advertising effectiveness - psychographic segmentation
DESCRIPTION
How emotion targeting and attitude targeting can be used to increase advertising effectiveness with PsychographX patent pending affective computing technologies.TRANSCRIPT
Emotion targeting and testing for more effective Advertising and PR
Nicholas C. Steadman | CEOPsychographX, LLC32 Union Square East, Suite 615NNew York, NY 10003
[email protected](646) 509-8963
COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
P R O B L E MAffective Computing is Failing:—Failing to Read Viewer Emotion or Attitude
—Failing to Target Ads by Emotion or Attitude
Not happy :( ...and “Mad men” are PISSED!! WTF?! Where is the Emotion
Targeting?!!
COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
Kinect Sensors—Everywhere!
Soon, Kinect-like sensors will be as common in PCs and flatscreens, as
cameras in cellphones today
O P P O R T U N I T Y
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TARGET EVERY AD by ATTITUDE
Aggressive or Passive = Increased ROI
ROIs increased by Double Digits
i.e. Billion$
SOLUTION 1: Attitude
COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
Attitude Targeting— Proof of Concept
Dominant viewers liked a
BMW ad—almost 2X as
much—compared with the most Submissive
viewersPROVEN: 99.99%
(99.99% Statistical Certainty; i.e. p < 0.0001)
COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
Attitude Targeting— MVPExample: Attitude Analytics Report
Clients upload their ad, and get access to the Attitude Analytics as soon as the study is
completed.COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
Market Size: HUGECombined
TV/Internet Advertising
Market:
$82 Billion
Holy Shit! EVERY AD?!! That’s a HUGE PIE!!!
COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
We pinpoint when the audiences is primed with the same Emotional Desire—the desire
satisfied by the brand:The SCARED...
...want SAFETY
SOLUTION 2: Emotion
COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
SellsWhen the audience already wants it...
...they can be made to REALLY WANT IT!COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
World-Class Science Advisors
Howard Moskowitz — Psychophysics AdvisorWorld-famous consumer research psychologist(Featured in NYTimes Magazine, TED talks, Malcolm Gladwell’s Outliers, etc.)
Batool Batalvi — Empathy and Experiment AdvisorAward-winning marketing researcher, strategist-psychologist of the digital consumer psyche COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
Founding Team
Nicholas Cooke Steadman — CEO Psychophysiology Geek / Visionary: Background in TCM, clinical psychophysiology / behavioral science -Inventor: Body Language Reader -Inventor: Emotion-Priming Measurement
Assif Versano — CTO Rockstar Israeli Programmer: Quickly builds elegant, robust, and scalable information systems. Made our MVP in a blink! -Experienced: 15 years in IT -Skilled Leader: Excels in leading large teams
COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.