advanced timing strategies in infusionsoft campaign builder by brian keith | red beard consulting

Using Timers in Infusionsoft Campaign Builder

redbeardconsulting.com

Jermaine Says…

"If the money is in the list, the fortune is in the data-rich list"


Review


Review

• To measure timing we need:• Starting trigger


Review

• To measure timing we need:• Starting trigger• Tag contact based on timer criteria


Review

• To measure timing we need:• Starting trigger• Tag contact based on timer criteria• Ending trigger


Review

• To measure timing we need:• Starting trigger• Tag contact based on timer criteria• Ending trigger

• (Do something with the data)


Our Tools

• Field Timers (Honorable Mention)• Date Timers• Delay Timer


Date Timers


Delay Timers


Build


Simple Campaign


What month did a contact subscribe?


Advanced Campaign(Confirmation tracking)


How soon did a contact confirm?


Advanced Campaign(Opt in tracking)


When did they opt in?


When did they opt in?(Portion of hour)


When did they opt in?(Hour)


When did they opt in?(Day)


When did they opt in?(Month)


When did they opt in?(Season)


Tag based on timing campaigns


Tag based on timing campaignsSegment contacts by email domain AND time to confirm


Tag based on timing campaigns


How do we use this?


How do we use this?

• Send different email confirmation requests based on hour/day of optin AND email domain


How do we use this?

• Send different email confirmation requests based on hour/day of optin AND email domain

• Example- Opting in on Tuesday between 9am and 10am with a @gmail.com address results in a different confirmation request than opting in on Thursday between 12pm and 1pm.


How do we use this?

• Measure time between optin and confirmation. Reward the fast action takers.


How do we use this?

• Measure time between optin and confirmation. Reward the fast action takers.

• Example- If a contact confirms their email within 15 minutes, they get a bonus gift.


How do we use this?

• Measure time between optin and confirmation. Reward the fast action takers based on email domain.


How do we use this?

• Measure time between optin and confirmation. Reward the fast action takers based on email domain.

• EG- If a contact confirms their email within 15 minutes, and they have a high sales converting email domain, make a special offer. Don’t reward low sales converting domains as they don’t buy anyways.


How do we use this?

• Measure time between optin and confirmation by email domain. Incentivize during the lower converting time periods.


How do we use this?

• Measure time between optin and confirmation by email domain. Incentivize during the lower converting time periods.

• EG- @yahoo.com converts optins the lowest for between 2am and 4am on Thursday and Monday. Include a special offer for people who opt in during those times who confirm.

advanced timing strategies in infusionsoft campaign builder by brian keith | red beard consulting

Business

starting trigger tag

delay timers

measure time

different confirmation

email domain example

timer criteria

hourday of optin

simple campaign