advertiser’s guide winter 2016/17 - gstaad life · 2019. 4. 29. · magazine advertiser’s guide...
TRANSCRIPT
M A G A Z I N E
ADVERTISER’S GUIDE WINTER 2016/17
T H E E X C L U S I V E P U B L I C AT I O N A B O U T T H E G O O D L I F E I N G S TA A D
T H E E X C L U S I V E P U B L I C AT I O N A B O U T T H E G O O D L I F E I N G S TA A D 2
December 19, 2014 - Issue 7 – CHF 3.50 excl VAT
RALLY QUEENInterview with Isabelle de Sadeleer
LUMP-SUM LIMBOSwiss Vote to Keep Status-Quo
HOLIDAY TUNESNew Year Music Festival in Gstaad
G R A N D H O T E L PA R K · 2 9 W I S P I L E N S T R A S S E · C H 3 7 8 0 · T E L : + 4 1 3 3 7 4 4 9 7 0 0T H E A L P I N A G S TA A D · 2 3 A L P I N A S T R A S S E · C H 3 7 8 0 · T E L : + 4 1 3 3 7 4 4 7 4 8 0
W W W. G R A F F D I A M O N D S . C O M
GSTAAD’S MEDIA LANDSCAPE There are four publications covering the Gstaad region:
GSTAADLIFEA seasonal English-language magazine
Anzeiger von Saanen A weekly newspaper in German
Gstaad My LoveAn annual, trilingual glossy magazine
Gstaad sur la terreAn annual glossy magazine
Anzeiger von Saanen · 3780 Gstaad · Tel. 033 748 88 74 · Fax 033 748 88 84 · www.anzeigervonsaanen.ch · E-Mail Abonnemente und Inserate: [email protected] · E-Mail Redaktion: [email protected]
Heute
«Amtlicher Anzeiger»
GSTAAD/SCHÖNRIED Le Rosey: Die Überbauung Erli in Schönried bleibt im Fokus der Privatschule
«Die Unterkünfte bei der Sport Lodge sind nur eine Zwischenlösung – wir brauchen die Überbauung Erli»Das Le Rosey konnte am 1. Januar erst-mals die Sport Lodge beim Sportzent-rum in Gstaad beziehen. Das bringt der Privatschule zwar eine gewisse Entlas-tung, doch der Neubau in Schönried hat oberste Priorität. Christophe und Phi-lippe Gudin, Besitzer und Direktoren der Privatschule, erklären wieso.
Philippe Gudin, das Le Rosey hat am 1. Januar die Unterkünfte in der Sport Lodge bezogen. Braucht es den neuen Campus Erli bei Schönried noch?Philippe Gudin (PhG): Ja, unbedingt!
Wieso?Christophe Gudin (ChG): Die Sport Lodge ist zwar sehr wichtig für uns, doch es ist nur eine Zwischenlösung.
Sie haben beim Sportzentrum zwei Doppelhäuser mit Platz für 180 Perso-nen bezogen. Trotzdem ist es nur eine Zwischenlösung. Wollen Sie die Schule vergrössern? ChG: Nein, darum geht es nicht. Seit Jahren haben wir 420 Schüler, was für uns eine ideale Grösse ist. Es geht um die
Grösse des Geländes und somit um das Angebot an Räumlichkeiten für den Un-terricht. In unserem Hauptsitz in Rolle verfügen wir über eine Fläche von 28 Hektaren. Dort haben wir im Herbst die Carnal Hall, ein Kunst- und Kultur-zentrum, eröffnet, welches unsere Schu-le unglaublich bereichert und deren öf-fentliche Anlässe auf positives Echo stossen. Das Gelände in Gstaad ist aber nur 7500 m2 gross. Wir haben hier keine Aula, wenige Kunsträume, keinen Sport-platz und keinen Sportraum. Wir müssen
den gesamten Ablauf des Schulalltages umgestalten. PhG: Die Überbauung im Ried genügt unseren Ansprüchen einfach nicht mehr, weil die Diskrepanz zwischen Rolle und Gstaad zu gross ist. Wenn wir im Erli nicht bauen können, müssen wir wegzie-hen.
Wieso bauen Sie die Chalets im Ried nicht nach Ihren Bedürfnissen um?PhG: Wir hätten schlichtweg zu wenig Platz. Die Studenten sind in Gstaad zu
Sohn und Vater: Christophe Gudin de la Sablonnière und Philippe Gudin beim Rosey-Campus in Ried.
eng aufeinander, wir brauchen dringend mehr Raum, damit wir uns wohl fühlen.
