advantage overview - free book

BEYOND THE BUSINESS PLAN

TOWARDS AN AGILE ROADMAP FOR

ENTREPRENEURS

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Objectives

Increase successful outcomes for Entrepreneurs

Reduce failure rates & Fail early

Provide an Agile – Organic approach

Provide a compelling focus


Questions that must be answered

The Answers

Move us forward

www.advantage-book.com

Traditionally

The Business Plan


Harvard Business Review 2011

A recent study by Harvard Business school indicates that

New Venture failure rates are between 30% and 90%

depending on how you define the criteria for failure:

• 30% to 40% where investors liquidate and lose most or all

of their investment.

• 70% to 80% where the business stakeholders fail to see

expected ROI

• 90%-95% where the business declares a projection and

fails to meet that projection


University of Tennessee Study

We need to improve what the entrepreneur does?, How? & When?

“The right things, The right way, at the right time”

People & Human Systems Challenges for Entrepreneurs

Uncertainty

Change

Alone

New

Volume/Capacity

Variety/Competence

Lots of advice & info

Enable Comfort & Confidence

Framework/Methodology Systematic & Models

Rules & Guides & Process

Quantitative & Qualitative techniques

Phases & Templates

Time

When?

Focus

Priorities

Direction

Alignment

Productivity


Agile Framework & Method

The current

Stage/Phase

Being

worked

The priorities &

Selection for Next

stage


Focus on “Advantage”

“A condition or circumstance that puts one

in a favourable or superior position”

“What if we could have every stakeholder with

this focus on their role and outputs ?”

Sources of Advantage create,

Market Competitive Advantage which result in,

The Customer experiencing value leading to,

Stakeholder Value Creation


Advantage-Value-Differentiation


Be Clear on you advantages Internal Advantage

What are our sources of advantage core competence, capability, process, offerings in the home market and how do they apply or are adapted for a foreign market.

Market Advantage

What is our core advantage over the competition in the markets, is it different from the home market and how do we adapt and leverage

Customer Advantage

Is there a compelling value proposition for a customer or group of customers in the new market

Strategic Advantage

When we consider our internal and external advantage does it give some level of strategic advantage that might allow for achieving a leadership position

Co

mp

etitiv

e


Manage and Align Sources


Ideas, Innovations, Inventions & Enterprises

An Idea ≠ An Innovation ≠ An Invention ≠ A business

An Idea (Thought) Something, such as a thought or conception, that potentially or actually exists in the mind as a product of mental activity

An Invention (Creation) An invention is a unique or novel device, method, composition or process

An Innovation (Use) more effective products, processes, services, technologies, or ideas that are readily available to markets, governments, and society

Enterprise (Undertaking) A project, company, business, organization, or other purposeful endeavour.

http://en.wiktionary.org/wiki/endeavor


Entrepreneurs, Intrapreneurs & Leaders

Entrepreneurs

Create purposeful enterprises, most often commercial businesses, but not exclusively.

Operates a business venture and assume much of the associated risk

Are driven by an unshakable sense of purpose, may not always be rational & Strategic but make up for it with their passion & inspiration, or

Are rational, fact-driven force who takes the reins of a new business and implements process, setting goals and systems of accountability (Important when scaling)

Intrapreneurs Are Entrepreneurs within a venture or organisation

They seek to enhance value and take risks within the venture

A key skill for Leaders of multi-national subsidiaries or business units

Leaders Inspire, Influence & Create support

Followers cede power to the leader

Managers Plan, Organise, Staff, Lead and Control

management is assigned power to the manager


An Agile approach with Focus

Advantage

Business Performance


Market

Definition

Market Entry -

Beach-Head


How does it work?

Compelling need

for a solution

confirmed

Innovative Solution &

Advantage Defined

Potential

customers

confirm purchase

criteria

Market confirmed

attractive

Promoter

credentials &

capability

Promoters aligned

& Organised

Expectation

resources

available


Advantage Life Cycle


Conclusions

• Agile Framework driven by Information, Data & Learning

• “The right things, the right way at the right time”

• Cultural and Operational focus on Advantage

• Connects actions to customer and business outcomes

• A Roadmap for starting and scaling an enterprise

• Connects the stages with important functional and business

outcomes

• Small % improvements in success rates can have large

economic impact.


UK based on Dept. BIS Report 10/12

• 2011 -2012 new starts 225k

• 10% improvement in success after 4 years 22,500

enterprises (SME)

• Ave employment 10, ave. T/O £1.24m

• Impact on T/O for economy £2.8bn

• Impact on employment for economy 225k jobs

• Numbers averaged

• Note SME 99.9% of all UK private businesses, 59% of employment, 49% T/O


How can I get a copy of the book?

Preview @

http://intelligentorg.com/preview-advantage/

PDF eBook

http://advantage-book.com

Paperback version

http://amzn.to/15F5JfT (Amazon))

Kindle eBook

http://www.amazon.com/dp/B00D3I72OI

ePUB , other eReaders (Nook etc.)

http://www.smashwords.com/books/view/321187

Learn more about The Business Advantage Model™

http://intelligentorg.com/the-business-advantage-model-2/

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Contact Author Link

http://ie.linkedin.com/pub/declan-kavanagh/16/98/399