advanced pinterest for real estate agents
TRANSCRIPT
Advanced Pinterest for
Real Estate AgentsHow-To Drive Traffic to Your Website
Why Are You Here?
Why are you here?Real estate agents struggle to get visitors to their website and aren’t sure how to drive more traffic.NAR says Pinterest is driving more traffic than google+ & YouTube.AND the largest category on Pinterest is “HOME”, but most real estate agents aren’t capitalizing on this.
Today… I reveal THE system that drove over 2300 unique visitors to my site in 30 days.
THE GOAL
Eyes on your website
How do you get visitors to your website?
YOUR WEBSITE /
BLOG
FBTwitterPinterestGoogle+Other social mediaDirect mailBusiness cards
One click to your website / blog
Go to Pinterest
Disclaimer
My results are not typical...the law requires me to make sure you know all of this requires effort. Everyone’s results will differ
What this is aboutPerfect for agents looking to increase your:● following● transactions● web traffic ● your income
Who is this for?
● Top Producers● Buyer’s Agents● Listing Agents● Mortgage Professionals
Not for?
● Attorneys● Investors● Buyers● Sellers
Social Media (Pinterest) isn’t going anywhere
● Pinterest is the fastest growing website EVER!
● Pinterest drives more traffic than Twitter● 80% of all pins are re-pinned opposed to
1.4% of tweets that are retweeted● Pinterest has a long lifespan - 50% of visits
happen 3.5 months after a pin is pinned
Pinterest User = Homeowner?
● 80% of Pinterest users are female● The majority of the Pinterest user’s average
income is $75,000+ - real estate consumer?● More Pinterest users live in the suburbs than
the inner city
Benefits of Pinterest for Youthe Real Estate Agent
1. Drive traffic to your site immediately2. Traffic brings google ranking - organic
search results will be bolstered over time3. Grow your sphere FAST
About meReal Estate Broker from Scottsdale, AZ.Worked Short Sales hard for 5 years. Author of Pinnable Real EstateTested, tested & tested some more.
I love Pinterest! Driven more web traffic than blogging & direct mail ever did.
Pinnable Real Estate - the book
Charlie’s Top Keywords for Pinterest Boards
www.pinnablerealestate.com
The Challenge - Web Traffic
Are you avoiding social media / internet marketing? (Pinterest)1. Do you think Pinterest is a waste of time? 2. Do you think Pinterest is a fad?3. Do you think Pinterest is hard?
Web Traffic = More Leads
What other options do you have for leads?
My Top Pin - Over 10,400 pins...
How does that happen?
I will show you the step-by-step system to succeeding on Pinterest.
= Web Traffic
AND 32 new followers last week
& 250% growth in followers in 60 days
October 2013
Started with 100 followersEnd of December - 350 followers
Now… You aren’t using Pinterest● Most REALTORS I meet don’t know how to
get visitors to their site.● 997,148 Realtors in the US - May of 2013
(NAR)● 984 Realtors on Pinterest (My count)the goal: get traffic to your website / blog using Pinterest
Now to the ResultA= Now B= ResultNot sure what to do Social media savvyNo web traffic Tons of trafficNo google ranking google ranking no one seeing your blogyour blog being seen
completing more salesKeep the cycle going
End ResultConfident Pinterest RE ExpertWhat would it mean if you could?● Get effective web traffic● Have a strong web presence● Generate more leads
& Find Clients you LIKE!
Are you not generating enough leads?
● Avoiding social media? ● Not sure what to say?● Not staying in contact with your previous
clients?● Potentially missing deals?
Shift in Thinking
● Newspaper marketing?● Postcard marketing?● What if there was a system to help you
connect with your potential client & NOT HAVE TO PAY FOR IT?
Pinterest brings $
● Average order amount of a Pinterest shopper $153 vs Facebook shopper $85
● A pin generates $.78 in sales● 47% of Pinterest purchases are “happen
upon”
Why this is AwesomePinterest can benefit you! 1. You can connect with your ideal client based on interest2. You don’t have to call FSBO’s, send postcards or pay for other ads. 3. You get more web traffic than you need! More leads = more clients (pinterest user is more affluent)
Today: Steps NecessaryOverview
1. What are you going to Pin2. Pinning3. Your Site4. Common MistakesThe goal = LEADS = SALES
Best FREE Lead Generator (PINTEREST Marketing)
Your mindset: Social Media is hard - too much work, too much time. FLIP IT! I’m connecting & engaging● I see Pinterest as a way to connect with my
potential clients.