Gibt es andere Bauplätze im Saanen-land, wo das neue Le Rosey gebaut werden könnte?PhG: Nein. Seit zehn Jahren suchen wir einen geeigneten Platz. Das einzige Grundstück, auf dem sich unser Projekt realisieren lässt, ist das Erli.
Gibt es alternative Regionen?PhG: Ja, wir haben zahlreiche Angebote aus unterschiedlichen Regionen erhalten. In Crans-Montana zum Beispiel wurde bereits ein Projekt auf 40 000 m2 entwor-fen, das umgesetzt werden könnte.
Möchten Sie das Angebot annehmen?«MUTTER, HAB KEINE ANGST» So heisst das neuste Buch von Nicole Maron. Das Buch zeigt exemplarisch die Geschichte von Zerin, einer kurdischen Frau, und ihrer Familie, die grundlos beschuldigt wird, terroristische Aktivitäten unterstützt zu haben. Das Publikum im Kirchgemeindehaus Gstaad folgte der Lesung in einer konzent-rierten und fast schon andächtigen Stille. SEITE 5
WINTERSPORTMit dem Schnee kommen auch die Skirennen. Die Nachwuch-sathleten aus dem Saanenland haben an den verschiedenen Anlässen gute Resultate herausgefahren.SEITEN 8–10
IN KÜRZE
REKLAME
Dienstag, 27. Januar 2015 Nr. 7
AZ 3780 Gstaad 135. Jahrgang
Die Zeitung für die Gemeinden Saanen, Gsteig und Lauenen
www.anzeigervonsaanen.ch
REKLAME
Foto
: Bla
nca
Burr
i
Fortsetzung Seite 3
Festveranstaltungmit Lodovico Antinori, 29. Januar 2015
Wir laden Sie an diesem Abend herzlich ein, kulinarische Höchstgenüsse unseres Küchenchef Marcus G. Lindner und edelste Tropfen aus der Toskana zu geniessen. Das Fünf-Gang-Menü wird begleitet von der feinsten Auslese von Antinori-Weinen, welche Ihnen vom Marchese von Antinori persönlich präsentiert werden.
Cocktail: 19.30 Uhr • Dinner: 20.00 Uhr • Preis pro Person: CHF 440
Für weitere Informationen stehen wir Ihnen unter T. +41 33 888 98 88 oder [email protected] gern zur Verfügung.
Alpinastrasse 23, 3780 Gstaad, SwitzerlandT. +41 33 888 98 88, [email protected]
REKLAME
PhG: Erste Priorität hat das Saanenland. Wenn wir bis im Jahr 2020 im Erli nicht einziehen können, orientieren wir uns neu. Falls wir eine neue Region suchen müssen, leiten wir ein Evaluationsver-fahren ein. Alles ist offen.
Wo steht das Projekt Erli heute?PhG: Das Projekt ist bereit für den Bau-start, aber es sind noch Einsprachen hän-gig.
Bis wann glauben Sie, diese Einspra-chen bereinigt zu haben?PhG: Spätestens 2017 sollten wir von den Behörden das Einverständnis erhal-ten. Danach würde während zweier Jahre gebaut und wir würden spätestens 2020 einziehen.
Können Sie sich vorstellen, dass den Einsprechern Recht gegeben wird?PhG: Wir haben ein sehr gutes und soli-des Projekt geplant. Wir haben es dem ortsüblichen Baustil angepasst und so gestaltet, dass es sich optimal ins Gelän-de einfügt, zudem halten wir uns an alle Vorschriften. Ich kann mir nicht vorstel-
«Die Sport Lodge ist zwar sehr wichtig für
uns, doch es ist nur eine Zwischenlösung.»
Christophe Gudin
T H E E X C L U S I V E P U B L I C AT I O N A B O U T T H E G O O D L I F E I N G S TA A D 3
GSTAADLIFE & ITS READERS GSTAADLIFE is the only monthly English-language publication in the Saanenland. The integrity of the content mirrors that of its sister publication, the Anzei-ger von Saanen. This unique magazine serves as the link between Gstaad’s high net-worth patrons and the region itself.
Gstaad’s inhabitants and regular guests are an exclusi-ve group, representing some of the world’s wealthiest and most powerful families. They have a very strong affinity with the Saanenland, and are deeply interested in local news, politics, glamour, arts, and culture.
There is no better way to access these individuals than through GSTAADLIFE.
