ADIDAS

Dana Al- Nasrallah

Strengths

•Largest producer of sports apparel and athletic footwear in Europe.

•Its is world renowned brand.•Consistent introductions of new

products.

Weakness• Adidas performance is over dependent on the European and

American markets. • Adidas generated about 48.2% and 28.6% of sales in that order in

2005.

Opportunity• Should focus more towards Asian markets• The women's sports segment.

Threat•Adidas faces intense competition

in the sports goods industry and is compelled to stay ahead of changeable consumer tastes. The company will face challenges due to the need to differentiate itself from other players and to satisfy diverse consumer needs.

S.W.O.T.

Target

Breaking

Walls

ADIDAS

Who?

•Ages 18-30 years•Soccer, basketball, tennis, track and field.•Asian market: Japan, China, Latin America, Korea and Middle East.

Impossible is Nothing

Top 5 winners

BudgetExpenses Days Hours a

dayTotal amount of hours worked

Cost per hour

Total

Twitter 90 3 270 $150 $40,500

YouTube 90 5 450 $150 $67,500

Blogs 90 5 450 $150 $67,500

Apps 90 5 4509 $150 $67,500

Facebook 90 3 270 $150 $40,500

Billboards 90 24 2,160 $700 $63,000

Coaches expense

90 3 270 $20 hour $5,400

Total Amount

90 48 4,320 $1620 $351,900