T H E E X C L U S I V E N E W S A N D L I F E S T Y L E M A G A Z I N E O F G S T A A D

ADVE RTISE R’S GUIDEWINTE R 2019/20

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G staadLife is the only English news magazine in the Saanenland. It is a unique publication, serv-ing to provide permanent residents, patrons,

guests and visitors with the latest news and background articles about their holiday region or permanent home of choice. Unlike bulletins and news releases from tourism organisations, GstaadLife is not about promot-ing the holiday region. It’s a magazine, providing trust-worthy news, an in-depth view on local matters, enter-taining stories, and a touch of lifestyle. The magazine covers a wide range of topics, which include politics, sports, cultural events, and lifestyle topics.

Gstaad’s inhabitants and regular guests are an exclu-sive group. They have a very strong affinity with the Saanenland, and are deeply interested in local news, politics, arts, and culture. GstaadLife serves as the link between Gstaad’s non-German-speaking community and visitors and the region itself and thus provides an access to these individuals.

Gstaad is known for its luxurious hotels and chalets, glamour, high society patrons and for being one of the most exclusive ski regions in the Alps. The harnessing of luxury, discretion and elegance are key to the eternal lustre of Gstaad. By perfecting this, Gstaad has become an outstanding jewel of the Alps.

GSTAADLIFE AND ITS READERS

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GstaadLife appears eight times a year and is seasonal-ly focused. Four issues are published during high sea-son in summer, from June to August and four issues are published during high season in winter between December and February.

PUBLICATION

PUBLISHING CALENDAR

Issue 7 | 2019

13 December

Issue 8 | 2019

31 December

Issue 1 | 2020

24 January (large print run)

Issue 2 | 2020

14 February (large print run)

Issue 3 | 2020

19 June

Issue 4 | 2020

10 July

Issue 5 | 2020

31 July

Issue 6 | 2020

21 August

The magazine is distributed to almost all hotels in the Saanenland and the Pays-d’Enhaut, to private chalets, to homes throughout the world via subscription, and it is sold at all local newsagents.

The regular print run of the magazine is 7000 copies. Every season a large print run with 9000 copies is is-sued (see below for date). Of course, the readership is considerably higher than the print run itself.

DISTRIBUTION

GSTAADLIFE IS AVAILABLE IN THESE HOTELS

Gstaad Palace

Le Grand Bellevue

Park Gstaad

The Alpina Gstaad

Ultima Gstaad

Ermitage, Wellness & Spa Hotel

Golfhotel Les Hauts de Gstaad

Hotel de Rougemont

HUUS Gstaad

Boutique Hotel Alpenrose

Hotel Arc-en-Ciel

Hotel Bernerhof

Hotel Christiania

Hotel Gstaaderhof

Hotel Le Grand Chalet

Hotel Olden

Romantik Hotel Hornberg

Hotel des Alpes Saanenmöser

Hotel Spitzhorn

Hotel Alpenland

Hotel Alphorn

Hotel Bellerive

Hotel Garni Saanerhof

Hotel Kernen

Hotel Landhaus

Posthotel Rössli

Sporthotel Victoria

Alpine Lodge B&B

Hotel Restaurant Bären

Sun&Soul Panorama Pop-Up Hotel Solsana

Hotel Valrose

Hotel Wildhorn

Jugendherberge Gstaad-Saanenland

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PRINT ADS

1/2 page (209 x 140 mm) Fr. 1400.–1/4 page (100 x 140 mm) Fr. 750.–

1/1 page (209 x 288 mm) Fr. 2600.–

Cover page 2 (209 x 288 mm) Fr. 3100.–

Double page (434 x 288 mm) Fr. 4800.–Double page –cover 2 & first page content (434 x 288 mm) Fr. 5600.–

Cover page 3 (209 x 288 mm) Fr. 3100.–

Front page masthead (209 x 40 mm) Fr. 1400.–Cover page 4 (209 x 288 mm) Fr. 3600.–

TECHNICAL SPECIFICATIONS Document type: High-resolution-PDF

Fonts: have to be embedded in the document

Colour-space/Profile: ISOnewspaper26v4

Delivery: One week prior to publication

Allmedia: All ads automatically appear on gstaadlife.com, anzeigervonsaanen.ch, and on the Allmedia TV-Screens in the region

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PRINT ADVERTORIALSAdvertorials are perfect when you have more to say than you can present in an advertisement. You may have an agenda you wish to display or special product ranges or service features that need to be explained. Advertorials allow you to do this. Advertisers can choose the space they need, from half a page to a double page to effectively describe and display their offer and only pay for half the space covered by an advertori-al. The layout is similar to other articles.

1/2 page Fr. 750.–

Double page Fr. 2600.–

1/1 page Fr. 1400.–

ONLINE ADVERTISING

INSERTS If you have a flyer or a brochure you would like to circulate amongst our readership, you best place it as an insert in the magazine. The insert will be included in all the copies that go to the hotels, real estate agencies, and local newsagents, which makes a total of approximately 2000 copies. To include an insert in the completeprint run it can also be placed in the Anzeiger von Saanen. Please get in touch for more information or a quote.

Price Weight Tech. Fee / Postage Advert. Value Total

Per 1000 copies

up to 15 g CHF 180.– CHF 150.– CHF 330.–

up to 50 g CHF 190.– CHF 200.– CHF 390.–

up to 75 g CHF 262.– CHF 230.– CHF 492.–

Annual Discount must be arranged in advance

CHF 1800.– 5% CHF 5300.– 13% CHF 13 000.– 20% CHF 40 000.– 23%

CHF 2700.– 7% CHF 7100.– 16% CHF 20 000.– 21% CHF 50 000.– 24%

CHF 3500.– 10% CHF 9400.– 18% CHF 30 000.– 22% CHF 60 000.– 25%

ANNUAL DISCOUNT In order to make use of our annual discount offers please get in touch with us. Depending on your annual budget plan you will receive deductions on your ads in GstaadLife. Annual discount plans are also eligible for ads published in the Anzeiger von Saanen. Please note that advertorials are not eligible for the discount.

Text: up to 250 words for a half page, up to 500 words for a full page

Pictures: Hi-res .jpeg, 300 dpi

Logos: .pdf or .ai

Deadline: Text and pictures must be furnished two weeks prior to date of publication

Layout: Performed by the GstaadLife team, based on the suggestions of the advertiser

Editorial services: not included and will be charged separately. Two proofs are includ-ed; every additional proof will be charged.

There are various options to advertise online on gstaadlife.com. Please get in touch with us to get more infor-mation on banner options and online advertorials.

Eliane Behrend GstaadLife Müller Medien AG Kirchstrasse 6, 3780 Gstaad 0041 (0)33 748 88 71 advertising@gstaadlife.com