Gstaad is known for its luxurious hotels and chalets, glamour, high
society patrons and for being one of the most exclusive ski regions in the Alps.
T H E E X C L U S I V E P U B L I C AT I O N A B O U T T H E G O O D L I F E I N G S TA A D 4
High-end service providers from jewellers to banks such as Graff, Chopard, Adler, de Grisogono, Omega, Mercedes-Benz and Credit Suisse have all advertised in GSTAADLIFE in order to access this special and finely targeted premium audience.
4 SPECIAL ADVERTISING SECTION // GSTAADLIFE // ISSUE 7 // DECEMBER 19, 2014
w w w.ursvonunger .com
u rs v on u ngerg a l l e r y
T H E E X C L U S I V E P U B L I C AT I O N A B O U T T H E G O O D L I F E I N G S TA A D 5
DISTRIBUTIONGSTAADLIFE is distributed to all luxury hotels in the Gstaad region, to private chalets, to homes throughout the world via subscription, and is sold at all local new-sagents.
GSTAADLIFE appears eight times per year and is seasonally focused. Four summer issues span June to August and four winter issues span December to Feb-ruary.
7700 copies are distributed per issue, with a total reach of over 60 000 annually.
It has been said that Gstaad hosts one of the highest
number of billionaires, per square metre on Earth.
T H E E X C L U S I V E P U B L I C AT I O N A B O U T T H E G O O D L I F E I N G S TA A D 6
JANUARY 30st - FEBRUARY 7th
Orchestre Symphonique de la Radio de Prague|Ondrej Lenárd|Emmanuel Ceysson|Inva Mula|Agne Keblyte|Orchestre
de Chambre Philharmonique de Pologne|Wojciech Rajski|Elisabeth Leonskaja|Alexander Boldachev|Arcadi Volodos
Giulia Ott|Geneva Camerata|David Greilsammer|Jennifer Larmore|Ramón Ortega Quero|Carlos del Ser|Coline Jaget
Dora Schwarzberg|Giuliano Mazzoccante|Nora Romanoff|Romain Garioud|Agnès Clément|Wiener Klaviertrio|Regula
Mühlemann|Stojan Krkuleski|Remy van Kesteren|Classica Francese|Anaïs Gaudemard|Sinfonia Varsovia|Michel Tabachnik|Ivo
Pogorelich|Sarah Verrue|Orchestre de Chambre de Vienne|Stefan Vladar|Daniel Lozakovitj|Composer in residence: Ivan Fedele
6 LOCAL NEWS // GSTAADLIFE // ISSUE 1 // JANUARY 30, 2015
Jacques Naegeli Compilation PublishedA hardcover book on legendary local photographer Jacques Naegeli (1885–1971) has just been published under the title, Welt & Gstaad.
BY GSTAADLIFE
This is the first volume to provide holistic examination of Naegeli’s work–until now his well-known works had never been compiled or discussed in entirety.
Naegeli grew up in Gstaad and lived here for most of his life. During a career which spanned over 50 years, Naegeli's iconic photographs were taken both here in the Saanenland and on numerous trips world-wide. He left a significant mark throughout
Gstaad Palace Names New DirectorRomuald Bour has been named director of the Gstaad Palace. Andrea Scherz, the third generation to run the family hotel, will remain in his position of General Manager.
BY GSTAADLIFE “Romuald is my right hand man,” beams Scherz, whose grandfather acquired the ho-tel after WWII. “He understands the Scherz Family philosophy and demonstates it every day with his engagement in the business.”
The 37-year old Bour, who is Alsatian by birth, graduated from the Ecole Ho-telière Strasbourg in 1992. He gained experience at luxury establishments in England and Austria before relocating to Switzerland.
His is a classic tale of working one’s way to the top; Bour began at the Palace as a cashier in 1999, then moved on to po-sitions as food & beverage manager and eventually assistant director. He continued
his studies in Bern, obtaining a diploma in Hotel Management in Bern in 2011.
“Even after 15 years, I'm still proud to come to work every day,” says Bour, when asked what he enjoys most about the Palace. “Our co-workers and regu-lar guests are like family, which gives the Palace its incredible, and very unique, atmosphere.”
www.palace.ch
Gstaad and the region –Naegli's images adorn the walls in many places and re-call beautiful memories for locals and visitors alike.
