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Tom Altstiel and Jean Grow

Pbk | 488pp | 9781506315386 | 26/01/2016A$121 | NZ$144 | Sage Publications Inc

Advertising Creative 4ed gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, Altstiel and Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising.

Ebook Available

ADVERTISING

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Advertising Creative: Strategy, Copy, and Design 4ed

Joanna Gutmann

Pbk | 208pp | 9780749475796 | 3/10/2016A$22.99 | NZ$27.99 | Kogan Page Ltd

Taking Minutes of Meetings guides you through the entire process behind minute taking: arranging the meeting; writing the agenda; creating the optimum environment; structuring the meeting and writing notes up accurately. It is an easy to read 'dip-in, dip-out' guide which shows you how to confidently arrange meetings and produce minutes. It provides hands-on advice about the sections of a meeting as well as tips on how to create an agenda, personal preparation, best practice advice on taking notes and how to improve your accuracy.

BUSINESS SKILLS

Taking Minutes of Meetings 4ed

Natalie C Canavor

Pbk | 216pp | 9781544327860 | 15/05/2018A$88 | NZ$103 | Sage Publications Ltd

Confident writers succeed. Whether you aim for a career in the business, nonprofit or government world, good writing equips you to stand out. In this accessible and reader-friendly book, Natalie Canavor shares a step-by-step framework to help you write strategically, win opportunities, and perform better on the job. You'll know what to say and how to say it in any medium from email to blog, cover letter, proposal, resume, report, website, tweet, news release, and more.

New Title

Business Writing Today: A Practical Guide 3ed (ISE)

Patrick Forsyth


Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals provides practical advice on how to impress, convince and persuade your colleagues or clients. It will help you: improve your writing skills; think constructively before writing; create a good report; produce persuasive proposals; use clear and distinctive language; present numbers, graphs and charts effectively.

NZ Author

How to Write Reports and Proposals 4ed

Frederic Bemak and Robert Conyne


Journeys to Professional Excellence highlights the “professional journeys” of notable psychologists, counsellors, and academics and describes the lessons we might learn from their stories. With guidance from the editors, Frederic P. Bemak and Robert Conyne, this text presents the developmental experience of successful faculty and practitioners, many of whom are experts in their fields, to help students articulate and define relationships between their personal and professional identities.

Ebook Available

New Title

Journeys to Professional Excellence: Stories of Courage, Innovation, and Risk-Taking in the Lives of Noted Psychologists and Counselors

John Caunt


How to Organize Yourself will help you to dramatically improve the way you work. With great tips

on how to determine your goals, prioritise your tasks and manage your time, it also includes practical advice on how to: focus on the things that produce results; overcome distractions; build positive work habits; avoid information overload and make effective use of technology.

How to Organize Yourself 5ed

Lucinda Becker and Felicity Becker

Pbk | 200pp | 9781473919426 | 14/05/2016A$49.99 | NZ$59.99 | Sage Publications Ltd

Are you a student thinking about the next steps in your career or study? Are you taking an employability module at university or are you just keen to learn more about how to get the job you want?

If you answered yes to any of the above, then this book is for you! Clear, focused and strategic it is written as a series of FAQs and builds upon real student experiences. Designed to help the modern student it offers pragmatic, jargon-free advice which will help you to move forward into a successful job application or career change.

Ebook Available

CAREERS

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Seven Steps to a Successful Career: A Guide to Employability

Peter Morgan


This book contains everything students need to succeed as a business student and graduate, from essential study, presentation and leadership skills to practical advice on getting that all-important job after university.

Ebook Available

Ancillary Materials

The Business Student's Guide to Study and Employability

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Camille Helkowski

Pbk | 142pp | 9781544327075 | 1/05/2018A$49.99 | NZ$59.99 | Sage Publications Inc

The SAGE Guide to Careers for Counseling and Clinical Practice by Camille Helkowski is a supplemental text for upper-level undergraduate psychology students and graduate-level counseling students that explores the various career paths and considerations for counselors-in-training. The text opens with a discussion of the various roles and functions of counselors in our society, including guidance on educational, licensing, and fieldwork considerations. The remaining chapters each dig into a specific field, providing students with realistic expectations for requirements, salary, and day-to-day activities. These chapters will also include interviews

New Title

SAGE Guide to Careers for Counseling and Clinical Practice

Mary Gentile

Pbk | 320pp | 9780300181562 | 28/02/2012A$29.99 | NZ$35.99 | Yale University Press

How can you effectively stand up for your values when pressured by your boss, customers, or shareholders to do the opposite? Drawing on actual business experiences as well as on social science research, Giving Voice to Values challenges the assumptions about business ethics at companies and business schools, it gives students the tools not just to recognise what is right, but also to ensure that the right things happen.

