advertising (emerald media)
TRANSCRIPT
Who are we?
1. Ireland's First and Largest Mandarin Based Media
Platform. (Established 2003)
2. Our Readers:
Chinese-language speakers in China
Chinese community in Ireland
Chinese readers in other countries
English version (Website & Wechat Video)
Our Partners
Chinese Embassy in Ireland & Irish Embassy in China
DCC, Tourism Ireland, Bord Bia, Enterprise Ireland, IDA, etc.
Chinese mainstream media (People’s Daily, China News Service)
Bridge Irish and Chinese culture in order to help the Chinese community in Ireland understand the Irish culture and vice versa as our two people continue to interact.
What do we do?
Media
Events & Campaigns
Education
Travel
What do we do?
Media
Events & Campaigns
Education
Travel
Media
1. Weekly Newspaper — 40
pages, over 10,000 print
circulation
2. Website (www.0086.ie) —
Registered 110,000 users
3. Two WeChat social media
platforms
What do we do?
Media
Events & Campaigns
Education
Travel
Events &
Campaigns
(1)
Organized a
Chinese Garden at
Bloom Festival
(June 2016)
Events &
Campaigns
(2)
• Organised “Miss Zhang”
business meeting in
Ireland;
• Co-ordinated meetings
with potential Irish
clients;
• Setup research
collaborations with
Dublin Institute of
Technology (DIT)
(January, 2016).
Events &
Campaigns (3)
China Quyi Artists Association
Visiting Ireland (May, 2015)
Events &
Campaigns (4)
Organised WLF (WuLinFeng) MMA
Events in Ireland
Events &
Campaigns
(5)
Cooperated with Dublin
City Council with the
organisation of the
Annual Chinese New
Year Celebrations (2007-
2015)
What do we do?
Media
Events & Campaigns
Education
Travel
Education
• Summer
Camp
• Winter Camp
What do we do?
Media
Events & Campaigns
Education
Travel
Chinese Tourists’ Spending Per
Person Per Visit (USD)
$1,086 per person per day
(exclude accommodation)
France: $8,000 per visit;
Italy: $6225 per visit;
US: $6,000 per visit;
Australia: $5600 per visit;
UK: $5416 per visit.
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
France Italy Us Australia Uk
Chinese tourists’ spending (Dollars)
How much Chinese tourists spent per visit USD
Global Chinese
Tourism Spending
Vs. Irish GDP
$183 billion Vs. € 250 billion;
45000 Chinese Tourists Visited Ireland in 2015;
Big Potential to attract more Chinese Tourists.
What can we provide?
A book 1. Information (Transport, Map, hospital, visa, policy, etc.)
2. Hotels & Restaurants
3. Tourism Itinerary (Customized for Chinese tourists )
4. Articles on Travel & Irish Culture
Distribution of the Book
Chinese Embassy in Ireland & Irish Embassy in China
Government & organization offices in China
Tourism Bureaus, Travel agencies, Airports & Hotels in China
Chinese Mainstream Media
Airport, Hotels, Colleges & Universities in the Republic of Ireland &
Northern Ireland
A Video Story
Video: a very effective tool for branding
Storytelling: Everyone can relate to a story
A Chinese Girl ‘s Story in Ireland (example)
Publish on Many Chinese Mainstream Media
A Video Story
Coverage
15 - 60 Minutes;
480 Million Audience.
Our Media Coverage for You
Recruitment Information & New Products Translation & Release;
Utilize Powerful Social Media Platform — Wechat (700 million active users); Weibo (Chinese Twitter); Website; Etc.
An Exclusive Interview & An In-depth Article;
Put into “Highly Recommended Brands” on our Website;
Tailored Packages to Suit Your Needs.
Potential Chinese tourists’ luxury
Shopping Travel Itinerary
Golf
Horse-riding
Shopping Malls
Luxury Hotels
To sum up:
Is there potential for YOU to attract more Chinese customers?
YES.
Has enough been done to target those big spenders among the Chinese
customers?
NO.
When should YOU start to put yourself onto the mental map of affluent
sophisticated Chinese customers?
NOW.