Welt & Gstaad is part of a greater proj-ect which has been exhibited at Saanen’s Museum der Landschaft since December 2014. It features a short film with historic restored clips of Naegeli’s film works. The book is written in German and features 296 black and white photographs. It is avail-able for purchase at Müller Medien and at all bookstores in Gstaad and Saanen.
www.weltgstaad.ch
Phot
o: z
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Welt & Gstaad, edited by Suzanne Potterat and Christian Högl, is the only compilation of the famed Jacques Naegeli's photo-graphic works currently available.
Phot
o: z
Vg
Romuald Bour, left, and Andrea Scherz, right, celebrate Bour's promotion to Director, Gstaad Palace.
ADVERTISING INFORMATION
Front page masthead CHF 1400Outside back cover CHF 3600Inside front or back cover CHF 3100Double page inside front cover / first page CHF 5600
Quarter page CHF 750 Half page CHF 1400Full page CHF 2600 Double page CHF 4800
Half page advertorial CHF 750 Full page advertorial CHF 1400Double page advertorial CHF 2600
Classified @ CHF 17 per column line + CHF 20 for highlight box
Ad sizes1/4 page: 97 x 139mm1/2 page: 200 x 139 mm1/1 page: 200 x 284 mm / 230 x 310 mmDouble page: 430 x 284 mm / 460 x 310 mm
Technical specs for adsDocument type: High-resolution-PDFFonts: Have to be embedded in the documentColour-space: CMYKDelivery: One week before the date of publication
Allmedia: All ads automatically appear on www.gstaadlife.com, www.anzeigervonsaanen.ch, and on the TV-Screens in shops and businesses in the region.
23GSTAADLIFE // ISSUE 2 // FEBRUARY 20, 2015
A good chalet investment.
Holiday apartments
‘The Site’, in Saanen033 744 06 03 [email protected] gstaad-saanen-site.ch
MÜ
m o – s a 9 . 0 0 – 1 9 . 0 0 h
0 3 3 7 4 4 9 8 8 8h a i r r o o m g s t a a d . c h
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visit hair_room_gstaad and experience our 63 years of cutting edge, hairstyling and coloring skills
63 yearsof experience
coiffeur & more
FLY_SMGV_A5.indd 3 8.8.2008 18:08:02 Uhr
EVEN A HOUSE HAS TO GO UNDER
THE KNIFE FROM TIME TO TIME
www.werrenag.chPhone: 033 748 84 00
12 GSTAADLIFE // ISSUE 1 // JANUARY 30, 2015
Château-d’Oex – Gstaad ValleyTwo opportunities to settle down in a
very enjoyable village
CF Immobilier Compagnie Foncière SARue du Village 40 – 1659 Rougemont
Tel. +41 26 925 10 00 – info@cfi mmobilier.chwww.cfi mmobilier.ch
Come and have a look at our show Apartments in both residences
* Le Hameau de Vert Pré * * Le Domaine des Bois *
The new residence “The Hameau de Vert Pré” is full of charm and authenticity. It’s located at the edge of an agricultural area, just minutes from the village centre. This unique location guarantees optimal sunshine and stunning views over the valley and sur-rounding mountains. Apartments with 3 to 6 rooms. Very large ter-rasses or balconies for each apartment. Basement garage. Finished to owner’s liking. 300 meters from the railway station. Réf. 200 – From CHF 610 000.–
Ideally located in the centre of Château-d’Oex, “Le Domaine des Bois” is close to shops and the railway station. This new resi-dence, comprising apartments of 4.5 or 7,5 rooms, offers you the opportunity to make a good in-vestment and to enjoy a peaceful and happy existence in the heart of the local community life.Large balconies or terraces for each apartment – underground parking space. Finished to own-er’s liking.Ref. 300 – From CHF 750 000.–
Do not hesitate to contact us for any further information. Our offi ce is opened 6/7 days
December 19, 2014 - Issue 7 – CHF 3.50 excl VAT
RALLY QUEENInterview with Isabelle de Sadeleer
LUMP-SUM LIMBOSwiss Vote to Keep Status-Quo
HOLIDAY TUNESNew Year Music Festival in Gstaad
G R A N D H O T E L PA R K · 2 9 W I S P I L E N S T R A S S E · C H 3 7 8 0 · T E L : + 4 1 3 3 7 4 4 9 7 0 0T H E A L P I N A G S TA A D · 2 3 A L P I N A S T R A S S E · C H 3 7 8 0 · T E L : + 4 1 3 3 7 4 4 7 4 8 0
W W W. G R A F F D I A M O N D S . C O M
T H E E X C L U S I V E P U B L I C AT I O N A B O U T T H E G O O D L I F E I N G S TA A D 7
16 SPECIAL ADVERTISING SECTION // GSTAADLIFE // ISSUE 2 // FEBRUARY 20, 2015
With the newly completed Hôtel et Résidences de Rougemont, architects Claudia Sigismondi and her husband Andrea Proto di Santa Dorotea now have their trademark creative talent on display in the Swiss Alps.
