ADVANCE TOGETHER

www.suisserugby.com

SEASON 2018/2019

OUR VISION

Qualify for Olympics 2024

Reach Rugby World Cup 2023 (France)

Develop Swiss Rugby and its structures for all involved stakeholders

ABOUT THE SWISS RUGBY UNION

WHO IS THE SWISS RUGBY UNION? Swiss Rugby Union Its mission is to organise, govern and develop the sport

of rugby in Switzerland across grassroots, referees, players, leagues to national teams

Creation Joined International Rugby Board (World Rugby) in 1972. First Swiss rugby game was played in 1869, one of the oldest game ever recorded in rugby

Registered Rugby Clubs & Academies

63

Domestic Leagues

Events

10

Suisse Rugby Day, Finals’ day, Cup finals, Super Sevens, Juniors and Schools

Registered Members 4’500

National Teams SWISS XV, SWISS A, SWISS U20, U18, U17, and U16 SWISS 7, SWISS 7 U18 SWISS XV Women, SWISS 7 Women, SWISS U18 Women

GROWING COMPETITION STRUCTURE

NATIONAL TEAMS Men’s 15 Senior Men’s second side Men’s U20 & U18 U17 & U16 Women’s 15 Women’s U18 Women’s 7s Men’s 7s Men’s 7s U18

LEAGUES NLA Excellence A NLB Excellence B NLC NLF A (Ladies) NLF B (Ladies) NL U18 NL U16 NL U14

TOURNAMENTS Swiss Cup FSR Cup Super Sevens Juniors Schools

EXPERIENCED LEADERSHIP TEAM

Veronika Mühlhofer CEO/Secretary General

As the first professional CEO, Veronika is one of the most experienced and recognised figures within the Swiss Sports management industry. Along with her masters degree from Stanford University and 6 languages, she brings 18 years of international sports, media and event management. She has led complex projects at multiple Olympic games, World Championships and other sporting events. Aside from her role with the FSR, she regularly consults for Swiss Olympic, Federations and various international organisations.

Peter Schüpbach President

Peter leads the FSR as President and head of the Board of Directors. A former rugby player himself, Peter is a Swiss business economist with an MBA from Rochester, New York. Besides being president of the Swiss Rugby Union, Peter works as CFO of Sensato AG. He is also general treasurer and Board Member of Rugby Europe, the European Rugby Association.

EXPERIENCED LEADERSHIP TEAM

Nicolas Stepowski Head of Marketing

Nicolas, from France, has a masters degree in sales and marketing. He is a key player in the further development and growth of the FSR. He brings valuable expertise from his previous rugby managerial role with leading French Top 14 rugby club ASM Clermont Auvergne where he headed the department of event operations. He also worked for a sports marketing agency in Lausanne in charge of launching sporting events as well as looking after the activation and commercial aspects. He played rugby at high level.

Sébastien Dupoux High Performance Director

Sébastien from France, is an exciting addition to the FSR and Suisse Rugby in general. As a sports director, he brings invaluable rugby coaching experience to the national teams. He boasts of world class experience with top professional rugby clubs such as Grenoble, Toulouse and others. Among other notable achievements, he was a key member of the French coaching national teams of the U18 and Sevens. His vision, passion and pedigree will be a terrific influence in the future growth of Suisse Rugby.

SIGNIFICANCE OF RUGBY

A TRULY RISING GLOBAL SPORT

130 8.5 MILLION Countries playing rugby Rugby players worldwide

479 MILLION

TV viewers at Rugby World Cup 2015

300 Million Regular Fans

3.2 BILLION

Global Olympic TV Audience

A RAPIDLY GROWING NATIONAL SPORT

1’800 4’500

+ 150% NEW PLAYERS! LICENCED PLAYERS

31 63

+ 32 NEW CLUBS & ACADEMIES!

REGISTERED CLUBS & ACADEMIES

4 2

+ 2 DIVISION PROMOTIONS! EUROPEAN DIVISION

62ND 33RD

+ 29 WORLD RANKS! WORLD RANKING

500 3’000

+ 2’500 SCHOOL PLAYERS RUGBY PLAYERS IN SCHOOLS

5 11

+ 6 NATIONAL TEAMS NATIONAL TEAMS

2012 2018

SUISSERUGBY IN INTERNATIONAL CONTEXT

DIVISION 1

DIVISION 3

DIVISION 4

DIVISION 5

DIVISION 2

During the season 2016/2017, the Swiss Mens National Team has reached the 2nd Division for the first time in their history. Switzerland has reached WORLD RANKING number 30, highest ranking in history.

