advanced rich push notifications
TRANSCRIPT
ADVANCED RICH PUSH NOTIFICATIONS
Erdem Yılmaz
Sofware Engineer
AGENDA
1. Why Push Notifications
2. General Overview of Notifications
3. Rich Push vs. Normal Push
4. Group Based Notifications
5. Location Based Notifications
6. Geofencing
WHY PUSH NOTIFICATIONS
Push notifications are a way for an app to send information to your mobile device even when you aren’t using the app
41%
24%
14%
20%notify the current audience ofnew apps or versions that havejust been released
send the users a special offer
alert the users of new content
other reasons
>31,000 Users
GENERAL OVERVIEW
Sends Sender Id
Returns unique Registration Id
Sends Registration Idto Your Server
Stores Registration Idin database
Sends message with RegistrationIds of devices
Delivers messages to mobile devices
RED – Registration of Devices
BLUE – Sending Notifications
NORMAL PUSH VS. RICH PUSH
VS
Hoşgeldiniz Erdem Yılmaz
• Images, videos or maps can be embedded• Customizable content
• Only text messages• Static content
RICH PUSH ARCHITECTURE
Sends Sender Id
Returns unique Registration Id
Stores Registration Idin database
Delivers message + Rich Push Content Id
Sends message + Rich Push Content Id
Sends Registration IdSends Rich Push Content Id
Returns Rich Push Html Content
Shows the contentto the user
Rich Push Html Content??
SENT, BUT TO WHOM? -I
Sending push notifications by tags
Segment app users according to different kind of parameters• Their interest• Usage Type• Characteristics
GROUP BASED
Sends Sender Id
Returns unique Registration Id
Sends Registration Id+ User’s Group List
Updates RegistrationId record with thegroup information
Gets related registrationids for desired group
Sends message withRegistration Ids of devices
Delivers messages to mobile devices
SENT, BUT TO WHOM? -II
Location Based Notifications
• Send push notifications to a specificlocation
• Only the users inside the specificarea will receive the notifications
LOCATION BASED(GEO TARGETING)
Sends Sender Id
Returns unique Registration Id
Sends message withRegistration Ids of devices
Delivers messages to mobile devices
Updates RegistrationId record with theLocation information
Sends Registration Id+ User’s CurrentLocation
Gets registration ids of devices inside the specificregion
GEOFENCING
Geo-fence: predefined set of boundaries
When application user enters geo-fence zone, send the pushnotification to the user
GEOFENCING-II
Start listening userlocation
On every locationupdate, register the
device with the latestlocation
Is thelocation
inside thegeofence
Is this firstregistration
SendRegistration Idto GCM
Send message todevice
Is this a richpush
notification
Send Rich PushContent Id toserver
Show thecontent to appuser
End
NO
YES
YES
YES
NO
NO
PUSH ETHICS
Don’t send spam!
Send app related content.
Too many notifications may kill your app!
Make good targetting.
Create meaningful, valuable messages.
WHAT ABOUT BACKEND SERVER?
THANKS
More Info
• http://developer.android.com/google/gcm/index.html
• http://netmera.com
• http://en.wikipedia.org/wiki/Geo-fence
• https://github.com/Netmera