advanced techniques to make your website sizzle
DESCRIPTION
WebinarTRANSCRIPT
Web Sizzle
The Only Marketing Firm Focusing Exclusively on Telecom, IT & Cloud
Presented by:Angela Leavitt
Ten “Hacks” to Build Your Brand and Generate Leads Online
You’ll Discover
How to tell which companies visit your website.01
SEO – What can you do right now to ensure your website gets found02
Where website design trends are right now, and where they are going in 201503
What does LinkedIn have to do with your website, and how you can supercharge your website using LinkedIn
04
Video – What works, what doesn’t, and how to do it easily and simply05
The simple messaging you need on your website to get the phone to ring (it’s not what you think)
06
The pages you need to have on your website that almost none of your competitors have…that can lasso in business.
07
In Case You Missed It…
LOTS more free web education: Video: Before, during, after formula Whitepaper: 50 Telecom Agent Mistakes Whitepaper: Crazy Ex-Girlfriend Technique
GimmeMojo.com/TWCBC/Bad-News/
Who is Mojo?
Telecom, IT and Cloud
Only.
Have helped dozens of carriers, agents and VARs improve their
revenues and branding.
We have LOTS of data on what works and what
doesn’t work.
Who’s working their Mojo?
Angela Leavitt
Telesphere
Channel Partners, IT Expo, Women in the Channel
15+ Years in Sales & Marketing
Housekeeping
Save questions for the end. Put them in the “Questions” box. I will
answer them all!
Not recording this to distribute.
Get out a pen and paper and take notes!
Story of the Telecom Agent whowas laughed out of a sale
The Problem
GoogleSurvey of C level execs showing
73% of them research online every
day.
THEY DON’T DELEGATE RESEARCH
The Problem
Study of more than 2,000 U.S. adults revealed that 35% of U.S. Consumers have totally disengaged from any purchases with a small business after discovering they have a poor quality website.
Things are Changing
Smartphone Apps– Beautiful
SneakyTelecom Agents ;)
Things are Changing
Search EnginesSmarter
People GettingSmarter
Trends(The Data Does NOT Lie)
Searches for“Telecom Consultant”
Searches for“Cloud Consultant”
www.google.com/trends
State of the Telecom Industry
Creative Destruction
Some getting left behind
Outsourcing IT(Healthcare Laws)
Image is everything
The Math
6 Months
Rule of 72s
1 per month (lost or gained)
at $1K MRR
The Math
Over 3 years, these 6 customers cost you $165,000
Not counting the other customers over that 3 year period (now you’re talking millions)
+/- 50% Still HUGE numbers
The Good NewsIt’s Not Your Fault
You’re running your businesses
Lots of BS info out there
No time
Simple improvements can make big changes
“Small hinges move big doors”
01
02
03
HOW TO MAKE YOURWEBSITE SIZZLE
Big Pictures
Longer Home Pages: Less text,
more images.Images: No babes in headsets, please.
Remember benefits.
Images: Rotating:In ecommerce, these
don't perform as well as static images. Clear,
simple message. Tradeoff is the "cool"
factor.
Current Design Trends
Customer Centric Messaging
Benefits: What are the three benefits you bring your client?Probably a variation of
Save Time Greater Efficiency Scalability Save Money Reduce Risk
SAY IT. ON YOUR HOMEPAGE.
Customer Centric Messaging
Unique Selling Proposition: What makes you unique in the marketplace
SAY IT. ON YOUR HOMEPAGE.
If you don’t have something, start coming up with it now
3 words are the strongest (Biggest, Only, and First)
These words are
popular, but not as
strong (The Best, the
Leading, the Most,
etc.)
Calls to Action on Website
24 Flavors3% Purchase Rate
6 Flavors30% Purchase Rate
Calls to Action on Website
On every single page. Tell people what to do.
People use LinkedIn to find experts. Fill out everything. Images, videos, etc. Insert your keywords into everything.
Your Keywords (most searched terms):
“Telecom Expense Management”
“Telecom Cost Management”
“Telecom Consultant”
“Telecom Audit”
“Telecom Agent”
“Cloud Consulting”
“Cloud Consulting Services”
“Cloud Computing Companies”
COLLECT AN EMAIL ADDRESS. BE MEMORABLE.
