ADVANCING OUR CAUSE2012-2014STRATEGIC PLANYMCA of Snohomish County

STRATEGIC IMPACT FOCUS AREAS:

CREATING COMMUNITY THROUGH CONNECTIONSPeople experience and are connected to the impact of the Y. Create community through shared experiences by fostering an environment where sharing of personal stories and experiences is common.

Demonstrate impact in ways that speak to both the head and heart. Educate the community about depth and breadth of programs and services.

A Y WITHOUT WALLSFulfill our mission by intentionally extending programs and services beyond the confines of our facilities. Develop a program delivery model that best stewards our resources and those of partnering organizations while addressing current and anticipated gaps between community needs and resources.

Foster a culture of program innovation by encouraging experimentation, inquiry, and continuous learning.

PEOPLE AS ASSETSEncourage and support individuals to become their “best selves” by engaging them in meaningful ways, connecting them to the Y’s impact, and empowering them to influence outcomes. Create a culture that facilitates and supports relationship building. Thoughtfully engage and connect volunteers with meaningful opportunities to serve the Y in areas where their passion intersects with organizational need.

Develop Y staff by recruiting, engaging, and developing individuals who are committed to the Y’s cause.

BUILDING TOGETHERInspire ourselves and community partners to maximize expertise and resources for the betterment of all. Stimulate a culture of collaboration and shared learning among and between branches and departments in our organization.

Continuously work to anticipate and understand where community needs and YMCA capability intersect.

2014 GOALS:

ADVANCING OUR CAUSE2012-2014STRATEGIC PLAN

FINANCIAL ASSISTANCEPROVIDED 2011 $1,625,800

2014 $1,757,500

FINANCIAL ASSISTANCERECIPIENTS 2011 10,350

2014 11,150

BBBSMENTORING MATCHES2011 287

2014 330

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LOCATIONAddress line 1Address line 2Phone

NONPROFITORGANIZATIONU.S. POSTAGE

PAIDCITY, STATE

PERMIT NO. XXX

A ROAD MAP TO THE NEXT THREE YEARS• Continue with the YMCA Capital Advancement Plan that was

adopted in response to the capital needs assessment and campaign feasibility study. Once benchmarks are achieved, we will transition to an active capital fundraising campaign.

• Embrace the strategy of positioning the Y as a charity worthy of community support, capturing the stories and experiences of members, participants, volunteers, and donors that will help us connect individuals to the impact of the Y.

• Create additional opportunities for transformational growth by fostering a county-wide culture of philanthropy. Growth in our annual community support campaign, endowment fund through increased Heritage Club membership, and grant procurement will fund critical life-enriching programs.

• Focus on community health issues related to obesity and chronic disease as well as expanding our support to cancer survivors.

• Reach out and collaborate with others to expand our important work for youth and teens and explore new opportunities to contribute to educational initiatives that address school readiness, summer learning loss, and preparing youth for careers in STEM (science, technology, engineering, and math).

• Increase the diversity of our board and staff, provide training in inclusion and cultural competency, and expand collaborations with partners like Familias Unidas and NAACP.

• Continue to invest in training, coaching, and the development of our staff and volunteer workforce.

• Ensure the safety of members and participants by building upon policies and practices that are currently in place and enhancing our monitoring and responding to new challenges as they arise.

• Assess and adopt new tools and technologies that will enhance management capabilities and efficiencies, improve the member and participant experience, enhance marketing and communication, and support donor engagement.

SCHOOL-AGE CHILD CARE ENROLLMENT 2011 678

2014 969

EARLY CHILDHOOD EDUCATION2011 132

2014 150

+31%

+22%

+6%

+43%

+6%

+15%

+9%

+4%

+14%

CONNECT MORE VOLUNTEERS Engage volunteers in meaningful and productive service activities.2011 2,100 volunteers giving 42,800 hours2014 2,400 volunteers giving 47,000 hours

DELIVER QUALITY SERVICESEnsure that we are delivering high quality services, reflected in our membership satisfaction score.2011 48% rated “Excellent” in overall satisfaction2014 52% rated “Excellent” in overall satisfaction

FOSTER PHILANTHROPYChange lives through the growth of annual contributed support.2011 $1,101,900 annual community campaign2014 $1,170,500 annual community campaign2011 2,755 Donors to annual community campaign2014 3,154 Donors to annual community campaign2011 130 Heritage Club members (Endowment Fund donors)2014 142 Heritage Club members

SUPPORT COMMUNITY HEALTH Serve health seekers, address community health issues related to obesity and chronic disease, and expand support to cancer survivors. 2011 241 ACT! and LIVESTRONG® participants2014 345 ACT! and LIVESTRONG® participants

GROW MEMBERSHIP Focus on member acquisition and retention and grow our membership back to pre-recession levels and to an all-time high. 2011 42,200 individual members 2014 44,850 individual members

SERVE MORE YOUTH AND TEENS Minority Achievers Program

2011 735 youth served through 13 locations2014 970 youth served through 15 locations

Youth and Government and other leadership and service programs2011 306 youth served2014 375 youth served

EVERETT FAMILY YMCA AND ASSOCIATION OFFICES2720 ROCKEFELLER AVE., EVERETT 98201 425 258 9211

MARYSVILLE/NORTH COUNTY FAMILY YMCA6420 60TH DRIVE NE, MARYSVILLE 98270 360 653 9622

MILL CREEK FAMILY YMCA13723 PUGET PARK DRIVE, EVERETT 98208 425 337 0123

MONROE/SKY VALLEY FAMILY YMCA14033 FRYELANDS BLVD., MONROE 98272 360 805 1879

MUKILTEO FAMILY YMCA10601 47TH AVE. W., MUKILTEO 98275 425 493 9622

STANWOOD-CAMANO FAMILY YMCAORGANIZING COMMITTEE8823 VIKING WAY, STANWOOD 98292360 629 9622

YMCA-SNOCO.ORG

BIG BROTHERS BIG SISTERS OF SNOHOMISH COUNTYAN AFFILIATE OF THE YMCA OF SNOHOMISH COUNTY

1420 HEWITT AVENUE, EVERETT 98201425 252 2227

BBBS-SNOCO.ORG

A proud recipient of United Way community impact funding

MISSIONThe YMCA of Snohomish County is composed of people of all ages, ethnic backgrounds and religious affiliations united in sharing the values of caring, honesty, respect, and responsibility through programs that build strong kids, strong families, and strong communities.

PURPOSETo enable and inspire individuals and families to live a more enriched, healthy and purposeful life who together will build a stronger, more connected community.

VISIONThe YMCA of Snohomish County will be the community center point where children and youth learn positive values, strengthen their commitment to service, and their motivation to learn. Families will build stronger bonds by spending time together and becoming more engaged with their communities. Individuals will have opportunity to strengthen their spiritual, mental, and physical well-being. At every stage of life, the YMCA of Snohomish County will be there to help children, families, and individuals reach their full potential.