COMMUNICATIONS

Giving Voice to Values: How to Speak Your Mind When You Know What's Right

P R Smith and Ze Zook

Pbk | 600pp | 9780749473402 | 3/02/2016A$102 | NZ$121 | Kogan Page Ltd

Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandising. It presents modern marketing communications theories and tools in an accessible way so students can fully understand the landscape and achieve better results. With a plethora of examples and case studies, this essential textbook guides students through everything they need to know about the changing face of marketing.

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Marketing Communications: Offline and Online Integration, Engagement and Analytics 6ed

John Hartley, Jason Potts, Stuart Cunningh


Creativity is an attribute of individual people, but also a feature of organisations like firms, cultural institutions, and social networks. This text is the first to present an organised study of the key concepts that underlie and motivate the field of creative industries. Written by a world-leading team of experts, it presents readers with compact accounts of the history of terms, the debates and tensions associated with their usage, and examples of how they apply to the creative industries around the world.

Ebook Available

Aust Author

Key Concepts in Creative Industries

Alan Barker


Improve Your Communication Skills is your practical guide to effective verbal, non-verbal and written communication in business. Full of proven tips and techniques, it will help you keep the interest of a large audience, impress a potential employer or simply win the argument at an important meeting. Better communication skills can have a direct impact on your career development.

Improve Your Communication Skills 4ed

Bernard Marr


Traditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use company data to drive performance, both of the people in the organization and the organization as a whole. Data-Driven HR is a practical guide which enables HR professionals to leverage the value of the vast amount of data available at their fingertips. Covering how to identify the most useful sources of data, collect information in a transparent way that is in line with data protection requirements and turn this data into tangible insights, this book marks a turning point for the HR profession.

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HUMAN RESOURCES

Data-Driven HR: How to Use Analytics and Metrics to Drive Performance

Michael Armstrong


Armstrong's Handbook of Reward Management Practice 5ed is the definitive guide to understanding, developing and implementing effective reward. Updated to reflect the practical implications of the most recent research and discussion on reward management, this new fifth edition includes a new chapter on computerised reward management, updated chapters on job evaluation, pay structures, merit pay and executive pay, and new case studies.

Armstrong's Handbook of Reward Management Practice: Improving Performance Through Reward 5ed

Michael Armstrong and Stephen Taylor


Armstrong's Handbook of Human Resource Management Practice is the bestselling, definitive text for all HRM students and professionals. Providing a complete resource for understanding and implementing HR in relation to the needs of the business as a whole, it contains in-depth coverage of all the key areas essential to the HR function such as employment law, employee relations, learning and development, performance and reward.

Ancillary Materials

Armstrong's Handbook of Human Resource Management Practice 14ed

Contact us at [email protected] for textbook support and recommendations3









Nick Wilton


Now in its third edition, An Introduction to Human Resource Management offers a critical yet accessible discussion of both the theoretical and practical issues of HRM. With updated references throughout, the text offers ‘human resource in practice’ insights illustrating how HRM theory works in real world practice, case studies looking at HRM across a variety of companies and industries, ‘ethical insights’ illuminating ethical considerations for budding practitioners, ‘international insights’ highlighting HRM practice around the world, and ‘management skills and attributes’ outlining required competencies.

Ebook Available

Ancillary Materials

An Introduction to Human Resource Management 3ed

George Cairns and Martyna Sliwa


The second edition of A Very Short, Fairly Interesting and Reasonably Cheap Book about International Business includes recent impacts on international business such as the financial crisis, Brexit and the changing political landscape, Chinese steel prices and the Panama Papers revelations. It includes new chapters on understanding people and organisations in International Business as well as coverage of recent international reports from Amnesty, Oxfam and the World Bank.

