advertising and pr lab

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ADVERTISING & PR LAB PANTEION UNIVERSITY DEPARTMENT OF COMMUNICATION, MEDIA & CULTURE http://cmc.panteion.gr/ @cmc_panteion Friday, February 22, 2013

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Presentation of Advertising and PR Lab of the Department of Communication, Media and Culture of Panteion University. www.cmc.panteion.gr

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Page 1: Advertising and PR Lab

ADVERTISING & PR LAB

PANTEION UNIVERSITYDEPARTMENT OF

COMMUNICATION, MEDIA & CULTURE

http://cmc.panteion.gr/@cmc_panteion

Friday, February 22, 2013

Page 2: Advertising and PR Lab

20 YEARSCOMMUNICATING,SHARING KNOWLEDGE,

INNOVATING, CO-CREATING, INSPIRING

Friday, February 22, 2013

Page 3: Advertising and PR Lab

OUR VISION

INSPIRE &TRAIN

THE FUTURECREATIVE

MINDS

Friday, February 22, 2013

Page 4: Advertising and PR Lab

OUR SKILLS

COMMUNICATION, ADVERTISING, PR, EVENT MANAGEMENT, MARKETING,

STORYTELLING, SOCIAL MEDIA, CRISIS MANAGEMENT, CREATIVITY, LEADERSHIP,

CSR, MOBILE MARKETING, RESEARCH ENTREPRENEURSHIP

Friday, February 22, 2013

Page 5: Advertising and PR Lab

OUR VALUESTEAMWORK,

COLLABORATION,SHARINGCREATIVITY,INNOVATION

OPENNESS, PIVOT, DISRUPTION, FAIL FAST,

EMBRACE CHANGE, GENEROSITY,

PERSONAL RESPONSIBILITY

Friday, February 22, 2013

Page 6: Advertising and PR Lab

OUR ACTIONSLECTURES $ SEMINARS

SIMULATIONS & WORKSHOPSEVENTS (ASWUNI, ATHENS C0-

CREATION WORKSHOP)RESEARCH (MOBILE GEN NEXT)

Friday, February 22, 2013

Page 7: Advertising and PR Lab

OUR COLLABORATIONSFOUNDING MEMBER OF

IOCPARTNER CCEBI-CO-CREATING

EXPERIENCE BASED INNOVATION RESEARCH

CENTER OF COPENHAGEN BUSINESS

SCHOOL

Friday, February 22, 2013

Page 8: Advertising and PR Lab

OUR TEAMBetty Tsakarestou, Assistant Professor and Head of the Advertising and PR Lab @ tsakarestou

Dimitra Iordanoglou, Lecturer in HR  @diordanoglou

Lida Tsene, PhD, Teaching Associate & Researcher, PR, Art & Edu Manager, Comicdom Press, @lidatsene

Georgia-Zozeta Miliopoulou, PhD, Tenfour agency - Partner, Creativity, Teaching Associate & Researcher - Panteion University, National School of Public Administration, Athens Technical Institute

Konstantinos Ioannidis, Phd, Research, Nielsen

Maria Briana, PhD Researcher

Triantafillos Papafloratos, PhD Researcher

Invited Business InstructorsTasos Pagakis, Head of Communications Southeastern Europe, Ericsson, Diana Birba, Marketing Manager G&C, Greece & Italy at Mondelez International, Loukas Petrounias, Executive Director at Solid Communications Greece, Marketing and Advertising, Nikos Anagnostou, Partner at Scicada, Nektarios Sylligardakis Team leader at Eresus, Thodoris Georgakopoulos Co-Founder, CEO at Nest Media, Haris Makryniotis Managing Director at Endeavor Greece, Anna Zilakou Communications and PR Manager at Endeavor Greece, George Kouvaras, BGM, Mania Xenou Owner, Reliant Communications, George Flessas CEO at CIVITAS

Friday, February 22, 2013