Green Taxi Transportation

Mock Business Firm

January 2012, Bacau, Romania

GTGTTT

Business Concept

Electric powered taxis

No pollution

Small prices

Advertising Plan• Clients - Identifying the target group• GTT- Services description• Advertising Channels & time frame• The environment- Pointing out the advantages

• Solar-wind energy plant + parking lot

Basic Customers

GTTGTT

Products

Media channels

Time frame

Campaign theme

Advertising campaign theme

Campaign slogan

Content:Content:

Product

•Taxi transportation with all-electric cars•Reliable delivery/transport services•Polite staff•Extreme Confort•Cost-efficience ratio •Customer friendly

•it eliminates transmission, differentials and gear problems•it increases the car’s range

Advantages:

The company is providing:

TARGETING CUSTOMERS THROUGH ADVERTISING

FLIER

Taxi services:

24 h/dayCompetitive prices

Tel. No. 211.112

• fliers - weekdays 10 am – 3pm (not very specific target customers, prominence on young population)• radio gig - weekdays 7 am - 9 am, 4 pm – 6 pm (targeting students and middle-aged active people)• TV advertisement -7 pm – 8 pm - a week or two at the beginning and then depending on the profit (targeting families).

Campaign Plan

Distributing fliers at schools

and popular public places

Giving monthly tickets

to regular clients

The EndThe End

• Barbu Madalina• Damaschin Ioana

• Deju Ioana• Dobanda Tamara