Send them to a valuable piece of info you have.(They know how to find your home page)
Give Instant Value
A Whitepaper that will help them (make it juicy)A Case StudyA Top 10 ListA VideoAn OfferMore…
LinkedInExample Landing Page
Title Tags
Title Tag
WE’RE NUMBER 1(yay )
Title Tags
<70 characters
Make a list for each page
GoDaddy (or your hosting company)can walk you through it in 5 minutes
Add in your city to be more targeted
Example:
“Telecom Expense Management Seattle”
Title Tags
Video
Example: Telapprise.com
Use Video to Open or to Close
Don’t talk about YOU. Talk about your client. And their pain.
Video
Types:
You with an iPhone CameraCool Tip: Get the Filmic Pro App – ($5) – Frame Rates (25), Exposure, Zoom Controls, etc.
Professionally done in a studio ($500-$1000)
Clients giving testimonials – Build Value
Video
Types:
“Ugly Videos” – Powerpoint Onlywww.triumphwebmarketing.com/places/
Animated Videos (the latest big thing) - EducationTheDrawShop.comFiverr.com
You don’t need a “mobile website.” Just make sure your website is “responsive.”
Responsive Web Design
www.Stratacore.com
Websites are eitherCompletely unfriendly on tablets and phonesUsable but not optimalResponsive to the device the user is operating
Mobile and Tablet users are growing exponentially
Responsive Web Design
Industry Specific or City Specific Pages
Create a page for every city inyour area
Talk generally about the service youprovide for that area
Industry Specific or City Specific Pages
Include your keywords in the copy
Remember the Title Tags!Include the city name
Use unique copy for each page.NO copy & paste!
Page Speed
Site load speed affects SEO. Faster loading sites show up above slower ones. See your speed here:https://developers.google.com/speed/pagespeed/insights
If it’s less than 80%, get your web people to fix the problems outlined in the link above
Sponsored Ads
Sad but true… everything is going sponsored
All platforms have sponsored options now.
Leverage these to boost visibility & drive traffic to your most impactful content.
Sponsored Ads
Dedicate a small budget to each platform
For example:Video blog seriesWebinarsCase Studies
Test, evaluate, adjust!
Who Is On Your Site
http://www.visistat.com/
Gives you TONS of data about who visits your website
$50 for basic version (not worth it IMO)
$350 for the “B2B Solution” upgrade.
Who Is On Your Site
They provide you the name of the company who looked up your websiteProvide a CRM or syncs with Salesforce.com
Must have traffic
Must have dedicated team to call
STEPSNEXT
Next Steps
Sure we can work with big telecom companies like Time Warner Cable, X5, and Intelisys, and…
A handful of agents right now.
We traditionally focused on companies with budgets
The net, not the fish…
BUT
Next StepsMojo Mission: To help raise the channel for everyone.Help telecom agents grow their businesses and stay relevant as technology advances.
Ground zero: THE WEBSITE. It’s where everything flows today.
Next Steps
Lose out on market share to VARs or more savvy agents
There’s no reason to:
Lose a deal to an inferior carrier because of a poor looking website or web presence
Get overlooked online when you could be positioned to get found with no effort
Next Steps
Getting opportunities ain’t east and you DON’T want to be left behind
The biggest changes in the telecom world EVER
The move to online research and decision-making…Including CXOs.
So that’s why we’ve put together a special offer to those of you on this webinar…the first 10 to sign up.
The OfferWho It’s For…
If there’s even a possibility that you’ve lost credibility with a prospect, and lost business, or sabotaged your pipeline…
We’re NOT For Everybody
Who this is not for:
Chronic Fence Sitters
Cost vs. Investment Minded
Those who are happy where they are
right now
Marketing Machine & Bonus Offer
First 10 agents – More than a website (online brochure). We’re going to make you an online Marketing Machine.
SOOOO easy for you. We already know your language, customer, and industry.
Marketing Machine Offer(Plus Choose Any One of Three Bonuses)
Marketing Machine WebsiteStrategy (Messaging,
differentiation, etc.)
Customized Design
Persuasive Copy
Lead Capture
Image Selection
Blog setup
On-Site SEO
Google Analytics
Training for it all (simple platform)
321
Choose One of the Three for FREE!
