Communicate A Narrative

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Sony Print Advertisement

In this print advert created by Sony, They used a plain white background to help place their product. This is done because the product being advertised is black and the opposite colour to this colour is white; white will enhance the look of the product and make it stand out from the background.  The product is placed at the centre of the print advert; this is the main focal point that the audience would be targeted towards to. ·        Location & setting The location and setting is unknown, it’s a white plane background and looks to be manipulated by software. Also manipulated by software is the shadows behind the product; these shadows make the product seam to be in the air, floating without strings attached, this could represent how powerful this product is. This will grab the audiences attention. ·        Prop/objects The console and controller – These objects are smaller then it is in real life, the resizing is done to make the product look compact and small, something you can use when you need and when you don’t, can simply put in a small area and it will remain as it is. Also this object is part of PlayStation's iconography and this object represents the square but the controller has the PlayStation's logos printed on it. Also the alignment of the big logos are the same on the controller. Cinematography Angles, shots, focus, frames, movement This is a still image and an extreme long shot. This is done to let the viewer see the environment or location behind the subject or objects in full focus (maybe to let the viewer know where this product would be seen or placed). The main focus in this advert is the Playstation and the iconography. These buttons are positioned in the exact same way the logos on the Playstation controller; the only thing different about these logos are the sizing and the colours, the sizing is increased to emphasize there USP. Also the colouring is done to match the colours of the console and controller; this match makes the shown products ‘smart’ and tidy. Features & benefits – Simplistic shapes, logos and colours that the target audience should be interested in. The shapes show and represent quality, there USP logos haven’t changed since 1994; the release of PS1 (1st version of there game console) and if there isn’t anything wrong with these logos for more then a century then this will defiantly show quality

The Coke side of life advertisement

This is an extreme long shot. This shot is used to show the product in full detail but also allow the viewer to see the full background. It is taken looking down high angle at the product; they did this to allow the viewer to see into the bottle and view the colorful icons exploding out of it. They use the light colors against the vivid coca cola red. They do this so the consumer can recognize the coca cola red from the standard red. 'The Coke side of life' - This phrase is used to let the viewer know theirs a life that they can experience and the only way they can is through this product 'Coca-Cola' - This is the product name, 'Coke' is used more then once on this advert. This is a form or repetition and that is a persuasive technique to make it easy for the viewer to remember the product and create interest in this product. This is an extreme long shot and makes the bottle seam smaller then what it would be true to life and on a big advert and its easier for the viewer to remember the small product instead of a massive object across the page. The icons are placed above the lid of the product. This is done so it looks like the icons are exploding out of the product; as if there are too many icons too keep in such a small product. There are 2 text; one is across the product and the other is directly beneath it; 'Coca-Cola' is beneath it and in big font that will stand out. They poisoned the text so it stops where the icons start to fade out. They did this so the viewer knows 'Coca-Cola' lasts till the end and even through its finished the feeling still continues. 'The Coke side of life' runs through both sides of the product on the advert. This backs up and reinforces what the icons are showing; Different activity's that should make all viewers happy. Also there's an activity for everyone so everyone is included in this 'Side of life’.

Sony UFO Advertisement

Narrative - •  Genre - sci-fi - when this advert was created the main genre was Sci-Fi so the target audience would be bigger at that time. Also this is the audience that Sony Playstation focus’s on and needed to create a range of adverts to let the viewers know that this brand supports this.

• Location & setting This advert is set in a crop field. Strangely this advert looks to have shapes in the crop field. This is a familiar event that is seen in movies and at the time; this genre of movie was highly popular and Sony supports this genre and needed to let the audience know they have a range of games biased around this genre • Prop/objects – The shapes and logos seen in this advert are the Sony PlayStation's USP logo are the objects in this advert. These objects are strange and unusual therefore the target audience would be more prone to figure out what they mean and represent. Also the colours of this advert are highly familiar to scenes seen in movies are adverts in this genre such as: yellow (fresh cut crops) and brown for the uncut crops

• Target audience – The audience that this advert is aimed is the generation that had a vast amount of Sci-Fi based films. In the present days its rare to find movies biased on this situation therefore it was a generation that is slightly older then Generation Y’s. The target audience is Generation X’s because at the time; this was the main genre. Movies such as ‘Back To The Future’ and ‘Terminator’ were made and published at this time; Sony published games that were biased on these films therefore an advert was needed to show and represent what this brand does. Viewers that watch sci-fi adventure films and those that have seen movies where crop circles or UFO’s from outer space appear from outer space or in random areas that the film is biased upon 

Summary of “Advertisements”

"   The research I conducted to make sure I fully understand the effects of certain advertisement techniques used within adverts was very helpful, after conducting this research I feel I’ve gathered enough data linking between the types of products being advertised and the type of advertisement technique used to gain awareness and publicity for the products or the brand.

"   Whilst conducting my research there was many adverts that gathered my attention but this was due to my personal preferences (physiographic) and daily activities; I decided to deconstruct the adverts that I felt advertise towards me the most because I can comment as to how successful these advert techniques really were.

"   I decided from this step onwards I should try to communicate a narrative within an advert using persuasive techniques that I’ve learnt