Pinterest Basics
Let’s go to Pinterest!
What to Pin?
Categories:● Your Interests● Real Estate - Direct (Screams “i sell r.e.)● Home related (i.e. home decor, storage, etc)● Community (Scottsdale, Mesa, Gilbert)
What are you going to Pin?
● What’s your thing? ● What’s working in your current Pinterest
boards?
why is it so great?
Pinning: What you NEED to know…
Basics1. Image2. Source: from a website3. Call to action?
Advanced Tip: Your fave pins won’t be the top pins
2 Types of Pins
1. Re-pins : Pinning pins you find on Pinterest○ Testing topics
2. Your Own Pins: Pinning your blog posts
Your Blog Cycle
4 Topics for your blogIdeas:1. Real estate in your city2. Home decor3. Home Storage4. Your interests5. Your community
Edit a Pin
Let’s edit a pin!
What to do
● Start Pinning● 4-5 pins each day in each category● Use Keywords● spread out your pins● Be engaging
Boards
Your Site - Where are you sending trafficOptions:● Self Hosted Blog ● Other Blog● Google+ Page● FB profile● Other mini-blogs
Your Site - Things to Consider
1. What do you want your potential client to see when they click your pin?
2. Do you want to own where you are sending potential clients?
3. What is the next step when they get there?
Top Pinterest Mistakes Pinning: ● Listings Only● Team members photos● Business Only ● Corporate Vibe
Advanced Tip: 80% not business
From Now to Results
now: no leads from PinterestResult: Confident web traffic DRIVER
What will this do for you?
1. You will be confident in using social media, Pinterest in particular
2. You will create an entirely new stream of web traffic
3. You will connect with your potential clients4. You will be in front of your ideal client!
Resources
● Pinnable Real Estate - Amazon.com● Follow us on Pinterest (Pinterest for real
estate)● If you’re local, join the monthly mastermind
www.charlieallred.com ● 5 week Pinnable Training
Requirements
● Willing to use Pinterest regularly● Willing to learn each week & ask questions
on the weekly call● Want have more leads ● Willing to work professionally with your
clients● Want to actually help homeowners
IF YOU’RE ACCEPTED
● 5 weeks of hands on training with me personally
● One hour of one on one phone consultation (skype or google hangout) with me to work through anything
● BONUS: Website Evaluation from me
Phase 1: Five weeks of Intensive Training● Mondays: I teach you what to do● Thursdays: Live Q & A● Each week we cover a major milestone you
have to pass through● By the end of week 5 you should be gaining
followers / web traffic quickly
Week 1- Pinning - Your Foundation
Evaluate your starting pointGet your Pinterest boards upGet pinningProfile completed properly
Week 2 - Nichify
Find your interestsSee how popular your interests areTrack our results
Your Blog
Week 3- Keywords
Advanced look at keywords
Week 4 - Track
Tracking results is the most important factorThis isn’t the most fun step, but necessary for success
BONUS: Make Your Pins Prettier Tutorial
Week 5 - Advanced Tips
How to use Pinterest & Google+ togetherAdvanced Pinterest Tools
BONUS: Hashtag Training
One hour of one on one phone consults● I would wait until the end of the 5 weeks,
otherwise your questions may be answered in the weekly calls
● Use this time to answer situational calls● Save up your questions from real life
Pinning!
Total Value
Five week training : $5997One hour of live consulting: $625Website Review : $250
Total Real Value = $6872
The Bottom Line
One time payment: $997
Or Two installments: $597
By Application Only
● Only 5 spots available● $200 REFUNDABLE deposit
APPLY AT: pinnablerealestate.com/pinterest-course/apply
Fast Action Bonus
● FIRST 3 DEPOSITS ONLY $697 (Save $300) one time payment
● or two payments of $397
pinnablerealestate.com/pinterest-course/apply
Here’s how it works
● You enroll at: www.pinnablerealestate.com/pinterest-course/apply (save $300 by going fast)
● $200 deposit totally REFUNDABLE
Here’s how it works● My assistant will contact you to set up a time for us to
talk personally this week● I will call you and we will talk for 15 minutes● If you are a good fit, you pay the balance, if you are not,
I refund your $200 immediately
