• the man’s right arm.•he lifts up his right hand like an L-shape while holding a cigarette.•forming a strong oblique line.

Narrative pattern Always have a vector

Represented participantsThe sweater is the subject of communication.The man serves as a medium to convey the ideas about the product to public.

man as the model~ the sweater is a masculine product.~ designed for men who want to look more

masculine.~ emphasizes that Du Pont is an expert in

tailoring man outfit.~ Du Pont wants to convince men that

they have only the best tailor for men outfit especially in tailoring sweaters.

The model’s eyes and facial expression.~ his eyes are looking forward to show this sweater is for man who has a vision in his life.~ Du Pont is committed in tailoring a good man outfit and they want to give a charismatic appearance to men.~Smile and mild facial expression~ to show that the man is comfortable wearing the sweater .~Satisfaction when wearing Du Pont’s product.~ Du Pont tailors only a fine and good quality men outfit that is comfortable to all men.

The background of luxury cruise harbor.~ once again Du Pont wants to emphasize that they only tailoring a fine and high quality men outfits especially sweater.~ Du Pont’s products are branded and world class products.~ Their products are tailored carefully in detail by using high quality fabrics~Du Pont wants to convince all men that they have the best tailors making the finest sweater compared to other’s products.~ Du Pont wants to claim that they are perfectionist in fabrics.

relation between the represented participants .

direct and immediate involvementimage of act and gaze~ offer

only relation between the model, background and the product that Du Pont wants to promote, a rugged sweater is presence in the advertisement.

It’s direct since Du Pont uses man as the model to sell men outfits.

Men will know that this product is designed for them.

Du Pont is offering a high quality sweater tailored by expert tailors for men who want to be looked more masculine.

Du Pont is offering a fine sweater~ the comfortable expression to sign the relaxedness and comfortability gained when ant men wear this rugged sweater.

Medium close shot.Subject of matter is wore by the model.

• Horizontal angle• There is exist parallelism between the

photographer and model himself• They try to send message to the viewers that

wearing Du Pont sweater make men looking more cool and comfortable.

Obviously recognized.Attire is a vital subject because it symbolized ourselves.Viewer can understand the motive of the advertisement.

Modality marker• level of brightness• represents the outdoor situation• bright sun• seaport

sensory coding orientation

• White text• active lifestyle without a

boundary• do not attract attention

“Man’s ideas of a rugged sweater”

View of people to this sweater

Interpreted according to the information value of top and

bottom•Text- top- ideal•Picture- bottom- real