MEDIA KIT 2021

ADVERTISING BENEFITS• The majority of our readers are families with high consumer spending.

• No other Chinese magazine is comparable to our circulation network.

• Print advertisers cannot reach this demographic through any other way.

• Our editorial excellence ensures readers are reading from cover to cover.

• Our magazine is updated monthly.

• Your message reaches more than 90,000 households in Canada.

• You have the option of targeting BC, Alberta and Ontario markets.

• Available option to join our web edition.

• Take advantage of Canada’s growing Chinese community.

• Our media is effective by reaching readers through their mother culture.

A Member of Fairchild Media Grouppopular lifestyle & entertainment

To request additional information or schedule a presentation contact:

MARKETING DEPARTMENTTel: 604-872-1285 *107 Fax: 604-872-0677Email: iplem@plem.com / lawrencechan@plem.com

TorontoUnit 8, 35E Beaver Creek RdRichmond HillOntario L4B 1B3

Vancouver3248 Cambie StreetVancouverBC V5Z 2W4

PLEM MEDIA KIT 2021

readershipTo Our Prospective Clients, BUILD A BOND WITH THE CHINESE-CANADIANS IN THEIR MOTHER TONGUE;PUBLICIZE YOURSELF THROUGH POPULAR LIFESTYLE & ENTERTAINMENT MAGAZINEPopular Lifestyle & Entertainment Magazine (PLEM) is the only Chinese monthly magazine in Canada that boasts a national circulation of more than 80,000 every month. It is read by more Chinese-Canadians than any other locally published weekly and monthly Chinese magazines. Featuring international and local entertainment, arts and information within the city, PLEM uniquely presents its materials that characterize strong contemporary composition along with engaging hot topics. The combination embraces our readers and the community with a sense of belonging. PLEM also covers exclusive and comprehensive programs produced by Fairchild TV (FTV1 and FTV2), Talentvision (TTV) and Fairchild Radio (AM1470, FM96.1, FM94.7, FM88.9 and AM1430). The majority of our readers are Chinese households subscribe to Fairchild TV and/or Talentvision TV with relatively high purchase power, who may well be your potential customers. Despite difference in age, politics and income, readers of PLEM have common experiences in terms of culture, values and traditions. They find the content and design of the magazine appealing and usually keep the magazine for a whole month. In addition to viewing our magazine, our readers hold the opportunity to enter contests posted in the magazine monthly, and win prizes sponsored by advertisers.Our outstanding consistency in readers guarantees breakthrough within your business. Do not miss this remarkable opportunity to boost your publicity! We are looking forward to a successful working relationship with you. Should you need any further information, please do not hesitate to contact us at 604-872-1285 or by email iplem@plem.com or lawrencechan@plem.com. You can also visit us at www.plem.com for additional details. We look forward to hearing from you soon.

Yours Sincerely, Popular Lifestyle & Entertainment Magazine

80,000+

GREATERVANCOUVER50,000

EDMONTONCALGARY6,000

OTHER1,000

TORONTOMONTREALOTTAWA25,000

Our readers respond to the messages in Popular Lifestyle & Entertainment Magazine. They depend on us for a guide to entertainment gossips within the communities, program listings, businesses profiles, household tips and many more.

It is our promise that we meet their needs by connecting with our readers. Every month, we receive letters with feedback from our readers; this alone separates us from our competitors in terms of readership loyalty and dedication.

