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Advanced Digital Marketing Analytics (Google Analytics

Certification)

Course Brochure

Become a Google Analytics Individual Qualification (GAIQ) Certified Professional

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Clients and testimonials, key features.

Why Learn at Equinet?

Course fees, course schedules, and FAQs

Course Information

Course description, objectives, target audience, course outline, etc.

Course Overview

TABLE OF CONTENTSC O U R S E B R O C H U R E S U M M A R Y

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COURSE OVERVIEWADVANCED DIGITAL MARKETING ANALYTICS (GOOGLE ANALYTICS CERTIFICATION)

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Course FeeMode of Delivery

C l a s s r o o m , I n s t r u c t o r - L e d , H a n d s - O n

Tr a i n i n g s a r e c o n d u c t e d l i v e i n S i n g a p o r e

Course Duration2 D a y s ( 1 6 H o u r s )

9 a m - 6 p m

S $ 7 5 0 O r i g i n a l C o u r s e Fe e :

$ 8 8 8

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Brands are beginning to realise that rudimentary data analysis isn’t sufficient to paint the full picture of how consumers engage with their brands. Without a holistic understanding of consumer behaviour across multi-channel interaction points, little can be done to improve marketing performance.

This intensive two-day Advanced Digital Marketing Analytics (GAIQ Certification) training course is designed to stretch your comfort level with Google Analytics and guide you through the technical aspects of the platform to extract maximum data insights.

The instructional methods combine a healthy balance of theory with plenty of hands-on exercises, designed to explore advanced analytics concepts such as enhanced data capturing and analysis capabilities that will bring your understanding of digital marketing analytics to the next level. You will learn, amongst other important concepts, how to track extensive data points across multiple-domains & devices, collect deeper user behaviour insights, set up eCommerce tracking, and customise data specific to a business’s needs with Google Analytics. Through this, you will be able to simplify data analysis and obtain deeper insights to drive important business decisions. Google Analytics Individual Qualification (GAIQ) Certification At the end of the course, you will undertake the GAIQ certification on the SkillShop platform. Upon achieving a passing score of at least 80%, you will attain a Google Analytics Individual Qualification certificate, awarded by Google.

Course DescriptionW H AT I S T H I S C O U R S E A B O U T ?

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Target Audience

Anyone currently in, or looking to be in, a digital marketing role with a brand or agency, who understands the importance of data analytics in digital marketing, and wants to attain the

Google Analytics Individual Qualification (GAIQ) certification.

This course is suitable for individuals who possess basic working knowledge of Google Analytics concepts, appreciate in-depth data analysis to produce actionable insights, and who are keen to get hands-on on the technical aspects of analytics

platforms to take their skills to the next level.

Prerequisites

Entry to this course will only be granted to individuals who have passed the Google Analytics for Beginners Course in

the last 12 months or have successfully graduated from Equinet’s WSQ Digital Marketing Analytics course. You will be required to upload your certificate(s) in the registration

form on the following page.

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COURSE HIGHLIGHTS

✓ Develop a clear and comprehensive understanding on how data gets collected and processed in Google Analytics

✓ Dive deep into advanced configurations settings in Google Analytics such as advanced segmentation and create custom reports in order to make better marketing decisions

✓ How to properly organize your Google Analytics account, resulting in more readable and easily comprehensible reports

✓ Understand the mechanics of how to set up event tracking, analyse and interpret Google Analytics events

✓ Define new data points and transform your data analysis within Google Analytics for optimal measurement and analysis

✓ Create a measurement plan to guide you on the appropriate data to collect and measure

✓ And much more

In this Advanced Digital Marketing Analytics workshop, you will learn:

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COURSE OBJECTIVES

✓ Understand in detail how data is collected and measured in order to better manage changes to your tracking code and other tags

✓ Organize a Google Analytics account into a properly structured configuration setup, which will better aid in setting up data collection and configuration

✓ Apply advanced analytics tools and techniques such as creating custom reports, channel and content groupings, and advanced audience analysis

✓ Create a comprehensive measurement plan for a business to clearly align what data to appropriately collect and measure, resulting in more effective analysis and business outcomes

By the end of the class, you will be able to:

9COURSE OUTLINE

INTRODUCTION TO ADVANCED GOOGLE ANALYTICS

Instructor-Led | Lecture, case study, group discussion, group presentation

▷Difference between basic analytics and advanced analytics

▷Advanced Google Analytics (Why, Who, What) ▷Quick Recap of Beginner GA topics

DATA: UNDERSTAND HOW DATA IS COLLECTED AND MEASURED

Instructor-led | Lecture, demonstration and modelling, drill and practice, case study, group discussion, group presentation, group project work

▷How Data Collection Works (For Hits, Users, Sessions, Pageviews)

▷What is Universal Analytics? ▷Is Cross-Device Tracking possible?

