sales densities should be used, so as to take account of any changes in real terms.

6.8 Fourth, although our forecasts distinguish between town centres and out-of-centre shopping

destinations, this is merely for forecasting convenience and reliability. It does not mean that any capacity forecast as ‘non-central’ should be accommodated in the form of out-of-centre development. Rather, the sequential approach should be applied, and new developments to accommodate any of the forecast need should be located in or on the edge of the town centres, in preference to out-of-centre locations, if possible.

6.9 FIGURE 6.1 shows that after allowing for already committed developments, there will be very limited

capacity for new convenience goods floorspace in Adur’s town centres, if forecast trends occur. To that end, we forecast a nominal theoretical over-supply of convenience goods floorspace in Shoreham and Southwick Town Centres over the forecasting period, and only limited capacity in Lancing Town Centre (about 250 sq m net in 2016 rising to about 300 sq m net by 2021, 350 sq m net by 2026 and 400 sq m net by 2031).

6.10 The only shopping destination modelled with significant capacity over the forecasting period is the

Holmbush Centre (about 1,850 sq m net in 2016 rising to about 2,000 sq m net by 2021, 2,200 sq m net by 2026 and 2,400 sq m net by 2031). However, as mentioned above, this does not mean that such capacity for new convenience goods floorspace should necessarily be accommodated in the form of additional development there. The capacity for new convenience goods floorspace we have forecast for the Holmbush Centre under Scenario 1 should actually be developed in or on the edge of town centres if possible, in preference to further out-of-centre development, in accordance with the sequential approach.

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6.11 Overall, we conclude that there could be capacity for one new medium-sized supermarket in Adur District, if forecast trends occur. There will be a combined capacity for convenience goods floorspace in 2016 of about 1,500 sq m net (increasing to about 1,750 sq m net by 2021, 2,050 sq m net by 2026 and 2,400 sq m net by 2031). This could be located in or on the edge of one of Adur’s town centres, such as Shoreham Town Centre.

6.12 In FIGURE 6.2 below, we set out the results of our convenience goods retail capacity forecasts under

Scenario 2. In this scenario, Shoreham Town Centre increases its market shares of catchment area expenditure attracted from some catchment zones (from 2016 onwards). This is as a result of new retail development in the town centre, which serves to alter the balance of market shares with other shopping destinations24

; such that potential growth is transferred to Shoreham Town Centre.

Figure 6.2

Summary of Retail Capacity Forecasts: Convenience Goods - sq m net sales area (Source: Adur RECAP Model 2013)

Scenario 2 Location 2016 2021 2026 2031 RECAP

Model Table Shoreham Town Centre 2,850 2,950 3,100 3,250 50 Lancing Town Centre 0 50 100 150 53 Southwick Town Centre -100 -50 -50 -50 n/a Holmbush Centre -50 50 150 300 56 Other Non-central shops and stores in Adur -50 -50 -50 -50 59 Combined Forecasts in Adur District 2,650 2,900 3,250 3,600 n/a Notes:

(a) The forecasts are cumulative, i.e. the forecasts for each date include the forecasts for the previous dates and are not additional to those earlier forecasts.

(b) The forecasts are for future retail capacity after allowing for the committed developments. (c) Floorspace figures from RECAP Model rounded to the nearest 50 sq m net. (d) The sub-totals and grand totals (i.e. combined forecasts) may not exactly equal the sum of their parts, owing to rounding.

6.13 As a result of the market share changes in Scenario 2, these retail capacity forecasts differ from those

in Scenario 1 as follows:

• Substantially more capacity for convenience goods floorspace in Shoreham Town Centre; and

• Reduced capacity for the Holmbush Centre and, to a lesser extent, Lancing Town Centre.25

24 Namely the Holmbush Centre and Lancing Town Centre. We assume that any new retail development in Shoreham Town Centre will not affect convenience goods market shares in Southwick Town Centre and Other Non- central shops and stores in Adur (due to the nature and limited scale of existing convenience goods provision at these shopping destinations). 25 However there is no change in capacity in Southwick Town Centre and Other Non-central shops and stores in Adur.

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6.14 The Scenario 2 forecasts are based on a limited redistribution of market shares of catchment area convenience goods expenditure to Shoreham Town Centre (from the Holmbush Centre and Lancing Town Centre), such that its market share of total catchment area convenience goods expenditure rises from 1.9% in 2012 to 6.1% over the period 2016 to 2026, decreasing to 6% in 2031. As the forecasts show, there will be capacity to support a substantial new supermarket in Shoreham Town Centre in 2016 (about 2,850 sq m net), increasing to about 2,950 sq m net by 2021, 3,100 sq m net by 2026 and 3,250 sq m net by 2031. Conversely, under this scenario, there would be no capacity for any additional convenience goods floorspace elsewhere in the District over the plan period to 2031, if forecast trends occur.

Comparison Goods Forecasts

6.15 Our Scenario 1 forecasts of the need for new comparison goods floorspace in Adur District are summarised in FIGURE 6.3 below. As with convenience goods, the capacity for additional out-of-centre comparison goods floorspace has been distinguished in the RECAP Model from that in the town centres merely for forecasting convenience and reliability. Again, it does not mean that forecast capacity should be accommodated in the format of low sales density out-of-centre retail warehouses. New floorspace should be located in accordance with the sequential approach, rather than in low sales density retail warehouse format buildings, wherever possible.

6.16 Again, we have assumed that new floorspace forecast as ‘non-central’ (i.e. the Holmbush Centre and Other Non-central shops and stores in Adur) would trade at typical average sales densities for non-food retail warehouses. However, in the event that the forecast capacity or any part of it can be accommodated in town centre or edge-of-centre format developments, the capacity would be less than forecast in FIGURE 6.3; because town centre format retail floorspace trades at significantly higher sales densities than retail warehouses. Also, if some was to be accommodated in food/non-food superstores, the capacity would be less than forecast, because their comparison goods sales densities are significantly higher than those of most retail warehouses. The summary figures (i.e. combined forecasts) in the bottom row of FIGURE 6.3 reflect this, and assume that all new comparison goods floorspace would trade at town centre format sales densities.

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Figure 6.3

Summary of Retail Capacity Forecasts: Comparison Goods - sq m net sales area (Source: Adur RECAP Model 2013)

Scenario 1 Location 2016 2021 2026 2031 RECAP

Model Table Shoreham Town Centre 500 1,000 1,500 1,900 13 Lancing Town Centre 400 900 1,300 1,700 21 Southwick Town Centre 200 350 500 650 29 Holmbush Centre 4,050 6,400 8,700 10,600 38 Other Non-central shops and stores in Adur 550 950 1,300 1,550 47 Combined Forecasts in Adur District 4,700 8,000 11,100 13,700 n/a Notes:

(a) The forecasts are cumulative, i.e. the forecasts for each date include the forecasts for the previous dates and are not additional to those earlier forecasts.

(b) The forecasts are for future retail capacity after allowing for the committed developments (and ‘prime’ vacant shop floorspace in the case of Shoreham and Lancing Town Centres).

(c) Floorspace figures from RECAP Model rounded to the nearest 50 sq m net. (d) The sub-totals and grand totals (i.e. combined forecasts) may not exactly equal the sum of their parts, owing to rounding. (e) The combined forecasts for Adur District as a whole are not the sum of the individual forecasts, because they assume that

all new floorspace (including that forecast at ‘non-central’ locations) would trade at town centre sales densities, rather than at the retail warehouse sales densities assumed for the individual ‘non-central’ retail capacity forecasts.

6.17 In regards to Shoreham Town Centre, in RECAP Model Table 13, we estimate that the existing

comparison goods floorspace in the town centre was achieving in 2012 an average sales density of £4,284 per sq m net. This is a realistic sales density for a town centre of this size and type, and the catchment area it serves. For the other town centres modelled, we estimate that Lancing Town Centre was achieving in 2012 an average comparison goods sales density of £3,506 per sq m net (RECAP Model Table 21); and that Southwick Town Centre was achieving £4,881 per sq m net (RECAP Model Table 29). In terms of the out-of-centre shopping destinations modelled, we estimate that:

• the Holmbush Centre was achieving in 2012 a sales density of £6,148 per sq m net (RECAP Model Table 38). This sales density is higher than that achieved in Adur’s town centres; as the Holmbush Centre comprises a higher order retail offer including Marks & Spencer, Next Home and Garden, and Tesco Extra (which includes a substantial proportion of comparison goods floorspace trading at a high sales density).

• the Other Non-central shops and stores in Adur were achieving in 2012 a comparison goods sales density of £2,374 per sq m net (RECAP Model Table 47). This sales density is lower than that achieved in Adur’s town centres. This is because such ‘non-central’ provision predominantly comprises retail warehouses such as B&Q, Dunelm Mill and Halfords; which typically achieve lower sales densities than town centre shops and stores.

6.18 In order to allow a substantial proportion of the growth in expenditure to support the existing shops and stores, we have assumed that the sales density of existing floorspace in the shopping

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destinations modelled will grow at 2% per annum from 2012 onwards. This allocates almost 45% of the growth in expenditure to existing shops and just over 55% to new floorspace.

6.19 On this basis, FIGURE 6.3 shows that under Scenario 1, in which the market shares indicated by the

2013 household interview survey (as corrected) remain unchanged throughout the forecasting period, there will be capacity for about 500 sq m net of new comparison goods floorspace in Shoreham Town Centre in 2016, rising to about 1,000 sq m net by 2021, 1,500 sq m net by 2026 and 1,900 sq m net by 2031; if forecast trends occur. Thus the potential for growth in Shoreham Town Centre is limited until later in the forecasting period (i.e. post-2021).

6.20 FIGURE 6.3 indicates that there will be, similar to Shoreham Town Centre, modest capacity (if

forecast trends occur) for new comparison goods floorspace in Lancing and Southwick Town Centres. In the former, we forecast capacity for about 400 sq m net in 2016, rising to about 900 sq m net by 2021, 1,300 sq m net by 2026 and 1,700 sq m net by 2031. In the latter, we forecast capacity for about 200 sq m net in 2016, rising to about 350 sq m net by 2021, 500 sq m net by 2026 and 650 sq m net by 2031. This capacity forecast for Adur’s town centres results from forecast growth in population and expenditure, and will grow significantly throughout the period to 2031. However in practice, particularly in the case of Southwick Town Centre, (with the exception of possible new supermarkets) there is likely to be very little retailer demand for substantial new retail development there. It is therefore very unlikely that substantial new retail development will need to be planned for. That said; should proposals come forward for an appropriate scale and nature of retail development, which reflects the role and function of these smaller centres, they should be supported by the Council. Any new retail development within such centres is likely to arise from population and expenditure growth, as opposed to the transfer of expenditure growth from other shopping destinations.

6.21 Under Scenario 1, there would also be significant capacity for more ‘non-central’ comparison goods

floorspace in Adur District, particularly at the Holmbush Centre with about 4,050 sq m net in 2016 (rising considerably to about 6,400 sq m net by 2021, 8,700 sq m net by 2026 and to 10,600 sq m net by 2031). We also forecast capacity for about 550 sq m net in 2016 at Other Non-central shops and stores in Adur; rising to about 950 sq m net by 2021, 1,300 sq m net by 2026 and to 1,550 sq m net by 2031. However, the sequential approach means that this growth forecast for the District’s out-of-centre shopping destinations should be directed to town/district centres if possible.

6.22 The combined capacity forecasts indicated in FIGURE 6.3 are on the assumption that all comparison

goods floorspace is provided in or on the edge of Adur’s town centres in accordance with the highest priority of the sequential approach; and that it trades at the sales densities assumed for new town centre floorspace in centres of this size and type (namely £4,500 per sq m net). Thus the combined capacity for comparison goods floorspace is less than the sum of the individual forecast capacities for each shopping destination modelled separately. This is because none of the new floorspace would be provided at the relatively low sales densities assumed for out-of-centre retail warehouses. If some of the new comparison goods floorspace was to be provided in food/non-food superstores, the

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combined capacity forecasts would be lower than those indicated in the bottom row of FIGURE 6.3, because such superstore floorspace trades at substantially higher sales densities than have been assumed for new town centre (and edge-of-centre) development.

6.23 The overall capacity forecasts outlined in FIGURE 6.3 (about 4,700 sq m net in 2016 rising

considerably over the forecasting period to about 8,000 sq m net by 2021, 11,100 sq m net by 2026 and 13,700 sq m net by 2031) are subject to identifying sufficient, potential opportunity sites in or on the edge of Adur’s town centres. Should some of the forecast capacity come forward in out-of-centre locations – contrary to the ‘town centres first’ approach of national planning policy – the combined forecast capacity for Adur District would increase above the levels shown in the bottom row of FIGURE 6.3 (and be closer to the individual figures in FIGURE 6.3). This is because new out-of-centre retail floorspace would operate at relatively lower sales densities (unless as comparison goods floorspace in a superstore, where it would operate at a sales density higher than assumed for town centre comparison goods floorspace, thus leading to a lower capacity forecast). However, forecast capacity would not increase above the sum of the individual forecast capacities for each shopping destination modelled – unless some of the town centre forecast capacity was to be decentralised to lower sales density retail warehouses.

6.24 In FIGURE 6.4 below, we set out the results of our comparison goods retail capacity forecasts under

Scenario 2. In this scenario, Shoreham Town Centre increases its market shares of catchment area expenditure attracted from some catchment zones (from 2016 onwards); arising from new retail development there. We allow for such new retail development to have some impact on both the out-of-centre Holmbush Centre and Other Non-central shops and stores in Adur26

.

26 We assume that any new retail development in Shoreham Town Centre will not affect comparison goods market shares in Lancing and Southwick Town Centres (due to the nature and limited scale of existing comparison goods provision at these shopping destinations).

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Figure 6.4

Summary of Retail Capacity Forecasts: Comparison Goods - sq m net sales area (Source: Adur RECAP Model 2013)

Scenario 2 Location 2016 2021 2026 2031 RECAP

Model Table Shoreham Town Centre 4,200 5,050 5,850 6,550 50 Lancing Town Centre 400 900 1,300 1,700 53 Southwick Town Centre 200 350 500 650 n/a Holmbush Centre -50 1,950 3,800 5,400 56 Other Non-central shops and stores in Adur -50 250 550 800 59 Combined Forecasts in Adur District 4,700 8,000 11,100 13,700 n/a Notes:

(a) The forecasts are cumulative, i.e. the forecasts for each date include the forecasts for the previous dates and are not additional to those earlier forecasts.

(b) The forecasts are for future retail capacity after allowing for the committed developments (and ‘prime’ vacant shop floorspace in the case of Shoreham and Lancing Town Centres).

(c) Floorspace figures from RECAP Model rounded to the nearest 50 sq m net. (d) The sub-totals and grand totals (i.e. combined forecasts) may not exactly equal the sum of their parts, owing to rounding. (e) The combined forecasts for Adur District as a whole are not the sum of the individual forecasts, because they assume that

all new floorspace (including that forecast at ‘non-central’ locations) would trade at town centre sales densities, rather than at the retail warehouse sales densities assumed for the individual ‘non-central’ retail capacity forecasts.

6.25 As a result of the market share changes in Scenario 2, these retail capacity forecasts differ from those

in Scenario 1 as follows:

• Significantly more capacity for comparison goods floorspace in Shoreham Town Centre; and • Reduced capacity for the Holmbush Centre and Other Non-central shops and stores in

Adur.27

6.26 The Scenario 2 forecasts are based on a limited redistribution of market shares of catchment area expenditure to Shoreham Town Centre (from the aforementioned out-of-centre locations) from 1.7% in 2012 to 2.8% in 2016 and throughout the forecasting period. As the forecasts show, there would be sufficient expenditure to support comparison goods retail development(s) in the town centre of about 4,200 sq m net by 2016, rising to about 5,050 sq m net by 2021; albeit probably phased over a period. If the increased market shares at 2021 remained unchanged thereafter, capacity for additional comparison goods floorspace would rise further as a result of growth in population and expenditure; such that it would be about 5,850 sq m net by 2026 and 6,550 sq m net by 2031.

6.27 In the case of ‘non-central’ shopping destinations under Scenario 2, we expect reduced capacity for

new such floorspace at both the Holmbush Centre and Other Non-central shops and stores in Adur

27 However there is no change in capacity in Lancing and Southwick Town Centres.

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(as a result of limited transfer of growth to Shoreham Town Centre). That said, there would still be substantial capacity for new comparison goods floorspace at the Holmbush Centre in the latter part of the forecasting period; albeit less than indicated under Scenario 1. As mentioned previously, any new development forecast for out-of-centre locations should be developed in accordance with the sequential approach, rather than in the format of low density, out-of-centre retail warehouses, wherever possible.

6.28 In all other shopping destinations modelled under Scenario 2 (namely Lancing and Southwick Town

Centres), the retail capacity forecasts in FIGURE 6.4 are the same as those for Scenario 1 in FIGURE 6.3. This is because we do not expect the transfer of expenditure to Shoreham Town Centre, as assumed in Scenario 2, to have any significant effects on the market shares of catchment expenditure attracted by these smaller town centres.

6.29 The overall capacity forecasts outlined in the bottom row of FIGURE 6.4 reflect the assumption that

new comparison goods floorspace forecast as ‘non-central’ (i.e. the Holmbush Centre and Other Non-central shops and stores in Adur) would be provided in or on the edge of Shoreham Town Centre and thus trade at town centre format sales densities (namely £4,500 per sq m net). The combined capacity forecasts (about 4,700 sq m net in 2016, rising to about 8,000 sq m net by 2021, 11,100 sq m net by 2026 and 13,700 sq m net by 2031) are less than the sum of the individual forecast capacities for each shopping destination modelled separately; for the same reason described under Scenario 1. Retail Sector Analysis (Comparison Goods)

6.30 RECAP Model Table 60 shows the 2013 market shares of expenditure on each category of

comparison goods, which we estimate are attracted by the District’s shopping destinations from the catchment area. It also shows the combined market shares attracted by these shopping destinations.

6.31 Table 60 shows that the Holmbush Centre, compared with Adur’s town centres, secures vastly higher

market shares on household textiles and soft furnishings (14.3%) and clothing and footwear (13.8%). This is to be expected given that the Holmbush Centre has a more attractive, full-range retail offer in this respect, including Marks & Spencer and Next Home and Garden. This out-of-centre shopping destination also secures higher market shares of expenditure on 4 of the remaining 6 categories of comparison goods; namely furniture and floor coverings, household appliances, audio-visual equipment, and ‘all other comparison goods’. It is particularly striking that the Holmbush Centre out-performs the District’s town centres in relation to those ‘non-bulky goods’ which are, traditionally, sold from town centres. This shows the importance of improving the retail offer of the town centres where possible, whilst preventing the further growth of out-of-centre retailing of these types of comparison goods.

6.32 Lancing Town Centre and, to a lesser extent, Shoreham Town Centre secure higher market shares

than the Holmbush Centre in terms of expenditure on DIY goods and decorating supplies (2.5% and 1.2% respectively) and chemist and medical goods, cosmetics and beauty products (6.8% and 4.3%

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respectively). Shopping patterns for the latter types of comparison goods are generally localised in nature, and therefore it is to be expected that Lancing and Shoreham Town Centres perform better in this regard.

6.33 Interestingly, Southwick Town Centre out-performs Adur’s other, larger town centres in terms of

securing market shares on household appliances (1.9%). This indicates that Southwick’s independent retailers have a strong reputation for such comparison goods. As expected, Southwick Town Centre does not compete with the larger town centres, or the Holmbush Centre, in all other categories of comparison goods.

6.34 The existing retail warehouses at Other Non-central shops and stores in Adur secure the highest

market shares of expenditure on DIY goods and decorating supplies (7%). This reflects the ‘bulky goods’ nature of these retail warehouses, with the likes of B&Q and Dunelm Mill along Brighton Road. Furthermore, Other Non-central shops and stores in Adur account for higher market shares on household textiles and soft furnishings (4.7%) than all other shopping destinations modelled, with the exception of the Holmbush Centre.

6.35 RECAP Model Table 60 shows that overall, the combined market shares of Adur’s town centres and

out-of-centre shopping destinations fall within a fairly narrow range of 15.7% to 6.0%, for all categories of comparison goods except household textiles and soft furnishings (24.4%) and audio-visual equipment (4.2%). The lowest combined market share relates to ‘all other comparison goods’ (6.0%), thus indicating that a lack of such general comparison goods shops is a weakness in Adur District’s retail offer. The next lowest combined market share relates to household appliances (i.e. fridges, washing machines, kettles, hairdryers) with 6.4%.

6.36 While the District’s overall comparison goods market shares are generally modest, one needs to bear

in mind the proximity and relative attractiveness of Brighton and Worthing Town Centres. The former, in particular, secures considerable market shares from the catchment area28

(although the extent of such expenditure outflows is beyond the scope of this Study). It should also be noted that the District’s combined market shares are heavily dominated by the out-of-centre Holmbush Centre.

Use and Review of the Forecasts 6.37 We must emphasise that all expenditure based forecasts of future shop floorspace capacity are

based on imperfect data and contain a number of assumptions. Our forecasts set out in this Update study are based on the most up-to-date and reliable information currently available to us. However, they are intended as an indication of the likely order of magnitude of future shop floorspace capacity

28 The results of Questions 5, 7, 9, 11, 13, 15, 17 and 19 of the household interview survey (refer to Appendix D) provide market shares of each category of comparison goods expenditure which are attracted from the catchment area to Brighton and Worthing Town Centres, and other shopping destinations. However these have not been applied to available catchment area expenditure, to estimate actual expenditure outflows.

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(if forecast trends are realised) rather than as growth targets or rigid limits to future growth. The forecasts should be periodically revised as necessary, as advised above, in the light of actual population and expenditure growth, and as development proceeds and its effects become measurable.

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7 Qualitative Retail Needs Assessment

7.1 This chapter reviews the qualitative retail needs of Adur’s town centres, and identifies their opportunities and weaknesses.

Shoreham

7.2 Shoreham is the largest town centre in the District, and the largest town centre on the south-coast between Brighton and Worthing. In the 2013 Venuescore national hierarchy of shopping centres, Shoreham is ranked the highest of Adur’s town centres at 1,383rd (up from 1,669th in 2010). Whilst this increase is positive, particularly in the context of recent economic conditions, the Holmbush Centre (ranked 930th in 2013) continues to out-perform Shoreham town centre. This reflects the higher order, more attractive retail offer at the District’s main out-of-centre shopping destination; as per the findings of our Retail Sector Analysis in chapter 6 above. Indeed the Holmbush Centre is Shoreham’s primary competition and, in our view, a potential threat to its continued vitality and viability.

7.3 There has been no substantial town centre retail development in Shoreham town centre for a number of years, despite the rapid economic growth of the late 1990s and early to mid 2000s. During this period, most new retail floorspace in Adur District was developed in out-of-centre locations; namely the Holmbush Centre. This opened in the early 1990s and currently includes Marks & Spencer, Next Home and Garden, and Tesco Extra – which between them sell a wide range of comparison goods, in addition to food.

7.4 In contrast, Shoreham town centre has a fairly limited retail offer and is therefore unable to compete with the Holmbush Centre on a like-for-like basis. That said, we consider that the town centre has remained vital and viable within its limitation of small scale, as indicated in chapter 4 above. It comprises low vacancy rates, a relatively strong independent retail offer and a high proportion of service uses (i.e. financial and business services, health and beauty salons) that serve the day-to-day needs of shoppers and other users, in a generally pleasant shopping environment.

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7.5 From our analysis, the main weaknesses in Shoreham town centre are its limited higher quality A3 (food and drink) offer; and traffic congestion along the High Street. The latter has an adverse impact on the environmental quality of the town centre, particularly at its southern end, and should therefore be addressed. Measures may include restricting HGVs at peak times, or directing motorists to the A27/A270 where possible, such as by means of new signage. The former – food and drink uses – perform an increasingly important role in successful town centres, helping to enhance dwell time and improve the overall town centre experience. As identified within the 2012 Retail Report, there is an opportunity to encourage (through restrictive change of use policies) and introduce more A3 uses at the northern end of East Street. This part of the town centre benefits from the attractive setting of the Church of St Mary de Haura, and already comprises a number of independent ‘niche’ retail and service uses. The Council may wish to consider the potential for additional, high quality food and drink uses to complement this offer, taking advantage of Shoreham’s seafront location to create a more leisure-orientated destination and become more than simply a place to shop.

7.6 Aside from these main weaknesses, we consider that the public realm improvements at the southern end of East Street and the eastern end of High Street should be extended to other parts of the town centre; such as the western end of High Street and the key ‘gateway’ route to/from the railway station.

7.7 Our retail capacity forecasts show that there will be a fairly substantial (and increasing) capacity for new retail floorspace in Shoreham town centre. The issue for the Council, therefore, is identifying sufficient sites to accommodate such floorspace in or on the edge of the town centre. We consider some potential development opportunities in the following chapter (chapter 8). A further, key issue in this respect is the degree of retailer demand within a centre the size and status of Shoreham. However, any opportunities to provide small scale and incremental new retail floorspace in Shoreham town centre should be pursued by the Council so as to present retailers with opportunities to locate to, or expand within, the town centre. The provision of larger units in the ‘prime’ retail core could help to attract the larger retailers and, in turn, improve Shoreham’s offer and attractiveness.

Lancing

7.8 Lancing town centre is ranked 1,798th in the 2013 Venuescore national hierarchy of shopping centres; down from 1,342nd in 2010. This decline is likely to be due to the relative improvement of similarly-ranked shopping centres across the UK and a relative lack of investment in the town centre over this period. Similarly to Shoreham town centre, there has been no substantial town centre retail development (or improvement) in Lancing town centre for a number of years. This has had implications for the performance of Lancing as a shopping destination in terms of its offer and attractiveness. Vacancy rates remain below the South East average, however.

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7.9 Lancing town centre is characterised by convenience and service-based (particularly non-A3) uses, and is anchored by the Asda and Co-Op supermarkets. These attractions help to create footfall and, as a result, support the wider town centre offer.

7.10 The town centre includes few national multiples but does have a fairly strong independent retail offer; particularly those retailers at the southern end of the town centre (i.e. South Street) selling DIY and other durable goods. To that end, the findings of our Retail Sector Analysis outlined in the preceding chapter show that Lancing secures higher market shares on DIY goods and decorating supplies than the District’s other shopping destinations, with the exception of the existing retail warehouses along Brighton Road.

7.11 There is currently no apparent demand from national multiple retailers to locate in Lancing, and therefore little prospect of achieving any substantial new retail development. Despite this, we consider in the following chapter a potential opportunity for new A1 or A3 uses within the town centre.

7.12 The primary focus should be on improving the appearance of the town centre. While we conclude in chapter 4 that, overall, Lancing is a vital and viable town centre, we consider that its main weakness is the state of the shopping environment. The town centre would benefit from public realm improvements to make it as attractive as possible to shoppers and other town centre users. Measures to achieve this, some of which are identified in the Lancing Vision report, could potentially include:

• Provision of additional seating and planters. • Reduce the speed of traffic along North Road (and potentially South Street) through passive

traffic-calming measures such as speed humps and width restrictions. • Review of car parking arrangements; such as the provision of additional off-street, short

stay car parking in convenient locations. • Provision of wider and obstacle-free pavements for pedestrians, particularly to the

immediate north of the railway station along North Road.

7.13 To further improve the vitality and viability of Lancing town centre, the Council should afford flexibility for change of use along South Street (as indicated within the 2012 Retail Report) in order to maximise the number of occupied units and generate pedestrian activity between the seafront and Lancing’s key attractions. At the same time, the Council should seek to restrict the loss of A1 retail uses to non-A3 service uses along North Road.

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Southwick

7.14 Southwick town centre is too small to be included within the Venuescore national retail rankings. It has a localised role and function, serving the day-to-day needs of local residents. Whilst there is only one supermarket (Co-Op) in the town centre, our retail capacity forecasts indicate that this, together with the limited number of other shops and stores selling convenience goods, is sufficient in quantitative terms. However, should proposals come forward for an appropriate scale and nature of retail (convenience and/or comparison goods) development, which reflects the role and function of the town centre, they should be supported by the Council. While it is unlikely that such small scale provision would reduce the need for local residents to travel to one of Adur’s larger shopping destinations for certain types of comparison goods, it would provide more choice and benefit the attractiveness of the town centre.

7.15 At the same time, as indicated within the 2012 Retail Report, the Council should adopt a flexible approach to change of use in order to sustain mixed use frontages and maximise the number of occupied units; thus helping to maintain and enhance the vitality and viability of Southwick town centre.

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8 Potential Opportunities for New Retail Development

8.1 Our retail capacity forecasts set out in this Study (chapter 6) identify capacity for additional retail floorspace in Adur’s town centres over the plan period. Most of this capacity is focused within Shoreham, the District’s largest town centre; and even more so under Scenario 2 in which we assume that potential growth in ‘non-central’ floorspace will be transferred to Shoreham town centre in accordance with the ‘town centres first’ requirement of the NPPF.

8.2 We therefore set out our commercial review of potential development opportunities in Adur’s town

centres. To that end, the NPPF requires local planning authorities to identify sites to accommodate new retail (and leisure etc) development. FIGURE 8.1 below provides a list of such potential development opportunities, as agreed with the Council.

Figure 8.1

Potential Development Opportunities in Adur’s Town Centres

Town Centre Sites

Shoreham Site A: Land Between Ham Road and Tarmount Lane Site B: Civic Centre Site, Ham Road

Lancing Site C: Lancing Delivery Office, North Road Site D: Lancing Police Station, North Road

Southwick Site E: Land East of Southwick Street / North of Croft Avenue

8.3 We assess below the retail development potential of each of these sites.

Shoreham

Site A: Land Between Ham Road and Tarmount Lane

8.4 This site comprises a mix of active land uses; namely the Co-Op supermarket and car park, Shoreham Police Station, and the Council-owned car park adjacent to the Telephone Exchange. The site measures c. 1.1 hectares and is therefore the largest potential development opportunity in Shoreham town centre.

8.5 The site is bound by Ham Road to the north and Tarmount Lane to the south. Residential uses

predominantly surround the site to the north, east and south; whilst small scale retail and service uses (fronting Brunswick Road) exist to the west.

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8.6 The northern boundary of the site forms part of the primary shopping frontage. Further, as highlighted within the 2012 Retail Report, there are no barriers to pedestrian movement between this part of the town centre (along Ham Road) and the current retail core. The southern end of the site is also well connected to the wider town centre. Thus, we consider the site to be suitable for substantial redevelopment; potentially comprising a supermarket (for example, a larger and/or improved Co-Op supermarket) with ancillary retail and leisure and/or service uses.

8.7 In terms of timescales, we understand that Sussex Police are considering options for the closure and disposal of Shoreham Police Station. This part of the site is therefore potentially available in the short to medium term. Achieving the comprehensive redevelopment of the wider site, however, will require positive planning by Adur District Council and early engagement between landowners and other stakeholders (including Co-Op).

8.8 The redevelopment of the site for more intensive retail uses (with ancillary leisure and/or service uses) would – subject to the achievement of site assembly and the relocation of existing land uses – enhance Shoreham’s retail offer and result in qualitative improvements to this part of the town centre. Any redevelopment would need to integrate with the current retail core, and potentially compensate for the resultant loss of town centre car parking through on-site provision.

Site B: Civic Centre Site, Ham Road

8.9 This site extends to approximately one hectare and is divided into two parcels by Ham Road, to the east of Shoreham town centre. It includes a three-storey building to the south and a car park to the north. The former is currently occupied by Adur & Worthing Councils, however we understand that the Councils are due to vacate the building within the next two years.

8.10 The northern parcel of the site (car park) sits at a higher level than Ham Road and the southern parcel, and is bound by the railway line to the north. Residential uses border the site to the west. Frosts car showroom is situated to the south beyond Brighton Road, and to the east is a triangular area of open space beyond Eastern Avenue.

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8.11 It is an accessible, prominent site fronting a major ‘A’ road (A259). As defined within the 2012 Retail Report, the site falls within the town centre boundary and has good pedestrian connections to the primary shopping frontage (including the Co-Op supermarket) via Ham Road29

. On this basis, we consider that the site provides a potential development opportunity for either a new foodstore; or small scale, ground floor retail and/or leisure uses as part of a residential-led mixed use scheme.

8.12 In terms of the former, we note that Shoreham (and indeed Adur District) is not currently represented by a major discount foodstore. While this site may provide a potential development opportunity for such, any scheme would demand substantial on-site car parking and, owing to site levels and the routing of Ham Road through the site, may require an innovative design solution; thus potentially impacting on scheme viability.

8.13 We do not consider the site to be capable of attracting a major, national comparison goods retailer(s)

to anchor its redevelopment. Such retailers tend to cluster in prime locations, close to other major retailers with substantial on-site car parking. Further, we do not foresee a demand for additional ‘bulky goods’ provision in Shoreham (i.e. along Brighton Road) above and beyond existing provision (B&Q, Dunelm Mill and Halfords).

8.14 In light of the above, we consider that a high quality residential-led mixed use scheme, perhaps with

small scale retail and/or leisure uses at ground floor, would be the most likely opportunity for this site. It would improve the streetscape and, potentially, increase footfall at the eastern end of the town centre.

Other Potential Development Opportunities

8.15 We understand that a planning application has recently been submitted for a proposed new

foodstore (Morrisons) off Brighton Road on the edge of Shoreham town centre. It is beyond the scope of this Study to consider the scheme in detail. If approved however, this foodstore will ‘soak up’ most, if not all, of the forecast capacity for additional convenience goods floorspace in the early part of the forecasting period.

29 As demonstrated by the pedestrian count surveys undertaken by Pedestrian Market Research Services (PMRS) in May 2012.

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8.16 We are aware of a limited number of other, smaller potential development (or change of use) opportunities in or on the edge of Shoreham town centre. Whilst these are unlikely to comprise substantial new retail development over the plan period, they could make an important contribution in terms of small scale retail and/or service uses. The largest such site is Ropetackle North at Riverbank Business Centre, which we understand is currently the subject of a planning application for a residential-led mixed use scheme with a hotel and small scale retail and service uses at ground floor. We consider that such uses, ancillary to the wider scheme, are acceptable in principle – subject to satisfying the impact and sequential tests (as required) set out in the NPPF – and would help to realise the Council’s long term vision for the site.

8.17 Other, potential change of use opportunities within the town centre should be considered in the context of the identified capacity for additional retail floorspace in Shoreham town centre; in addition to the policies of the Council’s development plan. Such opportunities are important in a centre the size of Shoreham, providing small scale and incremental new retail floorspace (and thus opportunities for retailers seeking to either locate to or expand within the town centre).

Lancing

Site C: Lancing Delivery Office, North Road

8.18 This site comprises the Lancing Delivery Office with adjoining Post Office (fronting North Road). It extends to c. 0.08 hectare and, according to Experian Goad, the existing Post Office unit measures 200 sq m30

. Adjacent uses include Freshbrook School to the north and a parade of shops to the south, a short distance (c. 100 metres) to the north of Lancing’s railway station.

8.19 As identified within the 2012 Retail Report, the site forms part of the primary shopping frontage in the heart of Lancing town centre. Whilst not currently available (pending the relocation of the Post Office) we consider that an opportunity exists to make better use of this site; particularly given that there are few or no better, more prominent sites elsewhere in the town centre.

30 Floorspace (sq m) is Experian Goad gross floorspace.

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8.20 It is our view that the redevelopment of the site is unlikely; having regard for Lancing’s status as a secondary location, the scale and configuration of the site, and the impact of demolition costs on scheme viability. More likely is the refurbishment and re-use of the existing Post Office unit for A1 or A3 uses, in line with the change of use recommendations outlined within the 2012 Retail Report.

8.21 We consider that the existing unit is potentially too small to attract a major A1 retailer, however it is suitable for food and drink uses. Such an attraction would help to address the lack of A3/A4 ‘evening economy’ provision (i.e. bars, cafes and restaurants) and improve opportunities for linked trips within the town centre.

Site D: Lancing Police Station, North Road

8.22 Lancing Police Station is situated at the northern end of the town centre, adjacent to the Co-Op

supermarket. It fronts onto North Road and measures c. 0.04 hectare.

8.23 Similarly to the status of the Lancing Delivery Office, this site is not currently available. However, we understand that Sussex Police are considering options for the closure and disposal of Lancing Police Station. The site is therefore potentially available for redevelopment in the short to medium term, although we note that scheme viability may be undermined by demolition costs and its ‘off pitch’ location. It is our view that the most likely form of redevelopment would consist of a larger and improved Co-Op supermarket to anchor this part of the town centre.

Southwick

Site E: Land East of Southwick Street / North of Croft Avenue

8.24 This site is situated to the immediate east of Southwick town centre, and currently comprises greenspace with a number of trees. It measures c. 0.2 hectare and is bound by Croft Avenue to the south and Southwick Street to the west.

8.25 The site lies a short distance (c. 20 metres) to the east of Southwick Square’s primary shopping frontage, as identified within the 2012 Retail Report, and occupies a fairly prominent location along Southwick Street. It also lies close to the town centre’s bus stops.

8.26 The site is Council-owned and appears to be under-used at present, thus potentially represents a future development opportunity for some retail development and/or other town centres uses. Any development should reflect the scale and nature of the town centre. In our view, the most likely opportunity for the site is a high quality residential-led mixed use scheme with ancillary retail, leisure and/or service uses at ground floor.

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8.27 In the absence of any other potential development opportunities in or on the edge of Southwick town centre, we consider that the provision of a new attraction on this site would help to generate pedestrian activity and strengthen the town centre offer. That said, demand is likely to be limited to the smaller and independent retailers and A3 (food and drink) operators. However it could be difficult to make such development financially viable without occupancy by national multiple (rather than independent) operators, as occupation by independent operators tends to depress development value.

Summary of Potential Opportunities for New Retail Development

8.28 In summary:

• The best potential opportunity for substantial new retail development in Shoreham town centre is Site A; comprising the Co-Op supermarket and car park, Shoreham Police Station, and the car park adjacent to the Telephone Exchange. Whilst site assembly (and therefore delivery timescales) is identified as a potential constraint, the comprehensive redevelopment of this site would improve and extend the ‘prime’ retail core and make an important contribution towards accommodating forecast capacity for additional retail floorspace.

• Site B (Civic Centre Site, Ham Road), also in Shoreham town centre, potentially provides an

opportunity to accommodate some of the forecast capacity for additional retail floorspace; albeit on a smaller scale than Site A in the form of ground floor uses as part of a residential-led mixed use scheme.

• Given the limited scope for substantial new retail development in Shoreham town centre, the Council should support opportunities for the provision of small scale and incremental new retail floorspace in appropriate locations.

• Lancing town centre has even fewer potential development opportunities, and these are

considered less ‘prime’ and smaller scale. Site C (Lancing Delivery Office, North Road) is more appropriate for food and drink uses; and Site D (Lancing Police Station, North Road) is unlikely to come forward for retail development unless the adjacent Co-Op supermarket seeks to expand.

• Site E (Land East of Southwick Street / North of Croft Avenue) is the only development

opportunity in Southwick town centre. This site is potentially suitable for a mix of uses (i.e. not predominantly retail), and would therefore make a very limited contribution towards accommodating forecast retail capacity.

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9 Conclusions and Implications for Strategy

9.1 This Study has considered the qualitative and quantitative needs for retail development in Adur District over the plan period. By way of an overview of the main findings, and the future implications for strategy and planning policies, we summarise the findings of the Study below:

Shoreham is the District’s largest town centre. It is currently a vital and viable town centre,

comprising a limited mix of national multiple retailers and relatively low vacancy rates. However, the heart of the town centre (i.e. East Street) would benefit from more family-orientated and higher quality A3 leisure uses; taking advantage of its attractive setting so as to increase footfall and dwell time, and improve the wider experience for shoppers and other users. The Council should implement the recommendations of the 2012 Retail Report in this respect. Other areas for improvement action should include addressing traffic congestion, and providing a better public realm, along the High Street.

