advertisement for surf excel
TRANSCRIPT
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SURF EXCEL ADVERTISEMENT
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1.Company Overview• Product Overview • Market Overview
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Marketing Strategy:
• Segmentation • Target Market 2. Customer Profile• Market Positioning 3. IMC Objectives
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4.Contact pointsGeneral stores Retail stores Departmental stores Personal selling
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5. IMC Tools: Advertising TVC Print Media Advertisements • Newspaper Ads • Magazine Ads
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Support Media• Billboards• Graffiti
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Customer oriented • Price-off • Bonus Pack • Premiums • Refunds
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Event Marketing Internet Marketing Publicity• Public Relation • Press release • Cause based advertising Personal Selling
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Source and Appeals of the TVC Theme of the TVC Story of the TVC Message of the TVC Slogan of the TVC Market Threats Availability of Media