advertising club of westchester 2013 big w winners
DESCRIPTION
Congrats to all the 2013 Big W winners!TRANSCRIPT
thanks to our sponsors
Abigail Kirsch
The Journal News
our master of ceremony
Shaun EliComedian
The Advertising Club of Westchester (ACW) is pleased to have Shaun Eli as tonight’s host.
judging criteria
Is the work unique?
Is the work motivating?
Does the work hold one’s interest?
Is the work memorable?
Is the selling idea clear?
Does the work flow logically?
thanks to our judges
Gabriel Alvarez-JacoboImagemme
David Ashendash design
Linda BohmBohm Marrazzo Photography
Craig BrownCraig Brown Design
Nancy FischerNCF Design
Jason Jewett13 designs
Kenneth L. LempitAustin Lawrence Group
Sandy Magluilo
SDMcreative
Don MorrisDon Morris Design
David RissGreyskye LLC
Daria Sullivan13 designs
the awards dinner agenda
• Silver & Bronze Awards will run throughout dinner• Gold Awards will be presented after dinner• Gold Awards can be picked up at the podium • Silver and Bronze at a table in back• Pick up all entries at end of night• Cathy Pinsky will photograph Gold winners
Magazine/Newspaper, Consumer/Trade: Single Ad
The Breton GroupWe Know How Valuable Your Property Is
The Breton Group
Magazine/Newspaper, Consumer/Trade: Single Ad
The Breton GroupWe'll Always Make Time For A Quickie
Basser Kaufman
Magazine/Newspaper, Consumer/Trade: Campaign
Thompson & BenderDr. Mom
White Plains Hospital
Magazine/Newspaper, Consumer/Trade: Campaign
TFI Envision, lnc."Are You TechSmart" Meet the Techs Advertising
Standard Motor Products, Inc.
Television: Local Cable (:30 Or :60 Campaign)
ENT and Allergy Associates, LLPENTA Local TV Spots
ENT and Allergy Associates, LLP
Television: Local Cable (:30 Or :60 Campaign)
jodyandiane Creative CommunicationsLocal Cable Campaign
Hudson Valley Hospital
Video: Non-Broadcast Video
Jeff CadgeFund For Women & Girls
Fund For Women & Girls
Video: Non-Broadcast Video
Timeline VideoWickes Arborists
Wickes Arborists
Video: Non-Broadcast Video
Westchester Medical CenterWMC - Hybid OR Intro
Westchester Medical Center
Promotion And Collateral Material: Product Or Service Brochure
Media Etc. Inc.Vineyard Commons Brochure
Vineyard Commons
Promotion And Collateral Material: Sales Kit/Media Kit
The Byne GroupMediation Kit
Cluster Community Services
Promotion And Collateral Material: Catalog
Jill Singer Graphics2012 Power of the Purse
Girls Inc. Westchester
Promotion And Collateral Material: Package Design
TFI Envision, lnc.Bertolli Sauce "Light" Packaging - 2 SKUs - Alfredo, Garlic Alfredo
Unilever Foods
Promotion And Collateral Material: Package Design
TFI Envision, lnc.Dove Mixed Product Holiday Carton Packaging - 3 SKUs - for 2012
Unilever Home & Personal Care USA
Promotion And Collateral Material: Trade Show Booth
Karen Morstad and AssociatesAtlas Energy Tradshow Displays
Atlas Energy
Promotion And Collateral Material: Point Of Purchase
TFI Envision, lnc.Dove Masterbrand Winter Pallet Display POP for Sam's Club 2012
Unilever Home & Personal Care USA
Promotion And Collateral Material: Environmental
DesignWorks NY, LLCAmerican Express 20' x 8' Wall Mural
American Express
Promotion And Collateral Material: Special Events, Programs
Westchester Medical CenterMaria Fareri Children's Hospital Radiothon
Westchester Medical Center
Promotion And Collateral Material: Special Events, Programs
Westchester Medical CenterWMC FOUNDATION 1917 Society
Westchester Medical Center
Promotion And Collateral Material: Special Events, Programs
jodyandiane Creative CommunicationsSeeds for Health Event Program
Hudson Valley Hospital
Promotion And Collateral Material:Announcements, Cards, Invitations
Westchester Medical CenterWMC- 33rd Gala lnvitation
Westchester Medical Center
Promotion And Collateral Material: Newsletters
DesignWorks NY, LLCAmerican Express Summit Newsletter (Digital)
American Express
Promotion And Collateral Material: Multimedia
Little Big BrandsNot Branding As Usual
Little Big Brands