Originally from Rome, they worked for many years in the fields of architecture, interior design, sustainable architecture, art exhibitions and graphic design. They have recently opened a new office in the Gstaad region for their firm Plusdesign.
The pair’s multidisciplinary approach is evident throughout their projects– Claudia brings her vision in terms of atmosphere, mood and colour, while Andrea uses his spatial planning skills and attention to detail to make them a reality.
From concept to completion, they work through every stage of the design process including developing the idea from mood boards, freehand sketches and 2D draw-ings to photorealistic 3D renderings.
The result is a style that blends timeless elegance and modern luxury. The striking
combination of local materials and tradi-tional craftsmanship, with innovative design solutions and creative décor, sets the work of Plusdesign apart.
Now that their signature project Hotel et Rés-idences de Rougemont has reached fruition, Claudia and Andrea are ready to meet the new challenges of future work in the region.
REINVENTING TRADITION: THE NEW ALPINE CHIC
Reinventing tradition: the new Alpine Chic
58, Route de la Villa d’Oex1660 Château d’Oex
PLUSCREATIVE CONSULTING
DESIGN
With the newly completed project of the Hotel de Rougemont, the architects Claudia Sigismondi and her husband Andrea Proto di Santa Dorotea, have displayed their creative talents also in the Swiss Alps.
Originally from Rome, where they’ve worked for many years in the field of architecture, interior design, sustainable architecture, art exhibitions and graphic
design, they’ve now opened a new office in the Gstaad region, with their company Plusdesign.
Their multidisciplinary approach to work is a guideline in their projects, with Claudia bringing her visions in terms of atmosphere, mood and color and Andrea turning them into reality, with his space planning skills and his attention to detail.
They work through every stage of the design process, from concept to comple-tion, developing the idea from mood boards, freehand sketches and 2D drawings to photorealistic 3D renderings.
The result is a style that blends timeless elegance and modern luxury, combining local materials and traditional craftsman-ship with innovative design solutions andcreative decor.
Now that the project in Rougemont has been fulfilled, Claudia and Andrea are ready to meet the new challenges of their future works so... keep an eye on Plusdesign website for updates!
PLUSCREATIVE CONSULTING
DESIGN [email protected]
T +41 26 924 41 43 M +41 79 315 16 09
58, Route de la Villa d’Oex1660 Château d’Oex
CREATIVE CONSULTINGDESIGN www.plusdesign.ch
[email protected] +41 26 924 41 43 M +41 79 315 16 09
PLUS
58, Route de la Villa d’Oex1660 Château d’Oex
CREATIVE CONSULTINGDESIGN www.plusdesign.ch
[email protected] +41 26 924 41 43 M +41 79 315 16 09
PLUS
58, Route de la Villa d’Oex1660 Château d’Oex
CREATIVE CONSULTINGDESIGN www.plusdesign.ch
[email protected] +41 26 924 41 43 M +41 79 315 16 09
PLUS
10 SPECIAL ADVERTISING SECTION // GSTAADLIFE // ISSUE 7 // DECEMBER 19, 2014
A TRUE FASHION EXPERIENCE IN GSTAAD
For more than 35 years, Lorenz Bach has graced the Promenade with his
simple philosophy of exceptional service and extraordinary
clothing.
As warm and inviting as an an-tique chalet, this effortlessly elegant boutique welcomes you out of the cold and into
the glamorous world of Lorenz Bach – where modern classics
and fine details encourage you to ex-plore every corner and fall in love at every turn. Here you will find pieces that are des-tined to become the stars of your wardrobe for years to come – including the exclu-sive pieces that Lorenz has produced only for his boutiques.
Lorenz Bach considers fashion a game played by very personal rules – rules that you can make your own. His mission is as beauti-fully clear-cut as his mode: to provide the finest in fashion for your everyday life, from Dior and Saint Laurent to unique arti-san brands that have caught his eye around the world. Whether you’re in New York or Dubai, at work or at home, shopping by day or clubbing by night, you’ll stand out, dressed in the luxuriously chic style that re-flects the status and beauty of Gstaad.
Each Lorenz Bach boutique offers a spe-cial brand of style designed just for you:
Soft, Softer, SoftestHead to Bach Sign for soft cashmere sweaters with a touch of Fringe “Then Paris”. These modern cardigans will only grow softer and sweeter with time...
