advanced seo - internet summit 2013, raleigh, nc
DESCRIPTION
Presented at Internet Summit (#isum13) in Raleigh, NC with Simon Heseltine and Michael MarshallTRANSCRIPT
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Internet Summit 2013
Advanced Tactics in SEOFlying High with Hummingbird
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About Archology
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The Rise of Entity Search
“When it comes to information, the real value isn’t just in a list of data elements, but in understanding the properties and relationships, basically how these data elements connect. That’s what a knowledge graph and a social graph truly represent.”
-John Mihalik, Search Engine Journal
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Entities
http://thenextweb.com/facebook/2013/11/10/script-shows-facebook-ranks-friends/
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Panda
• Often mistakenly referred to as:– Duplicate content penalty
• What it really is:– Low quality content algorithm
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Penguin
• Often mistakenly referred to as:– Link building penalty
• What it really is:– Web spam algorithm
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Hummingbird
• Often mistakenly referred to as:– Algorithm update
• What it really is:– A full platform change– The biggest change in Google since PageRank
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Why Care?
• Improved NLP• Improved Semantic understanding• Improved Results!
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Triples
• Subject – Predicate – Object
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Triples
• Subject – Predicate – Object
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Triples
• Subject – Predicate – Object
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Advanced SEO=No More Cheating!
