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PresentsPresents

Social Media Strategy Social Media Strategy Approach, and Approach, and

ImplementationImplementation

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The Social Approach - The Social Approach - Start SmartStart Smart

Education on platforms and tools, case studies

Consider possible objectives for your strategyAlignment with existing messaging & programs

Competitive landscapeClaim your keywordsFind customers and prospectsInfluencer identificationInternal, partner & customer talentsInternal, partner & customer assets

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Social Social ApproachApproach

Stakeholders for process operations (vendors, partners, customers and internal teams)

Customer desiresResourcesReview platforms and tools in light of customer’s location, desire and your assets and talents

Syndication and meta tools for streamliningSocial policyCampaign vs. foundation programs

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Social Social ApproachApproach

Integrating offline and online programs with social strategy

Assess syndication and meta toolsCreate budget & resource planTracking systemAnalysis and real-time reporting infrastructure

OptimizationROI metrics and measurement DashboardsCollaborative WIKI

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Education on Platforms and Education on Platforms and ToolsTools

Blogging, Facebook, Twitter and LinkedIn

Social Media Marketing: “An Hour A Day by Dave Evans”

Use tools such as Rapleaf to “weigh” your Influentials

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Choose A Channel That Choose A Channel That Works Works

for Your Strategyfor Your StrategyBlogs, MicrobloggingSocial BookmarkingWhite Papers, Slide Shows, Article Syndication

Webinars, Teleseminars, Virtual EventsPhotos, Video, Tagging Podcasts, Vidcasts, Utterz, 12SecondsSocial Media Press Releases, SEOPR

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Choose A Channel That Choose A Channel That Works Works

Websites, Newsletters Widgets Tell a Friend Personal Networks, Social Graphs Fan Pages Groups, Forums, Message Boards Branded Communities, Idea Shares,

Membership Sites Reviews, Ratings Contests SMS/Text, Location-Aware Services Augmented Reality

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Competitive Competitive IntelligenceIntelligence

Online Competitive Analysis (Find & Convert)Competitor’s Website Comparisons: Page Rank, Traffic Rank, Inbound Links, Content Volume, Quality, Readability, Blog, Social Sharing, Social/SEO PR

Social Listening, Online Reputation Management, Sentiment Analysis

Google Alerts, Twitter Search, Facebook Stream Search, Social Mention, Technorati, Blog Search

Claim with Know’Em

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ObjectiveObjectivess

Corporate communications messagingBrand buzz, conversation, market presenceBrand building, reputationNetworking with customers and prospectsCustomer service, Social CRMCustomer insights, market researchProspecting, lead genCompetitive trackingCrisis management

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ObjectiveObjectivess

Customer segmentationCampaign development & designShare of voicePublic relations, blogger outreachThought leadershipRevenue building Collaboration with customers and partnersReduce R&D, product feedbackSEO, SEM, inbound links, Universal Search

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ObjectivesObjectives Local and Geo-Location Improve internal communication Loyalty or Advocacy program Credibility via ratings and reviews Competitive tracking Crisis management Customer segmentation Campaign development & design

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Align With Your Existing Align With Your Existing MessagesMessages

Corporate CommunicationsInvestor RelationsAll brands in product line upYour brand messagingCustomer support and social listening

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Competitive Competitive LandscapeLandscape

Online Competitive Analysis (Find & Convert): Page rank, traffic rank, inbound links, content volume, quality, readability, blog, social sharing, social and SEOPR

Social listening, online reputation management, sentiment analysis

Google Alerts, Twitter Search, Facebook Stream Search, SocialMention, Technorati, Blog Search...

Claim your brands and keywords with Know’em

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Find Your Find Your InfluencersInfluencers

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Possible Possible TalentsTalents

WritingPhotographyThough leadershipVideo productionTalker - Audio, Seminars, EventsOnline researchPrizes, ContestsCoupons, DiscountsInsider’s ClubDistributionGlobal Footprint, LocalizationSpecial Packaging, Customization

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TalentsTalentsVisual DesignNews makingModerationHistoryInnovationTechnologyConversationalEducationalResearch, Consumer Insights, DataFlavors, Sounds, Feelings, Movement

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Possible Possible AssetsAssets

BlogeZine articlesPodcastWhite papers, PresentationsVideoWebcastsWebinars, EventsForums, Community Newsletter, Email marketingSEO PR, Social news portalsAnswers, Groups, Pages, Profiles

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StakeholdersStakeholdersMarketing/PRProduct DevelopmentEngineeringCustomer ServiceManagementAd Agency, PR FirmVendorsCustomersProspectsPress/BloggersPartners

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Customer Desires and Customer Desires and DelightsDelights

Display their affinity to your brandFreebies, Samples, CouponsFirst to know, Insider’s AccessPolls, FeedbackCustomer SupportAttention, CelebrationConnect with like customersContent, InformationMeetUpsSharing Links

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Customer Desires and Customer Desires and DelightsDelights

Access to experts, managementShare contentExpress themselvesEnjoy unique experiencesHelping others with purchase decisionsRatings and Reviews

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Integrating Existing Integrating Existing ProgramsPrograms

Campaign mentalityLong term programIntegration with offline or other online programs or campaigns

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Streamline - Syndication and Streamline - Syndication and Meta ToolsMeta Tools

Ping.fmSocialOomphTwitterfeedFriend2FriendSocialMentionMobyPictureTubeMogulArticle SubmitterHootSuiteObjective Marketer

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Platform Platform SelectionSelection

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What To Track and What To Track and Measure?Measure?

Web trafficWeb traffic Sentiment, Buzz, Mentions, Share of VoiceSentiment, Buzz, Mentions, Share of Voice Fans, Followers, ConnectionsFans, Followers, Connections RetweetsRetweets Technorati rankingTechnorati ranking SEO RankSEO Rank Inbound linksInbound links NetPromoter scoreNetPromoter score Engagement, CommentingEngagement, Commenting Ratings, ReviewsRatings, Reviews Pass-Along, Viral UptakePass-Along, Viral Uptake DownloadsDownloads

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Budget and Budget and Resource PlanResource Plan

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ResultsResults

Clear plan of action, by stakeholder, including Clear plan of action, by stakeholder, including management and customer supportmanagement and customer support

Budget and resource plan, including growthBudget and resource plan, including growth Outcomes and objectives, clearly statedOutcomes and objectives, clearly stated Concepts rolled-up to greater corporate Concepts rolled-up to greater corporate

messagingmessaging Dashboard of metricsDashboard of metrics Social policy and early-warning reporting system Social policy and early-warning reporting system

with crisis management planwith crisis management plan Timeline to launch programsTimeline to launch programs

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Jamie SiracusaJamie SiracusaFounder, Executive Director

The Business Excellence Centers

(609) 677-0200

Blog: http://businessexcellencecenters.com/business-growth

Twitter: http://twitter.com/jamieBEC LinkedIn

http://www.linkedin.com/jamiesiracusa Facebook

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