• Advanced Technology – Embedded motion-tracking to offer sports fans state-of-the-art real-ball simulation experiences

• Shared Excitement – Unique collection of videos / interactive experiences for sports fans to enjoy collectively

• Ideal Location – North America’s most exciting retail complex, being developed in NYC/NJ by the leader in “retailtainment”

3 UNIQUE IDEAS. 1 POWERFUL OPPORTUNITY. CYBERSPORTS, SPORTS MUSEUM OF AMERICA, AND AMERICAN DREAM ARE IDEAL PARTNERS.

Motion sensor technology embedded in sports equipment of regulation size and weight offers entertraining™ experiences. Inside Cybersports Stadium, a simulated sports world awaits.

Cyberjocks™ have their performances tracked and stored in a database. Sharing user-generated content facilitates development of an interactive sports community, or Cybersports Club™.

CYBERCARD

CYBERSPORTS TECHNOLOGY PROPRIETARY BALL-TRACKING TECHNOLOGY & SIMULATION SOFTWARE

Building on SMA’s assets, all fans will view the new venue as the ultimate interactive celebration.

Immersion Theater: first feature film, called “Living in the Moment” shown in 360°.

SPORTS MUSEUM OF AMERICA (SMA) SMA CREATED A VERY STRONG FOUNDATION FOR A SPORTS VISITOR

VENUE TO DELIVER EXCITING AND COMPELLING EXPERIENCES FOR THE WHOLE FAMILY.

It will be a mix of entertainment and education, as well as active and passive engagement.

“Building the Perfect Athlete”: explores physical, mental and emotional aspects of competition.

THE SPORTSXPERIENCE – NY / NJ A HIGHLY INTERACTIVE CELEBRATION OF MULTIPLE SPORTS, SPORTING EVENTS, INFLUENTIAL ATHLETES AND OTHERS COLLECTIVELY RESPONSIBLE FOR SPORTS’ PROFOUND CULTURAL SIGNIFICANCE...

The Meadowlands Sports Complex will be home to a spectacular new visitor experience.

Access includes 3 major thruways carrying 300,000 vehicles/day, and parking for 14,000.

THE IDEAL LOCATION MEADOWLANDS SPORTS COMPLEX HOSTS SPORTING EVENTS AT NEW MEADOWLANDS STADIUM AND THE RACETRACK, TOP ENTERTAINMENT EVENTS AND CONCERTS AT IZOD CENTER, AND SOON, NORTH AMERICA’S LARGEST AND MOST EXCITING RETAIL AND ENTERTAINMENT CENTER.

The state-of-the-art complex is just 9 miles west of NYC.

American Dream @ Meadowlands, lit up at night facing the NYC skyline.

AMERICAN DREAM @ MEADOWLANDS EXPERTS ARE PREDICTING 55 MILLION PEOPLE WILL VISIT EACH YEAR.

A new rail station sits between New Meadowlands Stadium and American Dream.

25-minute ride from Penn Station (NYC); carries up to 10,000 passengers/hour.

AMERICAN DREAM @ MEADOWLANDS VISIBILITY AND ACCESSIBILITY WERE MAJOR PROBLEMS FOR THE ORIGINAL SPORTS MUSEUM. NOT SO AT AMERICAN DREAM, PARTICULARLY DUE TO THIS STATE-OF-THE-ART RAIL SYSTEM.

The SportsXperience would be the only entrance on the 3rd floor of the Sports District, and includes external signage facing New Meadowlands Stadium and the pedestrian walkway.

3 MILLION-FT2 FACILITY OFFERS AN INCREDIBLE MIX OF RETAIL, ENTERTAINMENT & DINING.

An area entirely dedicated to sports retail and activities for athletes and fans, The Sports District will be a major part of the consumer experience.

AMERICAN DREAM @ MEADOWLANDS

More detailed financial information can be found in the Business Plan.

COMBINED REVENUE PROJECTIONS MULTIPLE REVENUE STREAMS FROM THE VENUE, EQUIPMENT,

SIMULATORS, WEB SITE AND SPORTS MARKETING BUSINESS

WHERE THE RESOUNDING CHEERS OF ALL SPORTS FANS WILL RESIDE, IN ONE PLACE, SIMULTANEOUSLY.

SPORTSXPERIENCE New York/New

Jersey

THE

THE ULTIMATE FAN EXPERIENCE