Corporate Design: Identity (Logo/Trademark)
smART StudioBlinds 360
Blinds 360
Corporate Design: Identity (Logo/Trademark)
DesignWorks NY, LLCInspiring Global Excellence Logo
Inspiring Global Excellence
Corporate Design: Identity (Logo/Trademark)
DesignWorks NY, LLCHudson Valley Running Company Logo
Hudson Valley Running Company
Corporate Design: Identity (Logo/Trademark)
DesignWorks NY, LLCAmerican Express ICSS Innovation Logo
American Express
Corporate Design: Identity (Logo/Trademark)
jodyandiane Creative CommunicationsSeeds for health Event Logo
Hudson Valley Hospital
Corporate Design: Identity (Logo/Trademark)
Schumacher's MeatsComingle Logo
Comingle
Corporate Design: Stationery Package
Co-CommunicationsCo-Communications re-branding
Co-Communications
Corporate Design: Annual Report
TFI Envision, lnc.2011 Annual Report
Guiding Eyes for the Blind
Public Relations: Campaign Or Special Event
Thompson & BenderWine & Food Weekend
Westchester Magazine
Public Relations: Campaign Or Special Event
Co-CommunicationsBoys & Girls Club of Northern Westchester (PR)
Boys & Girls Club of Northern Westchester
Public Relations: Campaign Or Special Event
Co-CommunicationsHospice & Palliative Care of Westchester (PR)
Hospice & Palliative Care of Westchester
Public Relations: Campaign Or Special Event
Co-Communications35th Annual Guiding Eyes Golf Classic
Guiding Eyes For The Blind
Public Relations: Campaign Or Special Event
TFI Envision, lnc.Sunset Cruise PR Campaign
Keystone House, lnc.
Public Relations: Campaign Or Special Event
TFI Envision, lnc."Art of Line & Texture" Show PR Campaign
Pierce Ball Gallery
Original Art: Photography - Commercial
MSM DesignZ, Inc.Club Car Dessert
Club Car
Online Marketing: Web Site - Business To Consumer Site ( B To C )
BERLINSuper8MotorSports.com
Super 8 Worldwide, Inc.
Online Marketing: Web Site - Business To Consumer Site ( B To C )
MSM DesignZ, Inc.LaFontanellaPelham.com
La Fontanella
Online Marketing: Web Site - Business To Consumer Site ( B To C )
MSM DesignZ, Inc.ClubCarNY.com
Club Car
Online Marketing: Web Site - Business To Consumer Site ( B To C )
MSM DesignZ, Inc.www.greenwichfirst.com
The First Bank of Greenwich
Online Marketing: Web Site - Business To Consumer Site ( B To C )
MSM DesignZ, Inc.www.lovenotesny.com
Love Notes
Online Marketing: Web Site - Business To Business Site ( B To B )
smART Studiosmartstudio.us
smartstudio.us
Online Marketing: Web Site - Business To Business Site ( B To B )
Co-Communicationswww.stillmanmanagement.com
Stillman Property Management
Online Marketing: Web Site - Business To Business Site ( B To B )
Co-Communicationswww.cocommunications.com
Co-Communications
Online Marketing: Web Site - Business To Business Site ( B To B )
MSM DesignZ, Inc.msmdesignz.com
MSM DesignZ
Online Marketing: Blog
MSM DesignZ, Inc.9livesforwomen.com
9 Lives for Women
Online Marketing: Online Ad Or Banner
The Byne GroupService Line Campaign - WebMD ads
Nyack Hospital
Integrated Campaign: Multi-Channel Campaign(Three Or More Channels)
Thompson & BenderKeeping Faith in The Future
Archdiocese of NY
Integrated Campaign: Multi-Channel Campaign(Three Or More Channels)
Thompson & BenderKeeping Faith in The Future
Archdiocese of NY
Integrated Campaign: Multi-Channel Campaign(Three Or More Channels)
jodyandiane Creative CommunicationsPatientology Testimonials/Maternity/April
Hudson Valley Hospital Center
Student Entry: Student Entry
Pace University PleasantvilleGlidden's Got You
Pace University
Student Entry: Student Entry
Pace University PleasantvilleT-3 Weeks
Pace University
Magazine/Newspaper, Consumer/Trade:Magazine, Newspaper Or Supplement Design
Today MediaWestchester Home
Today Media
Magazine/Newspaper, Consumer/Trade:Magazine, Newspaper Or Supplement Design
Today MediaWestchester Magazine
Today Media
Magazine/Newspaper, Consumer/Trade: Single Ad
The Breton Group75 Years Old and Still As Flexible As Ever
Millbrook Properties
