Creating an Advertisement!!! Directions: In your small group you will be creating a new product and an advertisement for your product in order to have others interested in buying the newest thing on the market! You must have ALL criteria in order to receive a passing grade for this project (3.0). Please make sure that you are using your class time wisely or else your group will have to get together outside of school.

All members of the group will have a role to play. On the day your group presents you will need to turn in your product questions, newspaper ad and a list of each person’s job and contribution to the group. You will not only be graded by your teacher but also by your classmates! They are going to grade whether or not they would buy your product!

Questions about your Product: THESE QUESTIONS MUST BE ANSWERED AND TURN IN THE DAY YOU PRESENT YOUR PRODUCT!!!!

1. What is the product?2. What is the product’s name?3. What does the product do?4. What age group is this product geared towards?5. Who would benefit from this product? Why do you think this group of people would want this product in their home?6. What strategies would you use to get people to buy your product?7. Where your product would be sold? (ex. only on-line, at stores and if so what stores?)8. What type of persuasion tactics will you use to persuade people that your product is the best?!

Group Jobs: Please give each member in your group a job and write down each person’s job on your final project you turn in.

1. Task Manager:2. Scribe:3. Time Keeper:4. Affirmer:5. Rater:

See the Rubric Below to understand the expectations of every grade you can receive. If you have any questions please see your homeroom teacher to clarify.

What you are being graded on

1.0 expectations 2.0 expectations 3.0 expectations 4.0 expectations

Creating your ProductYou created a product that is already on the shelves all over the world and you didn’t create a new ad for the product (meaning you are just using the same ad that a store already owns.)

The audience is unsure of who this product is geared towards. You cannot describe what the product is or what is does.

Your group created a flyer but the spelling is not corrected, the flyer is extremely sloppy and it has no color.

You have created a product that is already made in this country, meaning it is not an original but you came up with a new ad

The product doesn’t focus on one particular demographic but on a couple different groups of people. You can describe what the product is but not what it can do.

Your product has a flyer that makes people want to buy your product but the spelling isn’t all correct and it is sloppy.

You have created a product that has not been made yet in our country. Meaning: IT IS AN ORIGINAL!!

The product focuses on a particular demographic and you have focused on a special interest group.Your product has been well thought out and you have been able to describe how it is created and the stores that carry your product.

Your product has a flyer to attract people to want to buy your product. It is spelled correctly and is made neatly.

Your group created a product that has never been seen before!

Your product focuses on a specific demographic and you can explain why that demographic was chosen.

You can describe your product to the class and it makes sense. (Meaning that another person could describe your product after telling them)

You know where your product will be sold in the US and in other countries over the world.

Your team has created more than one flyer to sell your product that would attract others to your poster. Spelling is correct and each poster has been created neatly.

You Advertisement: Creating and Performing!

TV commercial, Radio and newspaper

Your group created an ad to sell your product but the one ad you created isn’t finished yet. (Meaning you don’t have one full ad to put on TV or the radio).

Your group created an advertisement in order to sell your product and your group only created one ad in order to sell your product. (Meaning it won’t get out to as many

Your group has created an advertisement in order to sell your product and you have created two different advertisements in order to reach as many people as possible.

Your group has created an advertisement in order to sell your product and you have created 4 different ads in order to reach as many people as possible! (TV, newspaper, magazine

Your advertisement is not memorized and every person in the group is staring at their piece of paper when they present in front of the class.

Your group has no newspaper ad.

You didn’t think about your audience so the language in your ad doesn’t make sense with what you are trying to sell.

Your TV ad has a script but it is sloppy, people in the group have different copies and it had to be used when performing.

Members have not practiced their ad and are not prepared.

people as possible).

Your advertisement is not memorized all the way but you know most of it when you present in front of your classmates.

Your group has no newspaper ad.

You thought about your audience but didn’t use all of the correct images, language or symbols in order to get their attention.

Your TV ad has a script, but it’s not the final copy and things have been changed in your ad without being changed on your script.

Some members have practiced, but not all.

Your advertisement (if TV) is memorized and ready to go on TV LIVE! In front of your classmates.

Your group as also created a Newspaper ad that features your new product and is ready for print.

You have thought about your audience for each ad And thought about how you would use; language, sounds, images and symbols.

Your Newspaper ad is professional and neat. Ready to be sent to the paper.

Your TV ad has a script that people have been practicing from in order to get your product sold!

and radio).

Your advertisement, both TV and radio is memorized and ready to go LIVE! In front of your classmates.

Your newspaper and magazine ad is ready for print and needs nothing add to it. It has been printed out on the computer and is not handmade.

You have specific language, sounds and images in order to entice people to purchase your product.

Your TV and radio ads have a script that people have practiced from in order to have your product sold!

Creativity and Teamwork

Your group didn’t work well together and you wasted your class time, making you have to work on this project at home.

Only one member of the group did the whole project while everyone

Your group worked well together but you didn’t use your class time wisely and not everything was completed in time.

Most members of the group worked together but there were some

Your group has worked well together and you used your time in class wisely in order to present your product and advertisement.

All members of the group played a part and did

Your group used class time wisely AND you volunteer to present your ads in class together as a group, not just one individual.

All members met the expectations and did their

else sat around, leaving the work to one person.

Your ad is not creative and not geared to a certain age group.

Your group has nothing ready to turn in on the day your present your product and ad.

Members of the group complain when it is their turn to present and they aren’t even interested in selling their product.

No one had fun

members that did not contribute the way that they should have. (Meaning only a couple people did all of the work.)

Your ad is creative but not geared towards a specific age group.

Your group had most of your things ready to turn in on the day you’re presenting but other materials were late or missing.

Not all members of the group had an enthusiastic ad making people not interested in your product.

Only a few members had fun!

what was expected of them (meaning, not just one person did the whole project and everyone contributed.)

Your product and your ad is creative and is made to a specific genre of people (children, teens, adults, senior citizens)

Your group has everything ready to turn in the day that you present your advertisement to the class.

Your group is enthusiastic about your project and it shows in your advertisement!!!

Your group has fun with their last project of the year!

fair share of the work, not leaving it to one person. The group members talked outside of school in order to have their product finished.

Your product is colorful and creative while also persuasive to buy!

Your group has everything ready to turn in before it is due.

Your group is excited and ready to share their product with the class!!

Your group had fun with the last project of the year!