ADVERT PROPSAL

MIND MAP

STORY BOARD

The target audience for my advert is adults and children 7+, this is because the advert is humorous and is

appropriate for anyone at any age. I would like to show my advert at times families are together as all families will be

able to watch and enjoy my advert

TARGET AUDIENCE

I would like to show my advert on channels like ITV or channel 4 because they are the mainly channels families

watch together, or I have considered playing my advert on children’s channels, for example CITV or Disney channel as they are popular with children and may on occasions with

adults watching programmes with their children. I think all these channels are suitable because my advert is suitable

for all age groups, and these channels are popular with the public.

CHANNEL I WOULD LIKE TO SHOW MY ADVERT ON

SHOT PLAN

SPOT PLAN

Rating figures for Don’t tell the bride = 952,380 divide 1000= 952.38

multiply £6.23= £5,933

Rating figures for Hollyoaks = 840,000 divide 1000= 840 multiply £6.23= £5,233.2

Rating figures for The only way is essex = 170,000 divde 1000= 170 multiply £6.23=£1,059

Final budget =£12,225

BUDGET

I think my advert will be successful because it is humorous and is for all to watch. As most of the population like maltesers, it might persuade them to go and buy this

product. My advert is also advertising Mars chocolate as well, so it could make the audience want to buy mars

branded chocolate.

WHY IS MY ADVERT SUCCESSFUL