advertise.com remarketing

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Page 1: Advertise.Com   Remarketing
Page 2: Advertise.Com   Remarketing

How do you get traffic?How do you get traffic?

There are many ways to get traffic to your site. Whether it’s through traditional advertising, online or natural, it can come from many sources.

SEOEmail

Natural

CPADisplaySearch

Page 3: Advertise.Com   Remarketing

Does it all Convert?Does it all Convert?

*Fireclick.com Index

4% avg. conversion rate

The industry average rate for conversion is 4%*What is your strategy in converting those users that get away?

How do you communicate with the 96% of users that don’t convert?

Page 4: Advertise.Com   Remarketing

Bring the 96% Back with RemarketingBring the 96% Back with RemarketingKeep the dialogue going and increase conversions

by communicating to the users that have already visited your site.

What is it?1. Remarketing is a targeting solution for reaching users

that advertisers have seen before on their site and are interested in re-capturing.

2. This is done through the use of simple pixels and cookies to create a custom population of target users.

3. Advertisers can then message these users at a later date.

Communicate with the 96% of visitors while they are still in the decision making phase of their purchase process!

Page 5: Advertise.Com   Remarketing

Remarketing: How it worksRemarketing: How it worksAn Advertise.com line of code is placed onto your website.

A user is tagged and added to your user population

when they visit your site.

<advertise.com>

When visiting an Advertise.com network website, the user is

served with a highly targeted ad.

The Visitor is brought back to your site for conversion.

<advertise.com>

Page 7: Advertise.Com   Remarketing

Remarketing: BenefitsRemarketing: Benefits

1. Targeting ads to users with a proven interest greatly increases the likelihood of engagement and conversion.

2. Users with high awareness of your brand are 300%-400% more likely to click on your ad.

3. Your user population grows with every visit to your site building your pool of users to target for any current and future marketing campaigns.

Options for Creative Optimizations: • Recognition of User Intent• Customize Message Based on browsing and purchase history

Page 8: Advertise.Com   Remarketing

Delivery TargetingUse our robust tools during your campaign set up to get optimal results.

Geo Target down to DMA: Target your audience geographically.

Frequency Cap by User: Control the frequency of views a single user sees.

Daily Budget Cap: Govern your spend per day.

Site Blocking: Exclude ads from appearing on any domain.

All IAB creative sizes are accepted

Page 9: Advertise.Com   Remarketing

Getting StartedGetting Started

To begin bringing users back to your site, contact Aaron for a customized REMARKETING proposal today!

[email protected] - 800.710.700 x233