Lancing town centre is currently, on the whole, vital and viable; it provides a reasonable range of convenience and service-based shops and secures relatively high market shares in DIY goods and decorating supplies (owing to the independent offer). The presence of two supermarkets (namely Asda and Co-Op) further helps to retain local expenditure and anchor the town centre. That said, substantial areas of the town centre are in need of environmental improvements in order to enhance its overall attractiveness. Lancing town centre would also benefit from the introduction of more food and drink uses.

Southwick is currently a vital and viable town centre within the limitations of its small size and localised nature. It is very well occupied and serves the day-to-day convenience needs of local residents. Additionally, it has a relatively strong independent offer in terms of household appliances.

The Holmbush Centre has a particularly strong offer in terms of clothing and footwear, and

household textiles and soft furnishings; reflected by its market shares in these categories of comparison goods. However, it also secures high market shares on other types of goods (including convenience goods) and is therefore a substantial competitor to Adur’s town centres. Meanwhile, the retail warehouses along Brighton Road sell ‘bulky goods’ and therefore do not greatly compete with the town centres on a like-for-like basis.

Adur’s town centres, and their market shares, are clearly influenced by the presence and

offer of the out-of-centre Holmbush Centre. Any future growth in floorspace at the Holmbush Centre could potentially have significant adverse impacts upon the vitality and viability of the main town centres, namely Shoreham and Lancing, if not balanced by new retail development in or on the edge of these town centres.

Retail capacity forecasts for Adur District show that there will be capacity to support a

substantial new supermarket or small superstore in the early part of the forecasting period, in or on the edge of Shoreham town centre; based on the assumption (as modelled under Scenario 2) that potential growth in such floorspace at the Holmbush Centre and Lancing town centre is transferred there. The development of such a new supermarket or small

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superstore in Shoreham would ‘soak up’ forecast capacity and thus reduce or eliminate the need to provide substantial additional convenience goods floorspace elsewhere in the District over the plan period.

Retail capacity forecasts for Adur District show that there is sufficient population and expenditure growth to support additional comparison goods floorspace in the short to medium term, especially at ‘non-central’ locations. Such floorspace should be provided in or on the edge of Adur’s town centres however, in preference to out-of-centre locations, if possible (i.e. subject to identifying sufficient sites in or on the edge of the town centres). Some of this comparison goods floorspace could be provided in the new supermarket or superstore, so that it functions as a food and non-food store.

There is now, and will be for the next few years, very limited demand from major, national

comparison goods retailers, of the type that are essential anchors to any substantial new town centre retail development. This is particularly true for Adur’s town centres which are commercially secondary locations.

Whilst the main town centres include few potential development opportunities, those that

exist (as considered in chapter 8 above) could accommodate some of the forecast capacity and therefore should be actively promoted by the Council and its partners.

It will also be necessary to plan for small scale, incremental new retail floorspace in Adur’s town centres in accordance with the sequential approach. Whilst likely to make only a limited contribution towards accommodating forecast retail capacity, such provision (potentially as part of mixed use schemes) is in preference to the growth of retailing in out-of-centre locations. It will also help to improve town centre vitality and viability.

In order to attract more shoppers to Adur’s town centres, the Council should seek to retain (and attract) as many shops as possible. The provision of larger and more efficient retail floorspace, and non-retail attractions such as A3 leisure uses, will be important in this respect; particularly in the context of national trends in retailing and retail development. To facilitate further improvements, the main town centres (namely Shoreham and Lancing) would benefit from environmental improvements and better amenities for shoppers and other users.

9.2 This Study therefore provides Adur District Council with a sound basis for planning policies in the

emerging Local Plan, and to assess retail development proposals in the District.

Appendix A Catchment Plan

Appendix B Technical Report of the Household Interview Survey 2013

This market research and the design of material used to obtain this survey

information have been originated by and belong to NEMS market research, and

may not be used or reproduced in whole or part without the company's written

consent, or that of the Client.

NEMS market research

22-23 Manor Way

Belasis Hall Technology Park

Billingham

TS23 4HN

Tel 01642 37 33 55

www.nemsmr.co.uk

Adur District Retail Survey

for

DTZ

June 2013

Job Ref: 110613

NEMS market research 2

Adur District Retail Survey, June 2013

Table of Contents

Introduction:

Research Background & Objectives 3

Research Methodology 3

Sampling 3

Weightings 5

Statistical Accuracy 7

Data Tables 8

NEMS market research 3

Adur District Retail Survey, June 2013

Introduction

1.1 Research Background & Objectives

To conduct a survey amongst residents in the Adur District to assess

shopping habits for main food and grocery, top-up and non-food

shopping.

1.2 Research Methodology

A total of 1001 telephone interviews were conducted between

Monday 17th June 2013 and Tuesday 2nd July 2013. Interviews

were conducted using NEMS in-house CATI (Computer Assisted

Telephone Interviewing) Unit. Respondents were contacted during

the day and in the evening. All respondents were the main shopper

in the household, determined using a preliminary filter question.

1.3 Sampling

1.3.1 Survey Area

The survey area was segmented into 7 zones, defined using

postcode sectors1. The zone details were:

Zone Postcode Sectors Number of

Interviews

1 BN41 1, BN41 2, BN42 4, BN43 5, BN43 6,

BN45 7

200

2 BN1 1, BN1 2, BN1 3, BN1 4, BN1 5, BN1

6, BN1 7, BN1 8, BN1 9, BN2 0, BN2 1,

BN2 3, BN2 4, BN2 9, BN3 1, BN3 2, BN3

3, BN3 4, BN3 5, BN3 6, BN3 7, BN3 8

200

3 BN11 1, BN11 2, BN11 3, BN11 4, BN11 5,

BN12 4, BN12 5, BN12 6, BM13 1, BN13 2,

BN13 3, BN14 0, BN14 7, BN14 8, BN14 9

181

4 BN15 0, BN15 8, BN15 9 160

5 BN6 8, BN6 9, RH15 0, RH15 8, RH15 9 100

6 BN5 9, BN44 3 80

7 RH20 3, RH20 4 80

Total 1001

1 Due to random sampling at zone level, and the small number of contacts

within BN45 7 and BN1 2, there were no interviews achieved within these

sectors.

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Adur District Retail Survey, June 2013

1.3.2 Telephone Numbers

All available telephone numbers are used to obtain the sample of

interviews. This includes published telephone numbers (land-lines

and some mobile numbers) but is supplemented with ex-directory

numbers as the demographic profile of this sub-set is different to the

demographics of the published numbers sample. Ex-directory

numbers are randomly generated using the published numbers as a

‘seed’. Business numbers are de-duped and excluded.

We don’t screen against the TPS (Telephone Preference Service)

database, again because the demographic profile of TPS registered

numbers is slightly different to the rest of the population. In addition,

there is no legal requirement to screen against TPS registered

numbers; market research is not classified as unsolicited sales and

marketing.

1.3.3 Sample Profile

It should be noted that as per the survey’s requirements, the profile

of respondents is that of the main shopper / person responsible for

most of the food shopping in the household. As such it will always

differ from the demographic profile of all adults within the survey

area. With any survey among the main shopper / person responsible

for most of the food shopping in the household the profile is typically

biased more towards females and older people. The age of the main

shopper / person responsible for most of the food shopping in the

household is becoming older due to the financial constraints on

young people setting up home.

A number of measures are put in place to ensure the sample is

representative of the profile of the person responsible for most of the

food / shopping in the household.

First of all interviewing is normally spread over a relatively long

period of time, certainly longer than the theoretical minimum time it

would take. This allows us time to call back people who weren't in

when we made the first phone call. If we only interview people who

are at home the first time we call we over-represent people who stay

at home the most; these people tend to be older / less economically

active.

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Adur District Retail Survey, June 2013

We also control the age profile of respondents; this is a two-stage

process. First of all we look at the age profile of the survey area

according to the latest Census figures. Using a by-product from

additional data we collect from a weekly telephone survey of a

representative sample of all adults across the country we know the

age profile of the main-shopper in any given area. This information is

from data based on in excess of 100,000 interviews and is regularly

updated and is therefore probably the most accurate and up to date

information of its kind.

Below is the adult age profile for England and Wales and that of

Adur (from Census 2011 data), as well as the target main shopper

age-profile worked towards:

Census 2011

England &

Wales

Adur Main Shopper

Profile

18 to 24 12% 9% 5%

25 to 34 17% 13% 18%

35 to 44 18% 17% 21%

45 to 54 17% 17% 18%

55 to 64 15% 16% 15%

65 plus 21% 27% 23%

Stratified random sampling helps ensure that the sample is as

representative as possible. While the system dials the next random

selected number for interviewers, all calls are made by interviewers;

no automated call handling systems are used.

1.3.4 Time of Interviewing

Approximately two-thirds of all calls are made outside normal

working hours.

1.3.5 Monitoring of Calls

At least 5% of telephone interviews are randomly and remotely

monitored by Team Leaders to ensure the interviewing is conducted

to the requisite standard. Both the dialogue and on-screen entries

are monitored and evaluated. Interviewers are offered re-training

should these standards not be met.

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Adur District Retail Survey, June 2013

1.4 Weightings

To correct the small differences between the sample profile and

population profile, the data was weighted. The population is of the

main shopper in the household. Weightings have been applied to

age bands based on an estimated age profile of main shoppers (see

section 1.3.3 for details). The weighted totals differ occasionally from

the adjusted population due to rounding error. Details of the age

weightings are given in the table below:

Age Main Shopper

Profile (%)

Interviews

Achieved

Age

Weightings

18-24 5.2% 39 1.2537

25-34 17.7% 136 1.2810

35-44 20.8% 188 1.0591

45-54 17.8% 214 0.7305

55-64 15.2% 150 0.9598

65+ 23.3% 255 1.0189

(Refused) n/a 19 1.0000

Total 1001

Further weightings were then applied to adjust zone samples to be

representative by population. Details of those weightings are given

in the table below:

Zone Population

*

Interviews

Achieved

Interviews

Achieved

(Weighted

by Age)

Zone

Weightings

1 52000 200 200 0.5501

2 219000 200 199 2.3241

3 98000 181 182 1.1405

4 27000 160 163 0.3496

5 47000 100 97 1.0235

6 17000 80 79 0.4535

7 13000 80 80 0.3450

Total 473000 1001

* Source: Client Provided Population Estimate

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Adur District Retail Survey, June 2013

1.5 Statistical Accuracy

As with any data collection where a sample is being drawn to

represent a population, there is potentially a difference between the

response from the sample and the true situation in the population as

a whole. Many steps have been taken to help minimise this

difference (e.g. random sample selection, questionnaire construction

etc) but there is always potentially a difference between the sample

and population – this is known as the standard error.

The standard error can be estimated using statistical calculations

based on the sample size, the population size and the level of

response measured (as you would expect you can potentially get a

larger error in a 50% response than say a 10% response simply

because of the magnitude of the numbers).

To help understand the significance of this error, it is normally

expressed as a confidence interval for the results. Clearly to have

100% accuracy of the results would require you to sample the entire

population. The usual confidence interval used is 95% - this means

that you can be confident that in 19 out of 20 instances the actual

population behaviour will be within the confidence interval range.

For example, if 50% of a sample of 1001 answers “Yes” to a

question, we can be 95% sure that between 46.9% and 53.1% of the

population holds the same opinion (i.e. +/- 3.1%). The following is a

guide showing confidence intervals attached to various sample sizes

from the study:

%ge Response 95% confidence interval

10% ±1.9%

20% ±2.5%

30% ±2.8%

40% ±3.0%

50% ±3.1%

NEMS market research 8

Adur District Retail Survey, June 2013

1.6 Data Tables

Tables are presented in question order with the question number

analysed shown at the top of the table. Those questions where the

respondent is prompted with a list of possible answers are indicated

in the question text with a suffix of [PR].

The sample size for each question and corresponding column

criteria is shown at the base of each table. A description of the

criteria determining to whom the question applies is shown in italics

directly below the question text; if there is no such text evident then

the question base is the full study sample. If the tabulated data is

weighted (indicated in the header of the tabulations), in addition to

the sample base, the weighted base is also shown at the bottom of

each table.

Unless indicated otherwise in the footer of the tabulations, all

percentages are calculated down the column. Arithmetic rounding to

whole numbers may mean that columns of percentages do not sum

to exactly 100%. Zero per cent denotes a percentage of less than

0.05%.

Percentages are calculated on the number of respondents and not

the number of responses. This means that where more than one

answer can be given to a question the sum of percentages may

exceed 100%. All such multi-response questions are indicated in the

tabulated by a suffix of [MR] on the question text.

Where appropriate to the question, means are shown at the bottom

of response tables. These are calculated in one of two ways: if the

data is captured to a coded response a weighted mean is calculated

and the code weightings are shown as a prefix above the question

text; if actual specific values were captured from respondents these

individual numbers are used to calculate the mean.

Appendix C Adur District RECAP Model 2013

RECAP

The Retail Capacity forecasting Model

Project: Number: 130W1G00

Client: Adur District Council Status: DRAFT

Date of Latest Revision: File: Adur RECAP Model 2013

Retail Locations Modelled:

Scenarios Modelled: 1

2

Adur District Retail Study: 2013 Update

03-Sep-13

Holmbush Centre

Shoreham Town Centre

Lancing Town Centre

Southwick Town Centre

Other Non-central shops and stores in Adur

Baseline - Market shares indicated by the 2013 Household Interview Survey remain unchanged throughout the forecasting

period.

New retail development in Shoreham Town Centre, altering the balance of market shares with other retail locations from 2021

onwards, such that potential growth in floorspace at the Holmbush Centre and Other Non-central shops and stores in Adur,

together with convenience goods growth at Lancing Town Centre, is transferred to Shoreham Town Centre.

Notes:

Copyright: DTZ

The Model is in 2011 Prices.

DTZ RECAP Model 1

Catchment Area Population and Expenditure

Table: 1

CATCHMENT AREA POPULATION FORECASTSBase Year

Zone Postcode Sectors 2012 2016 2021 2026 2031

1 55,440 57,112 59,272 61,372 63,493

2 210,162 217,066 224,114 232,124 239,849

3 112,480 117,340 123,246 129,212 135,162

4 28,153 28,757 29,555 30,347 31,144

5 48,599 50,064 51,838 53,650 55,454

6 17,777 18,166 18,614 19,083 19,549

7 12,867 13,367 14,033 14,665 15,306

TOTAL 485,478 501,872 520,672 540,453 559,957

Sources:

Notes:

Table: 2

CATCHMENT AREA PER CAPITA EXPENDITUREPrice Basis: 2011 Prices

Catchment Zone Base Year Base Year

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

1 1,866 1,884 1,866 1,870 1,871 2,879 3,482 4,150 4,834 5,515

2 2,039 2,065 2,046 2,057 2,062 3,175 3,857 4,608 5,381 6,151

3 1,922 1,941 1,923 1,929 1,931 2,952 3,557 4,226 4,913 5,596

4 1,876 1,893 1,873 1,877 1,877 2,826 3,399 4,032 4,682 5,330

5 2,067 2,092 2,076 2,087 2,093 3,336 4,045 4,826 5,629 6,429

6 2,225 2,256 2,242 2,260 2,271 3,639 4,411 5,262 6,139 7,012

7 2,167 2,194 2,176 2,189 2,196 3,536 4,283 5,102 5,949 6,791

Catchment Area Average 1,996 2,018 2,000 2,009 2,012 3,112 3,768 4,491 5,236 5,976

Expenditure on Special Forms

of Trading (%) 4.8 5.5 6.0 7.0 7.5 13.5 15.0 17.0 18.0 18.5

Catchment Zone Base Year Base Year

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

1 1,776 1,780 1,754 1,739 1,730 2,490 2,960 3,444 3,964 4,495

2 1,941 1,952 1,924 1,913 1,907 2,746 3,278 3,824 4,413 5,013

3 1,830 1,834 1,807 1,794 1,786 2,553 3,023 3,507 4,028 4,561

4 1,786 1,789 1,761 1,746 1,736 2,444 2,889 3,346 3,840 4,344

5 1,968 1,977 1,951 1,941 1,936 2,886 3,438 4,006 4,616 5,240

6 2,118 2,132 2,108 2,101 2,101 3,148 3,749 4,368 5,034 5,715

7 2,063 2,074 2,046 2,036 2,032 3,059 3,641 4,235 4,878 5,534

Catchment Area Average 1,900 1,907 1,880 1,868 1,861 2,692 3,203 3,728 4,293 4,871

Source:

BN15 0; BN15 8-9

Forecasting Years

BN41 1-2; BN42 4; BN43 5-6; BN45 7

BN1 1-9; BN2 0-1; BN2 3-4; BN2 9; BN3 1-8

BN11 1-5; BN12 4-6; BN13 1-3; BN14 0; BN14 7-9

Pitney Bowes Ltd - Anysite Report for Catchment Area, June 2013

BN6 8-9; RH15 0; RH15 8-9

BN5 9; BN44 3

RH20 3-4

Pitney Bowes population forecasts are only up to 2022. Forecasts for 2026 and 2031 extrapolated by trend projection.

Pitney Bowes 'Anysite Report' for the Catchment Area, June 2013; with trend-based extrapolation to 2026 & 2031 by DTZ. SFT deductions by DTZ,

based on forecasts by Oxford Economics & Verdict Research Limited.

Forecasting Years Forecasting Years

Per Capita Expenditure EXCLUDING Special Form of Trading Per Capita Expenditure EXCLUDING Special Form of Trading

Forecasting Years Forecasting Years

CONVENIENCE GOODS COMPARISON GOODS

Per Capita Expenditure Including Special Form of Trading Per Capita Expenditure Including Special Form of Trading

DTZ RECAP Model 2

Table: 3

CATCHMENT AREA EXPENDITURE FORECASTSCatchment

Zone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

(£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000)

1 98,485 101,659 103,943 106,747 109,872 138,064 169,044 204,153 243,257 285,386

2 407,951 423,670 431,109 444,045 457,487 577,184 711,566 857,118 1,024,279 1,202,385

3 205,810 215,252 222,759 231,808 241,390 287,215 354,752 432,254 520,499 616,487

4 50,280 51,438 52,035 52,977 54,068 68,820 83,078 98,898 116,517 135,291

5 95,632 98,964 101,139 104,132 107,380 140,239 172,124 207,641 247,651 290,559

6 37,655 38,732 39,236 40,103 41,068 55,957 68,111 81,302 96,070 111,716

7 26,544 27,717 28,706 29,855 31,097 39,356 48,666 59,425 71,533 84,712

TOTALS 922,358 957,432 978,928 1,009,669 1,042,361 1,306,835 1,607,341 1,940,791 2,319,807 2,726,536

Sources: RECAP Tables 1 and 2

Table: 4

COMPARISON GOODS PER CAPITA EXPENDITURE BY GOODS TYPEPer Capita Comparison Goods Expenditure in 2012 for the catchment area as a whole 2011 Prices

Clothing &

footwear

Furniture & floor

coverings

Household

textiles

Domestic

appliances

Audio-visual &

computer

equipment

DIY goods &

decorating supplies

Chemist's goods,

medical & beauty

products

All other

comparison goods

Total Comparison

Goods

Including SFT (£) 781 241 106 106 355 238 438 847 3,112

Deduction for SFT (%) 9.0 5.5 10.0 15.5 32.0 6.0 4.5 19.1 13.5

Excluding SFT (£) 711 228 95 90 241 224 418 685 2,692

Source: Pitney Bowes 'Anysite Report' for the catchment area, June 2013.

SFT deductions estimated by DTZ based on forecasts by Oxford Economics & Verdict Research Limited.

Table: 5

CATCHMENT AREA COMPARISON GOODS EXPENDITURE BY GOODS TYPE IN 2012Catchment Clothing & Furniture/ Household Household Audio-visual Hardware, DIY, Chemists, medcl All other

Zone footwear florcvrgs etc Textiles Appliances equipment garden prdcts & beauty goods comprsn gds

(£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000)

1 36,452 11,681 4,893 4,594 12,381 11,474 21,454 35,144

2 152,388 48,832 20,455 19,205 51,760 47,969 89,688 146,923

3 75,831 24,300 10,179 9,557 25,757 23,870 44,630 73,111

4 18,170 5,822 2,439 2,290 6,172 5,720 10,694 17,518

5 37,026 11,865 4,970 4,666 12,576 11,655 21,792 35,698

6 14,774 4,734 1,983 1,862 5,018 4,651 8,695 14,244

7 10,391 3,330 1,395 1,310 3,529 3,271 6,115 10,018

TOTALS 345,031 110,564 46,314 43,484 117,193 108,610 203,068 332,657

Sources: RECAP Tables 1 and 4

TOTAL RETAIL EXPENDITURE

CONVENIENCE GOODS COMPARISON GOODS

DTZ RECAP Model 3

Scenario 1

Table: 6

CONVENIENCE GOODS MARKET SHARES IN 20122012 Allocations to

Indicated by household interview survey

Zones Main Food Top-up WEIGHTED

convenience AVERAGE

Q1 Q4

75 25 100

(%) (%) (%)

1 6.1 22.7 10.3

2 0.0 0.0 0.0

3 0.0 0.0 0.0

4 0.0 0.6 0.2

5 0.0 0.0 0.0

6 0.0 0.0 0.0

7 0.0 0.0 0.0

Sources: Household Interview Survey 2013.

Expenditure weighting by DTZ.

Table: 7

COMPARISON GOODS MARKET SHARES BY GOODS TYPE IN 20122012 Allocations to

Shoreham Town Centre

Indicated by Household Interview Survey

Clothing & Furniture/ Household Household Audio-visual Hardware, DIY, Chemists, medcl All other WEIGHTED

footwear florcvrgs etc Textiles Appliances equipment garden products & beauty goods comparison gds AVERAGE

Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19

Zones

711 228 95 90 241 224 418 685 2,692

(%) (%) (%) (%) (%) (%) (%) (%) (%)

1 3.6 4.5 11.4 2.1 2.7 5.2 30.9 4.9 8.5

2 0.0 1.5 1.4 1.2 0.5 0.0 0.0 0.4 0.4

3 2.5 0.6 5.0 0.0 0.0 0.0 0.0 0.0 0.9

4 2.4 1.4 8.2 1.2 1.3 5.1 1.9 0.6 2.1

5 1.1 0.0 1.1 0.0 0.0 0.0 0.0 0.0 0.3

6 5.0 1.2 5.2 0.0 0.0 2.5 2.2 2.2 2.7

7 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Sources: Household Interview Survey 2013.

RECAP Table 2 for expenditure weights.

Shoreham Town Centre

Shoreham Town Centre

Expenditure weighting

Expenditure weighting

DTZ RECAP Model 4

Table: 8

MARKET SHARES ATTRACTED FROM THE CATCHMENT AREA

Scenario: 1 Location: Shoreham Town Centre

Market shares correction factors: Convenience Goods: 175 % of survey indicated figures

Comparison Goods: 125 % of survey indicated figures

Catchment

Zone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

(%) (%) (%) (%) (%) (%) (%) (%) (%) (%)

1 18 18 18 18 18 11 11 11 11 11

2 0 0 0 0 0 0 0 0 0 0

3 0 0 0 0 0 1 1 1 1 1

4 0 0 0 0 0 3 3 3 3 3

5 0 0 0 0 0 0 0 0 0 0

6 0 0 0 0 0 3 3 3 3 3

7 0 0 0 0 0 0 0 0 0 0

Sources: RECAP Model.

DTZ for market share corrections.

Baseline - Market shares indicated by the 2013 Household Interview Survey remain unchanged throughout the forecasting period.

PROPORTION OF CATCHMENT AREA EXPENDITURE ATTRACTED

CONVENIENCE GOODS COMPARISON GOODS

DTZ RECAP Model 5

Table: 9

COMPARISON GOODS SALES BY GOODS TYPE IN 2012

Catchment 2012 Sales in Shoreham Town Centre

Zones By Comparison Goods Type.

Clothing & Furniture/ Household Household Audio-visual Hardware, DIY, Chemists, medcl All other

footwear florcvrgs etc Textiles Appliances equipment garden products & beauty goods comparison gds

(£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000)

1 1,640 657 697 121 418 746 8,287 2,153

2 0 916 358 288 324 0 0 735

3 2,370 182 636 0 0 0 0 0

4 545 102 250 34 100 365 254 131

5 509 0 68 0 0 0 0 0

6 923 71 129 0 0 145 239 392

7 0 0 0 0 0 0 0 0

TOTALS 5,988 1,928 2,139 443 842 1,256 8,780 3,410

MARKET

SHARES 1.7% 1.7% 4.6% 1.0% 0.7% 1.2% 4.3% 1.0%

Sources: RECAP Model.

Table: 10

FORECAST RETAIL SALES

Scenario: 1 Location: Shoreham Town Centre

Catchment

zone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

(£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000)

1 17,727 18,299 18,710 19,215 19,777 15,187 18,595 22,457 26,758 31,392

2 0 0 0 0 0 0 0 0 0 0

3 0 0 0 0 0 2,872 3,548 4,323 5,205 6,165

4 0 0 0 0 0 2,065 2,492 2,967 3,496 4,059

5 0 0 0 0 0 0 0 0 0 0

6 0 0 0 0 0 1,679 2,043 2,439 2,882 3,351

7 0 0 0 0 0 0 0 0 0 0

TOTALS 17,727 18,299 18,710 19,215 19,777 21,803 26,678 32,185 38,341 44,968

Sources: RECAP Model.

Baseline - Market shares indicated by the 2013 Household Interview Survey remain unchanged throughout the forecasting period.

CONVENIENCE GOODS COMPARISON GOODS

RETAIL SALES BY CATCHMENT ZONE

DTZ RECAP Model 6

Table: 11

SALES CAPACITY OF EXISTING

MAIN FOOD & CONVENIENCE GOODS SHOPS AND STORES IN 2012Store Net Convenience Net convnce Convenience Convenience

Floorspace Goods Goods Goods sales Goods sales

Allocation Floorspace Density

(sq m) (%) (sq m) (£ per sq m) (£000)

Co-Op, Ham Road, Shoreham 1,418 80 1,134 7,389 8,382

Co-Op, High Street, Shoreham 223 90 201 7,389 1,483

Other convenience goods shops and stores 1,809 85 1,538 5,000 7,688

ALL STORES 3,450 2,873 6,110 17,553

Sources: IGD, Experian Goad, DTZ, Verdict Research.

Table: 12

SALES CAPACITY OF COMMITTED RETAIL DEVELOPMENTS 2012CONVENIENCE GOODS

Store/Scheme Net Convenience Net Conv Gds Conv Goods Conv Goods

Floorspace Goods Floorspace Sales Density Sales

Allocation

(sq m) (%) (sq m) (£ p sq m net) (£000)

Parcelforce Site, Brighton Road, Shoreham (ref. AWDM/0501/12) 1,078 85 916 7,000 6,414

ALL STORES 1,078 916 7,000 6,414

COMPARISON GOODS

Store/Scheme Gross Net to Gross Net Sales Sales

Floorspace Ratio Floorspace Density

(sq m) (%) (sq m) (£ p sq m net) (£000)

145 80 116 4,500 522

ALL STORES AND SCHEMES 145 116 4,500 522

Sources: DTZ, based on Verdict Research and Retail Rankings.

Vacant ('Prime') Comparison Goods Floorspace

DTZ RECAP Model 7

Table: 13

FORECAST RETAIL CAPACITY

Scenario: 1 Location: Shoreham Town Centre

Comparison

Growth in sales per sq m from shop floorspace existing in 2012 Goods: 2.00 % pa 2012 to 2031

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

Residents'

Spending £000 17,727 18,299 18,710 19,215 19,777 21,803 26,678 32,185 38,341 44,968

Plus visitors'

spending (%) - - - - - - - - - -

Total

spending (£000) 17,727 18,299 18,710 19,215 19,777 21,803 26,678 32,185 38,341 44,968

Existing shop

floorspace

(sq m net) 2,873 2,873 2,873 2,873 2,873 5,089 5,089 5,089 5,089 5,089

Sales

per sq m net (£) 6,171 6,110 6,110 6,110 6,110 4,284 4,637 5,120 5,653 6,241

Sales from extg

flrspce (£000) 17,727 17,553 17,553 17,553 17,553 21,803 23,600 26,056 28,768 31,762

Available

spending to

support new

shops (£000) 0 745 1,156 1,661 2,224 0 3,078 6,129 9,573 13,205

Less sales

capacity of

committed new

floorspace (£000) 0 6,414 6,414 6,414 6,414 0 565 624 689 760

Net available

spending for new

shops (£000) 0 (5,669) (5,258) (4,753) (4,190) 0 2,513 5,505 8,884 12,445

Sales per sq m

net in new

shops (£) 12,000 12,000 12,000 12,000 12,000 4,500 4,871 5,378 5,938 6,556

Capacity for

new shop

flrspc (sq m net) 0 (472) (438) (396) (349) 0 516 1,024 1,496 1,898

Market Share of

Catchment Area 1.9% 1.9% 1.9% 1.9% 1.9% 1.7% 1.7% 1.7% 1.7% 1.6%

Expenditure

Sources: RECAP Model. Experian Goad for Comparison Goods Floorspace.

Notes:

Baseline - Market shares indicated by the 2013 Household Interview Survey remain unchanged throughout the forecasting period.

CONVENIENCE GOODS COMPARISON GOODS

DTZ RECAP Model 8

Scenario 1

Table: 14

CONVENIENCE GOODS MARKET SHARES IN 20122012 Allocations to

Indicated by household interview survey

Zones Main Food Top-up WEIGHTED

convenience AVERAGE

Q1 Q4

75 25 100

(%) (%) (%)

1 0.5 0.9 0.6

2 0.5 0.5 0.5

3 0.7 2.3 1.1

4 28.0 53.1 34.3

5 0.0 0.0 0.0

6 0.0 0.0 0.0

7 0.0 0.0 0.0

Sources: Household Interview Survey 2013.

Expenditure weighting by DTZ.

Table: 15

COMPARISON GOODS MARKET SHARES BY GOODS TYPE IN 20122012 Allocations to

Lancing Town Centre

Indicated by Household Interview Survey

Clothing & Furniture/ Household Household Audio-visual Hardware, DIY, Chemists, medcl All other WEIGHTED

footwear florcvrgs etc Textiles Appliances equipment garden products & beauty goods comparison gds AVERAGE

Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19

Zones

711 228 95 90 241 224 418 685 2,692

(%) (%) (%) (%) (%) (%) (%) (%) (%)

1 0.0 0.5 0.0 0.0 0.0 0.9 0.0 0.0 0.1

2 0.0 0.0 0.5 0.5 0.0 0.0 0.5 0.0 0.1

3 0.0 0.5 0.0 0.5 0.0 0.7 1.2 0.0 0.3

4 0.7 6.9 2.7 2.8 1.2 14.8 55.3 14.8 14.7

5 0.0 0.0 0.0 0.0 0.0 1.0 0.0 0.0 0.1

6 0.0 1.2 0.0 0.0 0.0 2.4 0.0 0.0 0.3

7 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Sources: Household Interview Survey 2013.

RECAP Table 2 for expenditure weights.

Lancing Town Centre

Lancing Town Centre

Expenditure weighting

Expenditure weighting

DTZ RECAP Model 9

Table: 16

MARKET SHARES ATTRACTED FROM THE CATCHMENT AREA

Scenario: 1 Location: Lancing Town Centre

Market shares correction factors: Convenience Goods: 100 % of survey indicated figures

Comparison Goods: 200 % of survey indicated figures

Catchment

Zone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

(%) (%) (%) (%) (%) (%) (%) (%) (%) (%)

1 1 1 1 1 1 0 0 0 0 0

2 1 1 1 1 1 0 0 0 0 0

3 1 1 1 1 1 1 1 1 1 1

4 34 34 34 34 34 29 29 29 29 29

5 0 0 0 0 0 0 0 0 0 0

6 0 0 0 0 0 1 1 1 1 1

7 0 0 0 0 0 0 0 0 0 0

Sources: RECAP Model.

DTZ for market share corrections.

CONVENIENCE GOODS COMPARISON GOODS

PROPORTION OF CATCHMENT AREA EXPENDITURE ATTRACTED

Baseline - Market shares indicated by the 2013 Household Interview Survey remain unchanged throughout the forecasting period.

DTZ RECAP Model 10

Table: 17

COMPARISON GOODS SALES BY GOODS TYPE IN 2012

Catchment 2012 Sales in Lancing Town Centre

Zones By Comparison Goods Type.

Clothing & Furniture/ Household Household Audio-visual Hardware, DIY, Chemists, medcl All other

footwear florcvrgs etc Textiles Appliances equipment garden products & beauty goods comparison gds

(£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000)

1 0 117 0 0 0 207 0 0

2 0 0 205 192 0 0 897 0

3 0 243 0 96 0 334 1,071 0

4 254 803 132 128 148 1,693 11,827 5,185

5 0 0 0 0 0 233 0 0

6 0 114 0 0 0 223 0 0

7 0 0 0 0 0 0 0 0

TOTALS 254 1,277 336 416 148 2,690 13,795 5,185

MARKET

SHARES 0.1% 1.2% 0.7% 1.0% 0.1% 2.5% 6.8% 1.6%

Sources: RECAP Model.

Table: 18

FORECAST RETAIL SALES

Scenario: 1 Location: Lancing Town Centre

Catchment

zone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

(£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000)

1 985 1,017 1,039 1,067 1,099 0 0 0 0 0

2 4,080 4,237 4,311 4,440 4,575 0 0 0 0 0

3 2,058 2,153 2,228 2,318 2,414 2,872 3,548 4,323 5,205 6,165

4 17,095 17,489 17,692 18,012 18,383 19,958 24,093 28,680 33,790 39,234

5 0 0 0 0 0 0 0 0 0 0

6 0 0 0 0 0 560 681 813 961 1,117

7 0 0 0 0 0 0 0 0 0 0

TOTALS 24,218 24,895 25,270 25,838 26,471 23,389 28,321 33,816 39,956 46,517

Sources: RECAP Model.

Baseline - Market shares indicated by the 2013 Household Interview Survey remain unchanged throughout the forecasting period.

RETAIL SALES BY CATCHMENT ZONE

CONVENIENCE GOODS COMPARISON GOODS

DTZ RECAP Model 11

Table: 19

SALES CAPACITY OF EXISTING

MAIN FOOD & CONVENIENCE GOODS SHOPS AND STORES IN 2012Store Net Convenience Net convnce Convenience Convenience

Floorspace Goods Goods Goods sales Goods sales

Allocation Floorspace Density

(sq m) (%) (sq m) (£ per sq m) (£000)

Asda, South Street, Lancing 1,034 90 931 14,006 13,034

Co-Op, North Road, Lancing 895 80 716 7,389 5,291

Other convenience goods shops and stores 774 85 658 5,000 3,290

ALL STORES 2,703 2,305 9,379 21,614

Sources: IGD, Experian Goad, DTZ, Verdict Research.

Table: 20

SALES CAPACITY OF COMMITTED RETAIL DEVELOPMENTS 2012CONVENIENCE GOODS

Store/Scheme Net Convenience Net Conv Gds Conv Goods Conv Goods

Floorspace Goods Floorspace Sales Density Sales

Allocation

(sq m) (%) (sq m) (£ p sq m net) (£000)

ALL STORES - - #DIV/0! -

COMPARISON GOODS

Store/Scheme Gross Net to Gross Net Sales Sales

Floorspace Ratio Floorspace Density

(sq m) (%) (sq m) (£ p sq m net) (£000)

265 80 212 4,500 954

ALL STORES AND SCHEMES 265 212 4,500 954

Sources: DTZ, based on Verdict Research and Retail Rankings.

Vacant ('Prime') Comparison Goods Floorspace

DTZ RECAP Model 12

Table: 21

FORECAST RETAIL CAPACITY

Scenario: 1 Location: Lancing Town Centre

Comparison

Growth in sales per sq m from shop floorspace existing in 2012 Goods: 2.00 % pa 2012 to 2031

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

Residents'

Spending £000 24,218 24,895 25,270 25,838 26,471 23,389 28,321 33,816 39,956 46,517

Plus visitors'

spending (%) - - - - - - - - - -

Total

spending (£000) 24,218 24,895 25,270 25,838 26,471 23,389 28,321 33,816 39,956 46,517

Existing shop

floorspace

(sq m net) 2,305 2,305 2,305 2,305 2,305 6,671 6,671 6,671 6,671 6,671

Sales

per sq m net (£) 10,509 9,379 9,379 9,379 9,379 3,506 3,795 4,190 4,627 5,108

Sales from extg

flrspce (£000) 24,218 21,614 21,614 21,614 21,614 23,389 25,317 27,953 30,862 34,074

Available

spending to

support new

shops (£000) 0 3,281 3,656 4,224 4,857 0 3,004 5,863 9,094 12,443

Less sales

capacity of

committed new

floorspace (£000) 0 0 0 0 0 0 1,033 1,140 1,259 1,390

Net available

spending for new

shops (£000) 0 3,281 3,656 4,224 4,857 0 1,971 4,723 7,835 11,053

Sales per sq m

net in new

shops (£) 12,000 12,000 12,000 12,000 12,000 4,500 4,871 5,378 5,938 6,556

Capacity for

new shop

flrspc (sq m net) 0 273 305 352 405 0 405 878 1,320 1,686

Market Share of

Catchment Area 2.6% 2.6% 2.6% 2.6% 2.5% 1.8% 1.8% 1.7% 1.7% 1.7%

Expenditure

Sources: RECAP Model. Experian Goad for Comparison Goods Floorspace.

Notes:

CONVENIENCE GOODS COMPARISON GOODS

Baseline - Market shares indicated by the 2013 Household Interview Survey remain unchanged throughout the forecasting period.

DTZ RECAP Model 13

Scenario 1

Table: 22

CONVENIENCE GOODS MARKET SHARES IN 20122012 Allocations to

Indicated by household interview survey

Zones Main Food Top-up WEIGHTED

convenience AVERAGE

Q1 Q4

75 25 100

(%) (%) (%)

1 3.9 15.0 6.7

2 0.0 0.0 0.0

3 0.0 0.0 0.0

4 0.0 0.0 0.0

5 0.0 0.0 0.0

6 1.0 0.0 0.8

7 0.0 0.0 0.0

Sources: Household Interview Survey 2013.

Expenditure weighting by DTZ.

Table: 23

COMPARISON GOODS MARKET SHARES BY GOODS TYPE IN 20122012 Allocations to

Southwick Town Centre

Indicated by Household Interview Survey

Clothing & Furniture/ Household Household Audio-visual Hardware, DIY, Chemists, medcl All other WEIGHTED

footwear florcvrgs etc Textiles Appliances equipment garden products & beauty goods comparison gds AVERAGE

Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19

Zones

711 228 95 90 241 224 418 685 2,692

(%) (%) (%) (%) (%) (%) (%) (%) (%)

1 0.8 5.7 0.4 10.4 5.1 0.0 12.7 6.1 5.0

2 0.0 0.0 0.0 1.4 0.0 0.0 0.0 0.0 0.0

3 0.0 0.0 0.0 0.0 0.5 0.0 0.0 0.0 0.0

4 0.0 0.0 0.0 0.6 1.3 0.0 0.0 0.0 0.1

5 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

6 0.0 0.0 0.0 3.7 0.0 1.3 0.0 0.0 0.2

7 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Sources: Household Interview Survey 2013.

