advanced strategies in search engine optimization
Post on 19-Oct-2014
702 views
DESCRIPTION
Search Engine Optimization Marketing has gained an enormous amount of visibility with companies ranging from small businesses to Enterprise. SEO mainly focuses on achieving long term business goals. In order for your business’s website to be found and remain visible, it is essential to research and apply advanced SEO strategies to the web. This webinar is intended for those who have a current SEO strategy and are looking to elevate it to the next level.In Webmarketing123's Webinar, Advanced Strategies in Search Engine Optimization, you'll find out: - How to increase traffic by implementing overlooked techniques. - How to use site structure and content to gain an SEO advantage. - How to convert existing search traffic to leads and ultimately closed deals. - What you need to know about the future of Mobile Search and SEO.TRANSCRIPT
![Page 1: Advanced Strategies in Search Engine Optimization](https://reader033.vdocuments.net/reader033/viewer/2022051816/544391b7b1af9f740a8b45ac/html5/thumbnails/1.jpg)
SEO WEBINAR: Advanced Strategies In Search Engine Optimization
Thanks for joining us. We will begin at:11:00 a.m. PST12:00 p.m. MTN1:00 p.m. CST2:00 p.m. EST
Audio: 1-805-309-0022Access code: 934-464-414
#wm123
![Page 2: Advanced Strategies in Search Engine Optimization](https://reader033.vdocuments.net/reader033/viewer/2022051816/544391b7b1af9f740a8b45ac/html5/thumbnails/2.jpg)
1) Introduction to SEO
2) Overlooked Techniques
3) Gain a SEO Advantage w/ Site Structure
4) Convert Existing Traffic to Leads & Deals
5) The Future of Mobile Search & SEO
#wm123
Agenda for Today
![Page 3: Advanced Strategies in Search Engine Optimization](https://reader033.vdocuments.net/reader033/viewer/2022051816/544391b7b1af9f740a8b45ac/html5/thumbnails/3.jpg)
If you are not on the 1st page, you are practically invisible
Source: “iProspect Blended Search Results Study” by JupiterResearch, 2008
Where Searchers Click on the Results Page
#wm123
![Page 4: Advanced Strategies in Search Engine Optimization](https://reader033.vdocuments.net/reader033/viewer/2022051816/544391b7b1af9f740a8b45ac/html5/thumbnails/4.jpg)
SEO Fundamentals (6 Pillars)
Site Content
Meta Content
URL’sInbound Links
Keywords
Content Silos
#wm123
![Page 5: Advanced Strategies in Search Engine Optimization](https://reader033.vdocuments.net/reader033/viewer/2022051816/544391b7b1af9f740a8b45ac/html5/thumbnails/5.jpg)
Long Tail SEO Strategy
High-impact search terms used regularly by
prospects trying to find your products and
services
SEO Fundamentals For Newcomers
• Use of Long-tail keywords even more important
• With many pages, you have the opportunity to target more specific keywords on deeper internal pages
Ex: Not ‘laptop’ but ‘small black laptop’
Source: http://www.prelovac.com/vladimir/wp-content/uploads/2009/06/long-tail-seo-sem.gif
![Page 6: Advanced Strategies in Search Engine Optimization](https://reader033.vdocuments.net/reader033/viewer/2022051816/544391b7b1af9f740a8b45ac/html5/thumbnails/6.jpg)
1) Introduction to SEO
2) Overlooked Techniques
3) Gain a SEO Advantage w/ Site Structure
4) Convert Existing Traffic to Leads & Deals
5) The Future of Mobile Search & SEO
#wm123
Agenda for Today
![Page 7: Advanced Strategies in Search Engine Optimization](https://reader033.vdocuments.net/reader033/viewer/2022051816/544391b7b1af9f740a8b45ac/html5/thumbnails/7.jpg)
Thing That Matter in SEO
• Keyword Research
• Relevance/Theme of the Site
• Crawl ability/Ease of Link ability
• Depth of Site
• Duplicate Content (block, redirect or canonical)
• Page Load Time
• Social Media (Facebook + Twitter Aren’t Enough)
• Measure, Fine Tune, and Adjust Accordingly
