Unit 30:TV Advertising

Learning Objectives:

To develop knowledge and understanding of the ways in which

adverts use style to sell their products/message

• Styles used in Television Advertising

• Humour makes adverts more memorable.

• Example: Yeo Valley advert

• New Flora advert

/Dramatic Tactics• Charity and health

adverts tend to use shock tactics to grab the attention of the audience and get a serious message across to the audience.

Intertextual References

• Using other texts to create or add meaning to an advert. Adverts often use parody or pay homage to existing texts.

Surrealism• Audience are not too sure what the product is

• Plays on being different and away from the ‘norm’

Examples• David Lynch - PS2• Belly’s gonna get ya - Reebok• Kevin the hamster - Levi’s (banned)

Codes and Conventions

• Camera shots/angle movement

• Editing• Mise en scene• Sound/ music• Lighting• SFX• Computer graphics

• Also Consider how the technical elements work together to create a specific message and sell the product to the audience.

Lesson Task• Humour• Shock tactics• Intertextual References

(parody)• Surrealism• Codes and conventions

• Using the internet find an advert for each of the different styles.

• Identify the product being sold and when the advert was aired on TV.

• Explain how the adverts use the codes and conventions to get a message across to the audience and encourage consumers to buy the product.