Advert Proposal

Product: PSP

BE IN YOUR OWN

WORLD

The product I am going to advertise will be a PSP

( Play Station Portable).

Ideologies Portable High Street Affordable Price Light weight Good Quality Internet use (Wi Fi) Pictures Different type of colours Music Games Videos Slim Video game console Multi-media capabilities Large viewing screen

Target AudienceLife style categories Primary - Aim at people whose lifestyle categories are egoists,

people who are mainly concerned to get the most pleasure for themselves out of life, as well as trendies, teenagers who are desperate to have the admiration of their peer group. Both intended for boys and girls 13-17 years teens.

Secondary – Designed to appeal to 19-25 group, with an average user likely to be in their mid-20s. Mostly likely it will aim to all the Junior mangers in industry, and middle mangers in companies, public services like health or education. Adults who are interesting and motivating in games.

Social class Categories

Primary target audience - Aim at children from age 7+ and youths(13-18). Aimed specially for primary school kids, secondary school teenagers and youths in college.

Secondary target audience - Aim at people whose social class categories are B, C1 and C2. people who work as middle mangers, juniors and skilled manual workers.

Maslow’s Hierarchy of needs

The Maslow’s Hierarchy of needs I will reflect on, targeting for the audience are:

•Self actualization (Creativity and lack of prejudice).

•Esteem(Achievement self esteem and confidence).

Persuasive techniques in

advertThe different types of persuasive techniques in advert I will include in my advert will be the followings:

Humour: I will use this technique because it Makes advert more memorable, also this

can make people laugh.

Warm and fuzzy: I will use this persuasive technique in the advert by uses sentimental images to sell the product(PSP).

Beautiful people: I will use this type of a persuasive technique in advert because especially when puritans, trendies, rebels and groupies see a famous celebrity playing a PSP in the advert who mostly inspire people, immediately they will wish to buy the it, so they fit in, and feel they have done their duty as result as the PSP.

Anchorage: I will use this type of a persuasive technique in advert because I can use caption to fix the meaning of an image

Slogan: I will use a good catchy slogan in advert because it will be something people will remember, can persuade the viewers to buy product (PSP).

What colours will be dominant and why ?

PSP advert for boys

PSP advert for girls

GREEN- is cool, restful, and signifies growth, renewal, and health

TURQUOISE- is cool and breezy colour for girls.

BLUE- has calming effect popular colour for both men

PINK- will stand out as feminine favourite.

BLACK -males likely generally like the colour black.

PURPLE- stands out as a feminine colour. Traditionally associated with royalty, and mysterious.