Social Media SetupFacebook
Youtube
Google +
Branded CollateralFlyer
Email Newsletter
Letterhead
PowerPoint Template
Online Ads SetupLinkedIn Ads
Google Retargeting
Google Places Setup
WARNINGThis price reflects
More than a 50% Discount Off
our retail rates
1. Go to www.GimmeMojo.com/SignUp
Simple 3 Step Process
2. Make a $247 Investment
Immediately: Your Website and Online Sizzle AssessmentYou get a full analysis of your online risks and opportunitiesThought this all sucked? Well give you your $247 back, no questions asked.
3. Want a Website Marketing Machine? Your $247 is applied.With an additional $4700 up front to continue, you’ll get: Marketing
consulting, optimized website, lead capture form,your choice of social media setups, branded collateral templates, Linkedin ad setup, Local Google Account Setup, and follow your web visitors around the web setup
Objection One
Does your nephew know how to explain SIP Trunking to your
customer?
Websites are expensive. My nephew can make one for $500
What’s your time worth? $200/hr? $400/hr? $1000/hr?
What about messaging, benefits statement, USP?
We make marketing machines, not websites.
SEO, page load times, lead collection, etc.
Objection Two
How much is one big deal worth to you? How much does losing one big deal cost you? Only you can answer that.
What’s the ROI?
ROI for dry cleaning your suit, or getting a haircut
ROI for not losing a $130,000 deal?
Bottom line: We landed one of our top 3 clients ever, using the techniques we’ve outline above. Our website pulled them in.
Objection Three
This is BIG discount off current retail rates.
Now is not the right time. Will do it later.
We do all the work. There’s so little for you to do or explain to us.
If you had a meeting with a big prospect, would you wait a few weeks to shave or wash your hair? Of course not. (right?)
2015 is around the corner. Enter the new year with a new image, and reduce your tax liability for 2014. Note: I’m not a tax accountant.
1. Go to www.GimmeMojo.com/SignUp
Simple 3 Step Process
2. Make a $247 Investment
Immediately: Your Website and Online Sizzle AssessmentYou get a full analysis of your online risks and opportunitiesThought this all sucked? Well give you your $247 back, no questions asked.
3. Want a Website Marketing Machine? Your $247 is applied.With an additional $4700 up front to continue, you’ll get: Marketing
consulting, optimized website, lead capture form,your choice of social media setups, branded collateral templates, Linkedin ad setup, Local Google Account Setup, and follow your web visitors around the web setup
Why Now?
Together we can make your website work for you from now to ten years from now.
We’re in the transition of a generation RIGHT NOW in telecom. VARs are looking at you online.
Why be mediocre or even less than mediocre in the area where everything is moving?
Why Now?
Could you use an unfair advantage?
But…now that you know the truth, you own the actions that you take right now.
Insurance Policy on losing deals…
The Good News: It’s not your fault.
1. Go to www.GimmeMojo.com/SignUp
Simple 3 Step Process
2. Make a $247 Investment
Immediately: Your Website and Online Sizzle AssessmentYou get a full analysis of your online risks and opportunitiesThought this all sucked? Well give you your $247 back, no questions asked.
3. Want a Website Marketing Machine? Your $247 is applied.With an additional $4700 up front to continue, you’ll get: Marketing
consulting, optimized website, lead capture form,your choice of social media setups, branded collateral templates, Linkedin ad setup, Local Google Account Setup, and follow your web visitors around the web setup
Rachel McNeese, Richardson Communications“Mojo Team!!! I’m sitting here at Ritz Carlton overlooking the ocean and looking at the website and have to say its as beautiful as the view I’m looking at!! Wow!!! You and your team have captured my vision impeccably!”
QUESTIONS?
Brad Bendy, Affirmative Technology Group“It’s been our pleasure to work with a company that is not only very talented in their core business of marketing, but also responsive and focused on providing us a customized solution that will help portray our business to the world. From start to finish, it has been a great experience and can’t think of one thing that could have gone better.”
Patrick Wefers, Infinium Communications“Mojo Marketing spent a lot of time to understand my business and found a simple elegant way to convey that on my website. I couldn‘t be more happy. Mojo really helped me get a professional image. I would recommend Mojo Marketing to anyone in our industry who is trying to improve their visibility, better their image, or drive additional revenues to their business.”
Dana Topping, Intelisys“We work with Angela with Mojo Marketing and have recently expanded Mojo’s role with our company to take on additional marketing tasks. I would highly recommend Angela and the Mojo Marketing team because they do a great job. I would recommend them to any of our agents and anyone who is looking to expand their visibility and marketing presence in the Channel.”
