advanced linkedin 20132
DESCRIPTION
TRANSCRIPT
![Page 1: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/1.jpg)
Career Center of Lowell
www.cclowell.org
How to Brand Yourself Online
![Page 2: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/2.jpg)
Your profile at LinkedIn is your first job
interview—if employers don’t like what they
see, you won’t hear from them again. Is your
LinkedIn profile the best it can be? If you’re
not on LinkedIn and looking good, you don’t
exist to most employers. David Perry and Kevin Donlin
Co-Creators, "The Guerrilla Job Search System”
![Page 3: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/3.jpg)
Purpose of the Profile
The Snapshot
Photo
Headline
Update Box
The Summary
Experience
Recommendations
Skills Feature
Media
Additional Information
![Page 4: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/4.jpg)
Your profile is not your résumé
Résumé—short and tailored to each job
Profile—narrative more personable; offers more
Build your online Personal Branding
Help you connect for a job
![Page 5: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/5.jpg)
Chance of being contacted increases 40% when 100% complete than if only 90%
Necessary components: Industry and postal codeProfile photoProfile summaryCurrent work experience with descriptionPast work experience – minimum 2 positionsEducationSpecialties/Skills – minimum 5Connections – minimum 50
![Page 6: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/6.jpg)
![Page 7: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/7.jpg)
Update area
Contact Info
Value Proposition
![Page 8: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/8.jpg)
Your photo—the first thing a visitor sees Include a photo
Help brand youPeople recognize youWhat would you prefer to see,
This
Or Oreven
![Page 9: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/9.jpg)
(At Next Company)One option
Another option
![Page 10: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/10.jpg)
![Page 11: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/11.jpg)
It’s another part of you branding
Similar to your résumé branding headline
Limit 120 characters…Schucks
Must contain
![Page 12: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/12.jpg)
Poor Headline Poor Branding; LacksKeywords
![Page 13: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/13.jpg)
![Page 14: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/14.jpg)
This should be customized to better brand you
The default is: http://www.linkedin.com/in/bobmcintoshhtpx.ee1
Leaves a bad impression on your résumé and business cards
Better: http://www.linkedin.com/in/bobmcintosh1
Shows you’re aware of how to use LinkedIn
![Page 15: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/15.jpg)
It’s how you network with your 1st degree contacts
Share information; ask for advice
Update frequently, at least daily
Can link to Twitter
Let’s Update
![Page 16: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/16.jpg)
Some believe is the most important part of the Profile
Allows for creativity, e.g., using 1st or 3rd person
Debate over 1st and 3rd person
Limit, 2,000 characters—résumé typically 1,000 or less
![Page 17: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/17.jpg)
Summarize your experience, tell your story
May include a branding statement
Make sure to include industry keywords
Find keywords on Indeed.com, SimplyHired.com, other job boards
Delivering trending job search strategies
![Page 18: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/18.jpg)
Tells a Story
General Statement
Skills Area
Philosophy
![Page 19: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/19.jpg)
Lis
t of
Accom
plish
men
tsb
ran
din
g
![Page 20: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/20.jpg)
![Page 21: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/21.jpg)
Provide detail, but not too much—ACCOMPLISHMENTS
Or
Treat it like your résumé—employers may not call for résumés
Limit, 1988 characters for EACH position, similar amount on résumé
![Page 22: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/22.jpg)
![Page 23: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/23.jpg)
All Quantified Accomplishments
![Page 24: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/24.jpg)
![Page 25: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/25.jpg)
Volunteerism counts as experience
Community Volunteer, Networker and Administrative Assistant (position)Bob Jones (company)Program Development industry (industry)August 2008 – Present (2 years 7 months)
Engineer at Hampstead Community Access Television: bringing 28-year-old cable TV station up to date. Member of Hampstead Cable Television Advisory Board.
Founder of PMI New Hampshire Chapter’s networking group – netPM. Facilitator/advisor to Acton Networkers, NHnetWORKS, Nutfield Networking,
Nashua After Hours Networking and Dynamic Networking groups. Participant in project/program/product management webinars on a weekly
basis.
![Page 26: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/26.jpg)
Enhances your branding
Demonstrate to employers how “others” perceive you
Write recommendations to show your understanding of key skills, as well as your values
Recommendations can be used in your written communications
![Page 27: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/27.jpg)
![Page 28: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/28.jpg)
Replaces many applications, e.g., Polls, Events, WordPress, Box.net
Slideshows, videos, and audio
In Summary, Experience, Education
Use SlideShare.com and Box.com
![Page 29: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/29.jpg)
Websites: link to a personal blog, company website, etc
Link to Twitter
What are your interests?
Groups and Associations
Honors and Awards
![Page 30: Advanced LinkedIn 20132](https://reader035.vdocuments.net/reader035/viewer/2022062510/546d6ca8af7959693c8b66d3/html5/thumbnails/30.jpg)
Are there any questions?