Magazine/Newspaper, Consumer/Trade: Free Standing Inserts
Westchester Medical CenterMaria Fareri Children's Hospital Radiothon
Westchester Medical Center
Radio: Campaign
jodyandiane Creative CommunicationsPatientology Radio Testimonials
Hudson Valley Hospital
Video: Non-Broadcast Video
jodyandiane Creative CommunicationsNeil
Hudson Valley Hospital
Video: Non-Broadcast Video
jodyandiane Creative CommunicationsRonna
Hudson Valley Hospital
Direct Response: Direct Mail - Business-To-Business
Little Big Brands#1 at #2
#1 at #2
Promotion And Collateral Material: Product Or Service Brochure
Tim Grajek illustration & designMy Visit to Northern Westchester Hospital Coloring Book
Northern Westchester Hospital
Promotion And Collateral Material: Product Or Service Brochure
Westchester Medical CenterMaria Fareri Children's Hospital Pediatric flyers
Westchester Medical Center
Promotion And Collateral Material: Package Design
Little Big BrandsSolemates High Heeler
Solemates High Heeler
Promotion And Collateral Material: Package Design
Little Big BrandsSalt of the Earth Bakery
Salt of the Earth Bakery
Promotion And Collateral Material: Package Design
Little Big BrandsYardely Induldence Line
Yardely Induldence Line
Promotion And Collateral Material: Package Design
Little Big BrandsBalneol
Balneol
Promotion And Collateral Material: Package Design
Little Big BrandsContac
Contac
Promotion And Collateral Material: Package Design
Little Big BrandsMederma
Mederma
Promotion And Collateral Material: Package Design
TFI Envision, lnc.Breyers All Natural Vanilla lce Cream Nascar/Daytona 5001.5 Quart Package
Unilever Foods
Promotion And Collateral Material: Package Design
TFI Envision, lnc.Flings Pop-Up Recycle and Trash Bin Cartons
TrashCo Inc.
Promotion And Collateral Material: Package Design
TFI Envision, lnc.Wet Ones@ Big Ones@ Packaging and Shelf Tray
Energizer Personal Care, LLC
Promotion And Collateral Material: Package Design
TFI Envision, lnc.Hookless Shower Curtain Package
Focus Products Group, LLC
Promotion And Collateral Material: Point Of Purchase
TFI Envision, lnc.Dove Men + Care College Football Pallet Display POP for BJs
Unilever Home & Personal Care USA
Promotion And Collateral Material: Point Of Purchase
TFI Envision, lnc.Dove Masterbrand Spring Pallet Display POD for Sam's Club 2012
Unilever Home & Personal Care USA
Promotion And Collateral Material: Environmental
jodyandiane Creative CommunicationsBikini
Hudson Valley Hospital
Promotion And Collateral Material: Special Events, Programs
Westchester Medical CenterMaria Fareri Children's Hospital Wines of the World
Westchester Medical Center
Promotion And Collateral Material: Announcements, Cards, Invitations
The Byne GroupHaunted Happy Hour
The Byne Group
Corporate Design: Identity (Logo/Trademark)
smART StudioChristie Property Group
Christie Property Group
Corporate Design: Identity (Logo/Trademark)
MSM DesignZ, Inc.Melwood Contracting
Melwood Contracting
Corporate Design: Identity (Logo/Trademark)
TFI Envision, lnc."What ls lt?" Exhibit and Event Logo
Lockwood-Mathews Mansion Museum
Corporate Design: Identity (Logo/Trademark)
Jill Singer GraphicsVNS Westchester
VNS Westchester
Corporate Design: Identity (Logo/Trademark)
The Byne GroupSavings Station
Orange & Rockland Utilities
Corporate Design: Annual Report
Thompson & BenderRebuilding for a Stronger New York
Community Preservation Corporation
Corporate Design: Annual Report
Black Forest Communications, Inc.Simply Kensico
Kensico Cemetery
Public Relations: Campaign Or Special Event
Harrison Edwards PR & MarketingProduct Launch - ZabKab App
Harrison Edwards PR & Marketing
Public Relations: Campaign Or Special Event
Co-CommunicationsUnited Way 2-1-1 for Hurricane Sandy Relief
United Way
Public Relations: Campaign Or Special Event
Co-CommunicationsMusic Conservatory of Westchester (PR)
Music Conservatory of Westchester
Public Relations: Campaign Or Special Event
TFI Envision, lnc.Comedy Night PR Campaign
Keystone House, lnc.
