advanced public relationsfall 2007 industrial & management systems engineering

12
Advanced Public Relations Fall 2007 Industrial & Management Systems Engineering

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Page 1: Advanced Public RelationsFall 2007 Industrial & Management Systems Engineering

Advanced Public Relations Fall 2007

Industrial & Management

Systems Engineering

Page 2: Advanced Public RelationsFall 2007 Industrial & Management Systems Engineering

Industrial engineers Industrial engineers are trained to analyze engineeringengineering and management management processes in order to make them better.

Industrial engineers solve problems, see the big picture, make decisions, act as leadersact as leaders and handle tasks efficiently for an organization.

Page 3: Advanced Public RelationsFall 2007 Industrial & Management Systems Engineering
Page 4: Advanced Public RelationsFall 2007 Industrial & Management Systems Engineering

Research• Two Focus Groups• Interviews with Department

Heads• Online Survey of Engineering

Students• Census Survey of Industrial

Engineering Students

Page 5: Advanced Public RelationsFall 2007 Industrial & Management Systems Engineering

Major Research FindingEffective communication is necessary to create awareness about the program in order to increase the quantity and quality of students.

Page 6: Advanced Public RelationsFall 2007 Industrial & Management Systems Engineering

SWOT Analysis

Page 7: Advanced Public RelationsFall 2007 Industrial & Management Systems Engineering

GoalTo use strategic objectivesstrategic objectives to

increaseincrease awarenessawareness and

positive attitudespositive attitudes of engineering students in order to

increaseincrease the number of

applicantsapplicants in the next year.

Page 8: Advanced Public RelationsFall 2007 Industrial & Management Systems Engineering

Objectives• To increase awareness and understanding

among USF general engineering students about industrial engineering.

• To increase positive attitudes among USF general engineering students about industrial engineering.

• To change behaviors among general engineering students in order to increase applicants to the IMSE program by 25 percent by January 2009.

Page 9: Advanced Public RelationsFall 2007 Industrial & Management Systems Engineering
Page 10: Advanced Public RelationsFall 2007 Industrial & Management Systems Engineering

WEBSITE

Page 11: Advanced Public RelationsFall 2007 Industrial & Management Systems Engineering

Recruitment Brochures

Page 12: Advanced Public RelationsFall 2007 Industrial & Management Systems Engineering

Informational Packet