Advanced Online Marketing for WordPress

By: David Vogelpohl

@davidvmc

David Vogelpohl

My very first WordPress Post!

#wcatx

We’ll cover online marketing for…

publishing

converting traffic

tracking success

publishing

The only SEO plugin you needReally, there is only one good one

bit.ly/yoastseo

@davidvmc

Yoast video walkthroughA quick tour of a complex product

bit.ly/yoastdemo

@davidvmc

Warning!Don’t get caught with your SEO pants down

Leave unchecked!

Use robots.txt for staging<meta name="robots" content="noindex">

Recently launched site having SEO problems? Check for noindex tags and robots.txt first.

Ad Rotate PluginControl your ad inventory

bit.ly/adrotatedemo@davidvmc

Add product feeds to contentPopshops

popshops.com@davidvmc

Popshops category pagesPowerful shopping integration

popshops.comProduct feed with affiliate links

converting traffic

Google ExperimentsIterative testing FTW

Predicting eye flowAttentionwizard.com

@davidvmc

Custom Post TypesUses fields instead of a WYSIWYG

bit.ly/wpcpt@davidvmc

CPTs make marketing easierSuper sonic content creation & updates

Directories

Ecommerce

Videos

Any Modular Content

Reviews

Landing Pages

Session CamWatch your visitors browse your site

sessioncam.com

Redacted

Redacted

@davidvmc

Conversion guys to followRead their books too.

Roger Dooley@rogerdooley

Brian Massey@bmassey

Bryan Eisenberg@TheGrok

@davidvmc

tracking success

UTM tracking linksTrack everything

bit.ly/utmurls

marketingclique.com/?utm_source=Facebook

&utm_medium=MC-Page&utm_term=05-06-2013

&utm_content=Speaking-Announcement&utm_campaign=WordCamp

@davidvmc

Identify your goalsTrack how you make money

Online salesForm leadsPhone callsOnline chat

Social sharingEmail lists

Set and value goalsLook where you’re shooting

Google Analytics Click EventsValue and track your clicks

bit.ly/eventhack

@davidvmc

Converting events to goalsSetting up for custom reports

Google AnalyticsCustom reports FTW

Source ReportWhere traffic and revenue come from

Source Reportbit.ly/sourcewcatx@davidvmc

Landing Page ReportTop pages bringing in visitors and value

Landing Pagesbit.ly/landingwcatx@davidvmc

Browser Version ReportBrowser performance on traffic & revenue

Browser Versions Reportbit.ly/browsewcatx@davidvmc

Drilldown on browser versionsMathematical proof how bad old versions of IE suck

OopsMathematical proof the mathematical proof was wrong

Lead ReportSuper stalking for super sales people

Lead Reportbit.ly/leadswcatx@davidvmc

Companion article to this presentation

bit.ly/dvwcatx@davidvmc

@davidvmc

David Vogelpohl

bit.ly/dvwcatx

I’m going to Disney World!

Literally. I’m leaving for the airport right now.