Original Art: Photography - Commercial
MSM DesignZ, Inc.La Fontanella Dessert
La Fontanella
Original Art: Illustration
Westchester County"Westchester" Au Illustration
Westchester County Graphics
Online Marketing: Web Site - Business To Consumer Site ( B To C )
TFI Envision, lnc.inspiricact.org
Inspirica, Inc.
Online Marketing: E-Commerce
jodyandiane Creative CommunicationsJason-PersonalCare.com
Jason-PersonalCare
Online Marketing: Microsite/Landing Page
The Byne Groupblowawaybreastcancer.org
Nyack Hospital
Integrated Campaign: Multi-Channel Campaign(Three Or More Channels)
Thompson & BenderTouring Tuesdays
Archdiocese of NY
Integrated Campaign: Multi-Channel Campaign(Three Or More Channels)
Thompson & BenderMeet Me in Westchester
Westchester County Tourism
Integrated Campaign: Multi-Channel Campaign(Three Or More Channels)
TFI Envision, lnc."Are you TechSmart?" 2012 lntegrated Campaign
TechSmart
Integrated Campaign: Multi-Channel Campaign(Three Or More Channels)
TFI Envision, lnc.Standard TPMS Sensors "lf it's not a perfect clone”
Standard Motor Products, Inc.
Student Entry: Student Entry
Pace University PleasantvillePlayroom?
Pace University
Pro Bono: Pro Bono
MSM DesignZ, Inc.SupportFDS.com
St. Francis De Sales School
Pro Bono: Pro Bono
MSM DesignZ, Inc.OperationProm.org
Operation Prom
The Norm Liss Best of Public Service Award
Presented by the 2012 Norm Liss Award Winner
Kelley Briggs of DesignWorks NY
The Norm Liss Best of Public Service Award
Creative Content, LLC
Molly Spillane's Firefighter Video
Molly Spillane's Firefighter Video
Magazine/Newspaper, Consumer/Trade: Feature Design
Today MediaSuper Sandwiches, Hudson Valley Magazine August 2012
Today Media
Magazine/Newspaper, Consumer/Trade: Feature Design
Today MediaThe Everything Guide To Grand Central Terminal
Today Media
Magazine/Newspaper, Consumer/Trade: Campaign
Thompson & BenderKeeping Faith in The Future
Archdiocese of NY
Magazine/Newspaper, Consumer/Trade: Campaign
Thompson & BenderDistrict Advertising Campaign
SONO
Magazine/Newspaper, Consumer/Trade: Campaign
Co-CommunicationsGuiding Eyes "Fetch a Volunteer“
Guiding Eyes For The Blind
Television: National Cable Or Broadcast (:30 Or :60 Campaign)
Timeline VideoCraftsman Holiday DRTV
Sears
Video: Non-Broadcast Video
Creative Content, LLCMolly Spillane's Firefighter Video
Molly Spillane's Firefighter Video
Video: Non-Broadcast Video
Creative Content, LLCCoffee Labs – Guatemala
Coffee Labs - Guatemala
Direct Response: Direct Mail - Business-To-Business
TFI Envision, lnc.Recycling Corn Silk Promotional Mailer
TFI Envision, lnc.