Ebook Available

INTERNATIONAL BUSINESS

Aust Author

A Very Short, Fairly Interesting and Reasonably Cheap Book about International Business 2ed

Laoucine Kerbache, Wolfgang Amann and Nadi

Hbk | 200pp | 9781786358219 | 15/09/2017A$82 | NZ$97 | Emerald Publishing Ltd

Leadership and management education has relied too heavily on insights from North America and Europe. Based on the best submissions of the annual EFMD case competition, this book enables the reader to learn more about the success factors as well as the particularities of doing business in the MENA region.

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Doing Business in the MENA Region: Insights from the EFMD Case Writing Competition

Peter G Northouse

Kit | 480pp | 9781544331942 | 14/05/2018A$177 | NZ$209 | Sage Publications Ltd

Used at more than 1500 institutions in 89 countries and translated into 12 different languages, this market-leading text successfully combines an academically robust account of the major theories and models of leadership with an accessible style and practical examples that help students apply what they learn.

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LEADERSHIP

Leadership: Theory and Practice (Pbk plus Interactive ebook) 8ed (ISE)

Elaine Cox, Tatiana Bachkirova and David C


This second edition provides the most comprehensive guide to the field of coaching, exploring a range of coaching theories and approaches, genres and settings, and professional issues. It supports trainees and professionals to identify and develop a personal style of coaching. Written by leading international authors, each chapter makes links between theory and practice and includes discussion questions to facilitate reflection on the topic, further reading suggestions, and case studies.

Ebook Available

The Complete Handbook of Coaching 2ed

Amy Newman


Building Leadership Character: Lessons in Responsibility, Authenticity, and Credibility is a compelling new text that uses a storytelling approach and real-world cases to explore important topics not always addressed in-depth in other textbooks such as accountability, courage, and vulnerability. Bestselling author Amy Newman deftly captures how corporations and people respond in trying times and what can be learned from their missteps.

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Building Leadership Character

Brian A Griffith and Ethan B Dunham


Working in Teams prepares students to work in collaborative, interdependent environments. This class-tested text is written in an engaging style with illustrations and examples that are of interest to today’s students. Interesting case studies at the beginning of each chapter draw students in, provide accessible context for the material, and create a desire to know more. Also included with the book will be a 360° online team assessment tool that will help students to improve their team performance.

Ebook Available

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Working in Teams: Moving From High Potential to High Performance

Michael Armstrong


If you are a current manager, or aspiring to a management position, this is your invaluable guide to the skills and techniques you need to succeed. From engaging your team, managing conflict and raising your confidence levels, to improving your financial management and business plans, you will be guided across all the key areas of management with constant applicability to real life situations. How to be an Even Better Manager provides sound guidelines that will help you to boost your management ability, supercharge your team's performance and achieve process excellence. With an emphasis on trouble-shooting and problem

How to be an Even Better Manager: A Complete A-Z of Proven Techniques and Essential Skills 10ed

Order your inspection copy at www.footprint.com.au or call 1300 260 0904









Gillian Jones and Ro Gorell


How to Create a Coaching Culture is a practical guide to developing an effective, efficient coaching culture in an organisation. It demonstrates how to empower your workforce to achieve higher performance and greater business results. Tailored for practitioner needs it offers an overview of coaching practice and aligns it clearly with organisational and HR strategy and objectives. Using a combination of practical tools, assessments, scenarios, and case studies from best practice it will build students' fundamental knowledge and equip them to take action by planning, pitching, and building a scheme. It also offers a complete framework for

Aust Author

How to Create a Coaching Culture

Ann L Cunliffe


Written to inform, challenge, and entertain, this text explains alternative ways of thinking about management and managing people in a way that is easy to understand and enjoyable. The text covers topics that are central to management, organisational behaviour or leadership courses: what managers do, motivation, communication, and ethics. Ann Cunliffe breathes fresh air into these topics, emphasising the importance of relations when thinking about management and drawing on a range of disciplines such as philosophy and linguistics.