RECAP Table 2 for expenditure weights.

Southwick Town Centre

Southwick Town Centre

Expenditure weighting

Expenditure weighting

DTZ RECAP Model 14

Table: 24

MARKET SHARES ATTRACTED FROM THE CATCHMENT AREA

Scenario: 1 Location: Southwick Town Centre

Market shares correction factors: Convenience Goods: 100 % of survey indicated figures

Comparison Goods: 100 % of survey indicated figures

Catchment

Zone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

(%) (%) (%) (%) (%) (%) (%) (%) (%) (%)

1 7 7 7 7 7 5 5 5 5 5

2 0 0 0 0 0 0 0 0 0 0

3 0 0 0 0 0 0 0 0 0 0

4 0 0 0 0 0 0 0 0 0 0

5 0 0 0 0 0 0 0 0 0 0

6 1 1 1 1 1 0 0 0 0 0

7 0 0 0 0 0 0 0 0 0 0

Sources: RECAP Model.

DTZ for market share corrections.

CONVENIENCE GOODS COMPARISON GOODS

PROPORTION OF CATCHMENT AREA EXPENDITURE ATTRACTED

Baseline - Market shares indicated by the 2013 Household Interview Survey remain unchanged throughout the forecasting period.

DTZ RECAP Model 15

Table: 25

COMPARISON GOODS SALES BY GOODS TYPE IN 2012

Catchment 2012 Sales in Southwick Town Centre

Zones By Comparison Goods Type.

Clothing & Furniture/ Household Household Audio-visual Hardware, DIY, Chemists, medcl All other

footwear florcvrgs etc Textiles Appliances equipment garden products & beauty goods comparison gds

(£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000)

1 292 666 20 478 631 0 2,725 2,144

2 0 0 0 269 0 0 0 0

3 0 0 0 0 129 0 0 0

4 0 0 0 14 80 0 0 0

5 0 0 0 0 0 0 0 0

6 0 0 0 69 0 60 0 0

7 0 0 0 0 0 0 0 0

TOTALS 292 666 20 829 840 60 2,725 2,144

MARKET

SHARES 0.1% 0.6% 0.0% 1.9% 0.7% 0.1% 1.3% 0.6%

Sources: RECAP Model.

Table: 26

FORECAST RETAIL SALES

Scenario: 1 Location: Southwick Town Centre

Catchment

zone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

(£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000)

1 6,894 7,116 7,276 7,472 7,691 6,903 8,452 10,208 12,163 14,269

2 0 0 0 0 0 0 0 0 0 0

3 0 0 0 0 0 0 0 0 0 0

4 0 0 0 0 0 0 0 0 0 0

5 0 0 0 0 0 0 0 0 0 0

6 377 387 392 401 411 0 0 0 0 0

7 0 0 0 0 0 0 0 0 0 0

TOTALS 7,271 7,503 7,668 7,873 8,102 6,903 8,452 10,208 12,163 14,269

Sources: RECAP Model.

Baseline - Market shares indicated by the 2013 Household Interview Survey remain unchanged throughout the forecasting period.

RETAIL SALES BY CATCHMENT ZONE

CONVENIENCE GOODS COMPARISON GOODS

DTZ RECAP Model 16

Table: 27

SALES CAPACITY OF EXISTING

MAIN FOOD & CONVENIENCE GOODS SHOPS AND STORES IN 2012Store Net Convenience Net convnce Convenience Convenience

Floorspace Goods Goods Goods sales Goods sales

Allocation Floorspace Density

(sq m) (%) (sq m) (£ per sq m) (£000)

Co-Op, Southwick Square, Southwick 500 90 450 7,389 3,325

Other convenience goods shops and stores 765 85 650 4,000 2,601

ALL STORES 1,265 1,100 5,386 5,926

Sources: IGD, Promap, DTZ, Verdict Research.

Table: 28

SALES CAPACITY OF COMMITTED RETAIL DEVELOPMENTS 2012CONVENIENCE GOODS

Store/Scheme Net Convenience Net Conv Gds Conv Goods Conv Goods

Floorspace Goods Floorspace Sales Density Sales

Allocation

(sq m) (%) (sq m) (£ p sq m net) (£000)

Pilot Public House, Station Road, Southwick (ref. AWDM/0203/11) 250 85 213 12,000 2,550

ALL STORES 250 213 12,000 2,550

COMPARISON GOODS

Store/Scheme Gross Net to Gross Net Sales Sales

Floorspace Ratio Floorspace Density

(sq m) (%) (sq m) (£ p sq m net) (£000)

ALL STORES AND SCHEMES - - #DIV/0! -

Sources: DTZ, based on Verdict Research and Retail Rankings.

DTZ RECAP Model 17

Table: 29

FORECAST RETAIL CAPACITY

Scenario: 1 Location: Southwick Town Centre

Comparison

Growth in sales per sq m from shop floorspace existing in 2012 Goods: 2.00 % pa 2012 to 2031

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

Residents'

Spending £000 7,271 7,503 7,668 7,873 8,102 6,903 8,452 10,208 12,163 14,269

Plus visitors'

spending (%) - - - - - - - - - -

Total

spending (£000) 7,271 7,503 7,668 7,873 8,102 6,903 8,452 10,208 12,163 14,269

Existing shop

floorspace

(sq m net) 1,100 1,100 1,100 1,100 1,100 1,414 1,414 1,414 1,414 1,414

Sales

per sq m net (£) 6,608 5,386 5,386 5,386 5,386 4,881 5,284 5,833 6,441 7,111

Sales from extg

flrspce (£000) 7,271 5,926 5,926 5,926 5,926 6,903 7,472 8,250 9,109 10,057

Available

spending to

support new

shops (£000) 0 1,577 1,742 1,947 2,176 0 980 1,958 3,054 4,213

Less sales

capacity of

committed new

floorspace (£000) 0 2,550 2,550 2,550 2,550 0 0 0 0 0

Net available

spending for new

shops (£000) 0 (973) (808) (603) (374) 0 980 1,958 3,054 4,213

Sales per sq m

net in new

shops (£) 12,000 12,000 12,000 12,000 12,000 4,500 4,871 5,378 5,938 6,556

Capacity for

new shop

flrspc (sq m net) 0 (81) (67) (50) (31) 0 201 364 514 643

Market Share of

Catchment Area 0.8% 0.8% 0.8% 0.8% 0.8% 0.5% 0.5% 0.5% 0.5% 0.5%

Expenditure

Sources: RECAP Model. DTZ/Promap for Comparison Goods Floorspace.

Notes:

CONVENIENCE GOODS COMPARISON GOODS

Baseline - Market shares indicated by the 2013 Household Interview Survey remain unchanged throughout the forecasting period.

DTZ RECAP Model 18

Scenario 1

Table: 30

CONVENIENCE GOODS MARKET SHARES IN 20122012 Allocations to

Indicated by household interview survey

Zones Main Food Top-up WEIGHTED

convenience AVERAGE

Q1 Q4

75 25 100

(%) (%) (%)

1 52.4 16.8 43.5

2 5.5 0.5 4.3

3 1.2 0.6 1.1

4 22.3 5.0 18.0

5 0.0 0.0 0.0

6 37.3 1.3 28.3

7 6.1 1.0 4.8

Sources: Household Interview Survey 2010.

Expenditure weighting by DTZ.

Table: 31

COMPARISON GOODS MARKET SHARES BY GOODS TYPE IN 20122012 Allocations to

Holmbush Centre

Indicated by Household Interview Survey

Clothing & Furniture/ Household Household Audio-visual Hardware, DIY, Chemists, medcl All other WEIGHTED

footwear florcvrgs etc Textiles Appliances equipment garden products & beauty goods comparison gds AVERAGE

Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19

Zones

711 228 95 90 241 224 418 685 2,692

(%) (%) (%) (%) (%) (%) (%) (%) (%)

1 21.4 4.4 19.4 6.3 8.2 2.1 12.7 8.6 12.0

2 8.7 2.6 9.3 0.5 0.5 0.0 1.1 1.0 3.3

3 6.5 1.0 7.9 1.7 1.2 1.7 0.0 0.0 2.4

4 8.5 1.2 7.4 2.5 3.8 0.6 3.8 1.3 4.0

5 2.1 0.0 0.8 0.0 0.0 0.0 0.0 0.0 0.6

6 20.8 2.5 20.7 3.9 3.7 0.0 2.6 6.3 8.9

7 3.9 1.2 8.7 0.0 1.3 1.3 0.0 1.3 2.0

Sources: Household Interview Survey 2010.

RECAP Table 2 for expenditure weights.

Holmbush Centre

Holmbush Centre

Expenditure weighting

Expenditure weighting

DTZ RECAP Model 19

Table: 32

MARKET SHARES ATTRACTED FROM THE CATCHMENT AREA

Scenario: 1 Location: Holmbush Centre

Market shares correction factors: Convenience Goods: 100 % of survey indicated figures

Comparison Goods: 150 % of survey indicated figures

Catchment

Zone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

(%) (%) (%) (%) (%) (%) (%) (%) (%) (%)

1 44 44 44 44 44 18 18 18 18 18

2 4 4 4 4 4 5 5 5 5 5

3 1 1 1 1 1 4 4 4 4 4

4 18 18 18 18 18 6 6 6 6 6

5 0 0 0 0 0 1 1 1 1 1

6 28 28 28 28 28 13 13 13 13 13

7 5 5 5 5 5 3 3 3 3 3

Sources: RECAP Model.

DTZ for market share corrections.

PROPORTION OF CATCHMENT AREA EXPENDITURE ATTRACTED

COMPARISON GOODS

Baseline - Market shares indicated by the 2013 Household Interview Survey remain unchanged throughout the forecasting period.

CONVENIENCE GOODS

DTZ RECAP Model 20

Table: 33

COMPARISON GOODS SALES BY GOODS TYPE IN 2012

Catchment 2012 Sales in Holmbush Centre

Zones By Comparison Goods Type.

Clothing & Furniture/ Household Household Audio-visual Hardware, DIY, Chemists, medcl All other

footwear florcvrgs etc Textiles Appliances equipment garden products & beauty goods comparison gds

(£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000)

1 11,701 771 1,424 434 1,523 361 4,087 4,534

2 19,887 1,904 2,854 144 388 0 1,480 2,204

3 7,393 364 1,206 244 464 609 0 0

4 2,317 105 271 86 352 51 610 342

5 1,166 0 60 0 0 0 0 0

6 4,609 178 616 109 279 0 339 1,346

7 608 60 182 0 69 64 0 195

TOTALS 47,681 3,382 6,612 1,017 3,074 1,085 6,515 8,621

MARKET

SHARES 13.8% 3.1% 14.3% 2.3% 2.6% 1.0% 3.2% 2.6%

Sources: RECAP Model.

Table: 34

FORECAST RETAIL SALES

Scenario: 1 Location: Holmbush Centre

Catchment

zone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

(£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000)

1 43,334 44,730 45,735 46,969 48,344 24,852 30,428 36,747 43,786 51,369

2 16,318 16,947 17,244 17,762 18,299 28,859 35,578 42,856 51,214 60,119

3 2,058 2,153 2,228 2,318 2,414 11,489 14,190 17,290 20,820 24,659

4 9,050 9,259 9,366 9,536 9,732 4,129 4,985 5,934 6,991 8,117

5 0 0 0 0 0 1,402 1,721 2,076 2,477 2,906

6 10,543 10,845 10,986 11,229 11,499 7,274 8,854 10,569 12,489 14,523

7 1,327 1,386 1,435 1,493 1,555 1,181 1,460 1,783 2,146 2,541

TOTALS 82,631 85,319 86,995 89,306 91,843 79,186 97,217 117,256 139,923 164,236

Sources: RECAP Model.

CONVENIENCE GOODS COMPARISON GOODS

RETAIL SALES BY CATCHMENT ZONE

Baseline - Market shares indicated by the 2013 Household Interview Survey remain unchanged throughout the forecasting period.

DTZ RECAP Model 21

Table: 35

SALES CAPACITY OF EXISTING

MAIN FOOD & CONVENIENCE GOODS SHOPS AND STORES IN 2012Store Net Convenience Net convnce Convenience Convenience

Floorspace Goods Goods Goods sales Goods sales

Allocation Floorspace Density

(sq m) (%) (sq m) (£ per sq m) (£000)

6,348 66 4,190 11,379 47,674

1,472 95 1,398 10,900 15,243

ALL STORES 7,820 5,588 11,259 62,917

Sources: IGD, DTZ, Verdict Research.

Tesco Extra, Holmbush Centre

Marks & Spencer (Food Hall), Holmbush Centre

DTZ RECAP Model 22

Table: 36

SALES CAPACITY OF EXISTING COMPARISON GOODS FLOORSPACENet to gross ratio: 90 % (unless otherwise indicated) 2011

Store Gross Flrspce Net Flrspce Sales Density Sales

2011 2011

(sq m) (sq m) (£per sqm net) (£000)

Next Home and Garden, Holmbush Centre 5,990 5,391 4,510 24,313

Marks & Spencer, Holmbush Centre 9,070 5,331 6,046 32,231

Main foodstores:

Tesco Extra, Holmbush Centre n/a 2,158 8,854 19,110

12,880 5,874 75,654

Sources: Retail Rankings', Mintel, with VAT added for compatibility with expenditure.

DTZ. Verdict Research. Floorspace for retail warehouses derived from VOA Rating List 2010 or other sources.

Notes:

Date of sales densities:

Where no sales density is indicated, sales are based on average sales per outlet.

TOTALS Trading at the date of the Household

Interview Survey of Shopping Patterns

DTZ RECAP Model 23

Table: 37

SALES CAPACITY OF COMMITTED RETAIL DEVELOPMENTSCONVENIENCE GOODS

Store/Scheme Net Convenience Net Conv Gds Conv Goods Conv Goods

Floorspace Goods Floorspace Sales Density Sales

Allocation

(sq m) (%) (sq m) (£ p sq m net) (£000)

ALL STORES - - #DIV/0! -

COMPARISON GOODS

Store/Scheme Gross Net to Gross Net Sales Sales

Floorspace Ratio Floorspace Density

(sq m) (%) (sq m) (£ p sq m net) (£000)

ALL STORES AND SCHEMES - - #DIV/0! -

Sources: DTZ, based on Verdict Research and Retail Rankings.

DTZ RECAP Model 24

Table: 38

FORECAST RETAIL CAPACITY

Scenario: 1 Location: Holmbush Centre

Comparison

Growth in sales per sq m from shop floorspace existing in 2012 Goods: 2.00 % pa 2012 to 2031

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

Residents'

Spending £000 82,631 85,319 86,995 89,306 91,843 79,186 97,217 117,256 139,923 164,236

Plus visitors'

spending (%)

Total

spending (£000) 82,631 85,319 86,995 89,306 91,843 79,186 97,217 117,256 139,923 164,236

Existing shop

floorspace

(sq m net) 5,588 5,588 5,588 5,588 5,588 12,880 12,880 12,880 12,880 12,880

Sales

per sq m net (£) 14,787 11,259 11,259 11,259 11,259 6,148 6,358 7,020 7,750 8,557

Sales from extg

flrspce (£000) 82,631 62,917 62,917 62,917 62,917 79,186 81,891 90,414 99,824 110,214

Available

spending to

support new

shops (£000) 0 22,402 24,078 26,389 28,926 0 15,326 26,842 40,098 54,022

Less sales

capacity of

committed new

floorspace (£000) 0 0 0 0 0 0 0 0 0 0

Net available

spending for new

shops (£000) 0 22,402 24,078 26,389 28,926 0 15,326 26,842 40,098 54,022

Sales per sq m

net in new

shops (£) 12,000 12,000 12,000 12,000 12,000 3,500 3,789 4,183 4,618 5,099

Capacity for

new shop

flrspc (sq m net) 0 1,867 2,006 2,199 2,411 0 4,045 6,417 8,683 10,595

Market Share of

Catchment Area 9.0% 8.9% 8.9% 8.8% 8.8% 6.1% 6.0% 6.0% 6.0% 6.0%

Expenditure

Sources: RECAP Model.

Notes:

COMPARISON GOODSCONVENIENCE GOODS

Baseline - Market shares indicated by the 2013 Household Interview Survey remain unchanged throughout the forecasting period.

DTZ RECAP Model 25

Scenario 1

Table: 39

CONVENIENCE GOODS MARKET SHARES IN 20122012 Allocations to

Indicated by household interview survey

Zones Main Food Top-up WEIGHTED

convenience AVERAGE

Q1 Q4

75 25 100

(%) (%) (%)

1 0.5 6.7 2.1

2 0.5 0.0 0.4

3 0.0 0.0 0.0

4 0.7 0.0 0.5

5 0.0 0.0 0.0

6 1.6 1.2 1.5

7 2.6 1.0 2.2

Sources: Household Interview Survey 2010.

Expenditure weighting by DTZ.

Table: 40

COMPARISON GOODS MARKET SHARES BY GOODS TYPE IN 20122012 Allocations to

Other Non-central shops and stores in Adur

Indicated by Household Interview Survey

Clothing & Furniture/ Household Household Audio-visual Hardware, DIY, Chemists, medcl All other WEIGHTED

footwear florcvrgs etc Textiles Appliances equipment garden products & beauty goods comparison gds AVERAGE

Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19

Zones

711 228 95 90 241 224 418 685 2,692

(%) (%) (%) (%) (%) (%) (%) (%) (%)

1 0.0 3.0 27.7 0.5 0.0 59.9 1.0 0.5 6.5

2 0.0 0.9 5.7 0.5 0.0 7.7 0.0 0.4 1.0

3 0.0 1.0 4.5 0.0 0.0 1.5 0.0 0.0 0.4

4 0.0 0.0 9.2 0.0 0.0 4.8 0.0 0.0 0.7

5 0.0 0.8 0.0 0.0 0.0 0.0 0.0 0.0 0.1

6 0.0 1.6 17.5 1.6 0.0 32.4 0.0 0.0 3.5

7 0.0 0.0 5.2 1.3 0.0 1.0 0.0 0.0 0.3

Sources: Household Interview Survey 2010.

RECAP Table 2 for expenditure weights.

Other Non-central shops and stores in Adur

Other Non-central shops and stores in Adur

Expenditure weighting

Expenditure weighting

DTZ RECAP Model 26

Table: 41

MARKET SHARES ATTRACTED FROM THE CATCHMENT AREA

Scenario: 1 Location: Other Non-central shops and stores in Adur

Market shares correction factors: Convenience Goods: 100 % of survey indicated figures

Comparison Goods: 60 % of survey indicated figures

Catchment

Zone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

(%) (%) (%) (%) (%) (%) (%) (%) (%) (%)

1 2 2 2 2 2 4 4 4 4 4

2 0 0 0 0 0 1 1 1 1 1

3 0 0 0 0 0 0 0 0 0 0

4 1 1 1 1 1 0 0 0 0 0

5 0 0 0 0 0 0 0 0 0 0

6 2 2 2 2 2 2 2 2 2 2

7 2 2 2 2 2 0 0 0 0 0

Sources: RECAP Model.

DTZ for market share corrections.

CONVENIENCE GOODS COMPARISON GOODS

PROPORTION OF CATCHMENT AREA EXPENDITURE ATTRACTED

Baseline - Market shares indicated by the 2013 Household Interview Survey remain unchanged throughout the forecasting period.

DTZ RECAP Model 27

Table: 42

COMPARISON GOODS SALES BY GOODS TYPE IN 2012

Catchment 2012 Sales in Other Non-central shops and stores in Adur

Zones By Comparison Goods Type.

Clothing & Furniture/ Household Household Audio-visual Hardware, DIY, Chemists, medcl All other

footwear florcvrgs etc Textiles Appliances equipment garden products & beauty goods comparison gds

(£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000)

1 0 210 813 14 0 4,124 129 105

2 0 264 700 58 0 2,216 0 353

3 0 146 275 0 0 215 0 0

4 0 0 135 0 0 165 0 0

5 0 57 0 0 0 0 0 0

6 0 45 208 18 0 904 0 0

7 0 0 44 10 0 20 0 0

TOTALS 0 722 2,174 99 0 7,643 129 458

MARKET

SHARES 0.0% 0.7% 4.7% 0.2% 0.0% 7.0% 0.1% 0.1%

Sources: RECAP Model.

Table: 43

FORECAST RETAIL SALES

Scenario: 1 Location: Other Non-central shops and stores in Adur

Catchment

zone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

(£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000)

1 1,970 2,033 2,079 2,135 2,197 5,523 6,762 8,166 9,730 11,415

2 0 0 0 0 0 5,772 7,116 8,571 10,243 12,024

3 0 0 0 0 0 0 0 0 0 0

4 503 514 520 530 541 0 0 0 0 0

5 0 0 0 0 0 0 0 0 0 0

6 753 775 785 802 821 1,119 1,362 1,626 1,921 2,234

7 531 554 574 597 622 0 0 0 0 0

TOTALS 3,756 3,877 3,958 4,064 4,181 12,414 15,240 18,363 21,894 25,674

Sources: RECAP Model.

Baseline - Market shares indicated by the 2013 Household Interview Survey remain unchanged throughout the forecasting period.

RETAIL SALES BY CATCHMENT ZONE

CONVENIENCE GOODS COMPARISON GOODS

DTZ RECAP Model 28

Table: 44

SALES CAPACITY OF EXISTING

MAIN FOOD & CONVENIENCE GOODS SHOPS AND STORES IN 2012Store Net Convenience Net convnce Convenience Convenience

Floorspace Goods Goods Goods sales Goods sales

Allocation Floorspace Density

(sq m) (%) (sq m) (£ per sq m) (£000)

218 90 196 7,389 1,450

250 90 225 11,379 2,560

200 95 190 4,000 760

ALL STORES 668 611 7,804 4,770

Sources: IGD, DTZ, Verdict Research.

Co-Op, Upper Shoreham Road, Shoreham

Tesco Express, Upper Shoreham Road, Shoreham

Mulberrys, The Gardens, Southwick

DTZ RECAP Model 29

Table: 45

SALES CAPACITY OF EXISTING COMPARISON GOODS FLOORSPACENet to gross ratio: 90 % (unless otherwise indicated) 2011

Store Gross Flrspce Net Flrspce Sales Density Sales

2011 2011

(sq m) (sq m) (£per sqm net) (£000)

B&Q, Brighton Road, Shoreham [1] 2,385 2,147 2,047 4,394

Dunelm Mill, Brighton Road, Shoreham 2,613 2,352 2,384 5,606

Halfords, Brighton Road, Shoreham [2] 811 730 2,904 2,120

5,228 2,318 12,120

Sources: Retail Rankings', Mintel, with VAT added for compatibility with expenditure.

DTZ. Verdict Research. Floorspace for retail warehouses derived from VOA Rating List 2010 or other sources.

Notes:

Where no sales density is indicated, sales are based on average sales per outlet.

TOTALS Trading at the date of the Household

Interview Survey of Shopping Patterns

1. 3180 sq m gross but 25% excluded for trade / non-retail sales

2. 1158 sq m gross but 30% excluded for trade / non-retail sales

Date of sales densities:

DTZ RECAP Model 30

Table: 46

SALES CAPACITY OF COMMITTED RETAIL DEVELOPMENTSCONVENIENCE GOODS

Store/Scheme Net Convenience Net Conv Gds Conv Goods Conv Goods

Floorspace Goods Floorspace Sales Density Sales

Allocation

(sq m) (%) (sq m) (£ p sq m net) (£000)

ALL STORES - - #DIV/0! -

COMPARISON GOODS

Store/Scheme Gross Net to Gross Net Sales Sales

Floorspace Ratio Floorspace Density

(sq m) (%) (sq m) (£ p sq m net) (£000)

ALL STORES AND SCHEMES - - #DIV/0! -

Sources: DTZ, based on Verdict Research and Retail Rankings.

DTZ RECAP Model 31

Table: 47

FORECAST RETAIL CAPACITY

Scenario: 1 Location: Other Non-central shops and stores in Adur

Comparison

Growth in sales per sq m from shop floorspace existing in 2012 Goods: 2.00 % pa 2012 to 2031

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

Residents'

Spending £000 3,756 3,877 3,958 4,064 4,181 12,414 15,240 18,363 21,894 25,674

Plus visitors'

spending (%)

Total

spending (£000) 3,756 3,877 3,958 4,064 4,181 12,414 15,240 18,363 21,894 25,674

Existing shop

floorspace

(sq m net) 611 611 611 611 611 5,228 5,228 5,228 5,228 5,228

Sales

per sq m net (£) 6,146 7,804 7,804 7,804 7,804 2,374 2,509 2,771 3,059 3,377

Sales from extg

flrspce (£000) 3,756 4,770 4,770 4,770 4,770 12,414 13,119 14,484 15,992 17,657

Available

spending to

support new

shops (£000) 0 (893) (812) (706) (589) 0 2,121 3,879 5,902 8,017

Less sales

capacity of

committed new

floorspace (£000) 0 0 0 0 0 0 0 0 0 0

Net available

spending for new

shops (£000) 0 (893) (812) (706) (589) 0 2,121 3,879 5,902 8,017

Sales per sq m

net in new

shops (£) 12,000 12,000 12,000 12,000 12,000 3,500 3,789 4,183 4,618 5,099

Capacity for

new shop

flrspc (sq m net) 0 (74) (68) (59) (49) 0 560 927 1,278 1,572

Market Share of

Catchment Area 0.4% 0.4% 0.4% 0.4% 0.4% 0.9% 0.9% 0.9% 0.9% 0.9%

Expenditure

Sources: RECAP Model.

Notes:

Baseline - Market shares indicated by the 2013 Household Interview Survey remain unchanged throughout the forecasting period.

CONVENIENCE GOODS COMPARISON GOODS

DTZ RECAP Model 32

Scenario 2

Table: 48

MARKET SHARES ATTRACTED FROM THE CATCHMENT AREA

Scenario: 2 Location: Shoreham Town Centre

Market shares adjustment factors: Convenience Goods: 175 % of survey indicated figures

Comparison Goods: 125 % of survey indicated figures

Catchment

Zone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

(%) (%) (%) (%) (%) (%) (%) (%) (%) (%)

1 18 40 40 40 40 11 14 14 14 14

2 0 2 2 2 2 0 1 1 1 1

3 0 0 0 0 0 1 2 2 2 2

4 0 15 15 15 15 3 4 4 4 4

5 0 0 0 0 0 0 0 0 0 0

6 0 4 4 4 4 3 5 5 5 5

7 0 0 0 0 0 0 0 0 0 0

Sources: RECAP Model.

DTZ for market share adjustments.

Table: 49

FORECAST RETAIL SALES

Scenario: 2 Location: Shoreham Town Centre

Catchment

zone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

(£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000)

1 17,727 40,664 41,577 42,699 43,949 15,187 23,666 28,581 34,056 39,954

2 0 8,473 8,622 8,881 9,150 0 7,116 8,571 10,243 12,024

3 0 0 0 0 0 2,872 7,095 8,645 10,410 12,330

4 0 7,716 7,805 7,947 8,110 2,065 3,323 3,956 4,661 5,412

5 0 0 0 0 0 0 0 0 0 0

6 0 1,549 1,569 1,604 1,643 1,679 3,406 4,065 4,804 5,586

7 0 0 0 0 0 0 0 0 0 0

TOTALS 17,727 58,402 59,574 61,131 62,851 21,803 44,606 53,819 64,173 75,305

Sources: RECAP Model.

Shoreham Town Centre

New retail development in Shoreham Town Centre, altering the balance of market shares with other retail locations from 2021 onwards, such that potential growth in floorspace at the Holmbush

Centre and Other Non-central shops and stores in Adur, together with convenience goods growth at Lancing Town Centre, is transferred to Shoreham Town Centre.

PROPORTION OF CATCHMENT AREA EXPENDITURE ATTRACTED

CONVENIENCE GOODS COMPARISON GOODS

New retail development in Shoreham Town Centre, altering the balance of market shares with other retail locations from 2021 onwards, such that potential growth in floorspace at the Holmbush

Centre and Other Non-central shops and stores in Adur, together with convenience goods growth at Lancing Town Centre, is transferred to Shoreham Town Centre.

RETAIL SALES BY CATCHMENT ZONE

CONVENIENCE GOODS COMPARISON GOODS

DTZ RECAP Model 33

Table: 50

FORECAST RETAIL CAPACITY

Scenario: 2 Location: Shoreham Town Centre

Comparison

Growth in sales per sq m from shop floorspace existing in 2012 Goods: 2.00 % pa 2012 to 2031

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

Residents'

Spending £000 17,727 58,402 59,574 61,131 62,851 21,803 44,606 53,819 64,173 75,305

Plus visitors'

spending (%) - - - - - - - - - -

Total

spending (£000) 17,727 58,402 59,574 61,131 62,851 21,803 44,606 53,819 64,173 75,305

Existing shop

floorspace

(sq m net) 2,873 2,873 2,873 2,873 2,873 5,089 5,089 5,089 5,089 5,089

Sales

per sq m net (£) 6,171 6,110 6,110 6,110 6,110 4,284 4,637 5,120 5,653 6,241

Sales from extg

flrspce (£000) 17,727 17,553 17,553 17,553 17,553 21,803 23,600 26,056 28,768 31,762

Available

spending to

support new

shops (£000) 0 40,849 42,021 43,577 45,298 0 21,006 27,763 35,405 43,543

Less sales

capacity of

committed new

floorspace (£000) 0 6,414 6,414 6,414 6,414 0 565 624 689 760

Net available

spending for new

shops (£000) 0 34,435 35,607 37,163 38,884 0 20,441 27,139 34,716 42,782

Sales per sq m

net in new

shops (£) 12,000 12,000 12,000 12,000 12,000 4,500 4,871 5,378 5,938 6,556

Capacity for

new shop

flrspc (sq m net) 0 2,870 2,967 3,097 3,240 0 4,196 5,046 5,847 6,526

Market Share of

Catchment Area 1.9% 6.1% 6.1% 6.1% 6.0% 1.7% 2.8% 2.8% 2.8% 2.8%

Expenditure

Sources: RECAP Model.

Notes:

New retail development in Shoreham Town Centre, altering the balance of market shares with other retail locations from 2021 onwards, such that potential growth in floorspace at the Holmbush

Centre and Other Non-central shops and stores in Adur, together with convenience goods growth at Lancing Town Centre, is transferred to Shoreham Town Centre.

CONVENIENCE GOODS COMPARISON GOODS

DTZ RECAP Model 34

Scenario 2

Table: 51

MARKET SHARES ATTRACTED FROM THE CATCHMENT AREA

Scenario: 2 Location: Lancing Town Centre

Market shares adjustment factors: Convenience Goods: 100 % of survey indicated figures

Comparison Goods: 200 % of survey indicated figures

Catchment

Zone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

(%) (%) (%) (%) (%) (%) (%) (%) (%) (%)

1 1 1 1 1 1 0 0 0 0 0

2 1 1 1 1 1 0 0 0 0 0

3 1 1 1 1 1 1 1 1 1 1

4 34 28 28 28 28 29 29 29 29 29

5 0 0 0 0 0 0 0 0 0 0

6 0 0 0 0 0 1 1 1 1 1

7 0 0 0 0 0 0 0 0 0 0

Sources: RECAP Model.

DTZ for market share adjustments.

Table: 52

FORECAST RETAIL SALES

Scenario: 2 Location: Lancing Town Centre

Catchment

zone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

(£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000)

1 985 1,017 1,039 1,067 1,099 0 0 0 0 0

2 4,080 4,237 4,311 4,440 4,575 0 0 0 0 0

3 2,058 2,153 2,228 2,318 2,414 2,872 3,548 4,323 5,205 6,165

4 17,095 14,403 14,570 14,834 15,139 19,958 24,093 28,680 33,790 39,234

5 0 0 0 0 0 0 0 0 0 0

6 0 0 0 0 0 560 681 813 961 1,117

7 0 0 0 0 0 0 0 0 0 0

TOTALS 24,218 21,808 22,148 22,660 23,227 23,389 28,321 33,816 39,956 46,517

Sources: RECAP Model.

RETAIL SALES BY CATCHMENT ZONE

CONVENIENCE GOODS COMPARISON GOODS

New retail development in Shoreham Town Centre, altering the balance of market shares with other retail locations from 2021 onwards, such that potential growth in floorspace at the Holmbush

Centre and Other Non-central shops and stores in Adur, together with convenience goods growth at Lancing Town Centre, is transferred to Shoreham Town Centre.

Lancing Town Centre

New retail development in Shoreham Town Centre, altering the balance of market shares with other retail locations from 2021 onwards, such that potential growth in floorspace at the Holmbush

Centre and Other Non-central shops and stores in Adur, together with convenience goods growth at Lancing Town Centre, is transferred to Shoreham Town Centre.

PROPORTION OF CATCHMENT AREA EXPENDITURE ATTRACTED

CONVENIENCE GOODS COMPARISON GOODS

DTZ RECAP Model 35

Table: 53

FORECAST RETAIL CAPACITY

Scenario: 2 Location: Lancing Town Centre

Comparison

Growth in sales per sq m from shop floorspace existing in 2012 Goods: 2.00 % pa 2012 to 2031

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

Residents'

Spending £000 24,218 21,808 22,148 22,660 23,227 23,389 28,321 33,816 39,956 46,517

Plus visitors'

spending (%) - - - - - - - - - -

Total

spending (£000) 24,218 21,808 22,148 22,660 23,227 23,389 28,321 33,816 39,956 46,517

Existing shop

floorspace

(sq m net) 2,305 2,305 2,305 2,305 2,305 6,671 6,671 6,671 6,671 6,671

Sales

per sq m net (£) 10,509 9,379 9,379 9,379 9,379 3,506 3,795 4,190 4,627 5,108

Sales from extg

flrspce (£000) 24,218 21,614 21,614 21,614 21,614 23,389 25,317 27,953 30,862 34,074

Available

spending to

support new

shops (£000) 0 194 534 1,046 1,613 0 3,004 5,863 9,094 12,443

Less sales

capacity of

committed new

floorspace (£000) 0 0 0 0 0 0 1,033 1,140 1,259 1,390

Net available

spending for new

shops (£000) 0 194 534 1,046 1,613 0 1,971 4,723 7,835 11,053

Sales per sq m

net in new

shops (£) 12,000 12,000 12,000 12,000 12,000 4,500 4,871 5,378 5,938 6,556

Capacity for

new shop

flrspc (sq m net) 0 16 44 87 134 0 405 878 1,320 1,686

Market Share of

Catchment Area 2.6% 2.3% 2.3% 2.2% 2.2% 1.8% 1.8% 1.7% 1.7% 1.7%

Expenditure

Sources: RECAP Model.

Notes:

New retail development in Shoreham Town Centre, altering the balance of market shares with other retail locations from 2021 onwards, such that potential growth in floorspace at the Holmbush

Centre and Other Non-central shops and stores in Adur, together with convenience goods growth at Lancing Town Centre, is transferred to Shoreham Town Centre.

CONVENIENCE GOODS COMPARISON GOODS

DTZ RECAP Model 36

Scenario 2

Table: 54

MARKET SHARES ATTRACTED FROM THE CATCHMENT AREA

Scenario: 2 Location: Holmbush Centre

Market shares adjustment factors: Convenience Goods: 100 % of survey indicated figures

Comparison Goods: 150 % of survey indicated figures

Catchment

Zone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

(%) (%) (%) (%) (%) (%) (%) (%) (%) (%)

1 44 30 30 30 30 18 16 16 16 16

2 4 3 3 3 3 5 4 4 4 4

3 1 1 1 1 1 4 3 3 3 3

4 18 11 11 11 11 6 5 5 5 5

5 0 0 0 0 0 1 1 1 1 1

6 28 25 25 25 25 13 12 12 12 12

7 5 5 5 5 5 3 3 3 3 3

Sources: RECAP Model.

DTZ for market share adjustments.

Table: 52

FORECAST RETAIL SALES

Scenario: 2 Location: Holmbush Centre

Catchment

zone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

(£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000)

1 43,334 30,498 31,183 32,024 32,962 24,852 27,047 32,664 38,921 45,662

2 16,318 12,710 12,933 13,321 13,725 28,859 28,463 34,285 40,971 48,095

3 2,058 2,153 2,228 2,318 2,414 11,489 10,643 12,968 15,615 18,495

4 9,050 5,658 5,724 5,827 5,948 4,129 4,154 4,945 5,826 6,765

5 0 0 0 0 0 1,402 1,721 2,076 2,477 2,906

6 10,543 9,683 9,809 10,026 10,267 7,274 8,173 9,756 11,528 13,406

7 1,327 1,386 1,435 1,493 1,555 1,181 1,460 1,783 2,146 2,541

TOTALS 82,631 62,087 63,312 65,010 66,869 79,186 81,661 98,477 117,484 137,869

Sources: RECAP Model.

RETAIL SALES BY CATCHMENT ZONE

CONVENIENCE GOODS COMPARISON GOODS

New retail development in Shoreham Town Centre, altering the balance of market shares with other retail locations from 2021 onwards, such that potential growth in floorspace at the Holmbush

Centre and Other Non-central shops and stores in Adur, together with convenience goods growth at Lancing Town Centre, is transferred to Shoreham Town Centre.

Holmbush Centre

New retail development in Shoreham Town Centre, altering the balance of market shares with other retail locations from 2021 onwards, such that potential growth in floorspace at the Holmbush

Centre and Other Non-central shops and stores in Adur, together with convenience goods growth at Lancing Town Centre, is transferred to Shoreham Town Centre.

PROPORTION OF CATCHMENT AREA EXPENDITURE ATTRACTED

CONVENIENCE GOODS COMPARISON GOODS

DTZ RECAP Model 37

Table: 53

FORECAST RETAIL CAPACITY

Scenario: 2 Location: Holmbush Centre

Comparison

Growth in sales per sq m from shop floorspace existing in 2012 Goods: 2.00 % pa 2012 to 2031

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

Residents'

Spending £000 82,631 62,087 63,312 65,010 66,869 79,186 81,661 98,477 117,484 137,869

Plus visitors'

spending (%) - - - - - - - - - -

Total

spending (£000) 82,631 62,087 63,312 65,010 66,869 79,186 81,661 98,477 117,484 137,869

Existing shop

floorspace

(sq m net) 5,588 5,588 5,588 5,588 5,588 12,880 12,880 12,880 12,880 12,880

Sales

per sq m net (£) 14,787 11,259 11,259 11,259 11,259 6,148 6,358 7,020 7,750 8,557

Sales from extg

flrspce (£000) 82,631 62,917 62,917 62,917 62,917 79,186 81,891 90,414 99,824 110,214

Available

spending to

support new

shops (£000) 0 (830) 395 2,093 3,953 0 (230) 8,063 17,660 27,655

Less sales

capacity of

committed new

floorspace (£000) 0 0 0 0 0 0 0 0 0 0

Net available

spending for new

shops (£000) 0 (830) 395 2,093 3,953 0 (230) 8,063 17,660 27,655

Sales per sq m

net in new

shops (£) 12,000 12,000 12,000 12,000 12,000 3,500 3,789 4,183 4,618 5,099

Capacity for

new shop

flrspc (sq m net) 0 (69) 33 174 329 0 (61) 1,928 3,824 5,424

Market Share of

Catchment Area 9.0% 6.5% 6.5% 6.4% 6.4% 6.1% 5.1% 5.1% 5.1% 5.1%

Expenditure

Sources: RECAP Model.

Notes:

New retail development in Shoreham Town Centre, altering the balance of market shares with other retail locations from 2021 onwards, such that potential growth in floorspace at the Holmbush

Centre and Other Non-central shops and stores in Adur, together with convenience goods growth at Lancing Town Centre, is transferred to Shoreham Town Centre.

