adv 122 (hp vs canon)
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vs.
ADV 122IRENE JUECHRIS PHANDAVID ARIMADOMINIQUE PORRASADRIAN BAUTISTA
1939Palo Alto, CA
(Hewlett-Packard)
1955New York, NY
“Make it Matter” “Advanced Simplicity”
WEBSITE STRATEGIESwww.store.hp.com
● Large images● Simple look● White background (contrast)
Easy to use:● filtered by weight● view more products
User friendly:● helps viewers navigate
easily and productively
PRODUCT MODIFICATIONwww.store.hp.com
● Several product adjustments for different types of printers
● Color multi-function, black and white, color single function
ONLINE ADVERTISING www.store.hp.com
● Welcoming● Fun but professional● Vibrant
BRAND/PRODUCT CHALLENGESwww.store.hp.com
● Most HP products aim towards personal/professional use
● Products are not as large (printer size)
● Simple/vibrant attract businesses
vs.
● Use of large images● Easily accessible● Vibrant/lively feel● Simple/straight to the point● Welcoming website● Cool/blue color palate
● Not easily accessible● Use of small images● Too much information of products● Sense of old technology● Dark and very cluttered ● Pricing listed is confusing
Reposition and Rebrand ● Rebuild the website to make it more user friendly and easy to access
○ larger images, less clutter, better organization/categorization of printers
● Rebrand to make their company website fit the company message-- “Advance simplicity”
● Leverage their reputation in the Camera sector (make sure brand message and image are both aligned and compliment each other)
SWOT ANALYSISHP VS. CANON
STRENGTHS● Canon possess far more products for sale
in comparison to HP● They also have a cleaner record● In the photography community they are
extremely well known
WEAKNESSES● In terms of printers no one really thinks of
Canon● Canon’s website and whole image is far
more unfriendly compared to HP● Less modern feel
OPPORTUNITIES● Canon can use their popularity in the photo
industry to promote their printers● Could integrate printers and cameras more● Make their brand more modern
THREATS● If Canon does not improve on the printer
industry they may have to compete with more companies in time
● Falling behind in terms of image
THANKYOU