advertise with zimpapers digital and enhance your brand visibility!

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Page 1: Advertise with Zimpapers Digital and enhance your brand visibility!
Page 2: Advertise with Zimpapers Digital and enhance your brand visibility!

Where our content goes… your adverts go too!

Extending our audience reach…

…and enhancing your brand visibility

Presentation for Zimbabwe Marketers Suppliers Expo 20 March 2014

Page 3: Advertise with Zimpapers Digital and enhance your brand visibility!

Doing business in a digital world

“The Zimpapers Group has responded to emerging digital technologies and consequent audience

migration by creating innovative digital products that have increased its audience reach and enhanced the

visibility of advertorial content…”

Page 4: Advertise with Zimpapers Digital and enhance your brand visibility!

www.bh24.co.zw BH24Zimbabwe

Providing prime business news content targeted at top executives and decision makers. It is a digital product for those who want to have access to real time detailed business updates and analysis.

A digital free sheet targeting business leaders that exclusively provides:

•Real time news updates

•Breaking news and alerts on any and all emerging business developments

•Commentary from sector-specific industry experts

•Incisive business news analysis from Economists

•Localized impact analysis on regional and international business news

Page 5: Advertise with Zimpapers Digital and enhance your brand visibility!

We can connect you to 24 hours of business…

ADVERTISING SPACE AVAILABLE ON ALL BH24 PLATFORMS:Our trendy and responsive websiteThe Mobile app Newsletter

“Download the BH24 app onto your android mobile phone and get connected…”

“Log on to our website – www.bh24.co.zw and catch up on the latest news, updates and analysis…”

“Subscribe to our mailing list by registering your email address via [email protected] to receive the newsletter…”

Page 6: Advertise with Zimpapers Digital and enhance your brand visibility!

Get the news on your mobile!

The Zimpapers Mobile news service was launched in 2012:

•Launched on Econet on May 1, 2012 (currently has over 200 000 subscribers )•Launched on NetOne May 1, 2013•Launched on Telecel on October 2013

We pride ourselves in being the only media house that offers mobile news across all the networks!

Page 7: Advertise with Zimpapers Digital and enhance your brand visibility!

What mobile news offers:

Convenience Convenience AffordabilityAffordability AdvertisingAdvertising

Enjoy the convenience of having news delivered to your mobile early morning. Kick start your day with top summaries from around the country on political, business, entertainment/showbiz, and sports stories.

The tariff for the MNS and MMS is 88 cents per week or $3.50 per month. We moved to weekly subs after feedback from the market. The mobile news subscription base continues to grow.

Mobile news offers pictorial/image advertising space via the MMS platforms. Mobile news provides guaranteed visibility for your advertising content.

Trial run for Breaking News is underway as a value adding service to Mobile News… keeping our nation in the know!

Page 8: Advertise with Zimpapers Digital and enhance your brand visibility!

Upcoming digital products

SportsInfo24Mobile Classifieds

OnlineClassifieds

Digital editions

Mobile Classifieds is a resource for our readers to access adverts on mobile phones .

Online classifieds will be available via website and accessible to our readers.

Digital versions of our print papers will be availed online for subscribed readers who cannot access the hard copy.

SportsInfo24 is a mobile app that will be accessed through android phones.

Page 9: Advertise with Zimpapers Digital and enhance your brand visibility!

Zimpapers titles and their online reach…

VisitsUnique Visitors

Page viewsPage Visits

Visit duration

The Herald 2,023,593 584,966 7,497,403 3.70 00:07:46

The Chronicle 330,044 115,242 1,171,636 3.55 00:06:54

Sunday Mail 48,659 35,417 133,397 2.74 00:04:24

Manica Post 47,523 29,630 160,297 3.37 00:06:05

Kwayedza 99,479 49,073 349,759 3.52 00:08:27

Combined reach

2,549,298 9,312,492

Google Analytics and Stats from 15 Feb – 15 March

Page 10: Advertise with Zimpapers Digital and enhance your brand visibility!

Content Marketing

Social media marketing opportunities

Combined FB Pages reach: 150 078

Herald 122 077 Sunday Mail 4 053 Chronicle 6 998 Sunday News 6 950

Combined Twitter reach: 18 797

@HeraldZimbabwe 8 075@ZimpapersViews 7 706@SundayMailZim 1 505 @ChronicleZim 1 018@SundayNewsZimba 493

By aggressively marketing our content we have grown our social media audiences and can monetize these platforms by offering great advertising deals!

Page 11: Advertise with Zimpapers Digital and enhance your brand visibility!

Zimpapers Digital…enhancing brand visibility

“Social Media Traffic to News Sites has reportedly increased by 57% since 2009 as digital has far surpassed print in the way people consume news…”

“Zimpapers websites provide consistent quality content that naturally funnels traffic toward its conversion pages thereby providing leverage to online advertisers who benefit from increased visibility, enhanced global audience reach…”

“Through our social networking platforms we can avail your adverts to diverse digital communities across the globe that converge on our platforms daily…”

“Our mobile apps tap into mobile technology that readers have migrated to…”

Page 12: Advertise with Zimpapers Digital and enhance your brand visibility!

Advertise with us and enhance the visibility of your brand!