+

Advertising Food

Grade 10 Food and Nutrition

+ Why Advertise?

Convince you their product is better than the next one

Shape your beliefs and buying habits

Want YOUR money in THEIR pockets.

How do they try and convince you? Entertain you Include free giveaways (i.e. computer games in cereal boxes) Sell you an image or lifestyle (i.e. energy drinks) Dress up the product with “proven” medical research (i.e. yogurt)

+ Commercials from the Past

http://www.youtube.com/watch?v=10TekR91YQQ Wendy’s 1984

http://www.youtube.com/watch?v=w3MHPee-XE8 Burger King 1982

+ Current Food Ads

http://www.youtube.com/watch?v=Ljs1X6ZOGtY McDonalds Dollar Drink Days

http://www.youtube.com/watch?v=Sb8_hPD7GN8 Philadelphia Cream Cheese

http://www.youtube.com/watch?v=dwfPJp1KE78 Pepsi vs. Coke

http://www.youtube.com/watch?v=rZGOixS5NHo Activia Yogurt

http://www.youtube.com/watch?v=MZtDqpdvy7s Heineken Beer

+

http://www.youtube.com/watch?v=OJycxRRYrMo President’s Choice

http://www.youtube.com/watch?v=B7sF7TUpUoI Subway

http://www.youtube.com/watch?v=VKSSyHvbs1c Walmart Produce

http://www.youtube.com/watch?v=aPJpkgqLQ_M Special K Challenge

http://www.youtube.com/watch?v=O6iJ-JHi4vY Red Bull

+ Ads and Kids

http://www.youtube.com/watch?v=5ahMQwxN9Js Ads and kids

http://www.youtube.com/watch?v=_IKv8YDgH2I McDonalds Happy Meal

+ Group Work Questions

1) Who do you think the target audience was?

2) Did you enjoy the commercial? Why or why not? Explain.

3) How did the commercial make you feel about the product? 1) What was the ‘theme’ of the commercial? 2) Did it change your mood? i.e. made you hungry? 3) Do you want to go and purchase this product? 4) Does it affect your desire to consume the product in anyway?