CONVENIENCE GOODS COMPARISON GOODS

DTZ RECAP Model 38

Scenario 2

Table: 57

MARKET SHARES ATTRACTED FROM THE CATCHMENT AREA

Scenario: 2 Location: Other Non-central shops and stores in Adur

Market shares adjustment factors: Convenience Goods: 100 % of survey indicated figures

Comparison Goods: 60 % of survey indicated figures

Catchment

Zone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

(%) (%) (%) (%) (%) (%) (%) (%) (%) (%)

1 2 2 2 2 2 4 3 3 3 3

2 0 0 0 0 0 1 1 1 1 1

3 0 0 0 0 0 0 0 0 0 0

4 1 1 1 1 1 0 0 0 0 0

5 0 0 0 0 0 0 0 0 0 0

6 2 2 2 2 2 2 1 1 1 1

7 2 2 2 2 2 0 0 0 0 0

Sources: RECAP Model.

DTZ for market share adjustments.

Table: 58

FORECAST RETAIL SALES

Scenario: 2 Location: Other Non-central shops and stores in Adur

Catchment

zone

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

(£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000) (£000)

1 1,970 2,033 2,079 2,135 2,197 5,523 5,071 6,125 7,298 8,562

2 0 0 0 0 0 5,772 7,116 8,571 10,243 12,024

3 0 0 0 0 0 0 0 0 0 0

4 503 514 520 530 541 0 0 0 0 0

5 0 0 0 0 0 0 0 0 0 0

6 753 775 785 802 821 1,119 681 813 961 1,117

7 531 554 574 597 622 0 0 0 0 0

TOTALS 3,756 3,877 3,958 4,064 4,181 12,414 12,868 15,509 18,501 21,703

Sources: RECAP Model.

RETAIL SALES BY CATCHMENT ZONE

CONVENIENCE GOODS COMPARISON GOODS

New retail development in Shoreham Town Centre, altering the balance of market shares with other retail locations from 2021 onwards, such that potential growth in floorspace at the Holmbush

Centre and Other Non-central shops and stores in Adur, together with convenience goods growth at Lancing Town Centre, is transferred to Shoreham Town Centre.

Other Non-central shops and stores in Adur

New retail development in Shoreham Town Centre, altering the balance of market shares with other retail locations from 2021 onwards, such that potential growth in floorspace at the Holmbush

Centre and Other Non-central shops and stores in Adur, together with convenience goods growth at Lancing Town Centre, is transferred to Shoreham Town Centre.

PROPORTION OF CATCHMENT AREA EXPENDITURE ATTRACTED

CONVENIENCE GOODS COMPARISON GOODS

DTZ RECAP Model 39

Table: 59

FORECAST RETAIL CAPACITY

Scenario: 2 Location: Other Non-central shops and stores in Adur

Comparison

Growth in sales per sq m from shop floorspace existing in 2012 Goods: 2.00 % pa 2012 to 2031

2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

Residents'

Spending £000 3,756 3,877 3,958 4,064 4,181 12,414 12,868 15,509 18,501 21,703

Plus visitors'

spending (%) - - - - - - - - - -

Total

spending (£000) 3,756 3,877 3,958 4,064 4,181 12,414 12,868 15,509 18,501 21,703

Existing shop

floorspace

(sq m net) 611 611 611 611 611 5,228 5,228 5,228 5,228 5,228

Sales

per sq m net (£) 6,146 7,804 7,804 7,804 7,804 2,374 2,509 2,771 3,059 3,377

Sales from extg

flrspce (£000) 3,756 4,770 4,770 4,770 4,770 12,414 13,119 14,484 15,992 17,657

Available

spending to

support new

shops (£000) 0 (893) (812) (706) (589) 0 (251) 1,024 2,509 4,046

Less sales

capacity of

committed new

floorspace (£000) 0 0 0 0 0 0 0 0 0 0

Net available

spending for new

shops (£000) 0 (893) (812) (706) (589) 0 (251) 1,024 2,509 4,046

Sales per sq m

net in new

shops (£) 12,000 12,000 12,000 12,000 12,000 3,500 3,789 4,183 4,618 5,099

Capacity for

new shop

flrspc (sq m net) 0 (74) (68) (59) (49) 0 (66) 245 543 794

Market Share of

Catchment Area 0.4% 0.4% 0.4% 0.4% 0.4% 0.9% 0.8% 0.8% 0.8% 0.8%

Expenditure

Sources: RECAP Model.

Notes:

New retail development in Shoreham Town Centre, altering the balance of market shares with other retail locations from 2021 onwards, such that potential growth in floorspace at the Holmbush

Centre and Other Non-central shops and stores in Adur, together with convenience goods growth at Lancing Town Centre, is transferred to Shoreham Town Centre.

CONVENIENCE GOODS COMPARISON GOODS

DTZ RECAP Model 40

Total Market Shares for Adur

Table: 60

TOTAL MARKET SHARES BY COMPARISON GOODS TYPE IN 2012SHOPPING LOCATION

Clothing & Furniture/ Household Household Audio-visual Hardware, Chemists, All other

footwear florcvrgs etc Textiles Appliances equipment DIY & garden medical & comparison

goods beauty goods goods

Shoreham Town Centre 1.7% 1.7% 4.6% 1.0% 0.7% 1.2% 4.3% 1.0%

Lancing Town Centre 0.1% 1.2% 0.7% 1.0% 0.1% 2.5% 6.8% 1.6%

Southwick Town Centre 0.1% 0.6% 0.0% 1.9% 0.7% 0.1% 1.3% 0.6%

Holmbush Centre 13.8% 3.1% 14.3% 2.3% 2.6% 1.0% 3.2% 2.6%

Other Non-central shops and stores in Adur 0.0% 0.7% 4.7% 0.2% 0.0% 7.0% 0.1% 0.1%

TOTALS ADUR 15.7% 7.2% 24.4% 6.4% 4.2% 11.7% 15.7% 6.0%

Sources: RECAP Model

Notes: The totals are not always equal to the sum of the individual figures, owing to rounding.

Table: 61

Scenario: 1

TOTAL MARKET SHARES BY CATCHMENT ZONE FOR: AdurCatchment

Zones 2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

(%) (%) (%) (%) (%) (%) (%) (%) (%) (%)

1 72 72 72 72 72 38 38 38 38 38

2 5 5 5 5 5 6 6 6 6 6

3 2 2 2 2 2 6 6 6 6 6

4 53 53 53 53 53 38 38 38 38 38

5 0 0 0 0 0 1 1 1 1 1

6 31 31 31 31 31 19 19 19 19 19

7 7 7 7 7 7 3 3 3 3 3

OVERALL 14.7% 14.6% 14.6% 14.5% 14.4% 11.0% 10.9% 10.9% 10.9% 10.8%

Sources: RECAP Model

Notes:

Table: 62

Scenario: 2

TOTAL MARKET SHARES BY CATCHMENT ZONE FOR: AdurCatchment

Zones 2012 2016 2021 2026 2031 2012 2016 2021 2026 2031

(%) (%) (%) (%) (%) (%) (%) (%) (%) (%)

1 72 80 80 80 80 38 38 38 38 38

2 5 6 6 6 6 6 6 6 6 6

3 2 2 2 2 2 6 6 6 6 6

4 53 55 55 55 55 38 38 38 38 38

5 0 0 0 0 0 1 1 1 1 1

6 31 32 32 32 32 19 19 19 19 19

7 7 7 7 7 7 3 3 3 3 3

OVERALL 14.7% 16.1% 16.0% 15.9% 15.9% 11.0% 10.9% 10.9% 10.9% 10.8%

Sources: RECAP Model

Notes:

COMPARISON GOODS TYPE

CONVENIENCE GOODS COMPARISON GOODS

CONVENIENCE GOODS COMPARISON GOODS

DTZ RECAP Model 41

Appendix D Results of the Household Interview Survey 2013

By Zone Adur District Retail Survey Page 1

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Q01 At which food store or shopping centre does your household do most of its main food shopping, and where is that?

Aldi, London Road, Brighton 0.7% 7 0.0% 0 1.5% 7 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Aldi, Carlton Terrace, Portslade

1.7% 17 4.8% 5 2.4% 11 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0

Asda, Brighton Marina,

Brighton

1.7% 17 0.0% 0 3.4% 16 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0

Asda, Cowhurst Road, off

Carden Avenue, Brighton

7.2% 72 1.1% 1 15.0% 70 0.0% 0 0.6% 0 0.0% 0 2.6% 1 0.0% 0

Asda, Littlehampton Road, Ferring

1.2% 12 0.0% 0 0.4% 2 4.4% 9 1.1% 1 0.0% 0 0.0% 0 2.5% 1

Asda, South Street, Lancing 1.7% 17 0.5% 1 0.5% 2 0.7% 1 21.2% 12 0.0% 0 0.0% 0 0.0% 0

Budgens, High Street, Henfield

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 2 0.0% 0

Co-op, 124 Dyke Road,

Brighton

0.4% 4 0.0% 0 1.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, London Road,

Brighton

0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, The Boulevard, Nelson Road, Durrington

0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Blatchington Road,

Hove

0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Nevill Road (Near

Hove Park), Hove

0.8% 8 0.4% 0 1.5% 7 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Portland Road, Hove 0.3% 3 0.0% 0 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, Western Road, Hove 0.5% 5 0.0% 0 1.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, High Street,

Hurstpierpoint

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0

Co-op, North Road, Queens

Parade, Lancing

0.4% 4 0.0% 0 0.0% 0 0.0% 0 6.8% 4 0.0% 0 0.0% 0 0.0% 0

Co-op, Ham Road, Shoreham by Sea

0.7% 7 6.1% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Royal George Parade,

Upper Shoreham Road, Shoreham by Sea

0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0

Co-op, Southwick Square,

Southwick

0.5% 5 3.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 0.0% 0

Co-op, High Street, Steyning 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 8.9% 3 1.3% 0

Co-op, Cricketers Parade, Broadwater, Worthing

0.3% 3 0.0% 0 0.0% 0 1.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Plaza Parade,

Rowlands Road, Worthing

0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, South Street (Near

train station), West

Worthing

0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, Boundary Road,

Portslade

0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, Pavillion Parade, South Street, Worthing

0.2% 2 0.0% 0 0.0% 0 0.6% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0

Iceland, Wallace Parade,

Goring Road, West

Worthing

0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Lidl, Arundel Road,

Brighton

0.4% 4 0.0% 0 0.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lidl, Martlets Shopping

Centre, Burgess Hill

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 0.0% 0

Lidl, North Street, Worthing 0.8% 8 0.5% 1 0.0% 0 2.9% 6 0.0% 0 0.0% 0 1.2% 0 2.5% 1 Marks and Spencer Simply

Food, Brighton Retail

Park, Carden Avenue, Brighton

0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks and Spencer, Western

Road, Brighton

0.5% 5 0.0% 0 1.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks and Spencer,

Holmbush Centre,

Shoreham by Sea

0.9% 9 4.7% 5 0.4% 2 0.0% 0 1.3% 1 0.0% 0 1.2% 0 2.3% 1

Morrisons, James Street,

Brighton

1.2% 12 0.0% 0 2.6% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Morrisons, Hawthorn Road,

Wick, Littlehampton

0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Morrisons, Newland Street,

Worthing

3.1% 31 1.1% 1 0.0% 0 12.1% 25 7.5% 4 0.0% 0 1.3% 0 0.0% 0

Sainsbury's Local, Portland

Road, Hove

0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

By Zone Adur District Retail Survey Page 2

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Sainsbury's Local, 55 - 56

Western Road, Hove

0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.7% 0 0.0% 0 1.2% 0 0.0% 0

Sainsbury's, Lewes Road, Brighton

5.9% 59 0.5% 1 12.6% 58 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's, New England

Street, Brighton

3.5% 35 0.0% 0 7.5% 35 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's, Worthing Road,

Horsham

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.9% 2

Sainsbury's, High Street, Littlehampton

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 1.0% 0

Sainsbury's, Stane Street,

Codmore Hill, Pulborough

0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 3

Sainsbury's, New Road,

Rustington

0.8% 8 0.0% 0 0.0% 0 3.9% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's, Old Shoreham

Road, West Hove

7.0% 70 14.7% 16 11.3% 52 0.0% 0 0.0% 0 0.0% 0 4.6% 2 0.0% 0

Sainsbury's, Downland

Business Park, Lyons Farm, Worthing

4.5% 45 0.0% 0 0.0% 0 16.3% 34 15.9% 9 0.0% 0 3.9% 1 2.5% 1

Tesco Extra, Wickhurst

Lane, Broadbridge Heath, Horsham

0.5% 5 0.0% 0 0.5% 2 0.0% 0 0.5% 0 0.0% 0 2.6% 1 5.3% 1

Tesco Extra, Holmbush

Centre, Shoreham by Sea

10.5% 105 47.7% 52 5.1% 24 1.2% 2 21.1% 12 0.0% 0 36.1% 13 3.8% 1

Tesco Extra, New Road,

West Durrington

7.0% 70 0.0% 0 0.0% 0 33.8% 70 1.2% 1 0.0% 0 0.0% 0 0.0% 0

Tesco Superstore,

Hammonds Farm, Jane

Murray Way, Burgess Hill

5.5% 55 0.0% 0 0.0% 0 0.0% 0 0.0% 0 53.1% 54 3.8% 1 0.0% 0

Tesco Superstore, Church

Road, Hove

3.6% 36 0.0% 0 7.6% 35 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Superstore, Brooks Road, Lewes

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0

Tesco Superstore,

Broadpiece, Littlehampton

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, Gatehouse

Lane, Burgess Hill

1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.6% 14 2.9% 1 0.0% 0

Tesco Express (Esso), Littlehampton Road,

Durrington

0.6% 6 0.0% 0 0.0% 0 2.9% 6 0.0% 0 0.0% 0 0.0% 0 1.0% 0

Tesco Express, Goring Way, Goring by Sea

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express (Esso),

Redkiln Way, Horsham

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 2.6% 1

Tesco Express, Upper

Shoreham Road,

Shoreham by Sea

0.4% 4 0.0% 0 0.5% 2 0.0% 0 0.7% 0 0.0% 0 0.0% 0 2.6% 1

Tesco Metro, Station Road,

Portslade

1.1% 11 3.2% 3 1.6% 7 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Metro, London Road, Pulborough

0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.1% 4

Waitrose, Western Road,

Brighton

2.9% 29 0.0% 0 6.3% 29 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Waitrose, Market Place,

Burgess Hill

1.7% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 15.0% 15 3.9% 1 0.0% 0

Waitrose, Pirie's Place, Horsham

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Waitrose, Eastgate Street,

Lewes

0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Waitrose, Old Mill Square,

Storrington

0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 27.4% 8

Waitrose, High Street, Worthing

2.3% 23 0.5% 1 0.5% 2 7.9% 16 4.4% 3 0.0% 0 3.4% 1 0.0% 0

Brighton town centre 0.6% 6 0.0% 0 1.0% 5 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hove town centre 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Worthing town centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Internet / home delivery 8.4% 84 8.1% 9 10.0% 46 6.2% 13 8.0% 5 6.3% 6 9.7% 3 4.9% 1

Co-op, London Road, Ashington

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Co-op, Manor Parade,

Salvington Road, West Durrington

0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Kemp Town 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks and Spencer, 0.4% 4 0.0% 0 0.0% 0 1.7% 4 1.3% 1 0.0% 0 0.0% 0 0.0% 0

By Zone Adur District Retail Survey Page 3

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Montague Street,

Worthing

Marks and Spencer, The Orchards, Haywards Heath

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0

Morrisons, Lottbridge Drove,

Eastbourne

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Local, 227 - 233

Preston Road, Brighton

0.0% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's, Bannister Way, Haywards Heath

0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 4 0.0% 0 0.0% 0

Sainsbury's, Crawley

Avenue, West Green, Crawley

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

(Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

By Zone Adur District Retail Survey Page 4

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Q01X At which food store or shopping centre does your household do most of its main food shopping, and where is that?

Ashington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Brighton Town Centre 10.1% 101 0.0% 0 21.4% 99 0.6% 1 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Elsewhere in Brighton 1.0% 10 0.4% 0 2.0% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Superstores outside Brighton

Town Centre

14.7% 148 1.6% 2 31.0% 143 0.0% 0 0.6% 0 1.1% 1 2.6% 1 0.0% 0

Burgess Hill Town Centre 1.8% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.9% 17 3.9% 1 0.0% 0

Elsewhere in Burgess Hill 1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.6% 14 2.9% 1 0.0% 0

Superstores outside Burgess Hill Town Centre

5.5% 55 0.0% 0 0.0% 0 0.0% 0 0.0% 0 53.1% 54 3.8% 1 0.0% 0

Crawley 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Eastbourne 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 Ferring 1.2% 12 0.0% 0 0.4% 2 4.4% 9 1.1% 1 0.0% 0 0.0% 0 2.5% 1

Goring-by-Sea 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0

Haywards Heath 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.1% 5 0.0% 0 0.0% 0

Henfield 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 2 0.0% 0

Holmbush Centre, Shoreham 11.3% 113 52.4% 58 5.5% 26 1.2% 2 22.3% 13 0.0% 0 37.3% 14 6.1% 2

Horsham Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 Elsewhere in Horsham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 2.6% 1

Superstores outside Horsham

Town Centre

0.8% 8 0.0% 0 0.5% 2 0.0% 0 0.5% 0 0.0% 0 2.6% 1 14.2% 4

Hove Town Centre 4.7% 47 0.5% 1 9.7% 45 0.0% 0 1.2% 1 0.0% 0 1.2% 0 0.0% 0

Elsewhere in Hove 1.2% 12 0.9% 1 2.1% 10 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Superstores outside Hove Town Centre

7.0% 70 14.7% 16 11.3% 52 0.0% 0 0.0% 0 0.0% 0 4.6% 2 0.0% 0

Hurstpierpoint 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0

Asda, South Street, Lancing Town Centre

1.7% 17 0.5% 1 0.5% 2 0.7% 1 21.2% 12 0.0% 0 0.0% 0 0.0% 0

Co-op, Queens Parade,

Lancing Town Centre

0.4% 4 0.0% 0 0.0% 0 0.0% 0 6.8% 4 0.0% 0 0.0% 0 0.0% 0

Lewes Town Centre 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Superstores outside Lewes

Town Centre

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0

Littlehampton Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 1.0% 0

Superstores outside

Littlehampton Town Centre

0.2% 2 0.0% 0 0.0% 0 0.6% 1 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Portslade Town Centre 2.9% 29 8.4% 9 4.0% 18 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0 Pulborough 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 28.6% 8

Rustington 0.8% 8 0.0% 0 0.0% 0 3.9% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Ham Road, Shoreham Town Centre

0.7% 7 6.1% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Elsewhere in Shoreham 0.5% 5 0.5% 1 0.5% 2 0.0% 0 0.7% 0 0.0% 0 1.6% 1 2.6% 1

Co-op, Southwick Square, Southwick

0.5% 5 3.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 0.0% 0

Steyning 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 8.9% 3 1.3% 0

Storrington 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 27.4% 8 Worthing Town Centre 6.9% 69 2.1% 2 0.5% 2 25.8% 53 14.9% 9 0.0% 0 6.0% 2 2.5% 1

Elsewhere in Worthing 8.4% 84 0.0% 0 0.0% 0 39.9% 82 1.9% 1 0.0% 0 0.0% 0 1.0% 0

Superstores outside

Worthing Town Centre

4.5% 45 0.0% 0 0.0% 0 16.3% 34 15.9% 9 0.0% 0 3.9% 1 2.5% 1

Internet / home delivery 8.4% 84 8.1% 9 10.0% 46 6.2% 13 8.0% 5 6.3% 6 9.7% 3 4.9% 1

(Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

Q02 When members of your household do main food shopping, do they usually do any non-food shopping in the Town Centre on the same journey? [PR]

Asked if location at Q01 is Lancing / Shoreham / Southwick

Usually 2.9% 4 0.8% 1 0.0% 0 0.0% 0 9.9% 3 0.0% 0 6.5% 1 0.0% 0 Often 13.4% 20 13.3% 9 16.0% 5 37.3% 1 12.5% 4 0.0% 0 5.9% 1 0.0% 0

Sometimes 18.9% 28 17.9% 12 15.4% 5 0.0% 0 27.6% 8 0.0% 0 18.8% 3 14.9% 0

Rarely 6.9% 10 10.5% 7 0.0% 0 0.0% 0 6.0% 2 0.0% 0 6.5% 1 14.9% 0 Never 57.9% 87 57.4% 40 68.7% 21 62.8% 2 44.0% 13 0.0% 0 62.2% 9 70.2% 2

(Don't know) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Weighted base: 150 70 30 4 29 0 14 2

Sample: 262 126 13 3 81 0 32 7

By Zone Adur District Retail Survey Page 5

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

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110613 NEMS market research

Q03 When members of your household do main food shopping, how do they usually travel? Not those who shop via 'Internet / home delivery' at Q01

Car 76.6% 702 80.2% 81 66.8% 278 85.8% 166 74.3% 39 91.5% 87 90.6% 30 83.8% 22 Bus 7.2% 66 5.7% 6 11.7% 49 1.8% 4 6.7% 4 2.2% 2 2.8% 1 4.1% 1

Motorcycle, scooter or

moped

0.2% 1 1.1% 1 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Walk 14.2% 130 9.8% 10 19.9% 83 11.8% 23 13.5% 7 3.2% 3 6.6% 2 9.1% 2

Bicycle 0.7% 7 0.5% 1 1.1% 4 0.0% 0 1.3% 1 1.2% 1 0.0% 0 0.0% 0

Train 0.3% 2 0.0% 0 0.0% 0 0.6% 1 2.2% 1 0.0% 0 0.0% 0 0.0% 0 Taxi 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 1.4% 0

Disability vehicle 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don't know / varies) 0.5% 5 2.2% 2 0.0% 0 0.0% 0 0.7% 0 1.9% 2 0.0% 0 1.7% 0

Weighted base: 917 101 416 193 53 95 33 26

Sample: 922 184 180 170 147 93 72 76

By Zone Adur District Retail Survey Page 6

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110613 NEMS market research

Q04 Where does your household do most of its shopping for small scale 'top up' food and convenience goods items, including newspapers and tobacco products?

Aldi, London Road, Brighton 0.4% 4 0.0% 0 1.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Aldi, Carlton Terrace,

Portslade

0.6% 6 0.9% 1 0.8% 4 0.0% 0 0.5% 0 0.0% 0 1.0% 0 0.0% 0

Asda, Brighton Marina, Brighton

1.1% 11 0.0% 0 2.4% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, Cowhurst Road, off

Carden Avenue, Brighton

3.3% 33 0.4% 0 6.6% 31 0.5% 1 0.0% 0 0.0% 0 2.7% 1 0.0% 0

Asda, Littlehampton Road,

Ferring

0.5% 5 0.0% 0 0.0% 0 2.2% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, South Street, Lancing 2.3% 23 0.5% 1 0.5% 2 1.6% 3 28.4% 16 0.0% 0 0.0% 0 0.0% 0 Budgens, High Street,

Henfield

0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.1% 3 0.0% 0

Budgens, Orion Parade,

Keymer Road, Hassocks

0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.9% 7 0.0% 0 0.0% 0

Co-op, Neighbourhood

Centre, Sheddingdean, Burgess Hill

0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.8% 6 0.0% 0 0.0% 0

Co-op, 124 Dyke Road,

Brighton

0.5% 5 0.0% 0 1.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Lewes Road,

Brighton

0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, London Road, Brighton

1.4% 14 0.0% 0 3.0% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Preston Drove, Five

Ways, Brighton

0.9% 9 0.0% 0 2.0% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, St Georges Road,

Kemp Town, Brighton

0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, St James Street, Brighton

0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, The Boulevard,

Nelson Road, Durrington

0.5% 5 0.0% 0 0.0% 0 2.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Blatchington Road,

Hove

0.5% 5 0.5% 1 1.1% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Church Road, Hove 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, Nevill Road (Near

Hove Park), Hove

1.0% 10 0.0% 0 1.9% 9 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Western Road, Hove 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, High Street,

Hurstpierpoint

0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 1.0% 0 0.0% 0

Co-op, North Road, Queens

Parade, Lancing

0.8% 8 0.4% 0 0.0% 0 0.0% 0 14.0% 8 0.0% 0 0.0% 0 0.0% 0

Co-op, Ham Road, Shoreham by Sea

1.6% 16 14.6% 16 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, High Street,

Shoreham by Sea

0.2% 2 2.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Royal George Parade,

Upper Shoreham Road,

Shoreham by Sea

0.4% 4 3.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0

Co-op, Test Road, Sompting 0.3% 3 0.0% 0 0.0% 0 0.0% 0 4.4% 3 0.0% 0 0.0% 0 0.0% 0

Co-op, Southwick Square,

Southwick

1.2% 12 11.1% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, High Street, Steyning 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 27.4% 10 0.0% 0

Co-op, Broadwater Road

(Near sports ground), Worthing

0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Cricketers Parade,

Broadwater, Worthing

0.8% 8 0.0% 0 0.0% 0 3.8% 8 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Goring Road,

Worthing

0.6% 6 0.0% 0 0.0% 0 2.7% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Ham Road, Worthing 0.3% 3 0.0% 0 0.0% 0 1.2% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, Plaza Parade,

Rowlands Road, Worthing

0.2% 2 0.0% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, South Street (Near train station), West

Worthing

0.3% 3 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, London Road,

Brighton

0.4% 4 0.0% 0 0.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, The Martlets,

Burgess Hill

0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0 0.0% 0

Iceland, Blatchington Road,

Hove

0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

By Zone Adur District Retail Survey Page 7

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Iceland, Churchill Parade,

Rustington

0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, Pavillion Parade, South Street, Worthing

0.4% 4 0.5% 1 0.0% 0 1.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, Wallace Parade,

Goring Road, West Worthing

0.4% 4 0.0% 0 0.0% 0 1.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lidl, Martlets Shopping

Centre, Burgess Hill

0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 3 0.0% 0 0.0% 0

Lidl, North Street, Worthing 0.5% 5 0.0% 0 0.0% 0 2.3% 5 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Marks and Spencer Simply

Food, Brighton Mainline Station, Brighton

0.2% 2 0.0% 0 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks and Spencer Simply

Food, Brighton Retail

Park, Carden Avenue,

Brighton

0.2% 2 0.0% 0 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks and Spencer, Western Road, Brighton

0.5% 5 0.4% 0 1.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks and Spencer,

Holmbush Centre, Shoreham by Sea

0.8% 8 3.3% 4 0.5% 2 0.6% 1 0.6% 0 0.0% 0 1.3% 0 0.0% 0

Marks and Spencer (BP),

Lewes Road, Brighton

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0

Marks and Spencer (BP),

Kingsway, Hove

0.2% 2 0.0% 0 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks and Spencer (BP),

Rustington

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0

Morrisons, James Street, Brighton

1.2% 12 0.0% 0 2.5% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Morrisons, Newland Street,

Worthing

1.7% 17 0.6% 1 0.0% 0 8.0% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Local, Old

Steine, Brighton

0.3% 3 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0

Sainsbury's Local, Portland Road, Hove

1.1% 11 0.5% 1 2.2% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Local, 55 - 56

Western Road, Hove

0.8% 8 0.0% 0 1.7% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's, Lewes Road,

Brighton

2.1% 21 0.0% 0 4.5% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's, New England Street, Brighton

1.9% 19 0.0% 0 4.2% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's, Worthing Road,

Horsham

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Sainsbury's, Stane Street,

Codmore Hill, Pulborough

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Sainsbury's, New Road, Rustington

0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's, Old Shoreham

Road, West Hove

2.8% 28 9.0% 10 3.8% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's, Downland

Business Park, Lyons

Farm, Worthing

1.5% 15 0.0% 0 0.0% 0 5.7% 12 4.6% 3 0.0% 0 2.3% 1 0.0% 0

Tesco Extra, Holmbush

Centre, Shoreham by Sea

1.8% 18 13.5% 15 0.0% 0 0.0% 0 4.4% 3 0.0% 0 0.0% 0 1.0% 0

Tesco Extra, New Road, West Durrington

1.3% 13 0.0% 0 0.0% 0 6.2% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Superstore,

Hammonds Farm, Jane Murray Way, Burgess Hill

1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.2% 14 1.3% 0 0.0% 0

Tesco Superstore, Church

Road, Hove

1.2% 12 0.0% 0 2.6% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, St James's

Street, Brighton

0.3% 3 0.0% 0 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, Gatehouse Lane, Burgess Hill

0.8% 8 0.4% 0 0.0% 0 0.0% 0 0.0% 0 7.5% 8 0.0% 0 0.0% 0

Tesco Express (Esso),

Littlehampton Road, Durrington

0.3% 3 0.0% 0 0.0% 0 1.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, Goring Way,

Goring by Sea

0.4% 4 0.0% 0 0.0% 0 2.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express (Esso),

Redkiln Way, Horsham

0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express (Esso), Dyke 0.4% 4 0.0% 0 0.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

By Zone Adur District Retail Survey Page 8

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Road, Hove

Tesco Express, The

Droveway, Hove

0.4% 4 0.0% 0 0.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, West Way,

Hove

0.4% 4 0.0% 0 1.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, Finisterre Way, Littlehampton

0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, Rectory

Road, Salvington

0.6% 6 0.0% 0 0.0% 0 3.1% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, Upper

Shoreham Road,

Shoreham by Sea

0.3% 3 2.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0

Tesco Express (Esso),

Pulborough Road,

Storrington

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.2% 2

Tesco Express, Broadwater

Street West, Worthing

0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, Chapel Road, Worthing

0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, Goring Road,

Worthing

0.8% 8 0.0% 0 0.0% 0 3.9% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, South Farm

Road, Worthing

0.4% 4 0.0% 0 0.0% 0 2.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Metro, Station Road, Portslade

1.1% 11 5.7% 6 1.1% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Waitrose, Western Road, Brighton

1.9% 19 0.0% 0 4.1% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Waitrose, Market Place,

Burgess Hill

1.8% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.8% 18 0.0% 0 0.0% 0

Waitrose, Old Mill Square,

Storrington

1.3% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 45.1% 12

Waitrose, High Street, Worthing

1.8% 18 0.0% 0 1.0% 5 6.1% 13 1.2% 1 0.0% 0 0.0% 0 0.0% 0

Brighton town centre 2.4% 24 0.0% 0 5.1% 24 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Burgess Hill town centre 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 4 0.0% 0 0.0% 0 Goring by sea 0.5% 5 0.0% 0 0.0% 0 2.2% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hassocks 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0

Henfield 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.8% 4 0.0% 0 Hove town centre 0.7% 7 0.0% 0 1.5% 7 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0

Hurstpierpoint 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 3 0.0% 0 0.0% 0

Lancing town centre 0.6% 6 0.0% 0 0.0% 0 0.0% 0 10.1% 6 0.0% 0 0.0% 0 0.0% 0 Littlehampton town centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0

Portslade town centre 0.4% 4 3.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Shoreham by Sea town centre

0.6% 6 5.0% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Southwick district centre 0.4% 4 3.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Steyning 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 2 0.0% 0 Storrington 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.9% 2

West Worthing 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Worthing town centre 0.3% 3 0.0% 0 0.0% 0 1.2% 2 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Internet / home delivery 1.1% 11 0.5% 1 1.5% 7 0.0% 0 0.5% 0 1.1% 1 1.3% 0 7.7% 2

Barnham Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Best One, South Farm Road, Worthing

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Bramber Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Broadwater 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Co-op, Ferring Street,

Ferring

0.2% 2 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, High Street, Partridge Green

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Co-op, London Road,

Ashington

0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.9% 4

Co-op, Manor Parade,

Salvington Road, West

Durrington

0.6% 6 0.0% 0 0.0% 0 2.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, The Parade,

Hangleton

1.1% 11 0.0% 0 2.5% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Crawley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 East Worthing 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ferring Village 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Findon Village 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Kemp Town 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Londis, Aldsworth Avenue,

Goring by Sea

0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

By Zone Adur District Retail Survey Page 9

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Marks and Spencer,

Montague Street,

Worthing

0.7% 7 0.0% 0 0.0% 0 2.8% 6 1.2% 1 0.0% 0 0.0% 0 0.0% 0

Morrisons, Broadfield

Barton, Crawley

0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Morrisons, Lottbridge Drove, Eastbourne

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0

Mulberrys, South Street,

Lancing

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Mulberrys, The Gardens,

Southwick

0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mulberrys, Valley Road, Portslade

0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Nisa, Hyde Square, Upper

Beeding

0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.9% 3 0.0% 0

One Stop, Buckingham

Road, Shoreham by Sea

0.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

One Stop, The Parade, Cokeham Road, Sompting

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Premier, South Street,

Lancing

0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Local, 227 - 233

Preston Road, Brighton

1.2% 12 0.4% 0 2.5% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Local, Wivelsfield Road,

Haywards Heath

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0

Sainsbury's, Bannister Way,

Haywards Heath

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0

Small Dole Village 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0 Sompting Village 0.3% 3 0.0% 0 0.0% 0 0.0% 0 4.4% 3 0.0% 0 0.0% 0 0.0% 0

Spar, Goring Road, Goring

by Sea

0.2% 2 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Upper Beeding 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 1 0.0% 0

Waitrose, Via Ravenna,

Chichester

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

(Don't know / varies) 1.4% 14 1.1% 1 1.4% 6 0.6% 1 2.5% 1 3.0% 3 1.2% 0 0.0% 0

(Don’t do this type of

shopping)

20.9% 209 11.6% 13 26.2% 121 18.1% 37 17.3% 10 19.5% 20 15.7% 6 11.5% 3

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

By Zone Adur District Retail Survey Page 10

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Q04X Where does your household do most of its shopping for small scale 'top up' food and convenience goods items, including newspapers and tobacco products?

Ashington 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.9% 4 Barnham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Bramber 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Brighton Town Centre 11.6% 116 0.4% 0 24.9% 115 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Elsewhere in Brighton 3.1% 31 0.4% 0 6.5% 30 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0

Superstores outside Brighton

Town Centre

6.5% 65 0.4% 0 13.5% 63 0.5% 1 0.0% 0 0.0% 0 2.7% 1 0.0% 0

Burgess Hill Town Centre 2.9% 29 0.0% 0 0.0% 0 0.0% 0 0.0% 0 28.6% 29 0.0% 0 0.0% 0

Elsewhere in Burgess Hill 1.4% 14 0.4% 0 0.0% 0 0.0% 0 0.0% 0 13.3% 13 0.0% 0 0.0% 0

Superstores outside Burgess Hill Town Centre

1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.2% 14 1.3% 0 0.0% 0

Chichester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Crawley 0.2% 2 0.5% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0

Eastbourne 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0

Ferring 0.8% 8 0.0% 0 0.0% 0 3.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Findon 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Goring-by-Sea 1.2% 12 0.0% 0 0.0% 0 5.9% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hassocks 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.8% 10 0.0% 0 0.0% 0

Haywards Heath 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 0.0% 0 0.0% 0 Henfield 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 19.9% 7 0.0% 0

Holmbush Centre, Shoreham 2.6% 26 16.8% 18 0.5% 2 0.6% 1 5.0% 3 0.0% 0 1.3% 0 1.0% 0

Elsewhere in Horsham 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Superstores outside Horsham

Town Centre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Hove Town Centre 4.0% 40 0.5% 1 8.4% 39 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0 Elsewhere in Hove 4.5% 45 0.5% 1 9.5% 44 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Superstores outside Hove

Town Centre

2.8% 28 9.0% 10 3.8% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hurstpierpoint 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.9% 5 1.0% 0 0.0% 0

Asda, South Street, Lancing

Town Centre

2.3% 23 0.5% 1 0.5% 2 1.6% 3 28.4% 16 0.0% 0 0.0% 0 0.0% 0

Co-op, Queens Parade,

Lancing Town Centre

0.8% 8 0.4% 0 0.0% 0 0.0% 0 14.0% 8 0.0% 0 0.0% 0 0.0% 0

Elsewhere in Lancing Town Centre

0.8% 8 0.0% 0 0.0% 0 0.7% 1 10.7% 6 0.0% 0 0.0% 0 0.0% 0

Littlehampton Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 Elsewhere in Littlehampton 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Partridge Green 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Portslade Town Centre 2.0% 20 10.1% 11 1.9% 9 0.0% 0 0.5% 0 0.0% 0 1.0% 0 0.0% 0 Elsewhere in Portslade 0.3% 3 0.5% 1 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pulborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Rustington 0.3% 3 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Shoreham Town Centre 0.6% 6 5.0% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, Ham Road,

Shoreham Town Centre

1.6% 16 14.6% 16 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Co-op, High Street,

Shoreham Town Centre

0.2% 2 2.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Elsewhere in Shoreham 0.7% 7 6.1% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 1.0% 0

Elsewhere in Shoreham

Town Centre

0.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Small Dole 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0 Sompting 0.5% 5 0.0% 0 0.0% 0 0.0% 0 9.4% 5 0.0% 0 0.0% 0 0.0% 0

Co-op, Southwick Square,

Southwick

1.2% 12 11.1% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Elsewhere in Southwick 0.5% 5 4.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Steyning 1.2% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 32.2% 12 0.0% 0

Storrington 1.7% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 60.2% 17 Upper Beeding 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.2% 4 0.0% 0

Worthing Town Centre 6.2% 62 1.1% 1 1.0% 5 25.8% 53 4.3% 2 0.0% 0 0.0% 0 0.0% 0

Elsewhere in Worthing 7.1% 71 0.0% 0 0.0% 0 34.1% 70 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Superstores outside

Worthing Town Centre

1.5% 15 0.0% 0 0.0% 0 5.7% 12 4.6% 3 0.0% 0 2.3% 1 0.0% 0

Internet / home delivery 1.1% 11 0.5% 1 1.5% 7 0.0% 0 0.5% 0 1.1% 1 1.3% 0 7.7% 2 (Don't know / varies) 1.4% 14 1.1% 1 1.4% 6 0.6% 1 2.5% 1 3.0% 3 1.2% 0 0.0% 0

(Don’t do this type of

shopping)

20.9% 209 11.6% 13 26.2% 121 18.1% 37 17.3% 10 19.5% 20 15.7% 6 11.5% 3

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

By Zone Adur District Retail Survey Page 11

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Q05 Where does your household do most of its shopping for clothing and footwear?

