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TRANSCRIPT
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It pays to advertise on
ommunication is….
If you know how to communicate an idea...You are
Aim it right; focus on the hearts
through the
Right Audience
Right Medium
C
ommunication is….
f you know how to communicate an idea...You are
hearts and minds -- reach out to the Masses or the Classes
Right Audience with the Right Message, through the…
Right Medium, in the Right Manner… Pa
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the Masses or the Classes
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World News Report
Super Elite
World News Report (English)
A medium to reach the
Super Elite In 180-190 countries
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Taazakhabar News (English)Taazakhabar News (English)A medium to reach the
Classes
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Taazakhabar News (English)
Taazakhabar News (Hindi)
Masses
Taazakhabar News (Hindi)
A medium to reach the
Masses
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1. Borderless Media • The Delhi Edition of even
has a limitation
• Likewise the Mumbai
Mumbai is not available beyond
• Most publications have their sphere of influence
pockets
• Even FM radio and TV channels reach within a specified radius
• No single publication/ channel gives you a pan India reach
2. Extendable Reach: • Say after running a campaign in Punjab Kesri or Amar Ujala in
North India you cannot expec
take you beyond what you have achieved in North.
3. Global yet local: • A campaign on our media can easily be extended to social media
or say whatsap to reach the most local segment.
Borderless Media - All India Reach: The Delhi Edition of even the most widely circulated newspapers
has a limitation- it is not available beyond Mathura or Meerut
Likewise the Mumbai Edition of the most widely circulated
is not available beyond Ratlam
Most publications have their sphere of influence
Even FM radio and TV channels reach within a specified radius
No single publication/ channel gives you a pan India reach
Extendable Reach: Say after running a campaign in Punjab Kesri or Amar Ujala in
North India you cannot expect Hindu or Thanthi in South India to
take you beyond what you have achieved in North.
Global yet local: A campaign on our media can easily be extended to social media
or say whatsap to reach the most local segment.
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All India Reach: the most widely circulated newspapers
it is not available beyond Mathura or Meerut
Edition of the most widely circulated daily in
Most publications have their sphere of influence in regional
Even FM radio and TV channels reach within a specified radius
No single publication/ channel gives you a pan India reach
Say after running a campaign in Punjab Kesri or Amar Ujala in
t Hindu or Thanthi in South India to
A campaign on our media can easily be extended to social media
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Google (We are on front page)
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We are among top 25,000 sites in IndiaWe are among top 25,000 sites in India
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We are among top 25,000 sites in India
We reached 1 Lakh 55 thousand people in 12 We reached 1 Lakh 55 thousand people in 12
days!
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We reached 1 Lakh 55 thousand people in 12
We are better than the best! We are better than the best!
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We are better than the best!
Our blogs
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Linked In
Social Media
Linked In
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FaceBook GroupFaceBook Group
FaceBook Page
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International Consumers & Human Rights
Commission
Google Plus
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Strategic PartnersStrategic Partners
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