Entering New (Foreign Markets) with

Advantage

For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com

Objectives

To outline the challenges and opportunities for entering

Foreign Markets (City, State, County, Country – You are

unfamiliar with)

Provide an approach, process and some tools to help

you identify an attractive market, ensure you are ready,

and prepare your Market Entry Plan (G2M)

For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com

Questions that must be answered

The Answers

Move us forward

For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com

Be Clear on you advantage before entry

• Internal Advantage

• What are our sources of advantage core competence, capability, process, offerings in the home market and how do they apply or are adapted for a foreign market.

• Market Advantage

• What is our core advantage over the competition in the new foreign markets, is it different from the home market and how do we adapt and leverage

• Customer Advantage

• Is there a compelling value proposition for a customer or group of customers in the new market

• Strategic Advantage

• When we consider our internal and external advantage does it give some level of strategic advantage that might allow for achieving a leadership position

For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com

High Level Approach

Be Clear on

Compelling Reason Best Option is New

Market Entry

Internal & External

Analysis

Market Ready now

the detail

Performance

Management

Strong potential ROI

Get it right “The

6P’s”

Agile, Adaption to

achieve targets

For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com

Research the Market & your Advantage

Internal Factor’s

• Home market performance

• Maturity of processes

• Export Market Knowledge &

Experience

• Capability (Capacity &

Competence) to enter new Mkt.

• Ability and means to access

new market

• Assets & Resources to enter

new market

• Change management capability

External Factor’s

• Macro-economic

• Political, Economic, Social,

Technical, Legal, Regulatory.

• Micro-economic

• Proximity, Language, Business

Culture.

• Target Market Dynamics • Size, Growth, Competitors, Pricing,

Trends

• Contractual, Taxation, Supply Chain,

Infrastructure,

• Employment, Costs, Margins

• Adaptation & Change • Product, Model, Process, Commercial

• Information & Data

For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com

The 6 P’s for G2M – How do the change

from current market • Product – The Offering and

its Advantage

• Price – and pricing model

• Position – Value proposition

& Differentiation

• Promote – Ability to

communicate to Market

• Place – Ability to access the

customers

• Provision – Ability to deliver

and support

For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com

Which approaches allow best access?

For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com

Summary

• Ensure Business Case

• Test for Readiness

• Adapt for New Market • Product

• Model

• Channels

For Full Advantage Note (Paper) or to get a copy of the book www.intelligentorg.com

How can I get a copy of the book?

Preview @

http://intelligentorg.com/preview-advantage/

PDF eBook

http://advantage-book.com

Paperback version

http://amzn.to/15F5JfT (Amazon))

Kindle eBook

http://www.amazon.com/dp/B00D3I72OI

ePUB , other eReaders (Nook etc.)

http://www.smashwords.com/books/view/321187

Learn more about The Business Advantage Model™

http://intelligentorg.com/the-business-advantage-model-2/

Contact Author Link