April 7, 2014

Domino’s Path to Digital Dominance Kiara Farrell-Starling

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Target Market!College Students !

!Recent Alumni !

!Young Professionals

Monitoring the Market

✤ Was there an increase in sales at stores in collegiate areas (3 mo, 6 mo, 1 year) after implementation of strategy? !

✤ Is feedback on social media positive? What are we learning about our customers’ needs? !

✤ Is there an increase of returning customers?

How do we get there?

College Rep Program Lifestyle Blog

Social Media

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College Rep Program

✤ Each major college/university!

✤ Reports to marketing team!

✤ Liaison to: students/student groups, local stores, national team!

✤ Manage Blog/Social Media!

✤ Create Domino’s sponsored campus event !

✤ Bi-weekly status reports

Lifestyle Blog

✤ On Domino’s Website!

✤ Trends and Campus News!

✤ Share Posts !

✤ Monitor popular posts!

✤ SEO Friendly

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Social Media

✤ Content for users !

✤ Conversation friendly platform!

✤ Monitor and develop relationships

Budget

✤ 1 Year !

✤ 50 hours: Planning!

✤ 200 hours: Implementation/Reviewing !

✤ Total Cost: $75,000