6 NATIONS BEST WORLD RANKING: 30

2’000 5’000

views on Youtube for livestreaming of the matches

Facebook Fans

30’000 Post Reach on Social Media

GROWING MEDIA COVERAGE News coverage : national and regional television Regional and national newspaper coverage Livestreaming of matches

DEVELOPMENT PROJECT

DEVELOPMENT

Member of World Rugby, Rugby Europe, Swiss Olympic and J&S Rugby education at school in Switzerland= 2’500 children in 2017/2018 à Objective = 3’000 children in 2018/2019 International matches streamed online on www.suisserugby.com Budget More than doubled in the last 4 years

PROJECTS Increase the number of rugby players: FSR licensees + Licensed & unlicensed rugby players at schools = 8’000 rugby players in Switzerland in 2017/2018 à  Objective = 9’000 in 2018/2019

Increase visibility with more TV presence, more live stream views, more media coverage Creation of national rugby training center (September 2018) = national facility to allow more training opportunities for young and senior elite players Creation of a Suisserugby club or event label (September 2018) to reward the best clubs in Switzerland as well as the events meeting Suisserugby Standards (criteria of training, number of young teams, referees…) Increase number of certified coaches and referees as well as their level of certification, quality, and experience

SUPPORT US IN OUR JOURNEY

WITH PARTNER SUPPORT TO 2024 Development Increase the player numbers across communities,

schools and universities. Raise awareness of the sport nationally through campaigns and rugby days

Structure Grow and improve the structure of the federation, clubs, leagues and national teams

Education

Performance

Educate about the game and grow the number of referees, coaches, schools teachers

Set up professional training facilities and academies along with high performance coaches

-  YOUR LOGO / BRANDING ON THE NATIONAL TEAMS

- YOUR LOGO / BRANDING ON SWISS CLUBS’ SLEEVES

-  YOUR LOGO / BRANDING ON THE REFEREES

AVAILABLE RIGHTS AND BENEFITS

AVAILABLE RIGHTS AND BENEFITS

- NATIONAL LEAGUES

- SWISS CUP / FSR CUP

-  YOUTH RUGBY TOURNAMENTS

YOUR LOGO

NAMING RIGHTS OR SPONSORSHIP OF DOMESTIC COMPETITIONS

-  SWISS SUPER 7s

E-COMMERCE BRANDING

Presented by YOUR LOGO

PITCH BRANDING: Boards, Goalpost Pads, Logo on the grass

AVAILABLE RIGHTS AND BENEFITS

- MERCHANDISING / LICENSING -  VIP ACCESS -  CORPORATE HOSPITALITY

-  MEDIA BACKDROP

AVAILABLE RIGHTS AND BENEFITS

TV SPOT / LOGO & VISIBILITY in our LIVE STREAM

Rugby Europe TV (rugbyeurope.tv) Olympic Channel

(Olympicchannel.com)

AVAILABLE RIGHTS AND BENEFITS

- Twitter - YouTube - Website - Facebook

Your LOGO & Advertisements

YOUR LOGO YOUR LOGO

YOUR LOGO YOUR LOGO

-  SOCIAL & DIGITAL MEDIA / BRANDING AND COMMUNICATION

AVAILABLE RIGHTS AND BENEFITS

INSTITUTIONS

GOVERNING BODIES

MainPartner OfficialPartners

YOUR LOGO YOUR LOGO

ADVANCE TOGETHER

PARTNERS

THANK YOU

#AvancerEnsemble

#ZusammenVorwärtskommen

#AdvanceTogether

#AvanzareInsieme

WATCH THE VIDEO

Contact

www.suisserugby.com

Nicolas Stepowski Head of Marketing

Fédération Suisse de Rugby marketing@suisserugby.com

M +41 21 588 1400 (only calls - no sms / mms) T +33 6 60 43 24 58