Slide 1

NEW MODULE // ADVANCED MARKETING

Outcomes:

Allocate Promo Budget Among 5 media channels Allocate Sales budget among 3 sales channels Allocate time of sales staff and distributors among products

PROMO BUDGET // REACH & FREQUENCY

OVERALL BUDGET DRIVES FREQUENCYREACH IS DEPENDENT UPON THE MEDIA CHANNEL AND VARIES BY SEGMENTSALES BUDGET// MAXIMIZING ACCESSABILITY

The effectiveness of each sales channel varies by segmentTIME ALLOCATIONS // SALESMANSHIP