Advert Analysis

By Laura Amber

Text:Big, bold text attracts the reader as it instantly captures their attention . It dominates the page as the title is significantly important in persuading the reader to buy the trainers. The font used is san serif which makes it look modern and more urban. The fact that the background is plain and white helps to make the text stand out. The full stop at the end of the text suggests a statement and makes it more effective as it creates a dramatic effect. This reflects the idea of the trainers as they are designed to be a fashion statement.

Image:The image is very clear and large. It also shows the side profile and the back profile which allows the readers to have a clear visual of the whole shoe. The Nike logo is very visible on the shoe which is effective as it notifies the reader that it is a trainer from a world known brand. The colours on the trainers also compliment the colour scheme of the advert. However, the green sole of the shoe is green which creates an impact much like the big, bold text.

Logo and slogan:The logo and slogan is placed at the bottom of the page because, due to the natural eye flow, this will be the last thing the reader will see leaving them a lasting impression. The logo and slogan aren’t particularly large because it is a well known brand thus it doesn't need to be big to attract the reader.

Extra Information:The extra information provided underneath the image allows the reader to receive more information about the benefits and what they are designed to do. This text is written in grey because although it is essential information, it is not as important as the slogan and main text.

Catchphrase:The audience is attracted by the short, big, bold caption . Like the previous Nike advert, the san serif font makes the advert look modern and more urban. This urban feel is further supported by the image as all the characterised pills look like modern day, urban individuals. The fact that the background is white helps creates more of an impact as it makes the images and text stand out. The full stop at the end of the caption also implies a statement and makes it more effective as it creates a dramatic effect. This dramatic effect is once again supported by the image of the hand gesture of the black pill as it seems to suggest that the pill is proud of the fact that he is “small but loud.”

Logo:The speech bubble used to contain the name is

representative of the pills talking as they are designed to project music. The fact that it is red makes it stand out as

red is a very dominating and eye catching colour. The font used for the “beats” is the original beats font which

makes the advert instantly recognisable as it is a well known brand. However, the word “pills” is written in a

more playful font which creates a contrast and compliments the overall fun mood of the advert.

Image:The images dominate the page which makes them the main focus. The product (speakers) have been made to look ‘cartoon-like’ to make the advert/product look more fun and appeal to a younger audience. The target audience of this is young adults who enjoy music, socialising, and having big gatherings. Thus the advert has been made to look more entertaining to reflect their target audiences personalities. In addition to this, the hand gestures of the beats pills also reflects various peoples attitudes e.g. the black beats pill suggests the “cool,” “urban” and “street” guy, thus it appeals to all type of individuals. The various colours used appeals to both males and females.