Ski ChicLook swell on the slopes this season – check out the New Bach’s Bazar Sport Shop exclu-sive collection of Bogner and Jet Set!
Maison Lorenz Bach – Promenade 81Bach Sign – Promenade 47
Bach’s Bazar Sport – Victoriastrasse 3Gstaad Palace Boutique
www.lorenzbach.com
Indispensable IndulgencesVisit Lorenz Bach’s exclusive shop in the Palace for such necessary extrav-agances as Goralska Jewelry, Memo
Perfumes and Luxury Cashmere pieces by Kadri.
Ring in the New Year à la LBYou’ll outshine the stars and out-sparkle the champagne this New Year’s Eve when you
gild yourself in this gorgeous floor length gown by Chloe or this
stunning emerald green lace dress by Ermanno Scervino, both available at Bach Sign – along with many more striking en-sembles guaranteed to dazzle!
Forget Santa Claus. Thanks to Lorenz Bach, you can treat yourself to the holiday gift – or two or three – you so richly de-serve!
ADVERTORIALS
DEVELOPING AN ADVERTORIALTECHNICAL SPECIFICATIONS
For when you have more to say than what you can present in an advertisement. You may have an agenda you wish to display, special product ranges or service features that need to be explained. This cannot always be done in a print advertisement. A GSTAADLIFE advertorial allows you a half page or a full page in our magazine explaining with text and pictures all you want to get across. Hotels, sports shops, specialized business and brands with extensive product ranges, all use advertorials in GSTAADLIFE to effectively display their offers.
Information can either be supplied in totality or developed in collaboration with the GSTAADLIFE editorial team. All text is laid out by the GSTAAD-LIFE team in the look and feel of the magazine and GSTAADLIFE reserves the right to edit sub-mitted text.
Editorial services are not included and will be char-ged separately. Two proofs are included; every ad-ditional proof will be charged.
Length of text: Up to 250 words for a half page, up to 500 words for a full page
Pictures: Hi-res .jpeg, 300 dpi
Logos: .pdf or .ai
Deadline: Text and pictures must be furnished two weeks prior to date of publication
Layout: Performed by the GSTAAD-LIFE team, based on the suggestions of the adver-tiser
T H E E X C L U S I V E P U B L I C AT I O N A B O U T T H E G O O D L I F E I N G S TA A D 8
ONLINE ADVERTISING
Online bannersMaxi boardPrice: CHF 450.– per monthSize: 1140 x115 pixel
Rotator bottomPrice: CHF 300.– per monthSize: 375 x 126 pixel
Online advertorialPlace your advertorial blog post in the editorial section on www.gstaadlife.com.
Length: up to 600 wordsPrice: CHF 350.– for up to 300 words CHF 650.– for 300 to 600 words
On www.gstaadlife.com we cover the most recent headlines from the magazine and provide news from the Gstaad region between the high seasons. Users from all over the world access www.gstaadlife.com to see what is happening in Gstaad. You have two possibilities to draw the online user‘s attention to your business and services: a banner or an advertorial that appears as a blog post.
T H E E X C L U S I V E P U B L I C AT I O N A B O U T T H E G O O D L I F E I N G S TA A D 9
SPECIAL ADVERTISING SECTION // GSTAADLIFE // ISSUE 8 // DECEMBER 30, 2014 13
Since his very first exploration to Australia as a young jeweller, Laurence Graff has embarked on many extraordinary voyages introducing his fabulous jewels to the wider world.
Taking him from South East Asia to Sin-gapore, the Middle East to the Caribbean, Mr Graff’s travels earned him a reputation as the “King of Diamonds”. And yet, it was a land closer to home that captivated his imagination.
The quintessential charm of the traditional Swiss mountain village of Gstaad spoke to Mr Graff from his first trip here decades ago.
The picturesque mountains, rolling hills and looking-glass lakes of this, his home away from home, have inspired the Snowflake collection.
“The way the light reflects here reminds me of the sparkle of a diamond,“ Mr Graff ob-serves.
The Snowflake collection draws on this im-age, using the finest white diamonds to de-pict the silhouette of individual snow-flakes.
Within the collection, brilliant round cut diamonds are handset
SCINTILLATING DIAMONDS IN THE FORM OF SNOWFLAKES
Diamond Company ExtraordinaireGraff is involved in every stage of the jewel-lery making process - from the sourcing of each rough stone, right through to the cut-ting, polishing and final setting of each ex-quisite jewel.
