advantage tour - smb keynote sydney
TRANSCRIPT
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#SFAPAC
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Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Safe Harbor
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Tom KaremacherVice President, Small Business, ANZ
SMB Keynote: Learning from Fast Growing Businesses
#SFAPAC
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Thank You
#SFAPAC
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Finance
Small Businesses Have a Bigger Seat at the Table
Transportation MediaHealth Retail
#SFAPAC
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Technology is Shifting Customer Expectations
Mobile Cloud Data-driven
Your Customer
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“Know precisely what I want”
“Engage with me at exactly the right time”
“Personalize everything”
The New Customer Experience
Customers Demanding a New Experience
Your Customer
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Customer Experience is The New Battlefield
36%2011
Companies expecting to compete mostly on the basis of customer experience.
89%2016
#SFAPAC
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Putting customer experience at the heart of your business, how do you do it?
#SFAPAC
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Win More Customers
Keep Customers Happier
Be Ready to Grow
Create Your Amazing Customer ExperienceWith a complete CRM solution
Find Customers Faster
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Samantha BrackleyCRM Analyst
#SFAPAC
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Win More Customers
Keep Customers Happier
Be Ready to Grow
Create Your Amazing Customer ExperienceWith a complete CRM solution
Find Customers Faster
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Win More Customers
Keep Customers Happier
Be Ready to Grow
Find Customers Faster
Natalie ChraraRegional Vice President, Pardot APAC
#SFAPAC
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Marketing
Sales
Marketing
Today, Buyers Forge Their Own Paths
Sales
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…But Are Those Paths Ending in Purchase?Almost half of B2B marketers and sales reps are struggling to stay relevant
of marketers are struggling to personalize customer
interactions
of sales reps feel they do not have the right information before making a sales call
Source: Forrester Research, Lattice Engines/CSO Insights
48% 42%
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You Must Speak the Language of the CustomerKnowing your buyer is key to agile marketing and selling
Smart Timely 1 to 1
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Pardot Marketing Automation by SalesforceDrive sales with intelligent, adaptive marketing
Target the best leads with your most relevant offers
Create the easiest path to purchase for each buyer
Align sales & marketing together to close deals faster
+
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Pardot
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Win More Customers
Keep Customers Happier
Be Ready to Grow
Create Your Amazing Customer ExperienceWith a complete CRM solution
Find Customers Faster
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“I love spending my time on data entry”
- Said no sales rep, ever
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Information Overload
36Times an Hour
UnavailableNever in the right place at the right time
So little insightWho, what, when, where, why?
So much signalDilutes what you truly
need to focus on.
28Hours Per Week
28Hours per week reading and answering emails
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Siloed and Fragmented
36Times an Hour
UnavailableNever in the right place at the right time
So little insightWho, what, when, where, why?
So much signalDilutes what you truly
need to focus on.
79%Of Opportunity Data Never
Makes it in the CRM
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No Actionability and Impact
UnavailableNever in the right place at the right time
So little insightWho, what, when, where, why?
So much signalDilutes what you truly
need to focus on. 30,0Emails Per
28Hours Per Week89%Of Managers Believe Reps Can’t Keep Up
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CRM of the Future is Intelligent
From To
Logging
Reactive
Relationship Management
Automating
Proactive
Relationship Intelligence
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Meet the New SalesforceComplete CRM that’s ready to grow with you
A whole new way to sell
Sales Cloud Lightning Experience
NEW
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Meet the New SalesforceComplete CRM that’s ready to grow with you
Instant email productivity
forSales Cloud
Download Today
A whole new way to sell
Sales Cloud Lightning Experience
NEW
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Meet the New SalesforceComplete CRM that’s ready to grow with you
Remind meif I don’t hear back by Thursday, May 28, 2015 at 6:08 PM PDT
Send lateron Thursday, May 28, 2015 at 2:08 PM PDT
Track when email is viewedEnabled
Your first step with CRM
forSmall Business
A whole new way to sell
Sales Cloud Lightning Experience
Instant email productivity
Download Today
NEW
for Sales Cloud
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&
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Win More Customers
Keep Customers Happier
Be Ready to Grow
Find Customers Faster
Stephanie BarnettSmall Business Solutions Engineer
#SFAPAC
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Thousands of classes. One pass.