Asda, Brighton Marina,

Brighton

0.5% 5 0.0% 0 1.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, Cowhurst Road, off

Carden Avenue, Brighton

0.3% 3 0.0% 0 0.5% 2 0.0% 0 0.5% 0 0.0% 0 1.6% 1 0.0% 0

Tesco Extra, New Road, West Durrington

0.6% 6 0.0% 0 0.0% 0 2.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Extra, Wickhurst

Lane, Broadbridge Heath, Horsham

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Bognor Regis 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brighton town centre 42.1% 421 47.0% 52 62.4% 288 8.7% 18 15.8% 9 43.6% 44 23.7% 9 5.2% 1 Burgess Hill town centre 1.4% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.0% 12 5.2% 2 0.0% 0

Central London 0.8% 8 0.0% 0 0.4% 2 1.2% 2 0.6% 0 3.1% 3 0.0% 0 2.5% 1

Chichester 1.2% 12 0.5% 1 0.9% 4 1.4% 3 0.6% 0 0.0% 0 0.0% 0 12.3% 3

Crawley 2.7% 27 0.4% 0 0.9% 4 1.5% 3 0.6% 0 16.4% 17 2.6% 1 3.8% 1

Eastbourne 0.7% 7 0.0% 0 1.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Haywards Heath 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 3 0.0% 0 0.0% 0 Horsham town centre 1.1% 11 0.5% 1 0.0% 0 0.0% 0 1.3% 1 1.0% 1 7.5% 3 21.7% 6

Hove town centre 0.6% 6 0.5% 1 1.2% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hurstpierpoint 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0 Lancing town centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Lewes town centre 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Littlehampton town centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 Portslade town centre 0.5% 5 0.5% 1 1.1% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rustington 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Shoreham by Sea town centre

1.3% 13 3.6% 4 0.0% 0 2.5% 5 2.4% 1 1.1% 1 5.0% 2 0.0% 0

Southwick district centre 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Steyning 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 1.3% 0 Storrington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0

Worthing town centre 18.8% 188 10.9% 12 1.4% 7 60.8% 125 50.7% 29 0.0% 0 16.4% 6 32.0% 9

Brighton Retail Park, Carden Avenue, Brighton (Next,

Argos)

0.6% 6 0.0% 0 1.1% 5 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0

Hollingbury Retail Park, Carden Avenue, Brighton

(Matalan, Brantano)

1.4% 14 1.5% 2 2.5% 12 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0

Old Shoreham Road, Hove

(Homebase, Currys)

0.3% 3 0.5% 1 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Holmbush Centre, Upper Shoreham Road,

Shoreham by Sea (incl

Tesco, M&S & Next)

9.2% 92 21.4% 24 8.7% 40 6.5% 13 8.5% 5 2.1% 2 20.8% 8 3.9% 1

Lyons Farm Retail Park,

Upper Brighton Road,

Worthing (Sainsbury's, Boots the Chemist,

Brantano)

0.1% 1 0.5% 1 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0

Internet 8.4% 84 5.0% 5 9.7% 45 6.7% 14 9.4% 5 11.1% 11 4.7% 2 4.9% 1

Mail order / catalogue 2.0% 20 3.2% 4 1.6% 7 2.3% 5 2.7% 2 0.0% 0 3.9% 1 5.2% 1

Abroad 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, Littlehampton Road, Ferring

0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Colne 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

County Oak Retail Park, Crawley

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0

Findon 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0

Guildford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 Gunwharf Quays,

Portsmouth

0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Kingston Upon Thames 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lakeside Retail Park, Grays 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pagham 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Portsmouth 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Tesco, Hammonds Farm,

Jane Murray Way, Burgess

Hill

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0

(Don’t know) 0.4% 4 0.5% 1 0.0% 0 1.0% 2 0.6% 0 0.0% 0 1.2% 0 0.0% 0

(Don't do this type of

shopping)

2.8% 28 1.0% 1 3.5% 16 1.7% 4 3.2% 2 3.0% 3 3.7% 1 2.6% 1

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

By Zone Adur District Retail Survey Page 12

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Q05X Where does your household do most of its shopping for clothing and footwear?

Abroad 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bognor Regis 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brighton Town Centre 42.1% 421 47.0% 52 62.4% 288 8.7% 18 15.8% 9 43.6% 44 23.7% 9 5.2% 1

Hollingbury Retail Park, Brighton

1.4% 14 1.5% 2 2.5% 12 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0

Other retail warehouses and

superstores in Brighton

1.4% 14 0.0% 0 2.6% 12 0.0% 0 0.5% 0 0.8% 1 1.6% 1 0.0% 0

Burgess Hill Town Centre 1.4% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.0% 12 5.2% 2 0.0% 0

Retail Parks, retail

warehouses and superstores in Burgess Hill

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0

Chichester 1.2% 12 0.5% 1 0.9% 4 1.4% 3 0.6% 0 0.0% 0 0.0% 0 12.3% 3

Colne 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Crawley 2.8% 28 0.4% 0 0.9% 4 1.5% 3 0.6% 0 17.4% 18 2.6% 1 3.8% 1

Eastbourne 0.7% 7 0.0% 0 1.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ferring 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Findon 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0

Grays 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Guildford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 Haywards Heath 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 3 0.0% 0 0.0% 0

Horsham Town Centre 1.1% 11 0.5% 1 0.0% 0 0.0% 0 1.3% 1 1.0% 1 7.5% 3 21.7% 6

Other retail warehouses and superstores in Horsham

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Hove Town Centre 0.6% 6 0.5% 1 1.2% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other retail warehouses and superstores in Hove

0.3% 3 0.5% 1 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hurstpierpoint 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0

Lancing Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Lewes Town Centre 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Littlehampton Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0

London 1.1% 11 0.0% 0 1.0% 4 1.2% 2 0.6% 0 3.1% 3 0.0% 0 2.5% 1 Pagham 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Portslade Town Centre 0.5% 5 0.5% 1 1.1% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Portsmouth 0.2% 2 0.5% 1 0.0% 0 0.6% 1 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Rustington 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Shoreham Town Centre 1.3% 13 3.6% 4 0.0% 0 2.5% 5 2.4% 1 1.1% 1 5.0% 2 0.0% 0 Holmbush Centre, Shoreham 9.2% 92 21.4% 24 8.7% 40 6.5% 13 8.5% 5 2.1% 2 20.8% 8 3.9% 1

Southwick District Centre 0.1% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Steyning 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 1.3% 0 Storrington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0

Worthing Town Centre 18.8% 188 10.9% 12 1.4% 7 60.8% 125 50.7% 29 0.0% 0 16.4% 6 32.0% 9

Lyons Farm Retail Park, Worthing

0.1% 1 0.5% 1 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0

Elsewhere in Worthing 0.6% 6 0.0% 0 0.0% 0 2.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet 8.4% 84 5.0% 5 9.7% 45 6.7% 14 9.4% 5 11.1% 11 4.7% 2 4.9% 1 Mail order / catalogue 2.0% 20 3.2% 4 1.6% 7 2.3% 5 2.7% 2 0.0% 0 3.9% 1 5.2% 1

(Don’t know) 0.4% 4 0.5% 1 0.0% 0 1.0% 2 0.6% 0 0.0% 0 1.2% 0 0.0% 0

(Don't do this type of

shopping)

2.8% 28 1.0% 1 3.5% 16 1.7% 4 3.2% 2 3.0% 3 3.7% 1 2.6% 1

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

By Zone Adur District Retail Survey Page 13

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Q06 Where else does your household shop most often for clothing and footwear? Not those who answered 'Don't know' or 'Don't do this type of shopping' at Q05

Asda, Brighton Marina, Brighton

0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, Cowhurst Road, off

Carden Avenue, Brighton

0.8% 7 0.0% 0 1.5% 7 0.0% 0 0.0% 0 0.0% 0 1.4% 0 0.0% 0

Tesco Extra, New Road,

West Durrington

0.2% 2 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bognor Regis 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Brighton town centre 14.3% 139 16.8% 18 8.3% 37 20.2% 41 22.0% 12 23.5% 23 16.3% 6 9.0% 2

Burgess Hill town centre 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.1% 9 2.7% 1 0.0% 0

Central London 3.3% 32 0.0% 0 6.0% 27 1.1% 2 0.6% 0 1.1% 1 2.4% 1 3.7% 1 Chichester 2.2% 21 1.2% 1 0.0% 0 7.7% 16 0.7% 0 1.1% 1 1.4% 0 8.3% 2

Crawley 3.3% 32 2.5% 3 1.2% 5 0.0% 0 2.0% 1 19.2% 19 10.7% 4 0.0% 0

Eastbourne 1.3% 13 0.0% 0 2.6% 11 0.0% 0 0.7% 0 1.1% 1 0.0% 0 0.0% 0

Haywards Heath 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 5 0.0% 0 0.0% 0

Horsham town centre 1.5% 14 1.1% 1 0.5% 2 0.9% 2 2.0% 1 0.0% 0 9.1% 3 18.0% 5

Hove town centre 2.6% 25 2.6% 3 5.0% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lancing town centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Lewes town centre 0.3% 3 0.4% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Littlehampton town centre 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shoreham by Sea town

centre

0.7% 6 2.6% 3 0.0% 0 1.1% 2 1.3% 1 0.0% 0 0.0% 0 2.4% 1

Steyning 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0 0.0% 0 Storrington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Worthing town centre 7.0% 68 16.9% 18 2.0% 9 10.9% 22 18.2% 10 0.0% 0 7.9% 3 21.8% 6

Brighton Marina Village, Brighton

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Hollingbury Retail Park,

Carden Avenue, Brighton (Matalan, Brantano)

1.5% 15 2.2% 2 2.6% 11 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Old Shoreham Road, Hove

(Homebase, Currys)

0.3% 3 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0

Holmbush Centre, Upper

Shoreham Road,

Shoreham by Sea (incl Tesco, M&S & Next)

6.5% 63 11.3% 12 6.7% 30 6.3% 13 6.0% 3 0.9% 1 9.1% 3 5.2% 1

Downlands Retail Park, Upper Brighton Road,

Worthing (Currys,

Halfords, B&Q)

0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lyons Farm Retail Park,

Upper Brighton Road,

Worthing (Sainsbury's, Boots the Chemist,

Brantano)

0.4% 4 0.5% 1 0.0% 0 1.1% 2 0.8% 0 0.0% 0 1.4% 0 0.0% 0

Pages Corner Retail Park, Pages Lane, Worthing

(The Range, Carpetright)

0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet 5.8% 56 3.8% 4 6.9% 31 6.3% 13 1.8% 1 5.5% 5 7.1% 2 1.1% 0

Mail order / catalogue 0.7% 7 0.0% 0 1.1% 5 0.0% 0 1.3% 1 0.0% 0 0.0% 0 3.9% 1

TV Shopping 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Abroad 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0 Asda, Littlehampton Road,

Ferring

0.5% 5 0.0% 0 0.5% 2 1.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bicester Village Outlet, Pingle Drive, Bicester

0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bluewater Shopping Centre,

Greenhithe

0.5% 5 2.0% 2 0.0% 0 0.5% 1 0.0% 0 1.0% 1 1.3% 0 0.0% 0

Colne Valley Retail Park,

Lower Hight Street,

Watford

0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Guildford 0.2% 2 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gunwharf Quays,

Portsmouth

0.4% 4 0.0% 0 0.5% 2 0.6% 1 0.0% 0 0.0% 0 1.1% 0 0.0% 0

Hollingbury 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Meadowhall Shopping

Centre, Sheffield

0.2% 2 0.0% 0 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Portsmouth 0.6% 6 0.0% 0 0.5% 2 1.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Richmond upon Thames 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0 0.0% 0

Seaford 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shepherds Bush 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0

Southampton 0.2% 2 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

By Zone Adur District Retail Survey Page 14

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Tunbridge Wells 0.2% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

(Don’t know) 0.2% 2 0.5% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0

(Nowhere else / same as before)

41.2% 399 32.4% 35 51.5% 230 34.1% 68 38.1% 21 30.5% 30 23.6% 8 25.4% 7

Weighted base: 969 108 446 200 55 98 34 27

Sample: 971 197 193 176 154 97 76 78

Q06X Where else does your household shop most often for clothing and footwear? Not those who answered 'Don't know' or 'Don't do this type of shopping' at Q05

Abroad 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0 Bicester 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bluewater Shopping Centre 0.5% 5 2.0% 2 0.0% 0 0.5% 1 0.0% 0 1.0% 1 1.3% 0 0.0% 0

Bognor Regis 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Brighton Town Centre 14.3% 139 16.8% 18 8.3% 37 20.2% 41 22.0% 12 23.5% 23 16.3% 6 9.0% 2

Hollingbury Retail Park,

Brighton

1.5% 15 2.2% 2 2.6% 11 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other retail warehouses and

superstores in Brighton

1.0% 10 0.0% 0 2.1% 9 0.0% 0 0.0% 0 0.0% 0 1.4% 0 0.0% 0

Elsewhere in Brighton 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Burgess Hill Town Centre 1.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.1% 9 2.7% 1 0.0% 0

Chichester 2.2% 21 1.2% 1 0.0% 0 7.7% 16 0.7% 0 1.1% 1 1.4% 0 8.3% 2

Crawley 3.3% 32 2.5% 3 1.2% 5 0.0% 0 2.0% 1 19.2% 19 10.7% 4 0.0% 0 Eastbourne 1.3% 13 0.0% 0 2.6% 11 0.0% 0 0.7% 0 1.1% 1 0.0% 0 0.0% 0

Ferring 0.5% 5 0.0% 0 0.5% 2 1.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Guildford 0.2% 2 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Haywards Heath 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 5 0.0% 0 0.0% 0

Horsham Town Centre 1.5% 14 1.1% 1 0.5% 2 0.9% 2 2.0% 1 0.0% 0 9.1% 3 18.0% 5

Hove Town Centre 2.6% 25 2.6% 3 5.0% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other retail warehouses and

superstores in Hove

0.3% 3 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0

Lancing Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Lewes Town Centre 0.3% 3 0.4% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Littlehampton Town Centre 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

London 3.5% 34 0.0% 0 6.0% 27 1.1% 2 0.6% 0 2.0% 2 3.4% 1 3.7% 1 Portsmouth 1.0% 10 0.0% 0 1.1% 5 2.3% 5 0.0% 0 0.0% 0 1.1% 0 0.0% 0

Seaford 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sheffield 0.2% 2 0.0% 0 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shoreham Town Centre 0.7% 6 2.6% 3 0.0% 0 1.1% 2 1.3% 1 0.0% 0 0.0% 0 2.4% 1

Holmbush Centre, Shoreham 6.5% 63 11.3% 12 6.7% 30 6.3% 13 6.0% 3 0.9% 1 9.1% 3 5.2% 1 Southampton 0.2% 2 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Steyning 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0 0.0% 0

Storrington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 Tunbridge Wells 0.2% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Watford 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Worthing Town Centre 7.0% 68 16.9% 18 2.0% 9 10.9% 22 18.2% 10 0.0% 0 7.9% 3 21.8% 6 Downlands Retail Park,

Worthing

0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lyons Farm Retail Park, Worthing

0.4% 4 0.5% 1 0.0% 0 1.1% 2 0.8% 0 0.0% 0 1.4% 0 0.0% 0

Pages Corner Retail Park,

Worthing

0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Elsewhere in Worthing 0.2% 2 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet 5.8% 56 3.8% 4 6.9% 31 6.3% 13 1.8% 1 5.5% 5 7.1% 2 1.1% 0

Mail order / catalogue 0.7% 7 0.0% 0 1.1% 5 0.0% 0 1.3% 1 0.0% 0 0.0% 0 3.9% 1 TV Shopping 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Don’t know) 0.2% 2 0.5% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0

(Nowhere else / same as before)

41.2% 399 32.4% 35 51.5% 230 34.1% 68 38.1% 21 30.5% 30 23.6% 8 25.4% 7

Weighted base: 969 108 446 200 55 98 34 27

Sample: 971 197 193 176 154 97 76 78

By Zone Adur District Retail Survey Page 15

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Q07 Where does your household do most of its shopping for furniture, carpets and other floor coverings?

Bognor Regis 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Brighton town centre 13.0% 130 11.3% 12 20.2% 93 3.9% 8 4.8% 3 8.9% 9 12.5% 5 1.3% 0 Burgess Hill town centre 2.0% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 19.4% 20 0.0% 0 0.0% 0

Central London 0.9% 9 1.0% 1 1.4% 7 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Chichester 1.1% 11 0.0% 0 0.0% 0 2.8% 6 1.2% 1 0.8% 1 0.0% 0 12.9% 4 Crawley 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.7% 6 3.8% 1 0.0% 0

Goring by Sea 0.2% 2 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Haywards Heath 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 0.0% 0 Henfield 0.2% 2 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.1% 2 0.0% 0

Horsham town centre 0.4% 4 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 10.2% 3

Hove town centre 2.9% 29 4.6% 5 4.0% 18 1.1% 2 1.3% 1 0.8% 1 2.5% 1 1.3% 0 Hurstpierpoint 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0

Lancing town centre 0.6% 6 0.5% 1 0.0% 0 0.5% 1 6.9% 4 0.0% 0 1.2% 0 0.0% 0

Littlehampton town centre 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Portslade town centre 0.7% 7 2.0% 2 1.1% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rustington 0.3% 3 0.0% 0 0.0% 0 0.6% 1 0.6% 0 1.0% 1 0.0% 0 1.3% 0

Shoreham by Sea town centre

1.4% 14 4.5% 5 1.5% 7 0.6% 1 1.4% 1 0.0% 0 1.2% 0 0.0% 0

Southwick district centre 0.6% 6 5.7% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Storrington 0.3% 3 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 9.0% 2 Worthing town centre 8.4% 84 5.0% 6 0.5% 2 29.8% 61 17.4% 10 0.0% 0 6.4% 2 8.9% 2

Brighton Retail Park, Carden

Avenue, Brighton (Next, Argos)

0.5% 5 0.6% 1 0.5% 2 0.0% 0 0.0% 0 2.1% 2 0.0% 0 0.0% 0

Hollingbury Retail Park,

Carden Avenue, Brighton (Matalan, Brantano)

0.4% 4 0.0% 0 0.5% 2 0.0% 0 0.8% 0 1.1% 1 0.0% 0 0.0% 0

Pavillion Retail Park, Lewes

Road, Brighton (B&Q, Halfords)

1.2% 12 0.0% 0 2.4% 11 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Broadbridge Heath Retail

Park, Horsham (Homebase, Halfords,

Carpetright)

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 1.0% 0

Goldstone Retail Park, Off Old Shoreham Road, Hove

(DFS, Toys R Us, JJB)

3.1% 31 5.9% 6 2.5% 12 3.1% 6 3.2% 2 2.7% 3 5.0% 2 0.0% 0

Old Shoreham Road, Hove

(Homebase, Currys)

2.3% 23 4.0% 4 3.3% 15 0.0% 0 0.6% 0 1.1% 1 4.9% 2 0.0% 0

Sackville Trading Estate, Hove

1.3% 13 1.9% 2 2.1% 10 0.0% 0 1.2% 1 0.0% 0 1.0% 0 0.0% 0

Brighton Road, Shoreham by

Sea (Dunelm, Halfords, B&Q)

1.1% 11 3.0% 3 0.9% 4 1.0% 2 0.0% 0 0.8% 1 1.6% 1 0.0% 0

Holmbush Centre, Upper

Shoreham Road, Shoreham by Sea (incl

Tesco, M&S & Next)

2.1% 21 4.4% 5 2.6% 12 1.0% 2 1.2% 1 0.0% 0 2.5% 1 1.2% 0

Downlands Retail Park,

Upper Brighton Road,

Worthing (Currys,

Halfords, B&Q)

0.6% 6 0.5% 1 0.0% 0 2.7% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lyons Farm Retail Park,

Upper Brighton Road,

Worthing (Sainsbury's, Boots the Chemist,

Brantano)

1.1% 11 0.5% 1 0.0% 0 3.2% 7 3.8% 2 0.0% 0 1.3% 0 2.6% 1

Pages Corner Retail Park, Pages Lane, Worthing

(The Range, Carpetright)

1.7% 17 1.9% 2 0.0% 0 5.8% 12 5.2% 3 0.0% 0 0.0% 0 0.0% 0

Internet 10.1% 101 13.1% 14 10.5% 49 8.8% 18 14.2% 8 7.2% 7 7.4% 3 7.3% 2 Mail order / catalogue 0.5% 5 0.9% 1 0.0% 0 0.0% 0 0.6% 0 2.2% 2 0.0% 0 3.8% 1

B&Q, London Road,

Crawley

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0

Croydon 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hollingbury 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ikea, Drury Way, Wembley 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ikea, Valley Park, Croydon 2.8% 28 0.0% 0 4.4% 20 2.3% 5 0.0% 0 1.9% 2 4.0% 1 0.0% 0

Kemp Town 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Kingston Upon Thames 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 London Road Retail Park,

Burgess Hill

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 0.0% 0

By Zone Adur District Retail Survey Page 16

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Patcham 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Southampton 0.2% 2 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tarring 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Upper Beeding 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Washington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Wellington Retail Park, Waterlooville

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

(Don’t know) 3.8% 38 6.7% 7 1.4% 6 4.9% 10 9.2% 5 7.2% 7 3.4% 1 1.0% 0

(Don't do this type of shopping)

30.9% 309 20.4% 22 37.2% 172 23.3% 48 25.8% 15 31.2% 32 29.7% 11 35.3% 10

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

By Zone Adur District Retail Survey Page 17

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Q07X Where does your household do most of its shopping for furniture, carpets and other floor coverings?

Bognor Regis 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Brighton Town Centre 13.0% 130 11.3% 12 20.2% 93 3.9% 8 4.8% 3 8.9% 9 12.5% 5 1.3% 0 Hollingbury Retail Park,

Brighton

0.4% 4 0.0% 0 0.5% 2 0.0% 0 0.8% 0 1.1% 1 0.0% 0 0.0% 0

Pavillion Retail Park, Brighton

1.2% 12 0.0% 0 2.4% 11 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other retail warehouses and

superstores in Brighton

0.5% 5 0.6% 1 0.5% 2 0.0% 0 0.0% 0 2.1% 2 0.0% 0 0.0% 0

Elsewhere in Brighton 0.7% 7 0.0% 0 1.6% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Burgess Hill Town Centre 2.0% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 19.4% 20 0.0% 0 0.0% 0

Retail Parks, retail warehouses and

superstores in Burgess Hill

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 0.0% 0

Chichester 1.1% 11 0.0% 0 0.0% 0 2.8% 6 1.2% 1 0.8% 1 0.0% 0 12.9% 4

Crawley 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.6% 7 3.8% 1 0.0% 0

Croydon 3.1% 31 0.0% 0 4.9% 23 2.3% 5 0.0% 0 1.9% 2 4.0% 1 0.0% 0

Goring-by-Sea 0.2% 2 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Haywards Heath 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 0.0% 0

Henfield 0.2% 2 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.1% 2 0.0% 0

Horsham Town Centre 0.4% 4 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 10.2% 3 Broadbridge Heath Retail

Park, Horsham

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 1.0% 0

Hove Town Centre 2.9% 29 4.6% 5 4.0% 18 1.1% 2 1.3% 1 0.8% 1 2.5% 1 1.3% 0 Goldstone Retail Park, Hove 3.1% 31 5.9% 6 2.5% 12 3.1% 6 3.2% 2 2.7% 3 5.0% 2 0.0% 0

Sackville Trading Estate,

Hove

1.3% 13 1.9% 2 2.1% 10 0.0% 0 1.2% 1 0.0% 0 1.0% 0 0.0% 0

Other retail warehouses and

superstores in Hove

2.3% 23 4.0% 4 3.3% 15 0.0% 0 0.6% 0 1.1% 1 4.9% 2 0.0% 0

Hurstpierpoint 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Lancing Town Centre 0.6% 6 0.5% 1 0.0% 0 0.5% 1 6.9% 4 0.0% 0 1.2% 0 0.0% 0

Littlehampton Town Centre 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

London 1.4% 14 1.0% 1 2.5% 12 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Portslade Town Centre 0.7% 7 2.0% 2 1.1% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rustington 0.3% 3 0.0% 0 0.0% 0 0.6% 1 0.6% 0 1.0% 1 0.0% 0 1.3% 0

Shoreham Town Centre 1.4% 14 4.5% 5 1.5% 7 0.6% 1 1.4% 1 0.0% 0 1.2% 0 0.0% 0 Holmbush Centre, Shoreham 2.1% 21 4.4% 5 2.6% 12 1.0% 2 1.2% 1 0.0% 0 2.5% 1 1.2% 0

Retail warehouses on Brighton Road, Shoreham

1.1% 11 3.0% 3 0.9% 4 1.0% 2 0.0% 0 0.8% 1 1.6% 1 0.0% 0

Southampton 0.2% 2 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Southwick District Centre 0.6% 6 5.7% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Storrington 0.3% 3 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 9.0% 2

Tarring 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Upper Beeding 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0 Washington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Waterlooville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Worthing Town Centre 8.4% 84 5.0% 6 0.5% 2 29.8% 61 17.4% 10 0.0% 0 6.4% 2 8.9% 2 Downlands Retail Park,

Worthing

0.6% 6 0.5% 1 0.0% 0 2.7% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lyons Farm Retail Park,

Worthing

1.1% 11 0.5% 1 0.0% 0 3.2% 7 3.8% 2 0.0% 0 1.3% 0 2.6% 1

Pages Corner Retail Park,

Worthing

1.7% 17 1.9% 2 0.0% 0 5.8% 12 5.2% 3 0.0% 0 0.0% 0 0.0% 0

Internet 10.1% 101 13.1% 14 10.5% 49 8.8% 18 14.2% 8 7.2% 7 7.4% 3 7.3% 2

Mail order / catalogue 0.5% 5 0.9% 1 0.0% 0 0.0% 0 0.6% 0 2.2% 2 0.0% 0 3.8% 1

(Don’t know) 3.8% 38 6.7% 7 1.4% 6 4.9% 10 9.2% 5 7.2% 7 3.4% 1 1.0% 0 (Don't do this type of

shopping)

30.9% 309 20.4% 22 37.2% 172 23.3% 48 25.8% 15 31.2% 32 29.7% 11 35.3% 10

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

By Zone Adur District Retail Survey Page 18

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Q08 Where else does your household shop most often for furniture, carpets and other floor coverings? Not those who answered 'Don't know' or 'Don't do this type of shopping' at Q07

Bognor Regis 0.2% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 0 Brighton town centre 4.7% 31 6.9% 5 5.1% 14 3.9% 6 6.9% 3 3.1% 2 0.0% 0 4.2% 1

Burgess Hill town centre 0.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.3% 6 0.0% 0 0.0% 0

Central London 0.6% 4 1.5% 1 0.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 0 Chichester 1.8% 12 0.7% 1 0.8% 2 5.6% 8 0.0% 0 0.0% 0 0.0% 0 6.2% 1

Crawley 1.2% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.2% 6 3.9% 1 2.1% 0

Eastbourne 0.4% 2 0.0% 0 0.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Goring by Sea 0.2% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Haywards Heath 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0

Horsham town centre 0.8% 5 1.3% 1 0.0% 0 0.8% 1 2.6% 1 0.0% 0 3.5% 1 6.1% 1 Hove town centre 2.4% 16 4.7% 4 2.3% 7 1.5% 2 1.9% 1 3.1% 2 1.9% 0 1.6% 0

Lancing town centre 0.4% 2 0.0% 0 0.0% 0 0.0% 0 6.5% 2 0.0% 0 0.0% 0 0.0% 0

Lewes town centre 0.5% 3 0.0% 0 0.9% 2 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0

Newhaven 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Portslade town centre 1.1% 7 0.7% 1 1.6% 5 0.6% 1 1.0% 0 0.0% 0 1.8% 0 0.0% 0

Shoreham by Sea town centre

0.8% 5 2.1% 2 0.0% 0 0.0% 0 1.9% 1 3.4% 2 3.9% 1 0.0% 0

Southwick district centre 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Storrington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 1 Worthing town centre 4.1% 27 6.9% 5 1.6% 5 7.0% 10 8.6% 3 0.0% 0 5.7% 1 9.4% 2

Hollingbury Retail Park,

Carden Avenue, Brighton (Matalan, Brantano)

0.4% 2 0.0% 0 0.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pavillion Retail Park, Lewes

Road, Brighton (B&Q, Halfords)

1.0% 6 0.6% 0 1.7% 5 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0

Goldstone Retail Park, Off

Old Shoreham Road, Hove (DFS, Toys R Us, JJB)

3.8% 25 4.0% 3 5.6% 16 2.3% 3 3.0% 1 1.8% 1 1.8% 0 0.0% 0

Old Shoreham Road, Hove

(Homebase, Currys)

1.7% 11 3.1% 2 2.3% 7 0.0% 0 3.2% 1 1.4% 1 0.0% 0 0.0% 0

Sackville Trading Estate,

Hove

1.6% 10 3.2% 3 1.7% 5 1.6% 2 0.9% 0 0.0% 0 1.9% 0 0.0% 0

Rustington Retail Park, Rustington, Littlehampton

0.2% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brighton Road, Shoreham by Sea (Dunelm, Halfords,

B&Q)

0.6% 4 1.4% 1 0.0% 0 1.4% 2 1.0% 0 0.0% 0 0.0% 0 0.0% 0

Holmbush Centre, Upper Shoreham Road,

Shoreham by Sea (incl

Tesco, M&S & Next)

2.3% 15 0.7% 1 3.4% 10 2.4% 4 0.0% 0 1.4% 1 0.0% 0 2.1% 0

Lyons Farm Retail Park,

Upper Brighton Road,

Worthing (Sainsbury's, Boots the Chemist,

Brantano)

1.6% 10 1.3% 1 0.9% 2 3.7% 5 3.8% 1 0.0% 0 0.0% 0 0.0% 0

Pages Corner Retail Park,

Pages Lane, Worthing

(The Range, Carpetright)

1.5% 10 0.0% 0 0.0% 0 6.3% 9 1.0% 0 0.0% 0 0.0% 0 0.0% 0

Sompting Road, Worthing (Pets at Home, Argos)

0.1% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet 6.8% 44 4.5% 4 8.6% 25 5.5% 8 2.6% 1 8.3% 5 7.0% 2 1.9% 0

Bluewater Shopping Centre, Greenhithe

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 0 2.1% 0

Croydon 0.5% 3 0.0% 0 0.7% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Findon 0.2% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Guildford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 0

Ikea, Ferry Road, Cardiff 0.1% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ikea, Valley Park, Croydon 2.8% 18 2.9% 2 4.8% 14 0.0% 0 3.0% 1 1.8% 1 0.0% 0 0.0% 0 Ikea, West Quay Road,

Southampton

0.3% 2 0.7% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 2.0% 0 0.0% 0

Kingston Upon Thames 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.9% 0 1.4% 1 0.0% 0 0.0% 0 Peacehaven 0.4% 2 0.0% 0 0.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Peacock Industrial Estate,

Davigdor Road, Hove

0.3% 2 0.0% 0 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Portfield Retail Park,

Chichester

0.3% 2 0.7% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Southampton 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 0 Tunbridge Wells 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0

(Don’t know) 2.1% 14 4.2% 3 2.3% 7 0.8% 1 2.9% 1 1.4% 1 3.6% 1 0.0% 0

By Zone Adur District Retail Survey Page 19

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

(Nowhere else / same as

before)

50.6% 331 46.1% 37 51.7% 147 51.3% 76 47.3% 18 47.1% 29 61.1% 15 51.6% 9

Weighted base: 653 80 284 148 37 62 24 18

Sample: 669 146 123 130 104 62 53 51

Q08X Where else does your household shop most often for furniture, carpets and other floor coverings? Not those who answered 'Don't know' or 'Don't do this type of shopping' at Q07

Bluewater Shopping Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 0 2.1% 0

Bognor Regis 0.2% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 0

Brighton Town Centre 4.7% 31 6.9% 5 5.1% 14 3.9% 6 6.9% 3 3.1% 2 0.0% 0 4.2% 1 Hollingbury Retail Park,

Brighton

0.4% 2 0.0% 0 0.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pavillion Retail Park, Brighton

1.0% 6 0.6% 0 1.7% 5 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0

Burgess Hill Town Centre 0.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.3% 6 0.0% 0 0.0% 0

Cardiff 0.1% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Chichester 2.1% 14 1.4% 1 0.8% 2 6.4% 9 0.0% 0 0.0% 0 0.0% 0 6.2% 1

Crawley 1.2% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.2% 6 3.9% 1 2.1% 0

Croydon 3.3% 21 2.9% 2 5.5% 16 0.8% 1 3.0% 1 1.8% 1 0.0% 0 0.0% 0 Eastbourne 0.4% 2 0.0% 0 0.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Findon 0.2% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Goring-by-Sea 0.2% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Guildford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 0

Haywards Heath 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0

Horsham Town Centre 0.8% 5 1.3% 1 0.0% 0 0.8% 1 2.6% 1 0.0% 0 3.5% 1 6.1% 1 Hove Town Centre 2.4% 16 4.7% 4 2.3% 7 1.5% 2 1.9% 1 3.1% 2 1.9% 0 1.6% 0

Goldstone Retail Park, Hove 3.8% 25 4.0% 3 5.6% 16 2.3% 3 3.0% 1 1.8% 1 1.8% 0 0.0% 0

Sackville Trading Estate, Hove

1.6% 10 3.2% 3 1.7% 5 1.6% 2 0.9% 0 0.0% 0 1.9% 0 0.0% 0

Other retail warehouses and

superstores in Hove

2.0% 13 3.1% 2 3.0% 8 0.0% 0 3.2% 1 1.4% 1 0.0% 0 0.0% 0

Lancing Town Centre 0.4% 2 0.0% 0 0.0% 0 0.0% 0 6.5% 2 0.0% 0 0.0% 0 0.0% 0

Lewes Town Centre 0.5% 3 0.0% 0 0.9% 2 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0

Rustington Retail Park, Littlehampton

0.2% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

London 0.8% 5 1.5% 1 0.9% 2 0.0% 0 0.9% 0 1.4% 1 0.0% 0 2.1% 0

Newhaven 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Peacehaven 0.4% 2 0.0% 0 0.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Portslade Town Centre 1.1% 7 0.7% 1 1.6% 5 0.6% 1 1.0% 0 0.0% 0 1.8% 0 0.0% 0 Shoreham Town Centre 0.8% 5 2.1% 2 0.0% 0 0.0% 0 1.9% 1 3.4% 2 3.9% 1 0.0% 0

Holmbush Centre, Shoreham 2.3% 15 0.7% 1 3.4% 10 2.4% 4 0.0% 0 1.4% 1 0.0% 0 2.1% 0

Retail warehouses on Brighton Road, Shoreham

0.6% 4 1.4% 1 0.0% 0 1.4% 2 1.0% 0 0.0% 0 0.0% 0 0.0% 0

Southampton 0.4% 2 0.7% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 2.0% 0 2.0% 0

Southwick District Centre 0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Storrington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 1

Tunbridge Wells 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0

Worthing Town Centre 4.1% 27 6.9% 5 1.6% 5 7.0% 10 8.6% 3 0.0% 0 5.7% 1 9.4% 2 Lyons Farm Retail Park,

Worthing

1.6% 10 1.3% 1 0.9% 2 3.7% 5 3.8% 1 0.0% 0 0.0% 0 0.0% 0

Pages Corner Retail Park, Worthing

1.5% 10 0.0% 0 0.0% 0 6.3% 9 1.0% 0 0.0% 0 0.0% 0 0.0% 0

Other retail warehouses and

superstores in Worthing

0.1% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet 6.8% 44 4.5% 4 8.6% 25 5.5% 8 2.6% 1 8.3% 5 7.0% 2 1.9% 0

(Don’t know) 2.1% 14 4.2% 3 2.3% 7 0.8% 1 2.9% 1 1.4% 1 3.6% 1 0.0% 0

(Nowhere else / same as before)

50.6% 331 46.1% 37 51.7% 147 51.3% 76 47.3% 18 47.1% 29 61.1% 15 51.6% 9

Weighted base: 653 80 284 148 37 62 24 18

Sample: 669 146 123 130 104 62 53 51

By Zone Adur District Retail Survey Page 20

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Q09 Where does your household do most of its shopping for household textiles and soft furnishings, including bedding?

Asda, Cowhurst Road, off

Carden Avenue, Brighton

1.9% 19 0.0% 0 3.4% 15 1.2% 2 0.5% 0 0.0% 0 1.6% 1 0.0% 0

Tesco Extra, New Road,

West Durrington

0.6% 6 0.0% 0 0.0% 0 2.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brighton town centre 19.6% 196 8.9% 10 32.2% 149 3.3% 7 5.3% 3 24.4% 25 3.7% 1 6.6% 2 Burgess Hill town centre 1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.0% 14 1.3% 0 0.0% 0

Central London 0.2% 2 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Chichester 1.9% 19 0.0% 0 1.0% 4 4.8% 10 1.2% 1 0.8% 1 1.3% 0 10.7% 3 Crawley 1.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.3% 10 2.6% 1 0.0% 0

Eastbourne 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0

Haywards Heath 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 1.3% 0 0.0% 0 Henfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0

Horsham town centre 0.4% 4 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 2.3% 1 11.1% 3

Hove town centre 0.9% 9 0.0% 0 1.6% 7 0.5% 1 0.8% 0 0.0% 0 0.0% 0 0.0% 0

Lancing town centre 0.4% 4 0.0% 0 0.5% 2 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0

Portslade town centre 0.2% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rustington 0.2% 2 0.0% 0 0.0% 0 0.6% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Shoreham by Sea town

centre

3.7% 37 11.4% 13 1.4% 7 5.0% 10 8.2% 5 1.1% 1 5.2% 2 0.0% 0

Southwick district centre 0.0% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Storrington 0.2% 2 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.9% 1

Worthing town centre 8.6% 86 4.0% 4 0.0% 0 27.8% 57 26.1% 15 0.0% 0 11.4% 4 20.6% 6

Brighton Retail Park, Carden Avenue, Brighton (Next,

Argos)

0.5% 5 0.0% 0 1.1% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hollingbury Retail Park, Carden Avenue, Brighton

(Matalan, Brantano)

2.0% 20 0.5% 1 3.9% 18 0.0% 0 0.8% 0 0.8% 1 0.0% 0 0.0% 0

Pavillion Retail Park, Lewes Road, Brighton (B&Q,

Halfords)

1.2% 12 0.0% 0 2.6% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Broadbridge Heath Retail Park, Horsham

(Homebase, Halfords,

Carpetright)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0

Goldstone Retail Park, Off

Old Shoreham Road, Hove (DFS, Toys R Us, JJB)

0.5% 5 1.3% 1 0.0% 0 0.6% 1 1.4% 1 1.1% 1 1.3% 0 0.0% 0

Old Shoreham Road, Hove

(Homebase, Currys)

1.5% 15 2.3% 3 2.1% 10 0.0% 0 0.6% 0 2.1% 2 0.0% 0 0.0% 0

Sackville Trading Estate,

Hove

0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brighton Road, Shoreham by Sea (Dunelm, Halfords,

B&Q)

7.9% 79 27.7% 30 5.7% 27 4.5% 9 9.2% 5 0.0% 0 17.5% 6 5.2% 1

Holmbush Centre, Upper Shoreham Road,

Shoreham by Sea (incl

Tesco, M&S & Next)

9.6% 96 19.4% 21 9.3% 43 7.9% 16 7.4% 4 0.8% 1 20.7% 8 8.7% 2

Downlands Retail Park,

Upper Brighton Road,

Worthing (Currys, Halfords, B&Q)

0.2% 2 0.0% 0 0.0% 0 0.6% 1 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Lyons Farm Retail Park,

Upper Brighton Road, Worthing (Sainsbury's,

Boots the Chemist,

Brantano)

0.8% 8 1.0% 1 0.0% 0 2.5% 5 2.5% 1 0.0% 0 1.2% 0 0.0% 0

Pages Corner Retail Park,

Pages Lane, Worthing

(The Range, Carpetright)

1.3% 13 1.6% 2 0.0% 0 4.3% 9 2.6% 1 0.0% 0 1.6% 1 1.3% 0

Internet 10.8% 108 7.1% 8 9.7% 45 13.2% 27 9.6% 5 14.8% 15 12.1% 4 12.2% 3

Mail order / catalogue 1.6% 16 0.5% 1 1.9% 9 1.0% 2 1.3% 1 2.4% 2 0.0% 0 3.9% 1

TV Shopping 0.3% 3 0.0% 0 0.0% 0 1.1% 2 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Bluewater Shopping Centre,

Greenhithe

0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Cambridge 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Croydon 0.4% 4 0.0% 0 0.8% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Guildford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Hailsham 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 High Wycombe 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ikea, Drury Way, Wembley 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

By Zone Adur District Retail Survey Page 21

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110613 NEMS market research

Ikea, Valley Park, Croydon 1.3% 13 0.0% 0 2.0% 9 0.0% 0 1.3% 1 2.1% 2 1.3% 0 0.0% 0

Kingstanding Business Park,

Kingstanding Way, Tunbridge Wells

0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Kingston Upon Thames 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lakeside Retail Park, Grays 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Tunbridge Wells 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0

York 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

(Don’t know) 2.5% 25 1.5% 2 1.9% 9 3.7% 8 5.5% 3 3.1% 3 2.5% 1 0.0% 0 (Don't do this type of

shopping)

14.1% 141 7.7% 8 16.3% 75 13.4% 28 11.4% 6 16.3% 16 8.5% 3 12.3% 3

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

By Zone Adur District Retail Survey Page 22

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Q09X Where does your household do most of its shopping for household textiles and soft furnishings, including bedding?