10COURSE OUTLINE (CONT…)

STRUCTURE YOUR ANALYTICS ACCOUNT

Instructor-led | Lecture, demonstration and modelling, case study, group discussion, group presentation, group project work, games/quizzes

▷Organising your Accounts/Properties/Views ▷Rollup Reporting & Alternatives (Manage Multiple Tags) ▷An In-depth look at User Permissions ▷Cross-Domain Tracking

TRACK IMPORTANT USER BEHAVIOUR

Instructor-led | Lecture, demonstration and modelling, drill and practice, case study, individual project work

▷What are events? ▷How to set up events? ▷What should you measure with events? ▷Basic use of Google Tag Manager

GRANULAR ANALYSIS VIA ADVANCED SEGMENTATION

Instructional-led | Lecture, demonstration and modelling, case study

▷What is segmentation? ▷Create advanced segments ▷Segments vs filters ▷Limitations of segments

11COURSE OUTLINE (CONT…)

TRANSFORM YOUR DATA

Instructional-led | Lecture, demonstration and modelling, case study

▷What are regular expressions? ▷Create advanced filters ▷Set up goals ▷Create channel groupings ▷Create content groupings

12COURSE OUTLINE (CONT…)

TRACK DATA SPECIFIC TO YOUR BUSINESS NEEDS

Instructional-led | Lecture, demonstration and modelling, case study

▷What is data scope? ▷What are metrics (Calculated vs custom metrics) ▷What are dimensions and custom dimensions? ▷Create custom reports ▷Import Offline Data

TARGET THE RIGHT AUDIENCE

Instructional-led | Lecture, demonstration and modelling, case study

▷What is remarketing? ▷Set up basic audiences on GA ▷What is dynamic remarketing ▷Set up dynamic audiences on GA

13COURSE OUTLINE (CONT…)

TRACK AN ECOMMERCE WEBSITE

Instructional-led | Lecture, demonstration and modelling, case study

▷Enable enhanced ecommerce ▷Benefits of enhanced ecommerce ▷How to set up ecommerce tracking ▷Transaction vs Goal

PUT IT ALL TOGETHER

Instructional-led | Lecture, demonstration and modelling, case study

▷Create a Measurement Plan ▷Additional Skill sets ▷GAIQ Final Instructions

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CERTIFICATION

A D VA N C E D D I G I TA L M A R K E T I N G A N A LY T I C S ( G O O G L E A N A LY T I C S C E R T I F I C AT I O N )

A Certification of Achievement will be issued by Equinet Academy upon achieving attendance of at least 75% of the course. A Google Analytics Individual Qualification Certification will be issued by Google upon achieving at least an 80% score.

Google Analytics For Beginners Certificate of Completion

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DHAWAL SHAHTr a i n e r Pr o f i l e

Dhawal Shah is an entrepreneur, coder and adventurer with 11 years of web development and digital marketing experience.

He is the Managing Director at 2Stallions Digital Marketing Agency, an award-winning full-service digital marketing agency, based out of Singapore that he co-founded in 2012. It has grown from a founding team of 2 to a team of 20, and growing, across 4 countries. He has overseen more than 250 successful digital marketing projects with clients ranging from startups to MNCs.

He is well-versed in project management as well as development, infrastructure design, deployment and maintenance of web and mobile applications. He also possesses deep knowledge in performance- driven digital marketing strategy and analysis that incorporates search engine marketing, search engine optimization, social media marketing and advertising, email marketing or marketing automation, conversion rate optimization and data analytics via Google Analytics.

Additionally, Dhawal has developed and delivered courses for corporate clients in Singapore and Malaysia on the topics of digital marketing strategy, content marketing, social media marketing, search engine marketing and search engine optimization. He has also conducted international workshops for the Ministry of Foreign Affairs Singapore on Technopreneurship and Digital Transformation – having traveled most recently to Vietnam and Cambodia to speak to government officials there. He has conducted lectures and mentoring sessions at Lithan Hall Academy, a Digital Skills Accelerator.

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DHAWAL SHAH (CONT…)Tr a i n e r Pr o f i l e

He holds an honours degree from National University of Singapore in Computer Engineering and studied at Stanford University for a minor in Technopreneurship. As a digital marketer, he is Google Adwords Certified, Google Analytics Certified and an Infusionsoft Certified Partner.

He was an early employee doing web development on Ruby on Rails and front end technologies like HTML, CSS and AJAX, at a cutting-edge, live mobile streaming startup called Qik in Silicon Valley, which was later acquired by Skype. During his time at the Defense Science Technology Agency (DSTA) in Singapore, he has managed large-scale, multi-million dollar Enterprise IT projects.

Dhawal co-founded Hucklebury, a self-developed eCommerce store specialising in dress shirts for men. He successfully ran a Kickstarter campaign that raised $50,000 in 30 days. Through the use of SEO and content marketing, he built a blog that grew to over 200K visits per month in organic traffic in the space of 8 months that drove sales.

Driven by a keen sense of adventure, he most recently braved Class 5 rapids in New Zealand’s Rangitata River and swam with dolphins in Kaikoura, NZ. He has also summited Mt Kilimanjaro, the highest peak on the African continent.