Direct Response: Direct Mail - Business-To-Business
TFI Envision, lnc."Red Hot ldeas" Promotion
TFI Envision, lnc.
Promotion And Collateral Material: Product Or Service Brochure
Thompson & BenderCrème de la Crème brochure
The Ritz Carlton
Promotion And Collateral Material: Product Or Service Brochure
The Breton GroupDeveloping For Tomorrow
Breslin Realty
Promotion And Collateral Material: Package Design
Little Big BrandsPedia Lax
Pedia Lax
Promotion And Collateral Material: Package Design
Little Big BrandsFleet
Fleet
Promotion And Collateral Material: Package Design
Little Big BrandsFix
Fix
Promotion And Collateral Material: Package Design
TFI Envision, lnc.Dove Body Wash 3x24 oz. Promotional Packagingand Shelf Trays for 7 SKUs
Unilever Home & Personal Care USA
Promotion And Collateral Material: Point Of Purchase
TFI Envision, lnc.Dove Men + Care, Vaseline Men and Lever 2000 NCAA Basketball Pallet Display for Sam's Club
Unilever Home & Personal Care USA
Promotion And Collateral Material: Posters, Calendars
jodyandiane Creative CommunicationsSucker
New Rochelle Humane Society
Promotion And Collateral Material: Announcements, Cards, Invitations
Thompson & BenderGala Invitation
St. John's Riverside Hospital
Promotion And Collateral Material: Announcements, Cards, Invitations
TFI Envision, lnc."What ls lt?" Gala Invitation
Lockwood-Mathews Mansion Museum
Promotion And Collateral Material: Announcements, Cards, Invitations
Schumacher's MeatsComingle Seed Card
Comingle
Corporate Design: Identity (Logo/Trademark)
MSM DesignZ, Inc.A-Sides with Jon Chattman Logo
A-Sides with Jon Chattman
Corporate Design: Identity (Logo/Trademark)
MSM DesignZ, Inc.Burger Barn Logo
Burger Barn
Corporate Design: Identity (Logo/Trademark)
TFI Envision, lnc.Angry Egg Logo
Angry Egg
Public Relations: Campaign Or Special Event
jodyandiane Creative CommunicationsSeeds for Health Event PR
Hudson Valley Hospital
Original Art: Infographic
DesignWorks NY, LLCMarketing Today Is About
DesignWorksNY, LLC
Online Marketing: Social Media
The Byne GroupBorn At Nyack Hospital
Nyack Hospital
Online Marketing: Interface Design
Schumacher's MeatsComingle Interface Design
Comingle
Integrated Campaign: Multi-Channel Campaign(Three Or More Channels)
DDR Public RelationsSenior BEAT Be Educated About Transit Program
Westchester County DPW on Transportation
Student Entry: Student Entry
Pace University PleasantvilleCrayon Catastrophe
Pace University
Pro Bono: Pro Bono
Jeff CadgeAcacia's Story
Acacia's Story
Pro Bono: Pro Bono
DesignWorks NY, LLCRachelRodgersMusic.com
Rachel Rodgers Music
Pro Bono: Pro Bono
TFI Envision, lnc.Life Size Client Profiles
Keystone House, lnc.
Pro Bono: Pro Bono
TFI Envision, lnc.Angel Flight Northeast Ride for Angels Logo
Angel Flight Northeast Ride for Angels
Give and Grow
Presented by Michelle Zern, Vice President of Marketing
The Journal News
The Journal News’ Give & Grow is a program designed to benefit local charities and non-
profit organizations by giving them what they need most - a way to get their message out.
While we
provide the medium, we want you to select the charity and create the message.
We’re calling on all the great talent we have at local agencies throughout the area to pick the
non-profit of their choice and design a compelling message that will raise awareness of - and
involvement with - that organization.
Here’s your opportunity to show off your creative talents,
reach out to the community, help deserving organizations and... pay it forward!
Best of Show
Presented by George Troyano, Vice President of Sales
The Journal News
Best of Show
TFI Envision, lnc.
Angel Flight Northeast Ride for Angels Logo
Angel Flight Northeast Ride for Angels
Thanks for coming!