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Page 1: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Advanced Social Media

for Beginners

Page 2: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Who am I and what I am I doing here?

Social Media Trends & the Current

Marketing Environment

10 Examples of Do’s and Don’ts in

Travel Social Media

Session Agenda

Page 3: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Who’s Ross?

Who’s Redpoint?

Why should you

care?

Page 4: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

About Ross

Page 5: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Marketing Consulting Training

Page 6: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 7: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

“In the beginner's mind there are

many possibilities, but in the

expert’s mind there are few.”

Page 8: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Ripped from the

Headlines!A Few Social Media Trends

Page 9: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Likes?

Who cares

InfluencersSocial

Advertising

Video

Page 10: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Likes? Who cares.

Page 11: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

It’s a social experiment

Your social media activity is still

about quality...not likes

You’ll still see the likes in the

analytics

Likes only mattered because they

were public

Likes? Who cares.

Page 12: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Video

Page 13: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Remember when video was

supposed to be :15 or :30?

Not anymore!

Instagram prioritizing IGTV =

fastrack to followers

Video

Page 14: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Influencers

Page 15: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Should you?

Do you have the time to

coordinate?

Do you have availability?

What will you do with the content

after they’ve posted it?

Influencers

Page 16: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Social Advertising

Page 17: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Social media is increasingly

becoming a pay-to-play game

If you haven’t yet...consider

starting now...or soon.

How much do you spend?

Frankly, it almost doesn’t matter.

Social Advertising

Page 18: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

And this is why the

Current Marketing Environment seems so

crazy and we just want

to go to bed now.

Page 19: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

10 Do’s and Don’ts in

Travel Social Media

Page 20: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Do define your audience(s) and

create content for those different

segments.

Page 21: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Jamaica

Page 22: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 23: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 24: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 25: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Nearly 100% of their

posts are geared to

prospective travelers.

Page 26: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

What about everybody else?

Prospects

Returning guests

First-timers

Never will go

Friends & family

Event planners

Day visitors

Restaurant

guests

Page 27: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Don’t forget to check posts tagged

with your location on Instagram for

hidden opportunities to engage

with visitors!

Page 28: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

New Hampshire

Page 29: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 30: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Each of these is an

individual opportunity.

Page 31: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Like

Comment

Share

Save

Engagement Opportunity

Page 32: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

How do you check?

Page 33: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Do prioritize social networks.

Page 34: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

100% of You Can’t

Do it All

The Only Social Media

Stat that Matters

Page 35: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

But we fall into the trap of

wanting to do the latest

and greatest social media

thing.

Page 36: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 37: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 38: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Focus more on what and

how you’re going to say

something instead of

where.

Page 39: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Which is getting the best response?

Where are you seeing the biggest

return?

Where are your guests/customers

spending their time?

How do you pick?

Page 40: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

MOST IMPORTANTLY:

Which do you like best?

How do you pick?

Page 41: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Don’t be too needy on

social media.

Page 42: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Nova Scotia

Page 43: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 44: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 45: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 46: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 47: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Each of these posts is

designed to sell

something...

Page 48: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

...but they’re doing it

without sounding needy

or salesy.

Page 49: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Why is your audience

following you?

You’re funny

Great pics

Recipe tips

Latest news

& information

Travel tips

Inspiration

It’s probably

not because

they’re

waiting to do

something

for you.

Page 50: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Do develop a unique brand

voice...and use it.

Page 51: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Vermont

Page 52: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 53: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 54: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Vermont

Page 55: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 56: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 57: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

What’s your brand voice?

Iconic

Reverent

Serious

Chic

Upscale

Playful

Funny

Witty

Silly

Welcoming

Page 58: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Don’t be afraid to be real

In the travel industry, guests want

to be entertained...they don’t want

to be marketed to.

Tips for Developing

Your Brand Voice

Page 59: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Multiple people managing your social?

Make sure there is some common voice.

Creating a brand voice document is one

option.

Sitting around your kitchen table

agreeing on a brand voice is another.

