Clinique Sonic Purifying

Cleaning brush

By Malwina, Sammy and Luna

What is our product?The product that we have chosen is the Clinique Sonic Purifying Cleaning brush. We chose this product because we know someone that has the product and is willing to feature in our advert. The product itself has had a lot of positive reviews from the public and gives great results. The Clinique Sonic Purifying Cleaning brush won the Red beauty product of the year 2014 and is popular among people of all age ranges. Even ugh its is bit pricey with the cost being £80, it has shown to be a reliable product that will last.

Unique selling point of this product?

- Dermatologist-developed

- Two bristle types for targeted cleansing

- Gentle sonic action

- For all skin types

Target audience?

The age range for this product is popular amongst all ages however is more commonly used by people from the age of 18-35. In your teenage years your skin is more prone to break outs and acne which is what makes this product desirable to the younger audiences. The product is priced at £80. This product would be aimed towards an A B and C1 audience.

Previous advertisement… One way that Clinique

tried to advertise their product is by giving it the RED best of beauty 2014 award. This makes the product a lot more appealing because it shows that it has been recognized as a high standard product.

It’s a new product and there's nothing like it on the market.

For all skin types. This means that is attracts a wider audience.

Dermatologist developed(shows that the product is legit)

Fits into the palm of your hand. Its light and easy.

The amount of bristlesshow the positive impact it could make onyour skin.

http://www.ispot.tv/ad/7zI6/clinique-sonic-system-purifying-cleansing-brush-skin-changer

One of the techniques that Clinique's commercial uses is adjectives such as “gentle” , “fresh” and gives you a “Healthy glow”. This makes the product more appealing because everyone wants gentle and fresh skin, especially as you age.

There are 9,000 bristles on this brush. This statistic makes the product come across as very detailed and effective. The more bristles the deeper the cleanse for your skin is makes more of an improvement to your skin.

http://www.clinique.co.uk/skin-care-innovations#0

Repetition is used in this commercial. The words ”Skin Changer” is repeated at the beginning and end of the advert. This is to remind you that this product will change your skin for the better and this automatically becomes appealing to the audience.

This is the second advert that we found for Clinique Sonic Purifying Cleaning brush. This advert has a lot more facts and statistics compared to the previous commercial.

“Radiant, smooth and glowing skin” are adjectives used in Clinique's advert.

Olay

Shiseido Lancôme

What separates Clinique’s cleansing brush from the others is that this product would appeal to the younger market rather than the older market.

The reason why is because that the brush seems more complicated in its technology and seemingly easy to understand. The brush itself is reusable while Shiseido, Olay, and Lancôme has to be bought again over time. However you would still have buy a separate product to go with the brush.

“Paper bag face” - 2015

Our advert is going to be selling Clinique's Sonic System Purifying Cleansing Brush.

The story behind our advert is of a guy in the middle of a busy street with a paper bag over his head. Someone walks by him and “Paper bag face” notices how clear his skin is. As the person turns his head to the side, “paper bag face” dismisses the person with nice skin and notices a poster of this product on a shop window.

CUTS HERE

Scene reopens to him running up the stairs to his bathroom. He uses the product everyday and for a week and it time relapses. On the last day when “Paper bag face” leaves the house he doesn’t wear his paper bag.

The model that we are using to play

“Paper bag face” is Bruno Telmo.

Storyboard our advert.

Here a part of our storyboard that Shows the order of events in our advert.