advertising
DESCRIPTION
Advertising is the paid, impersonal, one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods, services or ideasTRANSCRIPT
According to
Webstar,
“Advertising is to
give public notice
or to announce
publicity
Strategy
Creativity
Execution
What Makes an Ad Effective?
Brand AdvertisingCommonly seen type of
advertising where brands
make an effort to establish
long term identity or image in
the minds of the customer
Retail or Local Advertising
Advertising done
by local
stores .This aims
to encourage
traffic to come
into the store.
Political Advertising
Advertising that promotes politicians.
Directory Advertising Type of advertising that shows a
listing of companies, products or
services.
Direct-Response AdvertisingDirect way of stimulating a response,
usually a sale, through direct contact to
prospect via mail, telephone, e-mail and
now short messaging system
Business-to-Business Advertising
A type of advertising focuses on
a certain niche in the business
industry
Institutional AdvertisingKnown as Corporate Advertising,
wherein the message is focused on
establishing a general look or identity of
a company.
Public Service Advertising
The message communicates in behalf of a
good cause or prevention of a bad situation
from happening
Interactive Advertising
Advertisements run by webpages
or via digital media
IMPORTANCE OF ADVERTISING
Promotion of SalesIntroduction of New
Product
Creation of Good Public Image
Mass Production
ResearchEducation of People
Support to Press
Encourage PurchasingReflect cultural trendsPromotes Economic growthImproves standard of livingInforms consumers about innovations and issuesMirrors fashion and design trendsTeaches consumers about new productsHelps shape consumer self-imagePerpetuates self-expression