Tips for Developing

Your Brand Voice

Page 60: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Don’t edit your

images...excessively

Page 61: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Reminder: Social Media is

supposed to be about (at least the illusion of) being

in the moment.

Page 62: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Adding watermarks

Overly saturated filters

Adding text overlays

Adding phrases/sayings

What’s excessive?

Page 63: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Reducing Reach

Especially on Facebook

Feels like an ad/billboard

Says to viewer: this is marketing

Why?

Page 64: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

New Hampshire

Page 65: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 66: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 67: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 68: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

What if you really really really like

adding text to

images?

Page 69: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

At least make it

useful.

Page 70: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

New Brunswick

Page 71: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 72: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 73: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Do give more than you take.

Page 74: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

New Brunswick

Page 75: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 76: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 77: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 78: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 79: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

THIS

ONLY WORKS BECAUSE OF

THESE

Page 80: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

What happens

when you ask

more of your

followers than

you give?

Page 81: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Audience gets tired

Lack of engagement

They stop following...and

you’ve lost them

Page 82: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Don’t avoid responding to

followers’ comments and reviews.

Page 83: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

New Brunswick

Page 84: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 85: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

We found a whooping

30 reservation requests in

their Facebook

messenger Inbox.

Page 86: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

It’s not just your

Inbox though...

Page 87: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 88: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 89: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 90: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

“Like” the review or comment

Respond to reviews

Say thank you!

Address negative reviews/feedback

So what should you do?

Page 91: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

These are all engagement

opportunities

They are (most likely) REAL LIVE

CUSTOMERS

Do it for the algorithm

Simplest repeat business strategy

Why?

Page 92: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Do hashtag responsibly.

Page 93: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

How do people – regular,

everyday people – use

hashtags on socials?

Page 94: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Follow topics

of interest

Planning things

like trips

Research on a

subject

Get info on

things trending

Page 95: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

They are looking

for stuff… you

want them to be

able to find YOU.

What Does This Mean for You?

Page 96: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Related to

you in some

way

Be Aware of What’s Trending

Not related to

you, per se

Local events

Regional news

Industry news

(Etc.)

World news

Holidays

Pop culture

(Etc.)

Page 97: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Spell it right

Timing is key: before & during

Appropriate content

Catching a Trending Hashtag

Page 98: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Where do

you put ‘em?

Page 99: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 100: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 101: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Minimal hashtaggery...

2-3 max.

You’re probably not

using enough.

Page 102: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Do set reasonable expectations.

Page 103: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

I WANT A BIG SOCIAL MEDIA FOLLOWING...FAST

YOU HAVE TO PAY FOR THAT!

WE DON’T HAVE A BUDGET FOR THAT!!

THEN YOU NEED TO PUT IN THE TIME!!!

I DON’T HAVE THE TIME!!!!!

Page 104: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Most everything else we

do in business is on a

one-to-one basis.

Transactions, phone calls,

RFPs, purchase orders,

etc.

Page 105: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Let’s expect the

same from our

social media

work.

Page 106: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Expect lower numbers...especially if

you’re just starting out.

So, don’t focus on the numbers!

What’s reasonable?

Page 107: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Focus on understanding your audience

and creating content for them that

shows accurately reflects your brand.

Focus more on the one-to-one results.

What’s reasonable?

Page 108: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

BONUS TIP:

Show your work!

Page 109: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Your jobs are hard.

You make them look too easy on

social media.

Page 110: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Newfoundland & Labrador

Page 111: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 112: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 113: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts
Page 114: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Parting Thoughts

Be real.

Actively seek opportunities to engage.

Give (far) more than you take.

Show your work = get credit for what

you do

Page 115: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

http://bit.ly/tickled-red

SIGN UP FOR

Page 116: Advanced Social Media for Beginners · Social Media Trends & the Current Marketing Environment 10 Examples of Do’s and Don’ts in Travel Social Media ... 10 Do’s and Don’ts

Ross Evans

[email protected]

RedpointSpeaks.com

Facebook: @redpointspeaks

Twitter: @redpointspeaks

Instagram: @postcardsfromredpoint

(launching tomorrow!)


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