advance analytics - kedar gavane, mangesh chaudhari - comscore
DESCRIPTION
Kedar Gavane and Mangesh Chaudhari from comScore were at the ISB Digital Summit 2014 to conduct a session on advance analytics as part of the Digital Boot Camp workshop.TRANSCRIPT
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Wherever On The Internet
To
Thank You Page
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Cash On Delivery Drop-Off
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Contact Center Assist
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Conversion
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Team Strategy
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Traditional News Company Org Structure
Print Ad Sales/ Business Development
Editorial
Spo
rts
Tech
no
logy
Life
styl
e
Inte
rnat
ion
al
Polit
ics
Loca
l
Strategic Decisions About Content Delivery
Content Delivery Is Tactical/No Competitive Advantage
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Digital Age News Company Org Structure
Desktop
Page/Video Views Avg Duration Spent
$ € £ ¥ ₹
Business Dev
Ad Ops Technology Team
Editorial
Co
nten
t Creatio
n
Delivery
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Impression #2
Impression #1
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Digital Revenue Target
= Impressions x Avg. CPM (Impression = Page Views x Avg. Impressions by page template)
010,00,00020,00,00030,00,00040,00,00050,00,00060,00,00070,00,00080,00,00090,00,000
100,00,000
Page Views
Reports
Categorization by
Social Networks
Search Engines
Content Type
Platform
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✔
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Source: NBC Billion Dollar Research Lab, Olympics 2012
Multi-Platform Is Here
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Everyone Is On 4 Screens
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ISB Digital Summit
Kedar Gavane
Mangesh Chaudhari