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WHY LEARN AT EQUINET?ADVANCED DIGITAL MARKETING ANALYTICS (GOOGLE ANALYTICS CERTIFICATION)

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COMPANIES WHO HAVE ATTENDED OUR COURSESO U R C L I E N T E L E

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COMPLIMENTARY REFRESHERRe-attend the course, free of charge. Up to 1 complimentary refresher for up to 1 year after the last date of the course attended.*

POST-TRAINING SUPPORTThe post-training support programme is available to past trainees who have successfully completed the course. It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns. Contact your course trainer directly via email.

HANDS-ONRetain knowledge better through practice and feedback. We apply instructional design methodologies such as Gagne’s 9 Events of Instruction to enhance your learning and retention.

STRUCTURED CURRICULUMC O M P R E H E N S I V E A N D

Course modules are designed to build on the foundations, gradually leading up to the main course, and finally reinforcing the concepts learned through practice and feedback.

* Refresher seats are specially allocated for refresher trainees and are non-participative. Refresher trainees may opt to take up participative seats subject to availability.

E N J OY A C C E S S

G E T

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Feature NameW R I T E H E R E

INDUSTRY EXPERTSD E V E LO P E D A N D D E L I V E R E D B Y

Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners.

UP-TO-DATEC U R R I C U L U M A N D C O U R S E W A R E A R E

Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields.

REAL-WORLD PRACTICAL SETTING

R E A L I S T I C ,

Shorten your learning curve through real-world case studies and practical examples.

MODERN TRAINING FACILITIES

E X P E R I E N C E

Our training rooms are equipped with laptops, 500mbps internet connection, hexagon-shaped cluster seating, and comfortable swivelling chairs, providing you a cozy yet open learning environment.

ACTIONABLE STRATEGIES

TA K E A W AY

Takeaway actionable strategies, frameworks, and processes you can implement to new or existing campaigns.

LIFE-TIME ACCESS TO COURSE MATERIALS

G A I N

Worried your course materials accessed a year ago have become outdated? Fret not, signing up for this course gains you life-time access to the course materials via our learning management system.

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TESTIMONIALSW H AT O U R T R A I N E E S S AY A B O U T O U R C O U R S E

Chong Shyh Jie

“Informative course which gives participants a good overview of Digital Analytics. Instructor is good at delivering complex ideas and frank in giving his take on the different aspects of digital environment.”

S C C Tr a v e l S e r v i c e s P t e L t d

Suraj Raj

“I enjoyed the course as I had no idea what GA (Google Analytics) is and this course has helped to kickstart a chain which hopefully will help my organisation to focus more on GA.”

I n t e g r a H o l d i n g s P t e L t d

Yeo Chan Fong

“Knowledgable & shared many helpful real life examples to make the course more “real”.”

E T I Q A I N S U R A N C E P T E LT D

Irene Lim

“Useful even though our company uses Adobe Analytics as the principles are the same. It’s good that the course provides a demo set that we can practise/follow the trainer.”

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COURSE INFORMATIONADVANCED DIGITAL MARKETING ANALYTICS (GOOGLE ANALYTICS CERTIFICATION)

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COURSE FEES & SCHEDULESCOURSE SCHEDULES

View Available Course Dates via https://www.equinetacademy.com/courses/adma-course-registration/

COURSE FEES

Original course fee: $888

Promotional course fee: $750

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FAQsF R E Q U E N T LY A S K E D Q U E S T I O N S

+ What is the GAIQ Certification all about? Is it recognized?

+ What is the difference between WSQ Digital Marketing Analytics course and this Advanced Digital Marketing Analytics course?

The WSQ Digital Marketing Analytics course covers the fundamental principles of

Google Analytics, with participants attempting the Google Analytics Beginner

Certification assessments during the course. The Advanced Digital Marketing

Analytics course dives deeper into advanced technical aspects and concepts of

Google Analytic, with participants attempting the Google Analytics Individual

Qualification (GAIQ) at the end of the course.

Both courses are recommended to be taken in sequence with the WSQ Digital

Marketing Analytics course preceding the latter.

Getting certified by Google for passing the Analytics Individual Qualification exam is

a demonstration of proficiency and efficiency for individuals in leveraging Analytics

within their organizations.

The Analytics Individual Qualification certification exam is free of charge and

remains valid for 12 months. More FAQs available at https://support.google.com/

analytics/answer/3424287?hl=en

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FAQs (CONT…)F R E Q U E N T LY A S K E D Q U E S T I O N S

+ I’m still unsure whether this course can help me meet my objectives?

If you’re unsure which courses can best help you meet your objectives, you may want to check

out our Course Selection Diagnostic Tool and answer 3 questions to determine a suitable

course for your needs.

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SIGN UP NOW

ADVANCED DIGITAL MARKETING ANALYTICS (GOOGLE ANALYTICS CERTIFICATION)

*https://www.equinetacademy.com/advanced-digital-marketing-analytics-course/

Become a Google Analytics Individual Qualification (GAIQ) Certified Professional