editorialPLEM 022021COVERstory A09

（續下頁）

被歌迷投訴不出新歌的薛凱琪，2020 年決定再次簽約華納

重返娘家，以《南昌街王子》作為回

歸樂壇的頭炮，延續童話系列，歌詞的

構思源於 Fiona 寫給Wyman 的一封情

書，寫下自己對愛情的體會，Wyman

再把它延續，將長大了的少女心情

寫進了童話系列的最終章，為她開

展人生另一章節。精心設計的MV

場境，更讓樂迷憶起 Fiona 過往

以童話故事為主題的佳作。踏入

2021年，Fiona即送上驚喜，首

度與AGA crossover，帶來新作

《哥本哈根的另一個我》，歌

曲講述在平行時空裡，世上

可能有千千萬萬個你，我

們唯一要相信，眼前的

你一定是過着最幸

福的生活。這亦是

Fiona 在牛年獻上最

真摯祝福，祝願大

家活得快樂。Q1多咗時間陪屋企人，同爹哋媽咪 close 咗好多，更幫媽咪剪過幾次

頭髮，亦多咗時間陪屋企嘅小動物。

Q2同爹哋媽咪去旅行、開 concert、盡快帶更多新作品同大家見面。

牛年新歲，祝願大家：事事順利，最緊要身體健康，同埋可

以活得簡單、快樂！

一場流行病，迫使大家必須放

慢腳步，重新調整生活模式，當

中有失亦有得。一眾華納歌手：

薛凱琪、許廷鏗、Dear Jane、衛

蘭、衛詩、林欣彤、陳蕾、曾若華

及洪嘉豪趁歲末年終，發放正能

量，回顧居家抗疫期間最大的得

著 (Q1)；同時亦對辛丑牛年寄予

無限盼望，分享疫情過後第一時

間最想做的事 (Q2)。最後更為加

拿大的讀者送上越洋祝福，親筆

揮毫，揮別 2020 鼠年的陰霾，

喜迎金牛年，與大家昂首闊步踏

入「後疫情時代」。

A08-13 cover story_Warner Artists feb21_02.indd 3 1/18/21 11:54:21 AM

SCHOOL BUS

+ + = 60

+ + = 9

+ + = 30

+ x = ?+ + = 42

GAMEzonec10092019PLEM

+ x =C10 Gamezone sep19.indd 1 8/14/19 2:27:18 PM

PLEM 022021HAPPYchinese new year C13

C12 C13 FTV CNY feb21.indd 2 1/18/21 3:04:42 PM

PLEM 10201705aCOVERSTORY

Are You Ready

!?

Athena

A05 coverstory title page Oct17.indd 1 9/18/17 9:53:05 AM

C08 PLEM 022021FTV1drama

C08-C11 FTV drama feb21.indd 6 1/19/21 1:09:32 PM

Coming in two regional versions, PLEM boasts a national circulation of more than 80,000 each month. Both editions are nationally circulated via Fairchild TV/ Radio Offices, OOMOMO & Saint Germain Bakery Stores at more than 16 locations.

The Canada West version has a circulation more than 56,000, covering Greater Vancouver (with a circulation of 50,000) & Edmonton Calgary areas (with a circulation of 6,000), which are distributed via twenty eight supermarket branches (T&T, Osaka, PriceSmart Foods, China World & others), as well as other distributing outlets located throughout the Greater Vancouver & Vancouver Island areas.

Mainly distributed directly by local cable company, the Canada East version has a circulation of 25,000, covering Toronto, Montreal, & Ottawa.

Available also in digital edition, over 10,000 page views retrieved monthly from www.plem.com.

advertising

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Ask for a separate rate card to secure a position in the very popular web edition of Popular Lifestyle & Entertainment Magazine. Banner ad and motion ad position is also available on PLEM.com homepage.

PLEM.com

Popular Lifestyle & Entertainment Magazine can be a smart choice for advertising communication distribution. Flyers, announcement cards, and brochures can all be inserted into PLEM pages as per request.

Inserts and Flyers*EFFECTIVE JANUARY 2016

AD CLOSING DATEPUBLICATION DATE

SPECIFIED POSITIONRATES ON REQUEST

MATERIALS SUBMITTAL

30 days prior to publication dateFirst day of every monthA 30% extra will be charged on specified position.Advertising inserts, business cards, additional colours.Press-ready digital files must be submitted at least 20 days prior to publication date.

PLEM MEDIA KIT 2021

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@ POP*LIST Column One Unit (1/16 Page) Two Units (2/16 Page) Three Units (3/16 Page) Four Units (4/16 Page)

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To request additional information or schedule a presentation contact:

MARKETING DEPARTMENTTel: 604-872-1285 *107 Fax: 604-872-0677Email: iplem@plem.com / lawrencechan@plem.com

TorontoUnit 8, 35E Beaver Creek RdRichmond HillOntario L4B 1B3

Vancouver3248 Cambie StreetVancouverBC V5Z 2W4

productionspecification

Full Page 1/2 Horizontal 1/2 Vertical

1/3 Vertical 1/3 Square 1/4 Vertical

1/6 Vertical Spread

DIGITAL SPECIFICATIONS: Preferred formats are TIFF, EPS, JPG and PDF, provided all fonts are outlined, all colours converted to CMYK. Image files must be at least 300 dpi. All colour files must be accompanied by 100% size colour JPG preview files.

PLEM MEDIA KIT 2021

Width (mm)43440422119119192125599259

Spread BleedSpreadFull Page BleedFull Page1/2 Horizontal1/2 Vertical1/3 Square1/3 Vertical1/4 Vertical1/6 Vertical

Height (mm)281251281251122251122251122122

Width (mm)191213221

Active Area:Trim Size:Bleed Size:

Height (mm)251273281

ADVERTISING SIZES :(REGULAR)

MECHANICAL REQUIREMENTS :