Leigh OrtmanPortfolio

A-1 Ad Campaign

Client: Stanley Steemer

Concept: Stanley Steemer is known for its quick and efficient carpet cleaning services. This campaign displays multiple notorious stains and messes that require Stanley Steemer’s reputable services. Their memorable yellow van, that also serves as their logo, appears to have driven through each stain to represent the results of conducting business with them. In this ad, the van has driven through spilled red wine and left clean tire tracks.

A-2 Ad Campaign

Client: Stanley Steemer

Concept: Stanley Steemer’s services are not limited to only carpets. This print advertisement within this campaign shows tile flooring covered in muddy boot prints with the Stanley Steemer van cruising through it, leaving a mark of squeaky clean tiles.

A-3 Ad Campaign

Client: Stanley Steemer

Concept: A common household item that tends to cause a mess is paint. This image goes right along with the rest of the campaign, with a paint stain against carpet and Stanley Steemer clearing away a clean path.

B-1 One-Off B-1 One-Off

Client: Band-Aid

Concept: Every nursery rhyme and fairytale story ends with a “happily-ever-after” except for poor Humpty Dumpty. “All the king’s horses and all the king’s men could not put Humpty back together again.” This one-off print advertisement plays off of this famous nursery rhyme with a quick Band-Aid fix to repair Humpty Dumpty’s cracked shell.

Client: Dole Bananas

Concept: Kids love snacks and parents want their kids to eat healthy snacks. In this one-off print advertisement, Dole Bananas takes on both roles by appearing and possessing the same sweetness of candy kids love but providing the nutrients moms prefer.

B-2 One-Off

C-1 Guerilla Marketing Idea

Client: Pop Secret

Concept: This guerilla marketing technique engages drivers to play a mental game with the piece of popcorn about to be thrown between the two billboards. The large hand against the white background gains the attention of the drivers and draws them to wonder where the popcorn is being thrown. Pop Secret is encouraging its consumers to have fun and to create a game to make the idea of eating popcon that much more enjoyable.This guerilla marketing technique is interactive and playful.

D-1 New Media Execution Idea

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This new media execution is geared towards consumers with pets, most especially dogs and keeping their canines healthy. IAMS ProActive Health Dog Food provides probiotics to increase a dog’s energy and digestion to keep him alert and well all day. This interactive digital execution engages the reader into a game of “hide-and-seek,” with the dog shown in the IAMS ad.

Once the user scrolls his/her mouse over the ad, the dog will come alive and run across the screen out of sight. It

is up to the user to find him within other linked pages on the given website. In this screenshot, the dog’s head is

poking out of the left side of the video as he attempts to hide.

Client: IAMS ProActive Health Dog Food

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In this screenshot, the dog’s backside appears to be hopping into the ad and hiding. At this point, if the user is able to click or “catch” the dog before he darts off to another page, the user wins a prize.

Once the dog has been caught and found, the user is directed to the homepage of IAMS and offered a $10 Off Coupon towards his/

her next ProActive Health Dog Food purchase. This new media execution is meant to relay to the consumer the idea of the dog

being full of energy as any dog would be by eating ProActiveHealth as he ventures to various pages across the world wide web.