Throughout its rich history, Graff is said to have handled more diamonds of notable rar-ity and beauty than any other jeweller. Today, after more than five decades at the pinnacle of the luxury jewellery industry Graff contin-ues to push the boundaries of ever-greater innovation and excellence. For further infor-mation, please visit www.graffdiamonds.com.
These distinctly feminine and dynamic tassel jewels unveiled by Graff showcase
the very best of its atelier’s mastery. Beaded jewellery is said to be the
oldest form of decoration; the intricate adornment of a tassel
pendant worn as a talisman, a sacred offering or a symbol of status, and remains a prevailing style of choice within unique jewellery today.
Graff’s Senior Gemmologists spend many months select-
ing the jewels to incorporate into each tassel. For example
a tantalising ruby and diamond
necklace with accompanying earrings ex-emplifies the attention to detail required in the process of colour matching gems.
The design of each unique tassel necklace is influenced by a central gemstone. In this enchanting collection, for example, a 10.03 carat cushion cut Colombian emerald, a 5.89 carat briolette diamond or 21.72 car-at oval ruby cabochon form the pinnacle of the necklace, from which perfectly matched gems seamlessly flow within the tassel.
Through meticulous attention to detail an exceptional three-dimensional tassel is formed. Graff’s expertise ensures the cen-tral element, from which the finest dia-monds, blazing rubies, or hypnotic emeralds cascade, creates a sculptural and tactile tassel of captivating jewels.
These pieces are designed to allow the beauty and brilliance of each jewel to radi-ate. This renowned nominal setting encour-ages an extremely fluid design. Celebrating this technique, the tassel creates an alluring and sensual movement.
within a minimal surround so the luminos-ity of each individual stone can scintillate like icy white powder brought to life by the crisp sunlight on the Swiss peaks.
Delightful, delicate pendants and drop earrings, bearing the diamond snowflake motif and complemented by luscious rubies, sapphires or em-eralds are all hand-crafted in Graff’s London workshop.
FEMININE TASSELS WITH A DYNAMIC DESIGN
10
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os: M
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Dates of Publication
9TRADITIONS // GSTAADLIFE // ISSUE 8 // DECEMBER 30, 2014
Do You Fondue?Cheese Specialties in the Saanenland
Switzerland is one of the world’s leading cheese producers, with nearly 500 varieties available. It comes as no surprise that Swiss national cuisine is based around this delicious dairy prod-uct. Two main dishes featuring cheese in melted form top the country’s ‘to eat’ list – fondue and raclette.
BY ALEXIS MUNIER
Here in the Saanenland, cows head to the hills, literally, to take advantage of sweet alpine herbs, grasses, and flowers in the summertime. Often produced using an-cient methods in a giant copper kettle, Alp-käse is a firm, strong cheese which takes on an intensely earthy flavor. When aged for several years, the cheese is known as Hobelkäse. In the Berner Oberland, Hö-belkäse is crumbly and sharp – it’s always served in thinly shaved slices or larger crumbles.
Melts in Your Mouth, Not in Your HandsAfter a day on the slopes, hungry skiers can be found gathered around a swirl-ing pot of Switzerland’s famous fondue. Whether a mix of Gruyère and Vacherin
(known as moitié-moitié) or the less pun-gent mix of several hard cheeses, fondue is a countrywide staple.
While locals do tend to eat it only in winter, tourists partake all-year round. But when freezing temperatures set in, this blend of melted cheese, white wine, kirsch, corn starch and garlic is one of the best ways to warm up.
Just Scraping ByIf you like fondue but it doesn't like you, try a portion of raclette instead. Originally hailing from France’s Haute-Savoie region, the dish consists of a half wheel of cheese heated then scraped piping hot onto boiled potatoes.
Each region has its preferred accompa-niments; here in Gstaad you’ll most likely find it eaten with pickled cucumbers, on-ions, and a selection of dried meats. Sup-posedly the vinegar-soaked vegetables cut through the grease, helping you digest this calorie bomb. As opposed to fondue, order raclette and at least you’ll be sure to get your daily vegetable intake.
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Swiss Cheese Awards
Once again, the Gstaad region has been honoured for its wealth of excellent dairy products.
At the ninth annual Swiss Cheese Awards in Rapperswil, entries were evaluated by a large panel of more than 100 judges from the dairy and catering industries, as well as media represen-tatives and consumers. No fewer than four local offerings from Schonried Molkerei and Gstaad Molkerei were se-lected for distinction amongst over 800 products in 28 categories.
