advanced linkedin strategy tips for law firms & lawyers - winning new business - going for...
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LinkedIn: Winning New Business & Growing Your Reputation
Gavin WardOperations Director
Moore Legal Technology
@gavward | linkedin.com/in/gavward
www.moorelegaltechnology.co.uk
www.curatedmedia.co.uk
#goingforgrowth
LinkedIn: Strategy
Social Advocacy
Social Teams
Social Organisation
#goingforgrowth
Infographic credit: Hootsuite https://hootsuite.com/webinars/enterprise/social-media-strategies-for-legal-firms
LinkedIn: The Figures
#goingforgrowth
LinkedIn: Six Degrees of Separation
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LinkedIn: The Benefits
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The power of social…
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Tip 1: Install the LinkedIn smartphone app – for all fee earners
LinkedIn: 15 Tips – Going for Growth
#goingforgrowth
Tip 2: Optimise your profile
#goingforgrowth
Tip 2: Optimise your profile
#goingforgrowth
Tip 2: Optimise your profile
#goingforgrowth
Tip 2: Optimise your profile
#goingforgrowth
Tip 2: Optimise your profile
#goingforgrowth
Tip 2: Optimise your profile
#goingforgrowth
Tip 2: Optimise your profile
#goingforgrowth
Tip 3: Join Relevant Groups
#goingforgrowth
Tip 4: Engage in Group Discussions
#goingforgrowth
Tip 5: Find Relevant Contacts
#goingforgrowth
Tip 6: Connect with relevant individuals
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Tip 7: Start recommending
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Tip 8: Connect your website and twitter accounts
#goingforgrowth
Tip 9: Select a unique URL
Easier to remember, easier to share, and therefore more likely to successfully direct someone to your profile.
#goingforgrowth
Tip 10: Promote your linkedin profile to your other social networks
#goingforgrowth
Tip 11: Integrate your linkedin profile with your website
#goingforgrowth
Tip 12: Monitor who has viewed your profile
#goingforgrowth
Tip 13: Have one ‘Company Page’ (per business)
#goingforgrowth
Tip 14: Set up ‘Showcase Pages’ for your main practice areas / sectors (Formerly ‘Products & Services’ pages)
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Tip 15: Get publishing
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LinkedIn Challenges
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Professional Guidelines
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bit.ly/lawscotsocial
Sustaining your activities
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Key takeaways
• Improve your LinkedIn profile asap
• Download the LinkedIn app (alongside all fee earners) and use regularly
• Co-ordinate and amplify (share in convoy!)
• Implement a great content marketing strategy
• Prove the ROI – look at the bottom line
• Get firm-wide buy-in
#goingforgrowth
Questions?
Gavin WardOperations DirectorMoore Legal Technology
@gavward | linkedin.com/in/gavwardwww.moorelegaltechnology.co.ukwww.curatedmedia.co.uk
#goingforgrowth