Ebook Available

MANAGEMENT

A Very Short, Fairly Interesting and Reasonably Cheap Book about Management 2ed

Michael Worth


This student-friendly bestseller provides a broad, insightful overview of key topics affecting governance and management of non-profit organisations. It covers the scope and structure of the non-profit sector, leadership of non-profits, managing the non-profit organisation, fundraising, earned income strategies, financial management, non-profit lobbying and advocacy, managing international and global organisations, social entrepreneurship, and social innovation.

Ebook Available

Nonprofit Management: Principles and Practice 4ed

Sotirios Paroutis, Loizos Heracleous and D


Shortlisted for the 2013 Chartered Management Institute textbook award, Practicing Strategy broke new ground when it first published by focusing on the strategy-as-practice approach, which considers strategy not only as something an organisation has but something which its members do. The new edition deals with a selection of topics that have been central in recent academic debates in the strategy-as-practice area. Also new to the 2nd edition are:

7 New chapters on topics such as Chief Executive Officers, Middle Managers, Strategic Alignment and Strategic Ambidexterity in line with

Ebook Available

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Practicing Strategy: Text and cases 2ed

Jeanne Liedtka and Tim Ogilvie

Hbk | 248pp | 9780231158381 | 2/06/2011A$52.99 | NZ$64 | Columbia University Press

Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking and unpack the mysterious connection between design and growth. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping turn abstract concepts into everyday tools that grow business while minimising risk.

Ebook Available

Designing for Growth: A Design Thinking Toolkit for Managers

Patrick Dawson and Constantine Andriopoulo


The authors continue to provide a fresh approach to organisational change by linking it to the key drivers of creativity and innovation, but now, in response to market feedback, with even more emphasis on change management. The text explores change as a human and social process, looking at the vital role leadership, entrepreneurship and creativity play rather than viewing it as a series of systems and mechanisms.

Ebook Available

Aust Author

Managing Change, Creativity and Innovation 3ed

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Jeanne Liedtka, Andrew King and Kevin Benn

Hbk | 232pp | 9780231163569 | 3/08/2013A$49.99 | NZ$58.99 | Columbia University Press

Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and more. These managers produced innovative solutions to problems concerning strategy implementation, sales force support, internal process redesign, feeding the elderly, engaging citizens, and the trade show experience. Here they elaborate on the challenges they faced and the processes and tools they used, offering their personal perspectives and providing a clear path to implementation.

Solving Problems with Design Thinking: Ten Stories of What Works

Julian Dent


Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. The third edition of this global bestseller delivers a rational economic framework to

analyse, plan and manage profitable channels to market. It addresses emerging business models and buying behaviours with practical steps.

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Sales and Marketing Channels: How to Build and Manage Distribution Strategy 3ed










Katherine O'Keefe and Daragh O'Brien


Information and how we manage, process and govern it is becoming increasingly important as organizations ride the wave of the big data revolution. Ethical Data and Information Management offers a practical guide for people in organizations who are tasked with implementing information management projects. It sets out, in a clear and structured way, the fundamentals of ethics, and provides practical and pragmatic methods for organizations to embed ethical principles and practices into their management and governance of information.

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Ethical Data and Information Management: Concepts, Tools and Methods

Ross Brennan, Louise Canning and Raymond M


Taking in both European and U.S. approaches to form a balanced, globally minded text and covering both the theory and practice of global business-to-business marketing, the new fourth edition includes new coverage of digital and social media marketing in the b2b environment to reflect online developments, and is updated to reflect the effects and impact of global changes.

Ebook Available

MARKETING

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Business-to-Business Marketing 4ed

Michael Baker and Michael Saren


Marketing as a field of theoretical inquiry has grown exponentially over the past few decades to the point that there is now a very large and dense body of knowledge for students to navigate. Helping them navigate this field for the first time, this third edition introduces and illuminates marketing theory by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates.

COURSE USE: Provides a go-to overview of the field for both undergraduate and postgraduate students.

NZ Author

Aust Author

Marketing Theory: A Student Text 3ed

Rosalind Masterson, Nichola Phillips and D

Kit | 560pp | 9781526426321 | 9/09/2017A$115 | NZ$137 | Sage Publications Ltd

Recognising the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, this new edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. Comprehensive and easy-to-read, this edition guides students through their introductory marketing module, including case studies and even more coverage of digital and social media marketing.