Bruno Buchs cleaned up in the soft cheeses, with his “Délice de Schön-ried” placing second. But Buchs’ luck didn’t end there–his 100% goat cheese took seventh place in the very same category. In the semi-hard category, Erhard Kohli’s herb-encrusted Gstaad-er Alpkäse garnered a respectable sev-enth place, with his plain version just making the cut at nineteenth place.
11PROFILE // GSTAADLIFE
It’s A Jolly Holiday With JulieSaanerin Dame Julie Andrews
Kapälliplatz came alive with the sound of music on Friday, June 6, when Dame Julie Andrews was presented with honorary citizenship of the Saanenland.
BY ALEXIS MUNIER
The British actress, singer and writer An-drews is best known for her roles in fi lms Mary Poppins (1964) and The Sound of Music (1965). As a child star on the Brit-ish vaudeville circuit, she began wowing audiences with her extraordinary soprano voice and a kind, sincere manner that epit-omises Andrews to this day.
Let’s Start At The Very BeginningAndrews and her late husband Blake Ed-wards discovered the Saanenland in the 1960’s, and quickly fell in love with the place. They soon purchased a chalet, Fleur de Lys, which sits perched above the vil-lage. Here, the couple spent countless time, Andrews calling the village a “last paradise in a crazy world”. Andrews in-troduced other stars to the area, includ-ing Elizabeth Taylor, setting the stage for Gstaad to grow into the well-known village it is today.
She Must’ve Done Something GoodSaanen City Council President Aldo Kro-pf offi ciated the ceremony, during which both English and German were spoken. He recalled the generous gifts both Edwards and Andrews bestowed upon Gstaad, most famously the more than 1,000 Christmas lights she offered in the 1970’s.
“For 12 years you paid the maintenance of these delightful Christmas decorations. The Julie-Lämpli – as we call them here – can still be seen all over the Saanenland and are still very much appreciated!” said Kropf, with gratitude.
But Andrews’ commitment to the region didn’t stop there – for many years she appeared at Gstaad’s Grand Slam tennis tournament to hand out the trophies to the winners.
She and Edwards also founded the fi lm score festival CINEMUSIC, which ran for fi ve years in the mid-1990’s. Andrews used this opportunity to bring friends like Ro-man Polanski and Liza Minnelli to Gstaad, sparking their interest in the Saanenland
and adding a welcome sheen of understat-ed glamour to the village.
Victor/VictoriousA radiant Andrews, dressed in bright blue silk blazer, took to the podium and was presented with an oversized, framed copy of the honorary citizenship docu-ment.
“I am so happy to now be a Gstaaderin,” Andrews smiled, with tears in her eyes.
The open-air ceremony also included the unveiling of a sculpture, “Sitting Duck” made by Edwards, and generously do-nated to the community by Andrews. Mu-sical entertainment replete with music from both Edwards’ and Andrews’ films was played by local students. Afterward, devoted fans had the chance to greet An-drews personally at an apéro.
Judging by the enthusiasm of the crowd and their roaring applause to her heart-felt speech, it’s clear the Saanenland is just as enamoured of its most beloved celebrity resident as she is of it.
Julie Andrews‘ Written Response To Her Nomination As Honorary Citizen:
DATES OF PUBLICATION
Winter issues 16 December 201630 December 201627 January 201717 February 2017
Summer issues23 June 201714 July 20174 August 201725 August 2017
T H E E X C L U S I V E P U B L I C AT I O N A B O U T T H E G O O D L I F E I N G S TA A D 10
CONCLUSIONGSTAADLIFE prints more copies per annum than any other English-language publication in the region. It is the only non-German monthly magazine covering local news and events, culture, and glamour.
GSTAADLIFE is the sister publiaton of the Anzeiger von Saanen. It reports with legitimacy and integrity, provi-ding an in-depth view on local matters.
The discreet high net wealth population and patrons of Gstaad subscribe and read GSTAAD LIFE.
The harnessing of luxury, discretion and elegance are key to the eternal lustre of Gstaad. By perfecting this, Gstaad has become an outstanding
jewel of the Alps.
T H E E X C L U S I V E P U B L I C AT I O N A B O U T T H E G O O D L I F E I N G S TA A D 11
Contact CONTACT
Send your inquiries and bookings to:
Eliane BehrendGSTAADLIFE Müller Medien AGKirchstrasse 6, 3780 GstaadPhone +41 (0)33 748 88 71
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