Bluewater Shopping Centre 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brighton Town Centre 19.6% 196 8.9% 10 32.2% 149 3.3% 7 5.3% 3 24.4% 25 3.7% 1 6.6% 2 Hollingbury Retail Park,

Brighton

2.0% 20 0.5% 1 3.9% 18 0.0% 0 0.8% 0 0.8% 1 0.0% 0 0.0% 0

Pavillion Retail Park, Brighton

1.2% 12 0.0% 0 2.6% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other retail warehouses and

superstores in Brighton

2.4% 24 0.0% 0 4.4% 20 1.2% 2 0.5% 0 0.0% 0 1.6% 1 0.0% 0

Burgess Hill Town Centre 1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.0% 14 1.3% 0 0.0% 0

Cambridge 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Chichester 1.9% 19 0.0% 0 1.0% 4 4.8% 10 1.2% 1 0.8% 1 1.3% 0 10.7% 3 Crawley 1.1% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.3% 10 2.6% 1 0.0% 0

Croydon 1.7% 17 0.0% 0 2.9% 13 0.0% 0 1.3% 1 2.1% 2 1.3% 0 0.0% 0

Eastbourne 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0

Grays 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Guildford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Hailsham 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Haywards Heath 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 1.3% 0 0.0% 0

Henfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0

High Wycombe 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Horsham Town Centre 0.4% 4 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 2.3% 1 11.1% 3

Broadbridge Heath Retail

Park, Horsham

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0

Hove Town Centre 0.9% 9 0.0% 0 1.6% 7 0.5% 1 0.8% 0 0.0% 0 0.0% 0 0.0% 0

Goldstone Retail Park, Hove 0.5% 5 1.3% 1 0.0% 0 0.6% 1 1.4% 1 1.1% 1 1.3% 0 0.0% 0

Sackville Trading Estate, Hove

0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other retail warehouses and

superstores in Hove

1.5% 15 2.3% 3 2.1% 10 0.0% 0 0.6% 0 2.1% 2 0.0% 0 0.0% 0

Lancing Town Centre 0.4% 4 0.0% 0 0.5% 2 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0

London 0.7% 7 0.5% 1 1.1% 5 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Portslade Town Centre 0.2% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Rustington 0.2% 2 0.0% 0 0.0% 0 0.6% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0

Shoreham Town Centre 3.7% 37 11.4% 13 1.4% 7 5.0% 10 8.2% 5 1.1% 1 5.2% 2 0.0% 0

Holmbush Centre, Shoreham 9.6% 96 19.4% 21 9.3% 43 7.9% 16 7.4% 4 0.8% 1 20.7% 8 8.7% 2 Retail warehouses on

Brighton Road, Shoreham

7.9% 79 27.7% 30 5.7% 27 4.5% 9 9.2% 5 0.0% 0 17.5% 6 5.2% 1

Southwick District Centre 0.0% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Storrington 0.2% 2 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.9% 1

Tunbridge Wells 0.3% 3 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 Worthing Town Centre 8.6% 86 4.0% 4 0.0% 0 27.8% 57 26.1% 15 0.0% 0 11.4% 4 20.6% 6

Downlands Retail Park,

Worthing

0.2% 2 0.0% 0 0.0% 0 0.6% 1 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Lyons Farm Retail Park,

Worthing

0.8% 8 1.0% 1 0.0% 0 2.5% 5 2.5% 1 0.0% 0 1.2% 0 0.0% 0

Pages Corner Retail Park, Worthing

1.3% 13 1.6% 2 0.0% 0 4.3% 9 2.6% 1 0.0% 0 1.6% 1 1.3% 0

Elsewhere in Worthing 0.6% 6 0.0% 0 0.0% 0 2.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0

York 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Internet 10.8% 108 7.1% 8 9.7% 45 13.2% 27 9.6% 5 14.8% 15 12.1% 4 12.2% 3

Mail order / catalogue 1.6% 16 0.5% 1 1.9% 9 1.0% 2 1.3% 1 2.4% 2 0.0% 0 3.9% 1

TV Shopping 0.3% 3 0.0% 0 0.0% 0 1.1% 2 0.0% 0 1.1% 1 0.0% 0 0.0% 0 (Don’t know) 2.5% 25 1.5% 2 1.9% 9 3.7% 8 5.5% 3 3.1% 3 2.5% 1 0.0% 0

(Don't do this type of

shopping)

14.1% 141 7.7% 8 16.3% 75 13.4% 28 11.4% 6 16.3% 16 8.5% 3 12.3% 3

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

By Zone Adur District Retail Survey Page 23

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Q10 Where else does your household shop most often for household textiles and soft furnishings, including bedding? Not those who answered 'Don't know' or 'Don't do this type of shopping' at Q09

Asda, Brighton Marina, Brighton

0.6% 5 0.0% 0 1.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, Cowhurst Road, off

Carden Avenue, Brighton

0.3% 3 0.5% 0 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, South Street, Lancing 0.3% 3 0.0% 0 0.6% 2 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Extra, New Road,

West Durrington

0.6% 5 0.0% 0 0.0% 0 2.8% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brighton town centre 8.8% 73 9.4% 9 12.0% 46 3.5% 6 6.7% 3 8.3% 7 4.4% 1 4.4% 1

Burgess Hill town centre 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 3 1.5% 0 0.0% 0

Central London 0.4% 3 1.1% 1 0.0% 0 0.0% 0 0.7% 0 1.0% 1 1.2% 0 1.2% 0 Chichester 0.9% 8 0.0% 0 0.0% 0 2.7% 5 0.8% 0 0.0% 0 4.4% 1 4.5% 1

Crawley 1.4% 12 0.0% 0 0.0% 0 1.4% 2 0.8% 0 9.1% 7 4.1% 1 1.2% 0

Goring by Sea 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Haywards Heath 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Horsham town centre 1.0% 8 0.6% 1 0.0% 0 1.4% 2 0.0% 0 1.3% 1 4.0% 1 12.4% 3

Hove town centre 1.1% 9 3.2% 3 1.1% 4 0.6% 1 1.5% 1 0.0% 0 0.0% 0 1.2% 0 Lancing town centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0

Lewes town centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0

Newhaven 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 Portslade town centre 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Shoreham by Sea town

centre

2.4% 20 2.2% 2 1.3% 5 4.1% 7 4.2% 2 3.7% 3 2.9% 1 1.2% 0

Storrington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 1

Worthing town centre 4.0% 34 5.6% 6 0.6% 2 9.9% 17 9.6% 5 1.0% 1 4.2% 1 9.0% 2

Brighton Marina Village, Brighton

0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brighton Retail Park, Carden

Avenue, Brighton (Next, Argos)

0.9% 7 0.0% 0 1.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hollingbury Retail Park,

Carden Avenue, Brighton (Matalan, Brantano)

1.1% 9 3.0% 3 1.3% 5 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0

Pavillion Retail Park, Lewes

Road, Brighton (B&Q, Halfords)

0.6% 5 0.0% 0 1.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Goldstone Retail Park, Off Old Shoreham Road, Hove

(DFS, Toys R Us, JJB)

0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Old Shoreham Road, Hove (Homebase, Currys)

0.4% 3 1.7% 2 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brighton Road, Shoreham by

Sea (Dunelm, Halfords, B&Q)

4.3% 36 7.1% 7 4.4% 17 4.7% 8 2.2% 1 2.4% 2 1.8% 1 1.5% 0

Holmbush Centre, Upper

Shoreham Road, Shoreham by Sea (incl

Tesco, M&S & Next)

5.2% 43 11.8% 12 3.6% 14 5.9% 10 6.9% 3 1.3% 1 8.7% 3 3.0% 1

Downlands Retail Park,

Upper Brighton Road,

Worthing (Currys,

Halfords, B&Q)

0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lyons Farm Retail Park,

Upper Brighton Road,

Worthing (Sainsbury's, Boots the Chemist,

Brantano)

1.2% 10 0.0% 0 0.6% 2 3.4% 6 2.2% 1 0.0% 0 0.0% 0 2.9% 1

Pages Corner Retail Park, Pages Lane, Worthing

(The Range, Carpetright)

0.9% 8 1.7% 2 0.6% 2 1.5% 3 0.0% 0 0.0% 0 1.5% 0 2.7% 1

Sompting Road, Worthing (Pets at Home, Argos)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0

Internet 6.2% 52 2.7% 3 7.0% 27 6.3% 11 6.1% 3 7.4% 6 5.2% 2 4.2% 1

Mail order / catalogue 1.0% 8 0.0% 0 1.7% 7 0.7% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0 Asda, Littlehampton Road,

Ferring

0.2% 2 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bluewater Shopping Centre,

Greenhithe

0.4% 3 0.6% 1 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Guildford 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ikea, Valley Park, Croydon 0.7% 6 1.2% 1 1.2% 4 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0 Ikea, West Quay Road,

Southampton

0.3% 2 0.0% 0 0.0% 0 1.3% 2 0.7% 0 0.0% 0 0.0% 0 0.0% 0

By Zone Adur District Retail Survey Page 24

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Kingston Upon Thames 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0

Lakeside Retail Park, Grays 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Southampton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 1.5% 0 Wickes, Dominion Road,

Worthing

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0

(Don’t know) 1.6% 13 2.7% 3 1.2% 5 0.6% 1 2.9% 1 2.7% 2 4.1% 1 0.0% 0 (Nowhere else / same as

before)

51.2% 428 43.2% 43 56.8% 215 44.7% 76 48.0% 23 52.4% 43 50.9% 16 46.6% 11

Weighted base: 834 100 378 171 47 81 32 24

Sample: 850 182 164 150 133 80 71 70

Q10X Where else does your household shop most often for household textiles and soft furnishings, including bedding? Not those who answered 'Don't know' or 'Don't do this type of shopping' at Q09

Bluewater Shopping Centre 0.4% 3 0.6% 1 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brighton Town Centre 8.8% 73 9.4% 9 12.0% 46 3.5% 6 6.7% 3 8.3% 7 4.4% 1 4.4% 1

Hollingbury Retail Park, Brighton

1.1% 9 3.0% 3 1.3% 5 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0

Pavillion Retail Park,

Brighton

0.6% 5 0.0% 0 1.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other retail warehouses and

superstores in Brighton

1.8% 15 0.5% 0 3.9% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Elsewhere in Brighton 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burgess Hill Town Centre 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 3 1.5% 0 0.0% 0

Chichester 0.9% 8 0.0% 0 0.0% 0 2.7% 5 0.8% 0 0.0% 0 4.4% 1 4.5% 1

Crawley 1.4% 12 0.0% 0 0.0% 0 1.4% 2 0.8% 0 9.1% 7 4.1% 1 1.2% 0 Croydon 0.7% 6 1.2% 1 1.2% 4 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0

Ferring 0.2% 2 0.0% 0 0.0% 0 1.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Goring-by-Sea 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Grays 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Guildford 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Haywards Heath 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 Horsham Town Centre 1.0% 8 0.6% 1 0.0% 0 1.4% 2 0.0% 0 1.3% 1 4.0% 1 12.4% 3

Hove Town Centre 1.1% 9 3.2% 3 1.1% 4 0.6% 1 1.5% 1 0.0% 0 0.0% 0 1.2% 0

Goldstone Retail Park, Hove 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other retail warehouses and

superstores in Hove

0.4% 3 1.7% 2 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lancing Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 Asda, South Street, Lancing

Town Centre

0.3% 3 0.0% 0 0.6% 2 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Lewes Town Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0

London 0.5% 4 1.1% 1 0.0% 0 0.0% 0 0.7% 0 2.1% 2 1.2% 0 1.2% 0

Newhaven 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0 Portslade Town Centre 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Shoreham Town Centre 2.4% 20 2.2% 2 1.3% 5 4.1% 7 4.2% 2 3.7% 3 2.9% 1 1.2% 0

Holmbush Centre, Shoreham 5.2% 43 11.8% 12 3.6% 14 5.9% 10 6.9% 3 1.3% 1 8.7% 3 3.0% 1 Retail warehouses on

Brighton Road, Shoreham

4.3% 36 7.1% 7 4.4% 17 4.7% 8 2.2% 1 2.4% 2 1.8% 1 1.5% 0

Southampton 0.4% 4 0.0% 0 0.0% 0 1.3% 2 2.1% 1 0.0% 0 0.0% 0 1.5% 0 Storrington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 1

Worthing Town Centre 4.0% 34 5.6% 6 0.6% 2 9.9% 17 9.6% 5 1.0% 1 4.2% 1 9.0% 2

Downlands Retail Park, Worthing

0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lyons Farm Retail Park,

Worthing

1.2% 10 0.0% 0 0.6% 2 3.4% 6 2.2% 1 0.0% 0 0.0% 0 2.9% 1

Pages Corner Retail Park,

Worthing

0.9% 8 1.7% 2 0.6% 2 1.5% 3 0.0% 0 0.0% 0 1.5% 0 2.7% 1

Other retail warehouses and superstores in Worthing

0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0

Elsewhere in Worthing 0.6% 5 0.0% 0 0.0% 0 2.8% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet 6.2% 52 2.7% 3 7.0% 27 6.3% 11 6.1% 3 7.4% 6 5.2% 2 4.2% 1 Mail order / catalogue 1.0% 8 0.0% 0 1.7% 7 0.7% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0

(Don’t know) 1.6% 13 2.7% 3 1.2% 5 0.6% 1 2.9% 1 2.7% 2 4.1% 1 0.0% 0

(Nowhere else / same as before)

51.2% 428 43.2% 43 56.8% 215 44.7% 76 48.0% 23 52.4% 43 50.9% 16 46.6% 11

Weighted base: 834 100 378 171 47 81 32 24

Sample: 850 182 164 150 133 80 71 70

By Zone Adur District Retail Survey Page 25

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110613 NEMS market research

Q11 Where does your household do most of its shopping for household appliances, such as fridges, washing machines, kettles or hairdryers?

Asda, Brighton Marina, Brighton

0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, Cowhurst Road, off

Carden Avenue, Brighton

0.5% 5 0.0% 0 0.9% 4 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0

Asda, South Street, Lancing 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Extra, New Road,

West Durrington

1.2% 12 0.0% 0 0.0% 0 5.6% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bognor Regis 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0

Brighton town centre 11.1% 111 3.7% 4 20.5% 95 1.7% 4 2.3% 1 6.0% 6 1.0% 0 4.2% 1

Burgess Hill town centre 4.5% 45 0.0% 0 0.0% 0 0.0% 0 0.0% 0 42.7% 43 5.1% 2 0.0% 0 Central London 0.3% 3 0.5% 1 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Chichester 0.4% 4 0.0% 0 0.0% 0 0.5% 1 0.6% 0 0.8% 1 1.3% 0 6.2% 2

Crawley 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 1.3% 0 1.3% 0

Haywards Heath 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0

Horsham town centre 0.5% 5 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 1.3% 0 9.0% 2

Hove town centre 1.8% 18 5.6% 6 2.0% 9 0.0% 0 1.8% 1 0.8% 1 1.2% 0 1.0% 0 Lancing town centre 0.3% 3 0.0% 0 0.0% 0 0.5% 1 2.8% 2 0.0% 0 0.0% 0 0.0% 0

Littlehampton town centre 0.3% 3 0.0% 0 0.0% 0 1.1% 2 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Portslade town centre 1.2% 12 1.6% 2 1.7% 8 0.6% 1 1.9% 1 0.0% 0 1.3% 0 0.0% 0 Pulborough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.1% 1

Rustington 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Shoreham by Sea town centre

0.8% 8 2.1% 2 1.2% 5 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0

Southwick district centre 2.0% 20 10.4% 11 1.4% 7 0.0% 0 0.6% 0 0.0% 0 3.7% 1 0.0% 0

Steyning 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.6% 0 0.0% 0 1.3% 0 0.0% 0 Storrington 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.1% 3

Worthing town centre 5.9% 59 1.6% 2 0.0% 0 19.7% 41 22.0% 13 0.0% 0 2.6% 1 12.8% 4

Brighton Retail Park, Carden Avenue, Brighton (Next,

Argos)

0.8% 8 3.0% 3 1.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hollingbury Retail Park, Carden Avenue, Brighton

(Matalan, Brantano)

1.3% 13 1.6% 2 1.8% 9 0.0% 0 0.0% 0 1.9% 2 1.3% 0 0.0% 0

Pavillion Retail Park, Lewes Road, Brighton (B&Q,

Halfords)

2.4% 24 0.5% 1 5.0% 23 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Broadbridge Heath Retail

Park, Horsham

(Homebase, Halfords, Carpetright)

0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Goldstone Retail Park, Off

Old Shoreham Road, Hove (DFS, Toys R Us, JJB)

0.8% 8 2.5% 3 0.5% 2 0.0% 0 0.8% 0 2.2% 2 0.0% 0 0.0% 0

Old Shoreham Road, Hove

(Homebase, Currys)

11.6% 116 20.7% 23 18.9% 88 0.0% 0 1.3% 1 1.9% 2 7.3% 3 1.2% 0

Sackville Trading Estate,

Hove

0.5% 5 1.7% 2 0.5% 2 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Rustington Retail Park,

Rustington, Littlehampton

0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brighton Road, Shoreham by

Sea (Dunelm, Halfords, B&Q)

0.4% 4 0.5% 1 0.5% 2 0.0% 0 0.0% 0 0.0% 0 1.6% 1 1.3% 0

Holmbush Centre, Upper

Shoreham Road, Shoreham by Sea (incl

Tesco, M&S & Next)

1.6% 16 6.3% 7 0.5% 2 1.7% 3 2.5% 1 0.0% 0 3.9% 1 0.0% 0

Downlands Retail Park, Upper Brighton Road,

Worthing (Currys,

Halfords, B&Q)

2.0% 20 0.5% 1 0.0% 0 7.4% 15 3.2% 2 1.1% 1 2.3% 1 2.6% 1

Lyons Farm Retail Park,

Upper Brighton Road,

Worthing (Sainsbury's, Boots the Chemist,

Brantano)

6.7% 67 2.5% 3 0.0% 0 22.0% 45 24.5% 14 0.0% 0 9.0% 3 7.1% 2

Pages Corner Retail Park,

Pages Lane, Worthing

(The Range, Carpetright)

0.3% 3 0.0% 0 0.0% 0 1.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet 25.2% 252 21.8% 24 26.5% 123 23.3% 48 22.3% 13 25.9% 26 34.5% 12 21.5% 6 Mail order / catalogue 0.6% 6 0.0% 0 0.5% 2 1.2% 2 0.6% 0 0.0% 0 0.0% 0 1.3% 0

Peacock Industrial Estate, 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

By Zone Adur District Retail Survey Page 26

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110613 NEMS market research

Davigdor Road, Hove

Tanbridge Retail Park,

Worthing Road, Horsham

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0

Tarring 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco, Hammonds Farm,

Jane Murray Way, Burgess Hill

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 0.0% 0

(Don’t know) 1.3% 13 3.5% 4 0.5% 2 1.1% 2 3.6% 2 0.8% 1 2.3% 1 1.3% 0

(Don't do this type of shopping)

11.4% 114 8.9% 10 13.2% 61 10.3% 21 6.4% 4 9.1% 9 15.0% 5 12.4% 3

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

By Zone Adur District Retail Survey Page 27

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Column %ges.

110613 NEMS market research

Q11X Where does your household do most of its shopping for household appliances, such as fridges, washing machines, kettles or hairdryers?

Bognor Regis 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 Brighton Town Centre 11.1% 111 3.7% 4 20.5% 95 1.7% 4 2.3% 1 6.0% 6 1.0% 0 4.2% 1

Hollingbury Retail Park,

Brighton

1.3% 13 1.6% 2 1.8% 9 0.0% 0 0.0% 0 1.9% 2 1.3% 0 0.0% 0

Pavillion Retail Park,

Brighton

2.4% 24 0.5% 1 5.0% 23 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Other retail warehouses and superstores in Brighton

1.5% 15 3.0% 3 2.5% 11 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0

Burgess Hill Town Centre 4.5% 45 0.0% 0 0.0% 0 0.0% 0 0.0% 0 42.7% 43 5.1% 2 0.0% 0

Retail Parks, retail warehouses and

superstores in Burgess Hill

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 0.0% 0

Chichester 0.4% 4 0.0% 0 0.0% 0 0.5% 1 0.6% 0 0.8% 1 1.3% 0 6.2% 2

Crawley 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 1.3% 0 1.3% 0

Haywards Heath 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0

Horsham Town Centre 0.5% 5 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 1.3% 0 9.0% 2 Broadbridge Heath Retail

Park, Horsham

0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Other retail warehouses and superstores in Horsham

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0

Hove Town Centre 1.8% 18 5.6% 6 2.0% 9 0.0% 0 1.8% 1 0.8% 1 1.2% 0 1.0% 0

Goldstone Retail Park, Hove 0.8% 8 2.5% 3 0.5% 2 0.0% 0 0.8% 0 2.2% 2 0.0% 0 0.0% 0 Sackville Trading Estate,

Hove

0.5% 5 1.7% 2 0.5% 2 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Other retail warehouses and superstores in Hove

11.8% 118 20.7% 23 19.5% 90 0.0% 0 1.3% 1 1.9% 2 7.3% 3 1.2% 0

Lancing Town Centre 0.3% 3 0.0% 0 0.0% 0 0.5% 1 2.8% 2 0.0% 0 0.0% 0 0.0% 0

Asda, South Street, Lancing Town Centre

0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Littlehampton Town Centre 0.3% 3 0.0% 0 0.0% 0 1.1% 2 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Rustington Retail Park, Littlehampton

0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

London 0.3% 3 0.5% 1 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Portslade Town Centre 1.2% 12 1.6% 2 1.7% 8 0.6% 1 1.9% 1 0.0% 0 1.3% 0 0.0% 0 Pulborough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.1% 1

Rustington 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shoreham Town Centre 0.8% 8 2.1% 2 1.2% 5 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0

Holmbush Centre, Shoreham 1.6% 16 6.3% 7 0.5% 2 1.7% 3 2.5% 1 0.0% 0 3.9% 1 0.0% 0

Retail warehouses on Brighton Road, Shoreham

0.4% 4 0.5% 1 0.5% 2 0.0% 0 0.0% 0 0.0% 0 1.6% 1 1.3% 0

Southwick District Centre 2.0% 20 10.4% 11 1.4% 7 0.0% 0 0.6% 0 0.0% 0 3.7% 1 0.0% 0

Steyning 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.6% 0 0.0% 0 1.3% 0 0.0% 0 Storrington 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.1% 3

Tarring 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Worthing Town Centre 5.9% 59 1.6% 2 0.0% 0 19.7% 41 22.0% 13 0.0% 0 2.6% 1 12.8% 4 Downlands Retail Park,

Worthing

2.0% 20 0.5% 1 0.0% 0 7.4% 15 3.2% 2 1.1% 1 2.3% 1 2.6% 1

Lyons Farm Retail Park,

Worthing

6.7% 67 2.5% 3 0.0% 0 22.0% 45 24.5% 14 0.0% 0 9.0% 3 7.1% 2

Pages Corner Retail Park,

Worthing

0.3% 3 0.0% 0 0.0% 0 1.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Elsewhere in Worthing 1.2% 12 0.0% 0 0.0% 0 5.6% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet 25.2% 252 21.8% 24 26.5% 123 23.3% 48 22.3% 13 25.9% 26 34.5% 12 21.5% 6

Mail order / catalogue 0.6% 6 0.0% 0 0.5% 2 1.2% 2 0.6% 0 0.0% 0 0.0% 0 1.3% 0 (Don’t know) 1.3% 13 3.5% 4 0.5% 2 1.1% 2 3.6% 2 0.8% 1 2.3% 1 1.3% 0

(Don't do this type of

shopping)

11.4% 114 8.9% 10 13.2% 61 10.3% 21 6.4% 4 9.1% 9 15.0% 5 12.4% 3

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

By Zone Adur District Retail Survey Page 28

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Column %ges.

110613 NEMS market research

Q12 Where else does your household shop most often for household appliances, such as fridges, washing machines, kettles or hairdryers? Not those who answered 'Don't know' or 'Don't do this type of shopping' at Q11

Asda, Cowhurst Road, off Carden Avenue, Brighton

0.3% 2 0.0% 0 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, South Street, Lancing 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Extra, New Road, West Durrington

0.3% 3 0.0% 0 0.0% 0 1.2% 2 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Bognor Regis 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Brighton town centre 4.4% 38 2.8% 3 5.4% 21 1.4% 3 3.6% 2 8.9% 8 1.6% 0 5.8% 1 Burgess Hill town centre 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 4 2.7% 1 0.0% 0

Chichester 1.2% 11 0.5% 1 0.6% 2 3.2% 6 0.0% 0 0.0% 0 3.2% 1 3.6% 1

Crawley 1.0% 9 0.0% 0 0.0% 0 0.8% 1 0.0% 0 8.1% 7 0.0% 0 0.0% 0 Horsham town centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 0 4.3% 1

Hove town centre 2.4% 21 1.1% 1 4.4% 18 1.0% 2 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Lancing town centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 2.8% 1 0.0% 0 0.0% 0 0.0% 0

Portslade town centre 0.6% 5 0.5% 0 1.2% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pulborough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 1

Shoreham by Sea town centre

0.7% 6 0.5% 0 0.6% 2 0.7% 1 2.0% 1 0.0% 0 1.5% 0 1.2% 0

Southwick district centre 0.6% 5 4.7% 5 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Steyning 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0 Storrington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 0 3.0% 1

Worthing town centre 2.9% 26 3.5% 3 0.0% 0 7.5% 14 11.5% 6 0.0% 0 2.9% 1 7.2% 2

Brighton Retail Park, Carden Avenue, Brighton (Next,

Argos)

0.9% 8 0.7% 1 1.8% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hollingbury Retail Park, Carden Avenue, Brighton

(Matalan, Brantano)

0.7% 6 0.6% 1 1.0% 4 0.0% 0 0.9% 0 1.2% 1 0.0% 0 0.0% 0

Pavillion Retail Park, Lewes Road, Brighton (B&Q,

Halfords)

0.4% 3 0.0% 0 0.6% 2 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Broadbridge Heath Retail Park, Horsham

(Homebase, Halfords,

Carpetright)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0

Goldstone Retail Park, Off

Old Shoreham Road, Hove (DFS, Toys R Us, JJB)

0.4% 4 1.2% 1 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Old Shoreham Road, Hove

(Homebase, Currys)

5.4% 47 6.1% 6 8.7% 35 0.0% 0 2.7% 1 4.0% 4 4.1% 1 1.5% 0

Sackville Trading Estate,

Hove

0.8% 7 0.0% 0 1.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brighton Road, Shoreham by Sea (Dunelm, Halfords,

B&Q)

0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Holmbush Centre, Upper Shoreham Road,

Shoreham by Sea (incl

Tesco, M&S & Next)

1.7% 15 6.9% 7 1.3% 5 0.6% 1 2.1% 1 0.0% 0 3.2% 1 0.0% 0

Downlands Retail Park,

Upper Brighton Road,

Worthing (Currys, Halfords, B&Q)

1.1% 9 2.3% 2 0.0% 0 3.0% 6 0.7% 0 0.0% 0 1.5% 0 3.0% 1

Lyons Farm Retail Park,

Upper Brighton Road, Worthing (Sainsbury's,

Boots the Chemist,

Brantano)

2.9% 25 1.1% 1 0.0% 0 9.8% 18 5.7% 3 0.0% 0 8.2% 2 4.4% 1

Pages Corner Retail Park,

Pages Lane, Worthing

(The Range, Carpetright)

0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sompting Road, Worthing

(Pets at Home, Argos)

0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet 7.2% 63 4.0% 4 7.2% 29 7.3% 13 7.0% 4 11.8% 11 3.0% 1 5.9% 1 Mail order / catalogue 0.3% 3 1.2% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 0

Bluewater Shopping Centre,

Greenhithe

0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

County Oak Retail Park,

Crawley

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 0.0% 0 0.0% 0

Croydon 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Ikea, Valley Park, Croydon 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Kingston Upon Thames 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0

By Zone Adur District Retail Survey Page 29

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110613 NEMS market research

(Don’t know) 0.8% 7 1.1% 1 0.6% 2 0.6% 1 0.7% 0 1.1% 1 3.0% 1 0.0% 0

(Nowhere else / same as

before)

60.9% 532 60.1% 58 63.2% 252 61.0% 111 56.4% 29 55.9% 51 60.8% 18 54.0% 13

Weighted base: 874 96 399 183 51 91 30 24

Sample: 879 176 173 161 144 90 66 69

Q12X Where else does your household shop most often for household appliances, such as fridges, washing machines, kettles or hairdryers? Not those who answered 'Don't know' or 'Don't do this type of shopping' at Q11

Bluewater Shopping Centre 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bognor Regis 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Brighton Town Centre 4.4% 38 2.8% 3 5.4% 21 1.4% 3 3.6% 2 8.9% 8 1.6% 0 5.8% 1

Hollingbury Retail Park,

Brighton

0.7% 6 0.6% 1 1.0% 4 0.0% 0 0.9% 0 1.2% 1 0.0% 0 0.0% 0

Pavillion Retail Park,

Brighton

0.4% 3 0.0% 0 0.6% 2 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Other retail warehouses and superstores in Brighton

1.2% 10 0.7% 1 2.4% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Burgess Hill Town Centre 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 4 2.7% 1 0.0% 0

Chichester 1.2% 11 0.5% 1 0.6% 2 3.2% 6 0.0% 0 0.0% 0 3.2% 1 3.6% 1 Crawley 1.2% 11 0.0% 0 0.0% 0 0.8% 1 0.0% 0 10.2% 9 0.0% 0 0.0% 0

Croydon 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Horsham Town Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 0 4.3% 1 Broadbridge Heath Retail

Park, Horsham

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0

Hove Town Centre 2.4% 21 1.1% 1 4.4% 18 1.0% 2 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Goldstone Retail Park, Hove 0.4% 4 1.2% 1 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sackville Trading Estate,

Hove

0.8% 7 0.0% 0 1.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other retail warehouses and

superstores in Hove

5.4% 47 6.1% 6 8.7% 35 0.0% 0 2.7% 1 4.0% 4 4.1% 1 1.5% 0

Lancing Town Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 2.8% 1 0.0% 0 0.0% 0 0.0% 0 Asda, South Street, Lancing

Town Centre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 Portslade Town Centre 0.6% 5 0.5% 0 1.2% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pulborough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 1

Shoreham Town Centre 0.7% 6 0.5% 0 0.6% 2 0.7% 1 2.0% 1 0.0% 0 1.5% 0 1.2% 0 Holmbush Centre, Shoreham 1.7% 15 6.9% 7 1.3% 5 0.6% 1 2.1% 1 0.0% 0 3.2% 1 0.0% 0

Retail warehouses on Brighton Road, Shoreham

0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Southwick District Centre 0.6% 5 4.7% 5 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Steyning 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0 Storrington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 0 3.0% 1

Worthing Town Centre 2.9% 26 3.5% 3 0.0% 0 7.5% 14 11.5% 6 0.0% 0 2.9% 1 7.2% 2

Downlands Retail Park, Worthing

1.1% 9 2.3% 2 0.0% 0 3.0% 6 0.7% 0 0.0% 0 1.5% 0 3.0% 1

Lyons Farm Retail Park,

Worthing

2.9% 25 1.1% 1 0.0% 0 9.8% 18 5.7% 3 0.0% 0 8.2% 2 4.4% 1

Pages Corner Retail Park,

Worthing

0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other retail warehouses and superstores in Worthing

0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Elsewhere in Worthing 0.3% 3 0.0% 0 0.0% 0 1.2% 2 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Internet 7.2% 63 4.0% 4 7.2% 29 7.3% 13 7.0% 4 11.8% 11 3.0% 1 5.9% 1 Mail order / catalogue 0.3% 3 1.2% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 0

(Don’t know) 0.8% 7 1.1% 1 0.6% 2 0.6% 1 0.7% 0 1.1% 1 3.0% 1 0.0% 0

(Nowhere else / same as before)

60.9% 532 60.1% 58 63.2% 252 61.0% 111 56.4% 29 55.9% 51 60.8% 18 54.0% 13

Weighted base: 874 96 399 183 51 91 30 24

Sample: 879 176 173 161 144 90 66 69

By Zone Adur District Retail Survey Page 30

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Q13 Where does your household do most of its shopping for audio visual equipment, such as radio, TV, HiFi, telephones, photographics goods and computer products?

Tesco Extra, New Road, West Durrington

1.2% 12 0.0% 0 0.0% 0 5.2% 11 1.3% 1 0.0% 0 0.0% 0 1.0% 0

Tesco Extra, Wickhurst

Lane, Broadbridge Heath, Horsham

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Brighton town centre 14.0% 140 6.3% 7 24.1% 111 2.4% 5 5.1% 3 10.1% 10 7.5% 3 3.9% 1

Burgess Hill town centre 2.8% 28 0.0% 0 0.0% 0 0.0% 0 0.0% 0 27.2% 27 1.3% 0 0.0% 0 Central London 0.4% 4 0.5% 1 0.5% 2 0.0% 0 0.0% 0 0.8% 1 0.0% 0 1.2% 0

Chichester 1.1% 11 0.5% 1 0.5% 2 1.6% 3 0.0% 0 1.9% 2 1.3% 0 8.7% 2

Crawley 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.7% 7 2.7% 1 1.3% 0 Haywards Heath 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 0.0% 0 0.0% 0

Horsham town centre 0.4% 4 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 9.1% 2

Hove town centre 2.4% 24 4.6% 5 2.9% 14 1.0% 2 3.6% 2 0.0% 0 2.3% 1 0.0% 0

Lancing town centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0

Littlehampton town centre 0.2% 2 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Portslade town centre 1.4% 14 3.6% 4 1.7% 8 0.0% 0 1.9% 1 0.0% 0 4.7% 2 0.0% 0 Pulborough 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.0% 2

Rustington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Shoreham by Sea town centre

0.6% 6 2.7% 3 0.5% 2 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0

Southwick district centre 0.7% 7 5.1% 6 0.0% 0 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0

Steyning 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0 Storrington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Worthing town centre 5.8% 58 1.5% 2 0.0% 0 19.4% 40 17.6% 10 0.0% 0 7.6% 3 12.9% 4

Brighton Marina Village, Brighton

0.0% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brighton Retail Park, Carden

Avenue, Brighton (Next, Argos)

0.7% 7 1.9% 2 0.5% 2 0.0% 0 0.0% 0 2.1% 2 0.0% 0 0.0% 0

Hollingbury Retail Park,

Carden Avenue, Brighton (Matalan, Brantano)

1.0% 10 1.0% 1 1.2% 6 0.0% 0 0.8% 0 1.9% 2 1.3% 0 0.0% 0

Pavillion Retail Park, Lewes

Road, Brighton (B&Q, Halfords)

1.9% 19 0.5% 1 3.9% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Goldstone Retail Park, Off Old Shoreham Road, Hove

(DFS, Toys R Us, JJB)

0.9% 9 2.7% 3 0.5% 2 0.0% 0 0.6% 0 3.0% 3 0.0% 0 0.0% 0

Old Shoreham Road, Hove (Homebase, Currys)

13.1% 131 22.4% 25 20.4% 94 0.5% 1 1.2% 1 5.5% 6 12.1% 4 3.9% 1

Sackville Trading Estate,

Hove

0.3% 3 0.5% 1 0.5% 2 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Rustington Retail Park,

Rustington, Littlehampton

0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Holmbush Centre, Upper Shoreham Road,

Shoreham by Sea (incl

Tesco, M&S & Next)

1.8% 18 8.2% 9 0.5% 2 1.2% 2 3.8% 2 0.0% 0 3.7% 1 1.3% 0

Downlands Retail Park,

Upper Brighton Road,

Worthing (Currys, Halfords, B&Q)

2.0% 20 2.2% 2 0.0% 0 7.3% 15 2.5% 1 0.0% 0 1.3% 0 2.3% 1

Lyons Farm Retail Park,

Upper Brighton Road, Worthing (Sainsbury's,

Boots the Chemist,

Brantano)

6.2% 62 1.4% 2 0.5% 2 19.7% 41 21.3% 12 0.0% 0 9.0% 3 7.1% 2

Internet 24.6% 246 21.0% 23 28.5% 132 21.1% 43 19.8% 11 20.9% 21 25.9% 9 20.6% 6

Mail order / catalogue 1.2% 12 0.9% 1 1.5% 7 1.1% 2 0.6% 0 0.0% 0 2.9% 1 0.0% 0

TV Shopping 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Asda, Littlehampton Road,

Ferring

0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bluewater Shopping Centre,

Greenhithe

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0

County Oak Retail Park,

Crawley

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0

Findon 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Guildford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 Portfield Retail Park,

Chichester

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

By Zone Adur District Retail Survey Page 31

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Southampton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Tanbridge Retail Park,

Worthing Road, Horsham

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0

Tarring 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

(Don’t know) 1.4% 14 2.1% 2 1.0% 5 1.1% 2 3.5% 2 2.1% 2 2.6% 1 0.0% 0

(Don't do this type of shopping)

11.6% 116 9.5% 10 10.6% 49 15.3% 32 9.7% 6 11.9% 12 11.2% 4 12.5% 3

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

Q13X Where does your household do most of its shopping for audio visual equipment, such as radio, TV, HiFi, telephones, photographics

goods and computer products?

Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Bluewater Shopping Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0

Brighton Town Centre 14.0% 140 6.3% 7 24.1% 111 2.4% 5 5.1% 3 10.1% 10 7.5% 3 3.9% 1

Hollingbury Retail Park, Brighton

1.0% 10 1.0% 1 1.2% 6 0.0% 0 0.8% 0 1.9% 2 1.3% 0 0.0% 0

Pavillion Retail Park,

Brighton

1.9% 19 0.5% 1 3.9% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other retail warehouses and

superstores in Brighton

0.7% 7 1.9% 2 0.5% 2 0.0% 0 0.0% 0 2.1% 2 0.0% 0 0.0% 0

Elsewhere in Brighton 0.0% 0 0.4% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burgess Hill Town Centre 2.8% 28 0.0% 0 0.0% 0 0.0% 0 0.0% 0 27.2% 27 1.3% 0 0.0% 0

Chichester 1.1% 11 0.5% 1 0.5% 2 1.6% 3 0.0% 0 1.9% 2 1.3% 0 10.0% 3

Crawley 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.7% 8 2.7% 1 1.3% 0 Ferring 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Findon 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Guildford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 Haywards Heath 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2 0.0% 0 0.0% 0

Horsham Town Centre 0.4% 4 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 9.1% 2

Other retail warehouses and superstores in Horsham

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 1.3% 0

Hove Town Centre 2.4% 24 4.6% 5 2.9% 14 1.0% 2 3.6% 2 0.0% 0 2.3% 1 0.0% 0

Goldstone Retail Park, Hove 0.9% 9 2.7% 3 0.5% 2 0.0% 0 0.6% 0 3.0% 3 0.0% 0 0.0% 0 Sackville Trading Estate,

Hove

0.3% 3 0.5% 1 0.5% 2 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Other retail warehouses and superstores in Hove

13.1% 131 22.4% 25 20.4% 94 0.5% 1 1.2% 1 5.5% 6 12.1% 4 3.9% 1

Lancing Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 0.0% 0 Littlehampton Town Centre 0.2% 2 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rustington Retail Park,

Littlehampton

0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

London 0.4% 4 0.5% 1 0.5% 2 0.0% 0 0.0% 0 0.8% 1 0.0% 0 1.2% 0

Portslade Town Centre 1.4% 14 3.6% 4 1.7% 8 0.0% 0 1.9% 1 0.0% 0 4.7% 2 0.0% 0

Pulborough 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.0% 2 Rustington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Shoreham Town Centre 0.6% 6 2.7% 3 0.5% 2 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0

Holmbush Centre, Shoreham 1.8% 18 8.2% 9 0.5% 2 1.2% 2 3.8% 2 0.0% 0 3.7% 1 1.3% 0 Southampton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Southwick District Centre 0.7% 7 5.1% 6 0.0% 0 0.5% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0

Steyning 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0 Storrington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Tarring 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Worthing Town Centre 5.8% 58 1.5% 2 0.0% 0 19.4% 40 17.6% 10 0.0% 0 7.6% 3 12.9% 4 Downlands Retail Park,

Worthing

2.0% 20 2.2% 2 0.0% 0 7.3% 15 2.5% 1 0.0% 0 1.3% 0 2.3% 1

Lyons Farm Retail Park, Worthing

6.2% 62 1.4% 2 0.5% 2 19.7% 41 21.3% 12 0.0% 0 9.0% 3 7.1% 2

Elsewhere in Worthing 1.2% 12 0.0% 0 0.0% 0 5.2% 11 1.3% 1 0.0% 0 0.0% 0 1.0% 0

Internet 24.6% 246 21.0% 23 28.5% 132 21.1% 43 19.8% 11 20.9% 21 25.9% 9 20.6% 6 Mail order / catalogue 1.2% 12 0.9% 1 1.5% 7 1.1% 2 0.6% 0 0.0% 0 2.9% 1 0.0% 0

TV Shopping 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0

(Don’t know) 1.4% 14 2.1% 2 1.0% 5 1.1% 2 3.5% 2 2.1% 2 2.6% 1 0.0% 0 (Don't do this type of

shopping)

11.6% 116 9.5% 10 10.6% 49 15.3% 32 9.7% 6 11.9% 12 11.2% 4 12.5% 3

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

By Zone Adur District Retail Survey Page 32

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Q14 Where else does your household shop most often for audio visual equipment, such as radio, TV, HiFi, telephones, photographics goods and computer products?

Not those who answered 'Don't know' or 'Don't do this type of shopping' at Q13

Asda, Cowhurst Road, off

Carden Avenue, Brighton

0.4% 3 0.0% 0 0.6% 2 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Extra, New Road, West Durrington

0.5% 5 0.0% 0 0.0% 0 2.5% 4 0.0% 0 0.0% 0 0.0% 0 1.5% 0

Tesco Extra, Wickhurst

Lane, Broadbridge Heath, Horsham

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0

Brighton town centre 4.7% 40 4.9% 5 6.1% 25 0.7% 1 4.9% 2 7.1% 6 0.0% 0 4.5% 1

Burgess Hill town centre 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 5 0.0% 0 0.0% 0 Central London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0

Chichester 0.6% 5 1.3% 1 0.0% 0 1.3% 2 0.7% 0 0.0% 0 0.0% 0 5.4% 1

Crawley 0.7% 6 0.5% 1 0.0% 0 0.8% 1 0.0% 0 4.3% 4 0.0% 0 1.5% 0

Haywards Heath 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0

Horsham town centre 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 1 6.0% 1

Hove town centre 2.2% 19 3.1% 3 3.0% 12 0.5% 1 2.9% 1 2.2% 2 0.0% 0 0.0% 0 Lancing town centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Portslade town centre 0.5% 5 2.2% 2 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pulborough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 1 Shoreham by Sea town

centre

0.4% 3 0.5% 1 0.6% 2 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0

Southwick district centre 0.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Storrington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0

Worthing town centre 1.8% 16 1.1% 1 0.0% 0 6.5% 11 5.7% 3 0.0% 0 1.4% 0 0.0% 0

Brighton Marina Village, Brighton

0.3% 2 0.0% 0 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brighton Retail Park, Carden

Avenue, Brighton (Next, Argos)

0.4% 3 0.6% 1 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hollingbury Retail Park,

Carden Avenue, Brighton (Matalan, Brantano)

0.7% 6 0.0% 0 1.1% 4 0.0% 0 0.7% 0 1.3% 1 0.0% 0 0.0% 0

Pavillion Retail Park, Lewes

Road, Brighton (B&Q, Halfords)

0.8% 7 0.0% 0 1.1% 4 0.0% 0 0.0% 0 2.5% 2 1.5% 0 0.0% 0

Broadbridge Heath Retail Park, Horsham

(Homebase, Halfords,

Carpetright)

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 1.5% 0

Goldstone Retail Park, Off

Old Shoreham Road, Hove

(DFS, Toys R Us, JJB)

0.8% 7 2.5% 2 0.6% 2 0.0% 0 1.5% 1 1.3% 1 1.5% 0 0.0% 0

Old Shoreham Road, Hove

(Homebase, Currys)

4.1% 35 4.6% 4 5.7% 23 0.7% 1 2.0% 1 4.1% 4 4.1% 1 1.2% 0

Sackville Trading Estate, Hove

0.5% 4 0.6% 1 0.6% 2 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brighton Road, Shoreham by

Sea (Dunelm, Halfords,

B&Q)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Holmbush Centre, Upper

Shoreham Road, Shoreham by Sea (incl

Tesco, M&S & Next)

1.3% 11 5.1% 5 0.6% 2 0.7% 1 2.1% 1 0.0% 0 3.0% 1 1.5% 0

Downlands Retail Park, Upper Brighton Road,

Worthing (Currys,

Halfords, B&Q)

0.5% 4 0.6% 1 0.0% 0 1.2% 2 0.0% 0 0.0% 0 1.2% 0 4.4% 1

Lyons Farm Retail Park,

Upper Brighton Road,

Worthing (Sainsbury's, Boots the Chemist,

Brantano)

2.9% 26 2.1% 2 0.0% 0 11.1% 19 4.5% 2 0.0% 0 6.3% 2 1.5% 0

Sompting Road, Worthing (Pets at Home, Argos)

0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet 9.0% 78 10.7% 10 7.7% 31 10.8% 19 9.5% 5 9.1% 8 8.5% 3 10.0% 2

Mail order / catalogue 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 0

Asda, Littlehampton Road,

Ferring

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0

Broadwater 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 County Oak Retail Park,

Crawley

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0

By Zone Adur District Retail Survey Page 33

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110613 NEMS market research

Hollingbury 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Kingston Upon Thames 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0

Southampton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Tesco, Hammonds Farm,

Jane Murray Way, Burgess

Hill

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0

West Worthing 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

(Don’t know) 1.1% 10 1.1% 1 0.5% 2 2.6% 5 2.2% 1 0.0% 0 1.5% 0 2.4% 1

(Nowhere else / same as before)

63.3% 551 56.5% 55 69.5% 284 58.6% 101 59.7% 30 56.0% 49 65.3% 20 49.9% 12

Weighted base: 870 97 409 172 50 87 31 24

Sample: 868 177 177 150 139 86 69 70

Q14X Where else does your household shop most often for audio visual equipment, such as radio, TV, HiFi, telephones, photographics goods

and computer products? Not those who answered 'Don't know' or 'Don't do this type of shopping' at Q13

Brighton Town Centre 4.7% 40 4.9% 5 6.1% 25 0.7% 1 4.9% 2 7.1% 6 0.0% 0 4.5% 1

Hollingbury Retail Park,

Brighton

0.7% 6 0.0% 0 1.1% 4 0.0% 0 0.7% 0 1.3% 1 0.0% 0 0.0% 0

Pavillion Retail Park,

Brighton

0.8% 7 0.0% 0 1.1% 4 0.0% 0 0.0% 0 2.5% 2 1.5% 0 0.0% 0

Other retail warehouses and superstores in Brighton

0.7% 6 0.6% 1 1.2% 5 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Elsewhere in Brighton 0.5% 5 0.0% 0 1.1% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Broadwater 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Burgess Hill Town Centre 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 5 0.0% 0 0.0% 0

Retail Parks, retail

warehouses and superstores in Burgess Hill

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0

Chichester 0.6% 5 1.3% 1 0.0% 0 1.3% 2 0.7% 0 0.0% 0 0.0% 0 5.4% 1

Crawley 0.8% 7 0.5% 1 0.0% 0 0.8% 1 0.0% 0 5.3% 5 0.0% 0 1.5% 0 Ferring 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0

Haywards Heath 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0

Horsham Town Centre 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 1 6.0% 1 Broadbridge Heath Retail

Park, Horsham

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 1.5% 0

Other retail warehouses and superstores in Horsham

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0

Hove Town Centre 2.2% 19 3.1% 3 3.0% 12 0.5% 1 2.9% 1 2.2% 2 0.0% 0 0.0% 0 Goldstone Retail Park, Hove 0.8% 7 2.5% 2 0.6% 2 0.0% 0 1.5% 1 1.3% 1 1.5% 0 0.0% 0

Sackville Trading Estate,

Hove

0.5% 4 0.6% 1 0.6% 2 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other retail warehouses and

superstores in Hove

4.1% 35 4.6% 4 5.7% 23 0.7% 1 2.0% 1 4.1% 4 4.1% 1 1.2% 0

Lancing Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 London 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 0.0% 0

Portslade Town Centre 0.5% 5 2.2% 2 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pulborough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 1 Shoreham Town Centre 0.4% 3 0.5% 1 0.6% 2 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0

Holmbush Centre, Shoreham 1.3% 11 5.1% 5 0.6% 2 0.7% 1 2.1% 1 0.0% 0 3.0% 1 1.5% 0

Retail warehouses on Brighton Road, Shoreham

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Southampton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Southwick District Centre 0.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Storrington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0

Worthing Town Centre 1.8% 16 1.1% 1 0.0% 0 6.5% 11 5.7% 3 0.0% 0 1.4% 0 0.0% 0

Downlands Retail Park, Worthing

0.5% 4 0.6% 1 0.0% 0 1.2% 2 0.0% 0 0.0% 0 1.2% 0 4.4% 1

Lyons Farm Retail Park,

Worthing

2.9% 26 2.1% 2 0.0% 0 11.1% 19 4.5% 2 0.0% 0 6.3% 2 1.5% 0

Other retail warehouses and

superstores in Worthing

0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Elsewhere in Worthing 0.6% 5 0.0% 0 0.0% 0 2.5% 4 0.7% 0 0.0% 0 0.0% 0 1.5% 0 Internet 9.0% 78 10.7% 10 7.7% 31 10.8% 19 9.5% 5 9.1% 8 8.5% 3 10.0% 2

Mail order / catalogue 0.1% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 0

(Don’t know) 1.1% 10 1.1% 1 0.5% 2 2.6% 5 2.2% 1 0.0% 0 1.5% 0 2.4% 1 (Nowhere else / same as

before)

63.3% 551 56.5% 55 69.5% 284 58.6% 101 59.7% 30 56.0% 49 65.3% 20 49.9% 12

Weighted base: 870 97 409 172 50 87 31 24

Sample: 868 177 177 150 139 86 69 70

By Zone Adur District Retail Survey Page 34

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Column %ges.

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Q15 Where does your household do most of its shopping for hardware, DIY goods, decorating supplies and garden products?

Asda, Cowhurst Road, off

Carden Avenue, Brighton

0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, South Street, Lancing 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Extra, New Road,

West Durrington

0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brighton town centre 4.5% 45 1.2% 1 8.6% 40 0.0% 0 0.0% 0 3.2% 3 0.0% 0 2.9% 1

Burgess Hill town centre 4.8% 48 0.0% 0 0.0% 0 0.0% 0 0.0% 0 46.5% 47 2.8% 1 0.0% 0

Chichester 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 1 Crawley 0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 6 4.0% 1 1.3% 0

Goring by Sea 0.3% 3 0.5% 1 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hassocks 0.6% 6 0.0% 0 0.5% 2 0.0% 0 0.0% 0 3.6% 4 1.3% 0 0.0% 0 Haywards Heath 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0

Henfield 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.2% 3 0.0% 0

Horsham town centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 4.7% 1

Hove town centre 1.5% 15 0.4% 0 3.0% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lancing town centre 1.2% 12 0.9% 1 0.0% 0 0.7% 1 14.3% 8 1.0% 1 2.4% 1 0.0% 0

Littlehampton town centre 0.2% 2 0.4% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Portslade town centre 0.4% 4 2.1% 2 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pulborough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 1

Rustington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Shoreham by Sea town

centre

0.9% 9 5.2% 6 0.0% 0 0.0% 0 5.1% 3 0.0% 0 2.5% 1 0.0% 0

Southwick district centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0 Steyning 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1 0.0% 0

Storrington 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.1% 4

Worthing town centre 5.4% 54 0.0% 0 0.0% 0 21.2% 44 14.4% 8 0.0% 0 1.3% 0 7.3% 2 Pavillion Retail Park, Lewes

Road, Brighton (B&Q,

Halfords)

15.9% 159 0.5% 1 32.5% 151 0.0% 0 1.4% 1 7.5% 8 0.0% 0 0.0% 0

Broadbridge Heath Retail

Park, Horsham

(Homebase, Halfords, Carpetright)

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 6.1% 2

Old Shoreham Road, Hove

(Homebase, Currys)

11.3% 113 10.8% 12 20.0% 93 0.5% 1 1.7% 1 2.7% 3 9.9% 4 1.0% 0

Sackville Trading Estate,

Hove

1.0% 10 0.5% 1 2.0% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rustington Retail Park,

Rustington, Littlehampton

0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brighton Road, Shoreham by Sea (Dunelm, Halfords,

B&Q)

11.9% 119 59.9% 66 7.7% 36 1.5% 3 4.8% 3 0.0% 0 32.4% 12 1.0% 0

Holmbush Centre, Upper Shoreham Road,

Shoreham by Sea (incl

Tesco, M&S & Next)

0.7% 7 2.1% 2 0.0% 0 1.7% 4 0.6% 0 0.0% 0 0.0% 0 1.3% 0

Downlands Retail Park,

Upper Brighton Road,

Worthing (Currys,

Halfords, B&Q)

4.5% 45 0.5% 1 0.0% 0 15.6% 32 8.8% 5 0.0% 0 5.9% 2 18.0% 5

Lyons Farm Retail Park,

Upper Brighton Road, Worthing (Sainsbury's,

Boots the Chemist,

Brantano)

10.0% 100 0.5% 1 0.0% 0 37.4% 77 29.9% 17 0.0% 0 6.5% 2 12.3% 3

Pages Corner Retail Park,

Pages Lane, Worthing

(The Range, Carpetright)

0.4% 4 0.0% 0 0.0% 0 1.8% 4 0.6% 0 0.0% 0 0.0% 0 1.3% 0

Sompting Road, Worthing

(Pets at Home, Argos)

0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet 1.5% 15 2.5% 3 1.0% 5 1.7% 4 2.6% 1 2.4% 2 0.0% 0 0.0% 0 Arundel 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

B&Q, London Road,

Crawley

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0

Billinghurst 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Brighton Garden Centre,

Warren Road, Brighton

1.1% 11 0.0% 0 2.5% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Discovery Park, Barnfield

Drive, Chichester

0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ferring 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ferring Garden Centre,

Littlehampton Road,

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

By Zone Adur District Retail Survey Page 35

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Ferring

Findon 0.1% 1 0.5% 1 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0

Mayberry Garden Centre, Old Shoreham Road,

Portslade

0.2% 2 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Old Barn Nursery & Garden Centre, A24 Dial Post,

Horsham

0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 1.3% 0

Partridge Green 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Peacock Industrial Estate,

Davigdor Road, Hove

1.4% 14 0.0% 0 3.1% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Poynings 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0 Rushfields Plant Centre,

Henfield Road, Poynings

0.4% 4 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 3.8% 1 0.0% 0

Squires Garden Centre,

London Road, Washington

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Wickes, Dominion Road,

Worthing

0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Wickes, London Road,

Burgess Hill

0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.2% 7 0.0% 0 0.0% 0

(Don’t know) 2.8% 28 2.5% 3 3.4% 16 2.3% 5 0.7% 0 2.4% 2 5.1% 2 1.3% 0 (Don't do this type of

shopping)

12.1% 121 7.4% 8 14.1% 65 10.2% 21 9.7% 6 15.2% 15 6.0% 2 14.0% 4

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

By Zone Adur District Retail Survey Page 36

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Column %ges.

110613 NEMS market research

Q15X Where does your household do most of its shopping for hardware, DIY goods, decorating supplies and garden products?

Arundel 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Billinghurst 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 Brighton Town Centre 4.5% 45 1.2% 1 8.6% 40 0.0% 0 0.0% 0 3.2% 3 0.0% 0 2.9% 1

Pavillion Retail Park,

Brighton

15.9% 159 0.5% 1 32.5% 151 0.0% 0 1.4% 1 7.5% 8 0.0% 0 0.0% 0

Other retail warehouses and

superstores in Brighton

1.4% 14 0.0% 0 3.0% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Burgess Hill Town Centre 4.8% 48 0.0% 0 0.0% 0 0.0% 0 0.0% 0 46.5% 47 2.8% 1 0.0% 0 Retail Parks, retail

warehouses and

superstores in Burgess Hill

0.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.2% 7 0.0% 0 0.0% 0

Chichester 0.2% 2 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 3.4% 1

Crawley 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.5% 7 4.0% 1 1.3% 0

Ferring 0.2% 2 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Findon 0.1% 1 0.5% 1 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0

Goring-by-Sea 0.3% 3 0.5% 1 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hassocks 0.6% 6 0.0% 0 0.5% 2 0.0% 0 0.0% 0 3.6% 4 1.3% 0 0.0% 0 Haywards Heath 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0

Henfield 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.2% 3 0.0% 0

Horsham Town Centre 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 4.7% 1 Broadbridge Heath Retail

Park, Horsham

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 6.1% 2

Other retail warehouses and superstores in Horsham

0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0 1.3% 0

Hove Town Centre 1.5% 15 0.4% 0 3.0% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sackville Trading Estate, Hove

1.0% 10 0.5% 1 2.0% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other retail warehouses and

superstores in Hove

12.7% 127 10.8% 12 23.1% 107 0.5% 1 1.7% 1 2.7% 3 9.9% 4 1.0% 0

Lancing Town Centre 1.2% 12 0.9% 1 0.0% 0 0.7% 1 14.3% 8 1.0% 1 2.4% 1 0.0% 0

Asda, South Street, Lancing

Town Centre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.5% 0 0.0% 0 0.0% 0 0.0% 0

Littlehampton Town Centre 0.2% 2 0.4% 0 0.0% 0 1.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rustington Retail Park,

Littlehampton

0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Partridge Green 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Portslade Town Centre 0.6% 6 3.7% 4 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Poynings 0.4% 4 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 5.0% 2 0.0% 0

Pulborough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 1

Rustington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Shoreham Town Centre 0.9% 9 5.2% 6 0.0% 0 0.0% 0 5.1% 3 0.0% 0 2.5% 1 0.0% 0

Holmbush Centre, Shoreham 0.7% 7 2.1% 2 0.0% 0 1.7% 4 0.6% 0 0.0% 0 0.0% 0 1.3% 0

Retail warehouses on Brighton Road, Shoreham

11.9% 119 59.9% 66 7.7% 36 1.5% 3 4.8% 3 0.0% 0 32.4% 12 1.0% 0

Southwick District Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Steyning 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1 0.0% 0 Storrington 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.1% 4

Washington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Worthing Town Centre 5.4% 54 0.0% 0 0.0% 0 21.2% 44 14.4% 8 0.0% 0 1.3% 0 7.3% 2

Downlands Retail Park,

Worthing

4.5% 45 0.5% 1 0.0% 0 15.6% 32 8.8% 5 0.0% 0 5.9% 2 18.0% 5

Lyons Farm Retail Park, Worthing

10.0% 100 0.5% 1 0.0% 0 37.4% 77 29.9% 17 0.0% 0 6.5% 2 12.3% 3

Pages Corner Retail Park,

Worthing

0.4% 4 0.0% 0 0.0% 0 1.8% 4 0.6% 0 0.0% 0 0.0% 0 1.3% 0

Other retail warehouses and

superstores in Worthing

0.3% 3 0.0% 0 0.0% 0 1.1% 2 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Elsewhere in Worthing 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 1.5% 15 2.5% 3 1.0% 5 1.7% 4 2.6% 1 2.4% 2 0.0% 0 0.0% 0

(Don’t know) 2.8% 28 2.5% 3 3.4% 16 2.3% 5 0.7% 0 2.4% 2 5.1% 2 1.3% 0

(Don't do this type of shopping)

12.1% 121 7.4% 8 14.1% 65 10.2% 21 9.7% 6 15.2% 15 6.0% 2 14.0% 4

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

By Zone Adur District Retail Survey Page 37

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Q16 Where else does your household shop most often for hardware, DIY goods, decorating supplies and garden products? Not those who answered 'Don't know' or 'Don't do this type of shopping' at Q15

Tesco Extra, New Road, West Durrington

0.3% 2 0.0% 0 0.0% 0 1.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bognor Regis 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0

Brighton town centre 3.3% 28 1.2% 1 6.1% 23 0.7% 1 1.4% 1 2.3% 2 0.0% 0 0.0% 0 Burgess Hill town centre 0.8% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.3% 6 2.9% 1 0.0% 0

Chichester 0.6% 6 0.0% 0 0.0% 0 2.5% 5 0.0% 0 0.0% 0 0.0% 0 4.2% 1

Crawley 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 2 0.0% 0 3.1% 1 Goring by Sea 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hassocks 0.9% 8 0.5% 0 0.0% 0 0.0% 0 0.0% 0 8.5% 7 1.4% 0 0.0% 0

Haywards Heath 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Henfield 0.2% 2 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 2.7% 1 0.0% 0

Horsham town centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.3% 2

Hove town centre 2.3% 20 2.9% 3 4.4% 17 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Lancing town centre 1.0% 8 2.3% 2 0.0% 0 0.7% 1 8.0% 4 0.0% 0 1.5% 0 1.4% 0

Lewes town centre 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Littlehampton town centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Portslade town centre 0.3% 2 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pulborough 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 1

Shoreham by Sea town centre

1.3% 11 1.5% 2 1.3% 5 0.7% 1 5.0% 3 1.3% 1 0.0% 0 0.0% 0

Southwick district centre 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Steyning 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 1 1.4% 0 Storrington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 1

Uckfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Worthing town centre 4.0% 34 2.2% 2 0.0% 0 14.0% 25 10.7% 5 0.0% 0 1.5% 0 1.5% 0 Brighton Retail Park, Carden

Avenue, Brighton (Next,

Argos)

0.3% 2 0.0% 0 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pavillion Retail Park, Lewes

Road, Brighton (B&Q,

Halfords)

2.0% 17 0.7% 1 3.1% 12 0.0% 0 0.7% 0 4.4% 4 0.0% 0 0.0% 0

Broadbridge Heath Retail

Park, Horsham

(Homebase, Halfords, Carpetright)

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 1 1.5% 0

Goldstone Retail Park, Off Old Shoreham Road, Hove

(DFS, Toys R Us, JJB)

1.4% 12 0.0% 0 2.6% 10 0.7% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0

Old Shoreham Road, Hove (Homebase, Currys)

5.9% 50 13.7% 14 8.8% 34 0.6% 1 1.4% 1 1.3% 1 0.0% 0 0.0% 0

Sackville Trading Estate,

Hove

1.4% 12 1.8% 2 2.6% 10 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0

Rustington Retail Park,

Rustington, Littlehampton

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0

Brighton Road, Shoreham by Sea (Dunelm, Halfords,

B&Q)

3.2% 27 11.6% 11 2.3% 9 0.7% 1 2.8% 1 3.3% 3 4.3% 1 0.0% 0

Holmbush Centre, Upper

Shoreham Road,

Shoreham by Sea (incl

Tesco, M&S & Next)

0.4% 4 1.6% 2 0.0% 0 0.7% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0

Downlands Retail Park,

Upper Brighton Road,

Worthing (Currys, Halfords, B&Q)

0.9% 7 2.1% 2 0.0% 0 1.3% 2 0.7% 0 0.0% 0 5.8% 2 3.1% 1

Lyons Farm Retail Park,

Upper Brighton Road, Worthing (Sainsbury's,

Boots the Chemist,

Brantano)

4.0% 34 1.5% 1 0.0% 0 12.6% 23 11.1% 6 0.0% 0 8.8% 3 4.3% 1

Pages Corner Retail Park,

Pages Lane, Worthing

(The Range, Carpetright)

0.5% 4 0.0% 0 0.0% 0 1.9% 3 2.1% 1 0.0% 0 0.0% 0 0.0% 0

Sompting Road, Worthing

(Pets at Home, Argos)

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 1.4% 0

Internet 1.5% 13 0.6% 1 2.4% 9 0.0% 0 2.9% 1 1.3% 1 1.4% 0 1.9% 0

Mail order / catalogue 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brighton Garden Centre,

Warren Road, Brighton

0.6% 5 0.6% 1 1.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ditchling 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0

East Worthing 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

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Ferring 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ferring Garden Centre,

Littlehampton Road, Ferring

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Freshfield Industrial Estate,

Brighton

0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Garden Pride Garden Centre,

Common Lane, Ditchling

0.3% 2 0.0% 0 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Haskins Garden Centre, Roundstone Bypass,

Angmering

0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Homebase, Crawley Avenue, West Green, Crawley

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0

Mulberry Lane Trading

Estate, Goring by Sea

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0

Paradise Park Garden Centre,

Avis Road, Newhaven

0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0 0.0% 0

Patcham 0.3% 2 0.0% 0 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Peacock Industrial Estate,

Davigdor Road, Hove

2.5% 21 0.0% 0 5.2% 20 0.0% 0 0.0% 0 1.0% 1 1.4% 0 0.0% 0

Rushfields Plant Centre, Henfield Road, Poynings

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.4% 1 0.0% 0

Squires Garden Centre,

London Road, Washington

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0

Wickes, Dominion Road,

Worthing

0.9% 8 0.6% 1 0.0% 0 3.2% 6 1.4% 1 0.0% 0 0.0% 0 3.0% 1

Wickes, London Road,

Burgess Hill

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0

(Don’t know) 1.7% 15 1.8% 2 1.2% 5 1.3% 2 4.9% 3 2.6% 2 2.5% 1 1.6% 0 (Nowhere else / same as

before)

53.8% 458 49.1% 49 56.1% 214 53.7% 97 41.3% 21 60.0% 50 50.7% 16 46.5% 11

Weighted base: 851 99 382 181 51 83 32 23

Sample: 870 180 165 159 144 83 71 68

By Zone Adur District Retail Survey Page 39

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110613 NEMS market research

Q16X Where else does your household shop most often for hardware, DIY goods, decorating supplies and garden products? Not those who answered 'Don't know' or 'Don't do this type of shopping' at Q15

Angmering 0.2% 1 0.0% 0 0.0% 0 0.6% 1 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Bognor Regis 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0

Brighton Town Centre 3.3% 28 1.2% 1 6.1% 23 0.7% 1 1.4% 1 2.3% 2 0.0% 0 0.0% 0

Pavillion Retail Park, Brighton

2.0% 17 0.7% 1 3.1% 12 0.0% 0 0.7% 0 4.4% 4 0.0% 0 0.0% 0

Other retail warehouses and

superstores in Brighton

1.1% 9 0.6% 1 2.2% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Elsewhere in Brighton 0.3% 2 0.0% 0 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Burgess Hill Town Centre 0.8% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.3% 6 2.9% 1 0.0% 0

Retail Parks, retail warehouses and

superstores in Burgess Hill

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0

Chichester 0.6% 6 0.0% 0 0.0% 0 2.5% 5 0.0% 0 0.0% 0 0.0% 0 4.2% 1

Crawley 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 3 0.0% 0 3.1% 1

Ditchling 0.4% 4 0.0% 0 0.6% 2 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0

Ferring 0.2% 2 0.0% 0 0.0% 0 0.7% 1 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Goring-by-Sea 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 0

Hassocks 0.9% 8 0.5% 0 0.0% 0 0.0% 0 0.0% 0 8.5% 7 1.4% 0 0.0% 0

Haywards Heath 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Henfield 0.2% 2 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 2.7% 1 0.0% 0

Horsham Town Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.3% 2

Broadbridge Heath Retail Park, Horsham

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 1 1.5% 0

Hove Town Centre 2.3% 20 2.9% 3 4.4% 17 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Goldstone Retail Park, Hove 1.4% 12 0.0% 0 2.6% 10 0.7% 1 1.5% 1 0.0% 0 0.0% 0 0.0% 0 Sackville Trading Estate,

Hove

1.4% 12 1.8% 2 2.6% 10 0.0% 0 0.9% 0 0.0% 0 0.0% 0 0.0% 0

Other retail warehouses and superstores in Hove

8.4% 71 13.7% 14 14.0% 53 0.6% 1 1.4% 1 2.3% 2 1.4% 0 0.0% 0

Lancing Town Centre 1.0% 8 2.3% 2 0.0% 0 0.7% 1 8.0% 4 0.0% 0 1.5% 0 1.4% 0

Lewes Town Centre 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Littlehampton Town Centre 0.1% 1 0.0% 0 0.0% 0 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rustington Retail Park,

Littlehampton

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0

Newhaven 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0 0.0% 0

Portslade Town Centre 0.3% 2 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Poynings 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.4% 1 0.0% 0

Pulborough 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 1

Shoreham Town Centre 1.3% 11 1.5% 2 1.3% 5 0.7% 1 5.0% 3 1.3% 1 0.0% 0 0.0% 0 Holmbush Centre, Shoreham 0.4% 4 1.6% 2 0.0% 0 0.7% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0

Retail warehouses on

Brighton Road, Shoreham

3.2% 27 11.6% 11 2.3% 9 0.7% 1 2.8% 1 3.3% 3 4.3% 1 0.0% 0

Southwick District Centre 0.1% 1 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Steyning 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 1 1.4% 0

Storrington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 1 Uckfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Washington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 0

Worthing Town Centre 4.0% 34 2.2% 2 0.0% 0 14.0% 25 10.7% 5 0.0% 0 1.5% 0 1.5% 0

Downlands Retail Park,

Worthing

0.9% 7 2.1% 2 0.0% 0 1.3% 2 0.7% 0 0.0% 0 5.8% 2 3.1% 1

Lyons Farm Retail Park, Worthing

4.0% 34 1.5% 1 0.0% 0 12.6% 23 11.1% 6 0.0% 0 8.8% 3 4.3% 1

Pages Corner Retail Park,

Worthing

0.5% 4 0.0% 0 0.0% 0 1.9% 3 2.1% 1 0.0% 0 0.0% 0 0.0% 0

Other retail warehouses and

superstores in Worthing

1.0% 8 0.6% 1 0.0% 0 3.2% 6 2.1% 1 0.0% 0 0.0% 0 4.4% 1

Elsewhere in Worthing 0.4% 3 0.0% 0 0.0% 0 1.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Internet 1.5% 13 0.6% 1 2.4% 9 0.0% 0 2.9% 1 1.3% 1 1.4% 0 1.9% 0

Mail order / catalogue 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Don’t know) 1.7% 15 1.8% 2 1.2% 5 1.3% 2 4.9% 3 2.6% 2 2.5% 1 1.6% 0 (Nowhere else / same as

before)

53.8% 458 49.1% 49 56.1% 214 53.7% 97 41.3% 21 60.0% 50 50.7% 16 46.5% 11

Weighted base: 851 99 382 181 51 83 32 23

Sample: 870 180 165 159 144 83 71 68

By Zone Adur District Retail Survey Page 40

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Q17 Where does your household do most of its shopping for chemist and medical goods, cosmetics and other beauty products?

Asda, Cowhurst Road, off

Carden Avenue, Brighton

1.4% 14 0.0% 0 2.9% 13 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, South Street, Lancing 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Extra, New Road,

West Durrington

1.8% 18 0.0% 0 0.0% 0 8.4% 17 0.6% 0 0.0% 0 0.0% 0 1.0% 0

Tesco Extra, Wickhurst

Lane, Broadbridge Heath,

Horsham

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Brighton town centre 31.0% 310 9.6% 11 61.6% 285 1.2% 2 2.4% 1 7.0% 7 8.4% 3 1.6% 0

Burgess Hill town centre 7.3% 73 0.0% 0 0.5% 2 0.0% 0 0.0% 0 68.9% 70 2.5% 1 0.0% 0

Chichester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 Crawley 0.4% 4 0.4% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 2 4.0% 1 0.0% 0

Goring by Sea 1.4% 14 0.0% 0 0.0% 0 6.8% 14 0.5% 0 0.0% 0 0.0% 0 0.0% 0

Hassocks 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.4% 7 1.3% 0 0.0% 0

Haywards Heath 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0

Henfield 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 6 0.0% 0

Horsham town centre 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.4% 2 7.1% 2 Hove town centre 9.7% 97 5.1% 6 19.6% 91 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0

Hurstpierpoint 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0

Lancing town centre 3.5% 35 0.0% 0 0.5% 2 0.6% 1 55.3% 32 0.0% 0 0.0% 0 0.0% 0 Lewes town centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0

Littlehampton town centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0

Portslade town centre 1.6% 16 10.8% 12 0.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Pulborough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.2% 1

Shoreham by Sea town

centre

3.6% 36 30.9% 34 0.0% 0 0.0% 0 1.9% 1 0.0% 0 2.2% 1 0.0% 0

Southwick district centre 1.4% 14 12.7% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Steyning 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 22.8% 8 0.0% 0

Storrington 1.6% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 58.0% 16 Worthing town centre 15.1% 151 3.7% 4 0.0% 0 64.5% 133 16.8% 10 0.0% 0 5.1% 2 9.7% 3

Hollingbury Retail Park,

Carden Avenue, Brighton (Matalan, Brantano)

0.5% 5 0.0% 0 1.1% 5 0.0% 0 0.0% 0 0.0% 0 1.0% 0 0.0% 0

Pavillion Retail Park, Lewes

Road, Brighton (B&Q, Halfords)

0.4% 4 0.0% 0 1.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Old Shoreham Road, Hove (Homebase, Currys)

0.7% 7 4.7% 5 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brighton Road, Shoreham by

Sea (Dunelm, Halfords, B&Q)

0.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Holmbush Centre, Upper

Shoreham Road, Shoreham by Sea (incl

Tesco, M&S & Next)

2.2% 22 12.7% 14 1.1% 5 0.0% 0 3.8% 2 0.0% 0 2.6% 1 0.0% 0

Downlands Retail Park, Upper Brighton Road,

Worthing (Currys,

Halfords, B&Q)

0.3% 3 0.0% 0 0.0% 0 1.2% 2 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Lyons Farm Retail Park,

Upper Brighton Road,

Worthing (Sainsbury's, Boots the Chemist,

Brantano)

2.4% 24 0.4% 0 0.0% 0 7.0% 14 5.7% 3 0.8% 1 12.8% 5 0.0% 0

Internet 2.0% 20 2.0% 2 2.3% 11 1.8% 4 1.3% 1 1.1% 1 2.5% 1 3.8% 1 Mail order / catalogue 0.5% 5 0.5% 1 0.5% 2 0.0% 0 3.2% 2 0.0% 0 1.3% 0 0.0% 0

Asda, Littlehampton Road,

Ferring

0.3% 3 0.0% 0 0.0% 0 1.2% 2 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Ashington 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.5% 2

Broadwater 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Durrington 0.2% 2 0.0% 0 0.0% 0 1.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ferring 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Findon 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Guildford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 Hangleton 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Moulsecoomb 0.2% 2 0.0% 0 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Patcham 0.4% 4 0.0% 0 0.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Richmond upon Thames 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 0.0% 0

Sainsbury's, Lewes Road,

Brighton

0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's, New England

Street, Brighton

0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

By Zone Adur District Retail Survey Page 41

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Sompting 0.2% 2 0.0% 0 0.0% 0 0.0% 0 3.9% 2 0.0% 0 0.0% 0 0.0% 0

Tesco, Hammonds Farm,

Jane Murray Way, Burgess Hill

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 0.0% 0

Upper Beeding 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.5% 2 0.0% 0

West Worthing 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 0.4% 4 1.0% 1 0.5% 2 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

(Don't do this type of

shopping)

4.0% 40 4.4% 5 4.2% 20 3.3% 7 2.0% 1 5.3% 5 3.8% 1 1.3% 0

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

By Zone Adur District Retail Survey Page 42

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Q17X Where does your household do most of its shopping for chemist and medical goods, cosmetics and other beauty products?