Ebook Available

New Title

Marketing: An Introduction (Book plus Interactive ebk) 4ed

Ancillary Materials

Robert East, Jaywant Singh, Malcolm Wright


Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment. The third edition maintains a strong focus on the use of research, particularly quantitative methods, in order to help higher-level students develop analytical and evidence-based thinking for success in both scholarly and industry-based marketing research.

NZ Author

Aust Author

Consumer Behaviour: Applications in Marketing 3ed

Nick Ellis, James Fitchett, Matthew Higgin


Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. It uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. COURSE USE: Suitable for advanced students of Marketing. ANCILLARY MATERIAL: Companion website for instructors and study site for students.

Ebook Available

Aust Author

Marketing: A Critical Textbook

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Robert B Burns and Richard A Burns


Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained.

COURSE USE: Suitable for undergraduate and postgraduate courses in Research Methods in Management Studies.

Aust Author

RESEARCH METHODS

Ancillary Materials

Business Research Methods and Statistics Using SPSS

Huiping xian and Yue Meng-Lewis


Completing a research-based dissertation within a short period of time can be very challenging for Chinese students who study abroad. Many students are confronted with cultural and language difficulties, while trying to acquire sufficient knowledge to use various research methods and meet the academic requirements of overseas universities. This user-friendly text is written to suit the unique learning style of Chinese students.

New Title

Business Research Methods for Chinese Students: A Practical Guide to Your Research Project

Order your inspection copy at www.footprint.com.au or call 1300 260 0906









Joseph Hair, G Hult, Christian Ringle and


Written by developers of SmartPLS, the software used in partial least squares structural equation modeling (PLS-SEM), this practical guide provides concise instructions on how to use this evolving statistical technique to conduct research and obtain solutions. Featuring the latest research, new examples, and expanded discussions throughout, the second edition is designed to be easily understood by students with limited statistical and mathematical training who want to pursue research opportunities in new ways.

Ebook Available

Aust Author

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) 2ed

Michael Jay Polonsky and David Scott Walle


This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The text is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors provide examples of actual research problems to offer practical solutions, and unique to this book is the inclusion of chapters on topics such as supervision, group work, and ethics, and both qualitative and quantitative data analysis.

Ebook Available

Aust Author

Designing and Managing a Research Project: A Business Student`s Guide 3ed

Mike Grigsby


Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose.

New Title

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques 2ed

Ian Brace


Questionnaire Design delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile devices is limiting the readability of traditional measurement tools, new consumer channels are altering access, whilst time spent answering questions is decreasing exponentially. This book provides practical guidelines to plan, structure and compose questionnaires across all industries and purposes.

New Title

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research 4ed

Stephan Dahl


The Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing whilst taking a thorough refreshment of the cases, examples and the literature. The text offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, providing discussion questions and further reading throughout. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics.

Ebook Available

SOCIAL MARKETING

New Title

Social Media Marketing: Theories and Applications 2ed

Nancy R Lee and Philip Kotler


The definitive textbook for the planning and implementation of programmes designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. The authors demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being.

Ebook Available

Ancillary Materials

Social Marketing: Changing Behaviors for Good 5ed

Jeff French and Ross Gordon


Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors argue for the application of social marketing principles in a strategic, systemic, critical, and reflexive way to engender social good. This text adds new insights about how marketing can and is being used to enhance the effectiveness and efficiency of social programmes.

Ebook Available

Aust Author

Strategic Social Marketing

Ancillary Materials

Suzanne Benn and Dianne Bolton


Introducing the key concepts in Corporate Social Responsibility (CSR), Suzanne Benn and Dianne Bolton bring together the essential issues relevant to the responsible management of businesses, not-for-profit organisations, and government. With detailed coverage and cross-referencing for each concept and over 50 concepts introduced, this guide to both the theory and implementation of CSR and sustainability provides an indispensable reference for any student of the subject. COURSE USE: Suitable for undergraduate and graduate courses in business and management.

Aust Author

SOCIAL RESPONSIBILTIY

Key Concepts in Corporate Social Responsibility










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