Choose how you move
No-Sweat booking
Work Out, Worldwide
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ClassPass at the start
96%
4%
87%
13%
92%
200Studio Partnerships
2Markets
15Team Members
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“With a $60M Revenue Run Rate, ClassPass May Be The Next Uber”
With $2 Million In New Seed Funding, Classivity Rebrands As ClassPass To Add Variety to Your Workout.
ClassPass lands $12 Million with Series A
Work Out Class-Lover, Get Excited: Introducing ClassPass Unlimited — And You Get To Skip The Line.
Sample 46 Fitness Studios Around Miami with ClassPass
ClassPass Comes to Denver, Workout Enthusiasts Can Try Boutique Fitness Studios
Subscription Fitness Club ClassPass Launches in Nashville
ClassPass now available in Philadelphia
Stay Fit: ClassPass Debuts In Vancouver & Toronto
ClassPass Has Landed in London!
With $40 Million In Recent Funding, ClassPass Hires Revenue and Marketing Execs
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ClassPass Today
4%
96%
13%
87%
8%
7,000Studio Partnerships
34Markets
170Team Members
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ClassPass is a Customer Company
Real-time Instant visibility for managers
Vancouver
TorontoSan Francisco
LondonNew York
Baltimore
1 to 1 A personal relationship
with every studio
Smart Prioritization across 7,000
partner studios
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Kathy KnoxDirector of Studio Partnerships • ClassPass
Visibility into Pipeline Leverage Team’s Network Close Key Studio
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ClassPass Demo
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&
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Win More Customers
Keep Customers Happier
Be Ready to Grow
Create Your Amazing Customer ExperienceWith a complete CRM solution
Find Customers Faster
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Win More Customers
Keep Customers Happier
Be Ready to Grow
Find Customers Faster
Matt PortaPrincipal Service Cloud Specialist, APAC
#SFAPAC
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Customers Who Leave Don’t Tell You WhyRetention is critical at every stage–from startup, through growth, and into maturity
Source: Ruby Newell-Legner “Understanding Customers”
4%of dissatisfied
customers make complaints
91%of customers simply nevercome back
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Today We Measure the Health of EverythingContextual data provides the insights to change behavior and take action
Car Health Home Health Your Health
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How are you measuring the health of your customers?
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Smart Customer Service, Out-of-the-Box
Customer Health Monitor Predict retention risks to keep customers happy and grow
Agent Productivity Tools Resolve issues quickly, every time
360° Customer View Create consistency between sales and service teams
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Luxe Video
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www.luxe.com
Transforming the city parking experience
Driving 50% growth month-over-month
Support provided 40% faster via email, text, phone, and Twitter
Fall in love with parking through on-demand valet service
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Win More Customers
Keep Customers Happier
Be Ready to Grow
Create Your Amazing Customer ExperienceWith a complete CRM solution
Find Customers Faster
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Grant EllisonFounder & CEO
#SFAPAC
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Grow Your Small Business
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We’re Committed to Your Success
Talk with your account teams
Join our Success Communities
Talk to experts in the SMB Area
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Registration
Time AgendaWelcome to
9:00 a.m. – 9:30 a.m.
9:30 a.m. – 10:30 a.m. Admin Keynote: Awesome Admins transforming business through innovation
10:30 a.m. – 11:00 a.m. Morning Tea in the Cloud Expo
11:00 a.m. – 12:00 p.m. SMB Keynote: Learning from Fast Growing Businesses
Lunch12:00 p.m. – 12:45 p.m.
12:45 a.m. – 1:00 p.m. Keynote Pre-Show
1:00 p.m. – 2:30 p.m. Main Keynote: Get Ready for a New Kind of Customer Success
2:30 p.m. – 3:00 p.m. Afternoon Tea in the Cloud Expo
3:00 p.m. – 4:00 p.m. Business Transformation: How To Stay Ahead of The Game in The Digital Age
4:15 p.m. – 5:15 p.m. Customer Experience Keynote
5:15 p.m. – 6:45 p.m. Cocktail Reception in the Cloud Expo
*Agenda subject to change
#SFAPAC
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thank y u