![Page 8: Advanced Strategies in Search Engine Optimization](https://reader033.vdocuments.net/reader033/viewer/2022051816/544391b7b1af9f740a8b45ac/html5/thumbnails/8.jpg)
Using Google’s Tools to Your Advantage
•Follow Finder•Google Sets•Google Alerts + Google Reader + iGoogle•Latest Results•Google Suggest•Google Insights•Google Webmaster Tools•Google Trends•Wonder Wheel•Image Swirl
![Page 9: Advanced Strategies in Search Engine Optimization](https://reader033.vdocuments.net/reader033/viewer/2022051816/544391b7b1af9f740a8b45ac/html5/thumbnails/9.jpg)
Google Insights
• Shows the search trends of your keyword - you can see if searches are increasing or decreasing
• Shows what geographical regions perform searches on these keywords andranks them for you
• Suggests new keywords that are growing in popularity
Using Google’s Tools to Better Understand Your Ideal Searcher
![Page 10: Advanced Strategies in Search Engine Optimization](https://reader033.vdocuments.net/reader033/viewer/2022051816/544391b7b1af9f740a8b45ac/html5/thumbnails/10.jpg)
1) Introduction to SEO
2) Overlooked Techniques
3) Gain a SEO Advantage w/ Site Structure
4) Convert Existing Traffic to Leads & Deals
5) The Future of Mobile Search & SEO
#wm123
Agenda for Today
![Page 11: Advanced Strategies in Search Engine Optimization](https://reader033.vdocuments.net/reader033/viewer/2022051816/544391b7b1af9f740a8b45ac/html5/thumbnails/11.jpg)
Using Site Structure to Help SEO
• Cascading Style Sheets
• Proper Use of “H” Tags
• Content in Div Tags
• Navigation Techniques
• On-Site Blog
• Footers
![Page 12: Advanced Strategies in Search Engine Optimization](https://reader033.vdocuments.net/reader033/viewer/2022051816/544391b7b1af9f740a8b45ac/html5/thumbnails/12.jpg)
1) Introduction to SEO
2) Overlooked Techniques
3) Gain a SEO Advantage w/ Site Structure
4) Convert Existing Traffic to Leads & Deals
5) The Future of Mobile Search & SEO
#wm123
Agenda for Today
![Page 13: Advanced Strategies in Search Engine Optimization](https://reader033.vdocuments.net/reader033/viewer/2022051816/544391b7b1af9f740a8b45ac/html5/thumbnails/13.jpg)
Convert Existing Search Traffic
• Click-to-Call
• Chat Pop-up Boxes
• A/B Testing
• Search Boxes
• Guest Postings
• User Generated Reviews
![Page 14: Advanced Strategies in Search Engine Optimization](https://reader033.vdocuments.net/reader033/viewer/2022051816/544391b7b1af9f740a8b45ac/html5/thumbnails/14.jpg)
1) Introduction to SEO
2) Overlooked Techniques
3) Gain a SEO Advantage w/ Site Structure
4) Convert Existing Traffic to Leads & Deals
5) The Future of Mobile Search & SEO
#wm123
Agenda for Today
![Page 15: Advanced Strategies in Search Engine Optimization](https://reader033.vdocuments.net/reader033/viewer/2022051816/544391b7b1af9f740a8b45ac/html5/thumbnails/15.jpg)
The Future of Mobile Search and SEO
![Page 16: Advanced Strategies in Search Engine Optimization](https://reader033.vdocuments.net/reader033/viewer/2022051816/544391b7b1af9f740a8b45ac/html5/thumbnails/16.jpg)
Upcoming Trends in Mobile
• A lot more queries
• A single set of SERPs
• A change to create a mobile presence (apps)
• Little need for a separate mobile site
• Strong need for a separate mobile ad strategy
• Apps will still be loved
• Geography matters
![Page 17: Advanced Strategies in Search Engine Optimization](https://reader033.vdocuments.net/reader033/viewer/2022051816/544391b7b1af9f740a8b45ac/html5/thumbnails/17.jpg)
Contact us for a detailed FREE Custom SEO Analysis of your site.
It includes:
1. COMPETITIVE REPORT - Where you rank against your competition.
2. KEYWORD ANALYSIS - To show you other keywords people are using to search for your product/service.
3. SEARCH ENGINE FRIENDLINESS REPORT- Crawlability of Your Site.
Mark Powers
(800) 619 1570
Contact Us
#wm123