advertise your brand or product @ cafe coffee day
TRANSCRIPT
Read on to find out how…
Café Coffee DayAn all new ‘Media’ to connect with your TG
What is Coffee Day?
?
• India's largest coffee conglomerate, Coffee Day Global Ltd is the largest
youth aggregator when it comes to offline.
• Pioneer of the café culture and the first to launch the ‘coffee bar’ concept in India
• Network strength: Over 1530 cafés in 207 cities/towns across India and growing
• Average Footfalls: 200-250 per café per day
Café Coffee Day Networkof 1530+ cafes across India
185 cafes
64 cafes
172 cafes
191 cafes
Network spans in 208 Cities.
• Average dwell time at café: 45 minutes
• Meeting place for 15-35 year olds
• The place they frequent most after “home and workplace/college”
• A place where they meet friends and colleagues, in groups of 3 or more
• A place where they rejuvenate and are free to be themselves rather than a place to be “seen at”
What is their for Advertisers at CCD?
Who hangs out at CCD?
• Research shows that while a part of our customers come to us for our products, a substantial amount of our customers come to “hang out” with friends.
• The café is also the venue for “business meetings” (39%),“celebrating special occasions” (13%) or just plain “hang out” (48%).
Key Target Audience
• Major chunk of CCD customers falls within the age group of 20 to 35 which accounts for 60% of the overall percentage.
• The group comprises of mainly college going students and young working professionals
Sex Ratio & Marital Status
• There is a definite skew towards singles: 66% singles, 27% married & 7% others.
Hangs out at cafes/malls
Looking for a good lifestyle
Looking for a multiplicity of experiences
Seeks 'feel-good factor' and expression of identity through choice of brands
consumed. But is also value conscious
Likes to be seen at the right place Socially Active
Profiling the CCD’ian
Strong voice in household purchases
Consumption areas: Personal clothing & accessories, food, entertainment, consumer durables
Make consumption related decisions in company of friends
Tech Savvy
Influencers: Peer group, workmates
• Brand communication through traditional modes only: visual & audio modes
• Heavy spillovers
• High clutter levels
• High cost per contact
Traditional Media Vehicles
• An interactive alternative media
• Targets the ‘young at heart’ high on engagement
• Low cost per contact for a filtered TG
• Infinite possibilities of innovation and first point contact
What Café Coffee Day offers the marketer?
• An opportunity to convert a typical mass media campaign to a 360 degree communication endeavor
• Uncluttered and consistent presence in a highly innovative manner
Customized Brand Connectors
@ Café Coffee Day
Theme Based Idea
Infinite possibilities of inside-the-café, innovative BTLactivation and customer engagement ideas
Extension possibilities of a brand campaign only limited by your imagination
A Unique Opportunity to interact with filtered TG
Gives partnering brands a creative advantage unlike other media vehicles
The Café Coffee Day out-of-box ideas advantage
Collateral Based Idea
Collateral Based Idea
Collateral Based Idea
Collateral Based Idea
Collateral Based Idea
Collateral Based Idea
Collateral Based Idea
Collateral Based Idea
Collateral Based Idea
Collateral Based Idea
Collateral Based Idea
Collateral Based Idea
Collateral Based Idea
Collateral Based Idea
Average Bills generated per café per day is 150
Collateral Based Idea
15:Side Menu Card / Branded Menu Card
Other media partners…
Media Partner Advertising Medium
Teli Brahma
Café Chronicle
DSN screens
Radiowalla
405
1000
168
334
Wi-Fi / Bluetooth downloads
Café Newspaper
Television screens
Café Radio
Pan India presence
Café Chronicle-Monthly Tabloid
Deccan Chronicle holdings Ltd jointly in association with Café Coffee Day circulate their monthly Café tabloid- ”Café Chronicle” Exclusively at CCD Outlets and Lounges.
Brands can Choose to advertise in Café Chronicle to directly reach the TG of Coffee Day
Café Chronicle
Per Outlet 15 to 20 Copies at Every Table
Average Footfall per Outlet Per Day 200-250
DSN Screens
TV Screens are installed at Selected Cafes to advertise digital Content to the Customers.
Branding Options:
-10/20 Second Spots-Roadblock-Static Wraps on DSN
Pan India Presence of 168 Screens Inside Selected CCD Outlets
Café Radio
CCD Has partnered with Radiowalla to give customers an exclusive radio experience within the Café known as “Café Radio”
Branding Options:Brands can Customize their content directly
targeting the TG of CCD, which will help them to create high Brand Re-Call
Pan India Presence of 334 Cafes and Growing……
Our Brand Campaign Partners
Many More…….