Ashington 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.5% 2

Brighton Town Centre 31.2% 312 9.6% 11 62.1% 287 1.2% 2 2.4% 1 7.0% 7 8.4% 3 1.6% 0 Hollingbury Retail Park,

Brighton

0.5% 5 0.0% 0 1.1% 5 0.0% 0 0.0% 0 0.0% 0 1.0% 0 0.0% 0

Pavillion Retail Park, Brighton

0.4% 4 0.0% 0 1.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other retail warehouses and

superstores in Brighton

1.7% 17 0.0% 0 3.4% 16 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Elsewhere in Brighton 0.6% 6 0.0% 0 1.4% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Broadwater 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Burgess Hill Town Centre 7.3% 73 0.0% 0 0.5% 2 0.0% 0 0.0% 0 68.9% 70 2.5% 1 0.0% 0 Retail Parks, retail

warehouses and

superstores in Burgess Hill

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 2 0.0% 0 0.0% 0

Chichester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Crawley 0.4% 4 0.4% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 2 4.0% 1 0.0% 0

Ferring 0.4% 4 0.0% 0 0.0% 0 1.7% 4 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Findon 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Goring-by-Sea 1.4% 14 0.0% 0 0.0% 0 6.8% 14 0.5% 0 0.0% 0 0.0% 0 0.0% 0

Guildford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 Hassocks 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.4% 7 1.3% 0 0.0% 0

Haywards Heath 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0

Henfield 0.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 6 0.0% 0 Horsham Town Centre 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.4% 2 7.1% 2

Other retail warehouses and

superstores in Horsham

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Hove Town Centre 9.7% 97 5.1% 6 19.6% 91 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0

Other retail warehouses and

superstores in Hove

0.7% 7 4.7% 5 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Elsewhere in Hove 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hurstpierpoint 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0

Lancing Town Centre 3.5% 35 0.0% 0 0.5% 2 0.6% 1 55.3% 32 0.0% 0 0.0% 0 0.0% 0 Asda, South Street, Lancing

Town Centre

0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lewes Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Littlehampton Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0

London 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 0.0% 0 Portslade Town Centre 1.6% 16 10.8% 12 0.9% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pulborough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.2% 1

Shoreham Town Centre 3.6% 36 30.9% 34 0.0% 0 0.0% 0 1.9% 1 0.0% 0 2.2% 1 0.0% 0 Holmbush Centre, Shoreham 2.2% 22 12.7% 14 1.1% 5 0.0% 0 3.8% 2 0.0% 0 2.6% 1 0.0% 0

Retail warehouses on

Brighton Road, Shoreham

0.1% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sompting 0.2% 2 0.0% 0 0.0% 0 0.0% 0 3.9% 2 0.0% 0 0.0% 0 0.0% 0

Southwick District Centre 1.4% 14 12.7% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Steyning 0.8% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 22.8% 8 0.0% 0 Storrington 1.6% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 58.0% 16

Upper Beeding 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.5% 2 0.0% 0

Worthing Town Centre 15.1% 151 3.7% 4 0.0% 0 64.5% 133 16.8% 10 0.0% 0 5.1% 2 9.7% 3

Downlands Retail Park,

Worthing

0.3% 3 0.0% 0 0.0% 0 1.2% 2 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Lyons Farm Retail Park, Worthing

2.4% 24 0.4% 0 0.0% 0 7.0% 14 5.7% 3 0.8% 1 12.8% 5 0.0% 0

Elsewhere in Worthing 2.1% 21 0.0% 0 0.0% 0 10.1% 21 0.6% 0 0.0% 0 0.0% 0 1.0% 0

Internet 2.0% 20 2.0% 2 2.3% 11 1.8% 4 1.3% 1 1.1% 1 2.5% 1 3.8% 1 Mail order / catalogue 0.5% 5 0.5% 1 0.5% 2 0.0% 0 3.2% 2 0.0% 0 1.3% 0 0.0% 0

(Don’t know) 0.4% 4 1.0% 1 0.5% 2 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

(Don't do this type of shopping)

4.0% 40 4.4% 5 4.2% 20 3.3% 7 2.0% 1 5.3% 5 3.8% 1 1.3% 0

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

By Zone Adur District Retail Survey Page 43

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Q18 Where else does your household shop most often for chemist and medical goods, cosmetics and other beauty products? Not those who answered 'Don't know' or 'Don't do this type of shopping' at Q17

Asda, Brighton Marina, Brighton

0.3% 2 0.0% 0 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, Cowhurst Road, off

Carden Avenue, Brighton

0.9% 8 0.0% 0 1.9% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, South Street, Lancing 0.3% 3 0.0% 0 0.5% 2 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Extra, New Road,

West Durrington

0.8% 8 0.0% 0 0.0% 0 3.6% 7 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Brighton town centre 5.5% 53 9.4% 10 6.4% 28 1.2% 2 2.5% 1 9.2% 9 5.5% 2 1.3% 0

Burgess Hill town centre 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.9% 7 5.6% 2 0.0% 0

Central London 0.4% 4 0.0% 0 0.5% 2 0.6% 1 0.6% 0 0.0% 0 0.0% 0 0.0% 0 Chichester 0.6% 5 0.0% 0 0.5% 2 1.2% 2 0.0% 0 0.0% 0 0.0% 0 2.3% 1

Crawley 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.2% 4 0.0% 0 1.4% 0

Eastbourne 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Goring by Sea 0.5% 4 0.0% 0 0.0% 0 2.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hassocks 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 3 0.0% 0 0.0% 0

Haywards Heath 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 Henfield 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 2 0.0% 0

Horsham town centre 0.6% 6 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 4.8% 2 13.1% 4

Hove town centre 4.5% 43 4.4% 5 8.0% 35 0.5% 1 1.3% 1 1.1% 1 1.2% 0 0.0% 0 Hurstpierpoint 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0

Lancing town centre 0.7% 6 0.0% 0 0.0% 0 0.0% 0 9.5% 5 1.0% 1 0.0% 0 0.0% 0

Lewes town centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Portslade town centre 1.1% 11 2.5% 3 1.7% 7 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0

Pulborough 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 2

Shoreham by Sea town centre

0.9% 9 6.3% 7 0.0% 0 0.0% 0 1.9% 1 0.0% 0 3.8% 1 0.0% 0

Southwick district centre 0.5% 4 4.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Steyning 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 6.3% 2 0.0% 0 Storrington 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 2

Uckfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Worthing town centre 3.6% 34 2.6% 3 0.0% 0 9.2% 18 16.3% 9 0.0% 0 3.8% 1 9.8% 3 Brighton Marina Village,

Brighton

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0

Hollingbury Retail Park, Carden Avenue, Brighton

(Matalan, Brantano)

0.2% 2 0.0% 0 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pavillion Retail Park, Lewes

Road, Brighton (B&Q,

Halfords)

0.3% 3 0.6% 1 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Old Shoreham Road, Hove

(Homebase, Currys)

0.9% 9 0.0% 0 2.0% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Holmbush Centre, Upper Shoreham Road,

Shoreham by Sea (incl

Tesco, M&S & Next)

1.9% 18 9.8% 10 0.0% 0 1.7% 3 1.9% 1 0.0% 0 8.5% 3 1.3% 0

Lyons Farm Retail Park,

Upper Brighton Road,

Worthing (Sainsbury's,

Boots the Chemist,

Brantano)

3.4% 32 3.7% 4 0.0% 0 11.9% 24 5.8% 3 0.0% 0 2.7% 1 1.3% 0

Internet 1.0% 10 1.7% 2 1.1% 5 0.6% 1 1.3% 1 1.1% 1 1.4% 0 0.0% 0 Mail order / catalogue 0.3% 2 0.0% 0 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Asda, Littlehampton Road, Ferring

0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.5% 0 0.0% 0 0.0% 0 0.0% 0

Ashington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 1

Ferring 0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Gatwick Airport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0 0.0% 0

Guildford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Hollingbury 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sainsbury's, Lewes Road,

Brighton

0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sompting 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Tarring 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco, Hammonds Farm,

Jane Murray Way, Burgess

Hill

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0

Upper Beeding 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 1 0.0% 0

West Worthing 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 0.2% 1 1.1% 1 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

(Nowhere else / same as 66.0% 631 53.6% 56 73.8% 325 64.7% 129 53.2% 30 64.9% 62 46.1% 16 51.5% 14

By Zone Adur District Retail Survey Page 44

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

before)

Weighted base: 957 104 440 199 56 96 35 27

Sample: 962 189 191 175 156 95 77 79

Q18X Where else does your household shop most often for chemist and medical goods, cosmetics and other beauty products? Not those who answered 'Don't know' or 'Don't do this type of shopping' at Q17

Abroad 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Ashington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 1

Brighton Town Centre 5.5% 53 9.4% 10 6.4% 28 1.2% 2 2.5% 1 9.2% 9 5.5% 2 1.3% 0

Hollingbury Retail Park, Brighton

0.2% 2 0.0% 0 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pavillion Retail Park,

Brighton

0.3% 3 0.6% 1 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other retail warehouses and

superstores in Brighton

1.4% 13 0.0% 0 2.9% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Elsewhere in Brighton 0.3% 3 0.0% 0 0.5% 2 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Burgess Hill Town Centre 0.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.9% 7 5.6% 2 0.0% 0

Retail Parks, retail

warehouses and superstores in Burgess Hill

0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0

Chichester 0.6% 5 0.0% 0 0.5% 2 1.2% 2 0.0% 0 0.0% 0 0.0% 0 2.3% 1

Crawley 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.2% 4 0.0% 0 1.4% 0 Eastbourne 0.3% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ferring 0.2% 2 0.0% 0 0.0% 0 1.0% 2 0.5% 0 0.0% 0 0.0% 0 0.0% 0

Gatwick Airport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 0 0.0% 0 Goring-by-Sea 0.5% 4 0.0% 0 0.0% 0 2.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Guildford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Hassocks 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 3 0.0% 0 0.0% 0 Haywards Heath 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0

Henfield 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 2 0.0% 0

Horsham Town Centre 0.6% 6 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 4.8% 2 13.1% 4 Hove Town Centre 4.5% 43 4.4% 5 8.0% 35 0.5% 1 1.3% 1 1.1% 1 1.2% 0 0.0% 0

Other retail warehouses and

superstores in Hove

0.9% 9 0.0% 0 2.0% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hurstpierpoint 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0

Lancing Town Centre 0.7% 6 0.0% 0 0.0% 0 0.0% 0 9.5% 5 1.0% 1 0.0% 0 0.0% 0

Asda, South Street, Lancing Town Centre

0.3% 3 0.0% 0 0.5% 2 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Lewes Town Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 London 0.4% 4 0.0% 0 0.5% 2 0.6% 1 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Portslade Town Centre 1.1% 11 2.5% 3 1.7% 7 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0

Pulborough 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 2 Shoreham Town Centre 0.9% 9 6.3% 7 0.0% 0 0.0% 0 1.9% 1 0.0% 0 3.8% 1 0.0% 0

Holmbush Centre, Shoreham 1.9% 18 9.8% 10 0.0% 0 1.7% 3 1.9% 1 0.0% 0 8.5% 3 1.3% 0

Sompting 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0 Southwick District Centre 0.5% 4 4.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Steyning 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.9% 1 6.3% 2 0.0% 0

Storrington 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 2 Tarring 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Uckfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Upper Beeding 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 1 0.0% 0 Worthing Town Centre 3.6% 34 2.6% 3 0.0% 0 9.2% 18 16.3% 9 0.0% 0 3.8% 1 9.8% 3

Lyons Farm Retail Park,

Worthing

3.4% 32 3.7% 4 0.0% 0 11.9% 24 5.8% 3 0.0% 0 2.7% 1 1.3% 0

Elsewhere in Worthing 0.9% 9 0.0% 0 0.0% 0 4.2% 8 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Internet 1.0% 10 1.7% 2 1.1% 5 0.6% 1 1.3% 1 1.1% 1 1.4% 0 0.0% 0

Mail order / catalogue 0.3% 2 0.0% 0 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 0.2% 1 1.1% 1 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

(Nowhere else / same as

before)

66.0% 631 53.6% 56 73.8% 325 64.7% 129 53.2% 30 64.9% 62 46.1% 16 51.5% 14

Weighted base: 957 104 440 199 56 96 35 27

Sample: 962 189 191 175 156 95 77 79

By Zone Adur District Retail Survey Page 45

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Q19 Where does your household do most of its shopping for books; jewellery and watches; china, glassware and kitchen utensils; recreational and luxury goods?

Asda, Cowhurst Road, off Carden Avenue, Brighton

0.7% 7 0.5% 1 1.4% 6 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0

Asda, South Street, Lancing 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Extra, New Road, West Durrington

0.7% 7 0.0% 0 0.0% 0 3.4% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brighton town centre 18.8% 188 16.5% 18 31.7% 147 2.2% 4 8.1% 5 10.8% 11 5.1% 2 4.2% 1

Burgess Hill town centre 2.1% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 19.9% 20 1.3% 0 0.0% 0 Central London 0.6% 6 0.5% 1 0.9% 4 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Chichester 0.3% 3 0.5% 1 0.0% 0 1.0% 2 0.0% 0 0.0% 0 0.0% 0 2.1% 1

Crawley 0.6% 6 0.4% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 4 3.7% 1 2.6% 1 Hassocks 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0

Haywards Heath 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0

Horsham town centre 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 13.5% 4

Hove town centre 1.7% 17 2.2% 2 3.2% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hurstpierpoint 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 1.2% 0 0.0% 0

Lancing town centre 0.8% 8 0.0% 0 0.0% 0 0.0% 0 14.2% 8 0.0% 0 0.0% 0 0.0% 0 Lewes town centre 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Littlehampton town centre 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Portslade town centre 0.6% 6 1.1% 1 1.1% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Pulborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Shoreham by Sea town

centre

0.8% 8 4.9% 5 0.4% 2 0.0% 0 0.6% 0 0.0% 0 2.2% 1 0.0% 0

Southwick district centre 0.7% 7 6.1% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Steyning 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.1% 3 2.3% 1

Storrington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.2% 1 Worthing town centre 9.5% 95 4.4% 5 0.5% 2 32.7% 67 22.9% 13 0.0% 0 10.1% 4 11.7% 3

Brighton Retail Park, Carden

Avenue, Brighton (Next, Argos)

0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Old Shoreham Road, Hove

(Homebase, Currys)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Brighton Road, Shoreham by

Sea (Dunelm, Halfords,

B&Q)

0.3% 3 0.5% 1 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Holmbush Centre, Upper

Shoreham Road, Shoreham by Sea (incl

Tesco, M&S & Next)

1.8% 18 8.6% 9 1.0% 5 0.0% 0 1.3% 1 0.0% 0 6.3% 2 1.3% 0

Lyons Farm Retail Park, Upper Brighton Road,

Worthing (Sainsbury's,

Boots the Chemist, Brantano)

0.3% 3 0.5% 1 0.0% 0 0.6% 1 0.6% 0 0.0% 0 1.3% 0 0.0% 0

Pages Corner Retail Park,

Pages Lane, Worthing (The Range, Carpetright)

0.2% 2 0.0% 0 0.0% 0 0.6% 1 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Sompting Road, Worthing

(Pets at Home, Argos)

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Internet 34.2% 342 27.3% 30 38.7% 179 30.0% 62 24.7% 14 40.6% 41 26.4% 10 24.1% 7

Mail order / catalogue 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 1

TV Shopping 0.2% 2 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Abroad 0.2% 2 0.0% 0 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, Littlehampton Road,

Ferring

0.2% 2 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bluewater Shopping Centre,

Greenhithe

0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0

Tunbridge Wells 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 Washington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

York 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

(Don’t know) 2.0% 20 3.7% 4 0.9% 4 2.7% 5 3.6% 2 1.1% 1 6.2% 2 2.6% 1 (Don't do this type of

shopping)

20.3% 203 20.0% 22 18.8% 87 24.3% 50 20.7% 12 17.5% 18 23.0% 8 22.9% 6

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

By Zone Adur District Retail Survey Page 46

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Q19X Where does your household do most of its shopping for books; jewellery and watches; china, glassware and kitchen utensils; recreational and luxury goods?

Abroad 0.2% 2 0.0% 0 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ashington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Bluewater Shopping Centre 0.1% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 0 0.0% 0

Brighton Town Centre 18.8% 188 16.5% 18 31.7% 147 2.2% 4 8.1% 5 10.8% 11 5.1% 2 4.2% 1 Other retail warehouses and

superstores in Brighton

1.0% 10 0.5% 1 1.9% 9 0.0% 0 0.8% 0 0.0% 0 0.0% 0 0.0% 0

Burgess Hill Town Centre 2.1% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 19.9% 20 1.3% 0 0.0% 0 Chichester 0.3% 3 0.5% 1 0.0% 0 1.0% 2 0.0% 0 0.0% 0 0.0% 0 2.1% 1

Crawley 0.6% 6 0.4% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 4 3.7% 1 2.6% 1

Ferring 0.2% 2 0.0% 0 0.0% 0 0.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Hassocks 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0

Haywards Heath 0.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0

Horsham Town Centre 0.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 13.5% 4

Hove Town Centre 1.7% 17 2.2% 2 3.2% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other retail warehouses and

superstores in Hove

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Hurstpierpoint 0.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 1.2% 0 0.0% 0

Lancing Town Centre 0.8% 8 0.0% 0 0.0% 0 0.0% 0 14.2% 8 0.0% 0 0.0% 0 0.0% 0

Lewes Town Centre 0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Littlehampton Town Centre 0.1% 1 0.0% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

London 0.6% 6 0.5% 1 0.9% 4 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Portslade Town Centre 0.6% 6 1.1% 1 1.1% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Pulborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Shoreham Town Centre 0.8% 8 4.9% 5 0.4% 2 0.0% 0 0.6% 0 0.0% 0 2.2% 1 0.0% 0

Holmbush Centre, Shoreham 1.8% 18 8.6% 9 1.0% 5 0.0% 0 1.3% 1 0.0% 0 6.3% 2 1.3% 0 Retail warehouses on

Brighton Road, Shoreham

0.3% 3 0.5% 1 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Southwick District Centre 0.7% 7 6.1% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Steyning 0.4% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.1% 3 2.3% 1

Storrington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.2% 1

Tunbridge Wells 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 0 Washington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0

Worthing Town Centre 9.5% 95 4.4% 5 0.5% 2 32.7% 67 22.9% 13 0.0% 0 10.1% 4 11.7% 3

Lyons Farm Retail Park, Worthing

0.3% 3 0.5% 1 0.0% 0 0.6% 1 0.6% 0 0.0% 0 1.3% 0 0.0% 0

Pages Corner Retail Park, Worthing

0.2% 2 0.0% 0 0.0% 0 0.6% 1 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Other retail warehouses and

superstores in Worthing

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.7% 0 0.0% 0 0.0% 0 0.0% 0

Elsewhere in Worthing 0.7% 7 0.0% 0 0.0% 0 3.4% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0

York 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 0 0.0% 0

Internet 34.2% 342 27.3% 30 38.7% 179 30.0% 62 24.7% 14 40.6% 41 26.4% 10 24.1% 7 Mail order / catalogue 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 1

TV Shopping 0.2% 2 0.5% 1 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Don’t know) 2.0% 20 3.7% 4 0.9% 4 2.7% 5 3.6% 2 1.1% 1 6.2% 2 2.6% 1 (Don't do this type of

shopping)

20.3% 203 20.0% 22 18.8% 87 24.3% 50 20.7% 12 17.5% 18 23.0% 8 22.9% 6

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

By Zone Adur District Retail Survey Page 47

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Q20 Where else does your household shop most often for books; jewellery and watches; china, glassware and kitchen utensils; recreational and luxury goods?

Not those who answered 'Don't know' or 'Don't do this type of shopping' at Q19

Asda, Brighton Marina,

Brighton

0.3% 2 0.0% 0 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, Cowhurst Road, off Carden Avenue, Brighton

0.6% 5 0.0% 0 1.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, South Street, Lancing 0.2% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Extra, New Road, West Durrington

1.2% 9 0.0% 0 0.0% 0 6.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brighton town centre 11.2% 87 7.1% 6 14.3% 53 5.2% 8 7.2% 3 18.4% 15 5.6% 1 3.6% 1

Burgess Hill town centre 1.7% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 15.1% 12 1.7% 0 0.0% 0 Central London 0.7% 5 0.0% 0 0.7% 2 0.0% 0 0.0% 0 3.6% 3 0.0% 0 0.0% 0

Chichester 0.5% 4 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 6.7% 1

Crawley 1.4% 11 0.0% 0 0.7% 2 0.0% 0 0.0% 0 9.1% 8 1.8% 0 1.8% 0

Eastbourne 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0

Goring by Sea 0.4% 3 0.0% 0 0.0% 0 2.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Haywards Heath 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 1.8% 0 0.0% 0 Henfield 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 0 0.0% 0

Horsham town centre 0.4% 3 0.0% 0 0.0% 0 0.8% 1 0.7% 0 0.0% 0 4.6% 1 1.8% 0

Hove town centre 4.6% 36 1.6% 1 9.2% 34 0.0% 0 0.0% 0 0.0% 0 1.5% 0 0.0% 0 Lancing town centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 5.7% 2 0.0% 0 0.0% 0 0.0% 0

Portslade town centre 0.3% 3 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 0 0.0% 0

Shoreham by Sea town centre

0.7% 6 4.7% 4 0.0% 0 0.8% 1 0.9% 0 0.0% 0 0.0% 0 0.0% 0

Southwick district centre 0.2% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Steyning 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.4% 2 0.0% 0 Storrington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.9% 1

Worthing town centre 4.2% 33 7.3% 6 0.0% 0 10.4% 16 12.9% 6 0.0% 0 7.4% 2 16.8% 3

Hollingbury Retail Park, Carden Avenue, Brighton

(Matalan, Brantano)

0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rustington Retail Park, Rustington, Littlehampton

0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Holmbush Centre, Upper

Shoreham Road, Shoreham by Sea (incl

Tesco, M&S & Next)

1.6% 12 9.0% 8 0.0% 0 1.4% 2 3.3% 1 0.0% 0 5.0% 1 0.0% 0

Lyons Farm Retail Park,

Upper Brighton Road,

Worthing (Sainsbury's, Boots the Chemist,

Brantano)

0.3% 2 0.0% 0 0.0% 0 0.8% 1 2.7% 1 0.0% 0 0.0% 0 0.0% 0

Pages Corner Retail Park, Pages Lane, Worthing

(The Range, Carpetright)

0.2% 2 0.8% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet 8.9% 69 7.9% 7 11.1% 41 5.2% 8 9.4% 4 9.3% 8 2.2% 1 4.8% 1 TV Shopping 0.4% 3 0.0% 0 0.0% 0 1.4% 2 0.0% 0 1.0% 1 0.0% 0 0.0% 0

Abroad 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Asda, Littlehampton Road,

Ferring

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 0

Bluewater Shopping Centre,

Greenhithe

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0

Gatwick Airport 0.3% 2 0.0% 0 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Guildford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 0

Rottingdean 0.3% 2 0.0% 0 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know) 1.7% 13 1.5% 1 1.8% 7 0.8% 1 2.5% 1 1.2% 1 5.4% 1 1.4% 0

(Nowhere else / same as

before)

56.0% 436 54.7% 46 59.1% 219 60.9% 92 54.7% 24 37.2% 31 51.0% 13 55.2% 11

Weighted base: 777 84 371 151 43 82 26 21

Sample: 768 154 161 133 121 82 57 60

By Zone Adur District Retail Survey Page 48

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Q20X Where else does your household shop most often for books; jewellery and watches; china, glassware and kitchen utensils; recreational and luxury goods?

Not those who answered 'Don't know' or 'Don't do this type of shopping' at Q19

Abroad 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Angmering 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Arundel 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ashington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bicester 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Billinghurst 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bluewater Shopping Centre 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0

Bognor Regis 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brighton Town Centre 11.2% 87 7.1% 6 14.3% 53 5.2% 8 7.2% 3 18.4% 15 5.6% 1 3.6% 1 Hollingbury Retail Park,

Brighton

0.1% 1 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pavillion Retail Park,

Brighton

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other retail warehouses and

superstores in Brighton

0.9% 7 0.0% 0 1.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Elsewhere in Brighton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Broadwater 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Burgess Hill Town Centre 1.7% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 15.1% 12 1.7% 0 0.0% 0 Retail Parks, retail

warehouses and

superstores in Burgess Hill

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Cambridge 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Cardiff 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Chichester 0.5% 4 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 6.7% 1 Colne 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Crawley 1.4% 11 0.0% 0 0.7% 2 0.0% 0 0.0% 0 9.1% 8 1.8% 0 1.8% 0

Croydon 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Ditchling 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

East Grinstead 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Eastbourne 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 Ferring 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 0

Findon 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gatwick Airport 0.3% 2 0.0% 0 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Goring-by-Sea 0.4% 3 0.0% 0 0.0% 0 2.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Grays 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Guildford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 0

Hailsham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hassocks 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Haywards Heath 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 1.8% 0 0.0% 0

Henfield 0.1% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 0 0.0% 0

High Wycombe 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Horsham Town Centre 0.4% 3 0.0% 0 0.0% 0 0.8% 1 0.7% 0 0.0% 0 4.6% 1 1.8% 0

Broadbridge Heath Retail

Park, Horsham

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Foundry Retail Park,

Horsham

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other retail warehouses and

superstores in Horsham

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hove Town Centre 4.6% 36 1.6% 1 9.2% 34 0.0% 0 0.0% 0 0.0% 0 1.5% 0 0.0% 0

Goldstone Retail Park, Hove 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Sackville Trading Estate,

Hove

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other retail warehouses and superstores in Hove

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Elsewhere in Hove 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hurstpierpoint 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Lancing Town Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 5.7% 2 0.0% 0 0.0% 0 0.0% 0

Asda, South Street, Lancing

Town Centre

0.2% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lewes Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Littlehampton Town Centre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rustington Retail Park, Littlehampton

0.1% 1 0.0% 0 0.0% 0 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

London 0.7% 5 0.0% 0 0.7% 2 0.0% 0 0.0% 0 3.6% 3 0.0% 0 0.0% 0

Newhaven 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pagham 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Partridge Green 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Peacehaven 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Portslade Town Centre 0.3% 3 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 0 0.0% 0

Portsmouth 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

By Zone Adur District Retail Survey Page 49

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

Poynings 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pulborough 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Rottingdean 0.3% 2 0.0% 0 0.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Rustington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Seaford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sheffield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Shoreham Town Centre 0.7% 6 4.7% 4 0.0% 0 0.8% 1 0.9% 0 0.0% 0 0.0% 0 0.0% 0

Holmbush Centre, Shoreham 1.6% 12 9.0% 8 0.0% 0 1.4% 2 3.3% 1 0.0% 0 5.0% 1 0.0% 0

Retail warehouses on Brighton Road, Shoreham

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sompting 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Southampton 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Southwick District Centre 0.2% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Steyning 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.4% 2 0.0% 0

Storrington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.9% 1

Tarring 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tunbridge Wells 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Uckfield 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Upper Beeding 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Washington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Waterlooville 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Watford 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Worthing Town Centre 4.2% 33 7.3% 6 0.0% 0 10.4% 16 12.9% 6 0.0% 0 7.4% 2 16.8% 3

Downlands Retail Park, Worthing

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lyons Farm Retail Park, Worthing

0.3% 2 0.0% 0 0.0% 0 0.8% 1 2.7% 1 0.0% 0 0.0% 0 0.0% 0

Pages Corner Retail Park,

Worthing

0.2% 2 0.8% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other retail warehouses and

superstores in Worthing

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Elsewhere in Worthing 1.2% 9 0.0% 0 0.0% 0 6.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 York 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet 8.9% 69 7.9% 7 11.1% 41 5.2% 8 9.4% 4 9.3% 8 2.2% 1 4.8% 1

Mail order / catalogue 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 TV Shopping 0.4% 3 0.0% 0 0.0% 0 1.4% 2 0.0% 0 1.0% 1 0.0% 0 0.0% 0

(Don’t know) 1.7% 13 1.5% 1 1.8% 7 0.8% 1 2.5% 1 1.2% 1 5.4% 1 1.4% 0

(Nowhere else / same as before)

56.0% 436 54.7% 46 59.1% 219 60.9% 92 54.7% 24 37.2% 31 51.0% 13 55.2% 11

Weighted base: 777 84 371 151 43 82 26 21

Sample: 768 154 161 133 121 82 57 60

Q21 When members of your household do non-food shopping, how do they usually travel?

Car 58.2% 582 63.6% 70 43.1% 199 68.3% 141 68.2% 39 75.6% 76 88.7% 32 87.3% 24

Bus 19.3% 193 21.0% 23 29.3% 135 7.9% 16 18.2% 10 3.2% 3 8.8% 3 6.5% 2 Motorcycle, scooter or

moped

0.1% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Walk 13.1% 132 6.3% 7 17.1% 79 15.4% 32 3.7% 2 10.2% 10 2.5% 1 1.3% 0 Bicycle 1.4% 14 1.4% 2 1.1% 5 3.2% 7 0.6% 0 0.0% 0 0.0% 0 1.3% 0

Train 2.1% 21 1.7% 2 1.9% 9 0.0% 0 4.9% 3 7.8% 8 0.0% 0 0.0% 0

Taxi 0.4% 4 0.0% 0 0.5% 2 0.6% 1 0.6% 0 0.0% 0 0.0% 0 1.3% 0 Disability vehicle 0.6% 6 0.0% 0 0.5% 2 1.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Goods delivered) 1.7% 17 0.4% 0 2.6% 12 1.7% 4 0.6% 0 0.0% 0 0.0% 0 2.2% 1 (Don't know / varies) 3.1% 31 5.0% 5 3.9% 18 1.2% 2 3.1% 2 3.1% 3 0.0% 0 0.0% 0

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

GEN Gender of respondent.

Male 35.5% 355 29.8% 33 33.2% 154 40.7% 84 39.1% 22 44.1% 45 32.9% 12 20.2% 6

Female 64.5% 646 70.2% 77 66.8% 309 59.3% 122 60.9% 35 55.9% 56 67.1% 24 79.8% 22

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

By Zone Adur District Retail Survey Page 50

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

AGE Could I ask, how old are you?

18 to 24 years 4.9% 49 6.9% 8 5.0% 23 4.2% 9 5.4% 3 3.8% 4 4.7% 2 1.6% 0

25 to 34 years 18.2% 182 18.3% 20 18.4% 85 20.2% 42 16.6% 10 18.0% 18 11.8% 4 11.8% 3 35 to 44 years 20.5% 205 20.2% 22 19.8% 92 20.0% 41 20.9% 12 29.1% 29 13.3% 5 12.0% 3

45 to 54 years 17.4% 174 17.3% 19 18.2% 84 16.4% 34 6.1% 3 23.4% 24 14.5% 5 14.5% 4

55 to 64 years 13.6% 137 14.4% 16 14.0% 65 12.7% 26 19.4% 11 8.8% 9 18.0% 7 12.0% 3 65 + years 24.1% 242 20.3% 22 23.5% 109 25.3% 52 28.6% 16 16.9% 17 35.2% 13 44.3% 12

(Refused) 1.3% 13 2.5% 3 1.0% 5 1.1% 2 3.1% 2 0.0% 0 2.5% 1 3.8% 1

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

ADU How many adults aged 16 years and over, including yourself, live in your household?

One 21.6% 216 22.5% 25 24.6% 114 18.1% 37 27.8% 16 8.8% 9 21.0% 8 29.2% 8

Two 53.4% 534 43.5% 48 51.5% 238 59.7% 123 48.1% 27 62.4% 63 54.2% 20 54.0% 15

Three 15.7% 157 20.7% 23 14.4% 67 16.6% 34 12.7% 7 19.1% 19 16.3% 6 4.6% 1

Four or more 8.6% 86 13.3% 15 8.6% 40 4.6% 9 10.1% 6 9.7% 10 8.5% 3 12.2% 3 (Refused) 0.8% 8 0.0% 0 1.0% 5 1.0% 2 1.2% 1 0.0% 0 0.0% 0 0.0% 0

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

CHI How many children aged 15 years and under, live in your household?

None 69.2% 692 74.1% 81 71.0% 328 64.8% 134 76.2% 44 54.2% 55 80.5% 29 78.7% 22

One 13.2% 132 10.9% 12 13.6% 63 14.0% 29 10.2% 6 17.8% 18 7.2% 3 8.9% 2 Two 14.0% 140 13.3% 15 11.9% 55 18.4% 38 10.3% 6 22.0% 22 7.1% 3 7.4% 2

Three 2.2% 22 1.2% 1 2.0% 9 1.2% 2 1.3% 1 6.0% 6 2.6% 1 3.7% 1

Four or more 0.4% 4 0.5% 1 0.5% 2 0.0% 0 0.7% 0 0.0% 0 1.3% 0 1.3% 0 (Refused) 0.9% 9 0.0% 0 1.0% 5 1.6% 3 1.2% 1 0.0% 0 1.3% 0 0.0% 0

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

CAR How many cars do you have in your household which can be used for shopping trips? (These may include light vans, pickups and 4

wheel drive vehicles).

None 14.6% 146 13.7% 15 17.6% 82 13.9% 29 18.2% 10 3.0% 3 9.1% 3 14.3% 4 One 46.8% 468 38.5% 42 51.9% 240 45.0% 93 44.4% 25 43.6% 44 38.8% 14 34.4% 9

Two 30.1% 301 36.5% 40 24.5% 113 33.4% 69 29.5% 17 39.9% 40 37.2% 13 32.1% 9

Three or more 7.5% 75 10.7% 12 4.5% 21 6.6% 14 7.3% 4 13.4% 14 14.9% 5 19.1% 5 (Refused) 1.0% 10 0.5% 1 1.5% 7 1.0% 2 0.6% 0 0.0% 0 0.0% 0 0.0% 0

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

SEG Socio-economic grouping

A 3.7% 37 3.6% 4 4.5% 21 2.8% 6 1.9% 1 1.9% 2 3.4% 1 8.7% 2

B 20.7% 207 15.1% 17 23.1% 107 18.8% 39 13.7% 8 22.8% 23 23.3% 8 20.5% 6 C1 26.9% 269 28.3% 31 26.8% 124 24.6% 51 23.8% 14 32.4% 33 27.8% 10 26.1% 7

C2 16.9% 170 22.1% 24 12.5% 58 22.2% 46 20.3% 12 21.3% 21 11.8% 4 15.3% 4

D 10.3% 103 11.8% 13 10.5% 49 11.4% 24 9.9% 6 5.8% 6 10.2% 4 9.1% 3 E 11.5% 115 11.8% 13 11.9% 55 11.8% 24 19.6% 11 6.2% 6 6.4% 2 11.6% 3

(Refused) 9.9% 100 7.3% 8 10.7% 50 8.4% 17 10.8% 6 9.6% 10 17.1% 6 8.8% 2

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

EMP_1 how many people aged between 16 - 64 are there in your household who are in part time employment:

None 67.9% 680 69.6% 77 68.6% 317 67.0% 138 70.1% 40 60.2% 61 72.8% 26 74.2% 20 One 24.8% 248 22.9% 25 23.6% 109 28.0% 58 21.9% 12 30.3% 31 22.3% 8 18.4% 5

Two 4.7% 47 6.6% 7 4.6% 21 3.2% 7 3.9% 2 6.5% 7 4.9% 2 5.8% 2

Three 0.7% 7 0.4% 0 0.5% 2 0.6% 1 1.7% 1 1.1% 1 0.0% 0 1.6% 0 Four 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Refused) 1.6% 16 0.5% 1 2.2% 10 1.2% 2 2.4% 1 1.9% 2 0.0% 0 0.0% 0

Mean: 0.38 0.38 0.37 0.37 0.36 0.47 0.32 0.35

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

By Zone Adur District Retail Survey Page 51

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

EMP_2 how many people aged between 16 - 64 are there in your household who are in full time employment:

None 38.5% 385 35.6% 39 38.6% 178 39.0% 80 48.7% 28 25.7% 26 50.4% 18 55.2% 15

One 35.2% 352 31.6% 35 35.6% 165 36.0% 74 24.5% 14 43.2% 44 32.1% 12 32.9% 9 Two 19.4% 194 24.0% 26 19.5% 90 17.5% 36 19.1% 11 21.6% 22 17.5% 6 9.6% 3

Three 3.9% 39 6.9% 8 2.8% 13 4.9% 10 3.6% 2 5.8% 6 0.0% 0 1.0% 0

Four 1.1% 11 0.9% 1 1.4% 6 0.5% 1 1.8% 1 1.8% 2 0.0% 0 1.3% 0 Five 0.1% 1 0.4% 0 0.0% 0 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Six 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.6% 0 0.0% 0 0.0% 0 0.0% 0

(Refused) 1.7% 17 0.5% 1 2.2% 10 1.7% 4 1.8% 1 1.9% 2 0.0% 0 0.0% 0

Mean: 0.93 1.07 0.91 0.91 0.86 1.13 0.67 0.61

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

EMP_3 how many people aged between 16 - 64 are there in your household who are unemployed but available or seeking employment:

None 91.7% 918 91.1% 100 91.6% 423 91.9% 190 94.0% 54 89.0% 90 95.2% 34 96.2% 26

One 5.3% 53 7.4% 8 4.8% 22 5.9% 12 3.5% 2 5.9% 6 3.8% 1 3.8% 1

Two 1.1% 11 1.0% 1 1.1% 5 0.5% 1 0.7% 0 3.2% 3 1.0% 0 0.0% 0 (Refused) 1.9% 19 0.5% 1 2.6% 12 1.7% 4 1.8% 1 1.9% 2 0.0% 0 0.0% 0

Mean: 0.08 0.10 0.07 0.07 0.05 0.13 0.06 0.04

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

QUOTA Zone

Zone 1 11.0% 110 100.0% 110 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Zone 2 46.2% 462 0.0% 0 100.0% 462 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Zone 3 20.6% 206 0.0% 0 0.0% 0 100.0% 206 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Zone 4 5.7% 57 0.0% 0 0.0% 0 0.0% 0 100.0% 57 0.0% 0 0.0% 0 0.0% 0

Zone 5 10.1% 101 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 101 0.0% 0 0.0% 0 Zone 6 3.6% 36 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 36 0.0% 0

Zone 7 2.8% 28 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 28

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80

By Zone Adur District Retail Survey Page 52

Weighted: For DTZ June 2013

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7

Column %ges.

110613 NEMS market research

PS Postcode Sector

BN1 1 0.2% 2 0.0% 0 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN1 3 2.7% 27 0.0% 0 5.8% 27 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BN1 4 1.4% 14 0.0% 0 3.0% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN1 5 1.8% 18 0.0% 0 4.0% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN1 6 4.0% 40 0.0% 0 8.7% 40 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BN1 7 2.3% 23 0.0% 0 5.0% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN1 8 3.2% 32 0.0% 0 6.8% 32 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN1 9 1.4% 14 0.0% 0 3.0% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BN2 0 2.1% 21 0.0% 0 4.5% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN2 1 1.5% 15 0.0% 0 3.2% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN2 3 2.1% 21 0.0% 0 4.5% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BN2 4 4.1% 41 0.0% 0 8.9% 41 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN2 9 1.7% 17 0.0% 0 3.7% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN3 1 1.9% 19 0.0% 0 4.1% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN3 2 0.7% 7 0.0% 0 1.5% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN3 3 2.1% 21 0.0% 0 4.6% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN3 4 1.7% 17 0.0% 0 3.7% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BN3 5 3.2% 33 0.0% 0 7.0% 33 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN3 6 2.3% 23 0.0% 0 5.0% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN3 7 2.4% 24 0.0% 0 5.1% 24 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BN3 8 3.3% 33 0.0% 0 7.2% 33 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN5 9 1.4% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 38.7% 14 0.0% 0

BN6 8 1.5% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 15.3% 15 0.0% 0 0.0% 0 BN6 9 1.3% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.4% 13 0.0% 0 0.0% 0

BN111 0.6% 6 0.0% 0 0.0% 0 2.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN112 1.5% 15 0.0% 0 0.0% 0 7.2% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BN113 0.6% 6 0.0% 0 0.0% 0 2.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN114 0.6% 6 0.0% 0 0.0% 0 2.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN115 0.9% 9 0.0% 0 0.0% 0 4.2% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BN124 1.9% 19 0.0% 0 0.0% 0 9.3% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN125 0.6% 6 0.0% 0 0.0% 0 2.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN126 2.4% 24 0.0% 0 0.0% 0 11.5% 24 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BN131 1.6% 16 0.0% 0 0.0% 0 8.0% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN132 2.4% 24 0.0% 0 0.0% 0 11.7% 24 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN133 1.2% 12 0.0% 0 0.0% 0 5.7% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BN140 0.3% 3 0.0% 0 0.0% 0 1.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN147 2.5% 25 0.0% 0 0.0% 0 12.4% 25 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BN148 1.9% 19 0.0% 0 0.0% 0 9.2% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN149 1.7% 17 0.0% 0 0.0% 0 8.1% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN150 1.4% 14 0.0% 0 0.0% 0 0.0% 0 24.2% 14 0.0% 0 0.0% 0 0.0% 0 BN158 2.1% 21 0.0% 0 0.0% 0 0.0% 0 36.5% 21 0.0% 0 0.0% 0 0.0% 0

BN159 2.2% 22 0.0% 0 0.0% 0 0.0% 0 39.2% 22 0.0% 0 0.0% 0 0.0% 0

BN411 1.1% 11 9.9% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BN412 2.5% 25 22.4% 25 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN424 2.2% 22 19.7% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN435 2.9% 29 26.6% 29 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 BN436 2.3% 23 21.3% 23 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

BN443 2.2% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 61.3% 22 0.0% 0

RH150 2.0% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.1% 20 0.0% 0 0.0% 0

RH158 3.5% 35 0.0% 0 0.0% 0 0.0% 0 0.0% 0 34.9% 35 0.0% 0 0.0% 0

RH159 1.7% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.2% 17 0.0% 0 0.0% 0

RH203 1.4% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 49.8% 14 RH204 1.4% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.2% 14

Weighted base: 1000 110 462 206 57 101 36 28

Sample: 1001 200 200 181 160 100 80 80